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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 10, 1957)
France Trying To later American Mo Market aris (UP.) France Is (ijteiring an unprecedented effort ifj break into the American car Market with hard-hitting Amer Itfxa huckster tactics. Spearheading the drive is the government-owned Renault firks, largest auto producer in 3Sjnce, which wil export 30. fft Oauphines to the land of Wednesday, April 10, 1937 MEDFORD (OREGON) MAIL TRIBUNE SEVEN mm mi wnm Sb Dauphlne Is a tmall five aSP, )ur-door, four-seater sedan V' a available extra sliding roof, ia rear engine and a top peed of 80 miles an hour. "Last year Renault was in the 11th place as European car ex porter to the United States with 2,950 cars exported, far behind the 35,000 German Volkswag ens," said Pierre Guerin, direc tor of Renault export service. "But our American director, Robert la Maison managed to convince the Renault director- general that a large amount of French cars could be sold In the United States if American methods were adopted. "The decision was taken to make and unprecedented effort to sell mass-produced French made Dauphines to the Ameri cans, and la Maison, after hiring an American public relations firm, has set up 13 major selling points in the United States. "After only two months this year, we cannot keep up with the demand, although we are producing 120 Dauphines and 20 four-HP models for the United States daily. J'We could sell more this first year if we could build more. Dauphine production Is now at 700 daily, will reach 1,000 this summer and 1,200 by the end of the year. The main selling points are the extremely low consumption of gas, the small size which en ables the driver to park in traffic-jammed cities and the low price. The Dauphine sells for $1,505 In New York and the tiny four- HP model for 81,345. Changes in the windshield and lighting sys tern have been made to make the cars conform to American standards. Renault is sparing nothing to make this drive a success. It is opening a deluxe show room at 425 Park Ave., New York City, and it is building a complete post-selling system with spare parts and specialized mechanlce. A first group of 16 American mechanics Is coming to train in the highly automated factories of Billancourt and Flins to learn everything concerning the Re nault cars. La Maison believes that "a Dauphine Is the perfect second or third car In a family and practically the only one which can be used In a large city." The second largest French auto company, Simca, is also making a big effort in the Uni ted States, although it Is concen trating on the West Coast. Simca sold 2,000 of its Aronde and Versailles models in the United States last year and is planning to sell thousands more this year. The Aronde sells for $1,762 and the Versailles for $1,995. They are strong and more pow erful models than the Dauphine. with seven HP and twelve HP engines, respectively. France produced an all-time record of 830,000 cars last year and hopes to reach the million mark In 1957. NO SPEEDUP ON THIS TRIP President and Mrs. Eisenhower fin front car) leave the White House grounds for trip to their farm near Gettysburg, Pa. Secret Service apents follow in second car while members of the press fall in line behind. Ike promised the newsman they would not have to speed to keep np. ILLINOIS VALLEY H. Smith Gets Navy Post By HELEN BOTTEL Cave Junction Assigned as editor of the monthly newsletter and director of the technical in formation division in the Navy's Bureau of Supplies and Ac counts Washington D. C, is Lt Cmdr. Harry O. Smith, Jr., son of Mr. and Mrs. Harry O. Smith of the Illinois Valley. Lt. Cmdr. Smith, who is liv ing with his wife and family at 213 Martha's road, Alexandria, Va., graduated for Kerby High school. Supermarket Pattern Changing Chicago U.R) The pattern for the modern supermarket Is in a state of flux, often changing so fast that. "stores now in the blue print stage are partly obso- lete by the time they open," ac cording to Lansing P. Shield, president of the Grand Union company. Shield outlined several re spects in wRlch the modern su permarket is constantly chang ing In a speech before the Na tional Food Brokers association. Shield said each year the num ber of lines added to merchan dise carried in the supermarket grows progressively larger. He said the markets are under con stant pressure from consumers to stock new items which are presented via the many adver tising media. Not only are the number of food Items growing, but more and more non-food items are be ing carried by supermarkets, Shield said. The. consumer will decide if the supermarket is to become a "junior department store," he said, but at the pres ent time. the housewife demands that the supermarket make available to her what Shield termed "family-use items.". Shield said the supermarket Is engaged in a "six-cornered bat tle" with department stores, drug stores, apparel stores, va--riety stores and discount houses for the consumer dollar. He said that since 1929 the supermarket has grown