France Trying To
later American
Mo Market
aris (UP.) France Is
(ijteiring an unprecedented effort
ifj break into the American car
Market with hard-hitting Amer
Itfxa huckster tactics.
Spearheading the drive is the
government-owned Renault
firks, largest auto producer in
3Sjnce, which wil export 30.
fft Oauphines to the land of
Wednesday, April 10, 1937
MEDFORD (OREGON) MAIL TRIBUNE SEVEN
mm mi
wnm
Sb Dauphlne Is a tmall five
aSP, )ur-door, four-seater sedan
V' a available extra sliding
roof, ia rear engine and a top
peed of 80 miles an hour.
"Last year Renault was in the
11th place as European car ex
porter to the United States with
2,950 cars exported, far behind
the 35,000 German Volkswag
ens," said Pierre Guerin, direc
tor of Renault export service.
"But our American director,
Robert la Maison managed to
convince the Renault director-
general that a large amount of
French cars could be sold In
the United States if American
methods were adopted.
"The decision was taken to
make and unprecedented effort
to sell mass-produced French
made Dauphines to the Ameri
cans, and la Maison, after hiring
an American public relations
firm, has set up 13 major selling
points in the United States.
"After only two months this
year, we cannot keep up with
the demand, although we are
producing 120 Dauphines and 20
four-HP models for the United
States daily.
J'We could sell more this first
year if we could build more.
Dauphine production Is now
at 700 daily, will reach 1,000
this summer and 1,200 by the
end of the year.
The main selling points are
the extremely low consumption
of gas, the small size which en
ables the driver to park in traffic-jammed
cities and the low
price.
The Dauphine sells for $1,505
In New York and the tiny four-
HP model for 81,345. Changes in
the windshield and lighting sys
tern have been made to make
the cars conform to American
standards.
Renault is sparing nothing to
make this drive a success. It is
opening a deluxe show room at
425 Park Ave., New York City,
and it is building a complete
post-selling system with spare
parts and specialized mechanlce.
A first group of 16 American
mechanics Is coming to train in
the highly automated factories
of Billancourt and Flins to learn
everything concerning the Re
nault cars.
La Maison believes that "a
Dauphine Is the perfect second
or third car In a family and
practically the only one which
can be used In a large city."
The second largest French
auto company, Simca, is also
making a big effort in the Uni
ted States, although it Is concen
trating on the West Coast.
Simca sold 2,000 of its Aronde
and Versailles models in the
United States last year and is
planning to sell thousands more
this year.
The Aronde sells for $1,762
and the Versailles for $1,995.
They are strong and more pow
erful models than the Dauphine.
with seven HP and twelve HP
engines, respectively.
France produced an all-time
record of 830,000 cars last year
and hopes to reach the million
mark In 1957.
NO SPEEDUP ON THIS TRIP President and Mrs. Eisenhower fin front car) leave the
White House grounds for trip to their farm near Gettysburg, Pa. Secret Service apents
follow in second car while members of the press fall in line behind. Ike promised the
newsman they would not have to speed to keep np.
ILLINOIS VALLEY
H. Smith Gets Navy Post
By HELEN BOTTEL
Cave Junction Assigned as
editor of the monthly newsletter
and director of the technical in
formation division in the Navy's
Bureau of Supplies and Ac
counts Washington D. C, is Lt
Cmdr. Harry O. Smith, Jr., son
of Mr. and Mrs. Harry O. Smith
of the Illinois Valley.
Lt. Cmdr. Smith, who is liv
ing with his wife and family at
213 Martha's road, Alexandria,
Va., graduated for Kerby High
school.
Supermarket
Pattern Changing
Chicago U.R) The pattern
for the modern supermarket Is
in a state of flux, often changing
so fast that. "stores now in the
blue print stage are partly obso-
lete by the time they open," ac
cording to Lansing P. Shield,
president of the Grand Union
company.
Shield outlined several re
spects in wRlch the modern su
permarket is constantly chang
ing In a speech before the Na
tional Food Brokers association.
Shield said each year the num
ber of lines added to merchan
dise carried in the supermarket
grows progressively larger. He
said the markets are under con
stant pressure from consumers
to stock new items which are
presented via the many adver
tising media.