to cap ture 41.4 per cent of the total business of the "big six," at the expense of sales by department, drug, apparel and variety stores. Vivian D e a t o n was elected president of the Eagles Auxiliary at a meeting held Thursday night in the Eagles hall, Kerby. Other officers nominated and elected Thursday were Dorothy Piller, past madam president; Ann Paulson, vice-president; Ma bel Tennis, chaplain; Achsa All- er, secretary; Norma Tythcott, treasurer; Lois Johnson, inside guard; Hilda Jacobson, outside guard; Bertha Prevatt, and Lida Mills, three-year trustees and Lorraine Moore, conductress Hazel Henry, elected last year, is the third three-year trustee A joint installation of the Aerie and Auxiliary is planned at a later date. Hazel Henry was named chair man for the next Eagles pinochle party to be held April 13 at the hall. Instructions axe planned for beginners. ! Hank Spletstoser was initiated into the Kerby Eagle Aerie in services held Thursday night. Nomination and election of of ficers is set for the next meet ing, Thursday, April 18. A number of local Eagles and their wives plan to attend the District conference in Grants Pass, April 13 and 14, where they will take part in competitive drill work and initiation ceremonies Sunday. A dance will be held at the Grants Pass hall Saturday, April 13. The Rev. Robert Kingsbury of the Immanuel Methodist church will be the principal speaker at the Illinois Valley Federated Women's Club meeting - Friday, April 12, at the home of Mrs. Reuben Cook in Kerby. His; ad dress for the club's Easter pro gram is entitled, "Religions of the World." Also to appear at the after noon affair will be Mrs. Henri Appy, who will give an Easter poem, and Mrs. Earl Spencer who is to present two solos, "I Know That Mr Redeemer Com eth," and "For God So Loved the World." The business meeting will start at 2:00 p.m., with the Easter pro gram to follow at 2:30. Refresh ments are planned by the host ess. All women in the valley are invited to attend. Members of the American Leg ion Auxiliary met Monday night, April 8, to make flowers for the Easter wheelchair parade at Camp White. Plans for the pro ject were completed at the reg ular meeting last Wednesday night at the Legion hall. During try meeting Ellen Hartwell, membership chairman, reported that the Auxiliary had reached its quota In the mem bership drive. Child Welfare Chairman Lucille Arnold dis played new Easter clothes con tributed for children of veterans at Roseburg hospital by Auxili ary members, the Dorcas Society and several other Individuals. Robert Martin of the Illinois Valley dairy will speak on silage making at the Illinois Valley Farm Bureau meeting, Thurs day, April 11. A planned potluck chicken dinner will be served at 7 p.m. in the Illinois Valley High school home economics room. Films on stock raising, egg production and soil testing will be shown, and there will be fur ther discussion of agricultural legislation.- A change in plans placed the April Illinois Valley Home Ex tension Unit meeting at the home of Mrs. Henry Gammel, rather than at the Episcopal church as previously announced. "A demonstration on the use of herbs and seasonings was pre sented by Mrs. Gammel and Mrs. James Allen. Selma Parent Teacher associa tion members will stage a hard times party and dinner at the Selma gymnasium Friday, April 12. , Old fashioned stew and a fish casserole will be served ac companied by salad, rolls, pie and coffee. Charge for the dinner is set at 75 cents for adults, 50 cents for teenagers and 25 cents for children. Serving will con tinue from 5:30 until 7:30. A "spring eleaning" rummage sale will be one of the main attractions of the party, which will also include a fish pond for the children, and special' en tertainment. PTA president Mer lin Nikkelsen "will act as master of ceremonies. Proceeds will help to finance the Selma school cafeteria, an annual PTA project. The Illinios Valley Community chorus, combined with the high school choir, will present pre Easter services Friday, April 12 at 8 p.m. at Immanuel Methodist church in Cave Junction. A pro gram of solos and anthems is planned. The invocation, a brief medita tion and the benediction will be conducted by the Illinois valley Ministerial association. Friday's program marks the first public appearance of the community chorus since it was formed several months ago, under the leadership of J. Van Johnson, high school music in structor. Members will also sing at the Easter Sunrise services on Proc tor hill at 6 a.m. ' First casualty at the recently opened Little Fir mill at Cabax mills in Kerby is Earl Coates, who lost part of two fingers from his right hand in an ac cident theFe recently. The injury occurred when his hand was caught in the main roller case where the lumber is taken away from the saw table. His two fingers were sev ered just below the first joint. Mr. and Mrs. Percy Lee of Medford announce the birth of a daughter April 1. Mrs. Lee is the daughter of Mr. and Mrs. Ben George of Cave Junction, while the baby's grandparents on the paternal side are Mr. and Mrs. Alex Lee of O'Brien. This is the third daughter for the Percy Lees. Mr. and Mrs. Marvin Cross have moved their trailer house from Colby's court to the Her man property in the Rockydale area. They will live in the Hager home until that family returns from Glendale, Calif. George Cook of Cave junction is in the Good Samaritan hospital in Portland where he underwent surgery on his April 4. He must remain in the hospital for three months. Color slides of the Near East will be shown at the Kerby Parent-Teacher Association meeting Thursday, April 11, at 8 p.m. This is the last meeting of the year, other than the joint in stallation ceremonies planned in May. HE'S 'IN A MUD-DLE Hollywood U.R) Several movie actresses are anxiously awaiting TV producer Bernard L. Schubert's return from loca tion in Africa with mud. The actresses learned that tlje Afri can goo is an excellent mud-pack skin-purifier. European Tourist Conveniences Raised Madison, Wis. (U.R) .Am ericans traveling to Europe this summer will find highways and motorist conveniences increas ing, the travel director of the American Automobile associa tion said recently. "Motels are cropping up in Europe," A. G. Hundt said. "There are now about 100, with many more planned. Likewise, service stations manned by train ed courteous mechanics also are developing rapidly." He said the AAA expects to is sue 50,000 international driving permits this -year, compared to 30,000 last year and only 500 back in 1946. "At the present rate, by 1960 the international driving permit figure should be over 250,000," he said in the Wisconsin AAA news letter. "This would mean that close to one out of three Americans abroad will do their touring by car." LEGAL NOTICES FILE NO. 1001S NOTICE TO CREDITORS IN THE CIRCUIT COURT OF THE STATE OF OREGON FOR JACK SON COUNTY PROBATE DEPARTMENT In the Matter of the Estate of OTTO H. PALMER Deceased The underiigned. having been ap pointed Executor of the above entitled estate by the Circuit Court of the County of Jackson. State of Oregon, and having qualified, notice is hereby given to all persons having claims against said estate to present them at the office of the undersigned's At torney, at 230 Main Street, Medford. Oregon, properly verified and with proper voucher, within six months from the date of the first publication of this notice, which is the 27th day of March 1957. FLOYD PALMER Executor O. H. Bengtson Attorney for Estate 230 West Main Street Medford, Oregon NOTICE OF EQUALIZATION Notice is hereby given that the board of directors of the Medford' Irrigation District will meet as a Board of Equalization in the office of the district, 205 Holly Bldg., Med ford, Oregon, at 1:30 p m., on the seventh day of May, 1957, for the purpose of reviewing and correcting its assessment and apportionment of taxes, at which time and place any and all evidence of the objections relating thereto will be heard and determined. V JACK HOFFBUHR. Secretary Board of Directors. Medford Irrigation District. NOTICE TO CREDITORS In the Circuit Court of the State of Oregon for Jackson County. Pro bate Department. In the Matter of the Estate of Minnie M. Marsh, Deceased No. 10032. NOTICE IS HEREBY GIVEN that the undersigned has been appointed and qualified as executor of the said estate of Minnie M. Marsh, Deceased, and all persons having claims against said estate are hereby notified to pre sent the same with proper vouchers, at the Medford Branch of The First National Bank of Portland. Oregon, 1 East Main Street, Medford, Oregon, within six months from the date here of. Dated and first published this 10th day of April. 1957. THE FIRST NATIONAL BANK OF PORTLAND. OREGON Executor KENNETH G. DENMAN. Attorney for Executor NOTICE TO CREDITORS 'In the Circuit Court of the State of Oregon for Jackson County, Probate Department. In the Matter of the Estate of Ellen McRae. deceased. No. 10033. NOTICE IS HEREBY GIVEN that the undersigned has been appointed and qualified as administrator of the aid estate of Ellen McRae, deceased, and all persons having claims against said estate are hereby notified to pre sent the S8me with proper vouchers, at the office of Kenneth G. Denman, Attorney at ,Law. 128 East Main Street, Medford, Oregon, within six month from the date hereof. Dated and first published this 10th day of April, 1957. A. M. Keplinger, Administrator SUFFER with Heartburn? rTT-rr-i Acid Upset Stomach ? FS 114I l:Nf Wil lllil'l'J.V Powder - . ounce i' - 89 fconomy Pound jr.0nly....S1.n lie tvillibU Is liquid S(l, Mattt, Tablets. p New Improved Formula g z more antacids nave oeen aaaea Magnesium Trisilicate Aluminum Hydroxide to the 4 Ingredients in Bisma-Rex making it better than everl You'll welcome its quick prolonged soothing action, which lasts for hours. Try it! You must be satisfied or money back. NATIONALLY ADVERTISED Central gcoff Drug MAIN and CENTRAL Why Not Call Us Tonight for Immediate Delivery? Remember, You Have the Con fidence of a Written Guarantee! REQUIRED 1 if , I But If You Do Have E 1 Slf II f; A Trade - In ... 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