Not only are the number of
food Items growing, but more
and more non-food items are be
ing carried by supermarkets,
Shield said. The. consumer will
decide if the supermarket is to
become a "junior department
store," he said, but at the pres
ent time. the housewife demands
that the supermarket make
available to her what Shield
termed "family-use items.".
Shield said the supermarket Is
engaged in a "six-cornered bat
tle" with department stores,
drug stores, apparel stores, va--riety
stores and discount houses
for the consumer dollar.
He said that since 1929 the
supermarket has grown to cap
ture 41.4 per cent of the total
business of the "big six," at the
expense of sales by department,
drug, apparel and variety stores.
Vivian D e a t o n was elected
president of the Eagles Auxiliary
at a meeting held Thursday night
in the Eagles hall, Kerby.
Other officers nominated and
elected Thursday were Dorothy
Piller, past madam president;
Ann Paulson, vice-president; Ma
bel Tennis, chaplain; Achsa All-
er, secretary; Norma Tythcott,
treasurer; Lois Johnson, inside
guard; Hilda Jacobson, outside
guard; Bertha Prevatt, and Lida
Mills, three-year trustees and
Lorraine Moore, conductress
Hazel Henry, elected last year,
is the third three-year trustee
A joint installation of the
Aerie and Auxiliary is planned
at a later date.
Hazel Henry was named chair
man for the next Eagles pinochle
party to be held April 13 at the
hall. Instructions axe planned for
beginners. !
Hank Spletstoser was initiated
into the Kerby Eagle Aerie in
services held Thursday night.
Nomination and election of of
ficers is set for the next meet
ing, Thursday, April 18.
A number of local Eagles and
their wives plan to attend the
District conference in Grants
Pass, April 13 and 14, where they
will take part in competitive drill
work and initiation ceremonies
Sunday. A dance will be held
at the Grants Pass hall Saturday,
April 13.
The Rev. Robert Kingsbury of
the Immanuel Methodist church
will be the principal speaker at
the Illinois Valley Federated
Women's Club meeting - Friday,
April 12, at the home of Mrs.
Reuben Cook in Kerby. His; ad
dress for the club's Easter pro
gram is entitled, "Religions of
the World."
Also to appear at the after
noon affair will be Mrs. Henri
Appy, who will give an Easter
poem, and Mrs. Earl Spencer
who is to present two solos, "I
Know That Mr Redeemer Com
eth," and "For God So Loved
the World."
The business meeting will start
at 2:00 p.m., with the Easter pro
gram to follow at 2:30. Refresh
ments are planned by the host
ess. All women in the valley are
invited to attend.
Members of the American Leg
ion Auxiliary met Monday night,
April 8, to make flowers for the
Easter wheelchair parade at
Camp White. Plans for the pro
ject were completed at the reg
ular meeting last Wednesday
night at the Legion hall.
During try meeting Ellen
Hartwell, membership chairman,
reported that the Auxiliary had
reached its quota In the mem
bership drive. Child Welfare
Chairman Lucille Arnold dis
played new Easter clothes con
tributed for children of veterans
at Roseburg hospital by Auxili
ary members, the Dorcas Society
and several other Individuals.
Robert Martin of the Illinois
Valley dairy will speak on silage
making at the Illinois Valley
Farm Bureau meeting, Thurs
day, April 11.
A planned potluck chicken
dinner will be served at 7 p.m. in
the Illinois Valley High school
home economics room.
Films on stock raising, egg
production and soil testing will
be shown, and there will be fur
ther discussion of agricultural
legislation.-
A change in plans placed the
April Illinois Valley Home Ex
tension Unit meeting at the home
of Mrs. Henry Gammel, rather
than at the Episcopal church as
previously announced.
"A demonstration on the use of
herbs and seasonings was pre
sented by Mrs. Gammel and Mrs.
James Allen.
Selma Parent Teacher associa
tion members will stage a hard
times party and dinner at the
Selma gymnasium Friday, April
12. ,
Old fashioned stew and a fish
casserole will be served ac
companied by salad, rolls, pie
and coffee. Charge for the dinner
is set at 75 cents for adults, 50
cents for teenagers and 25 cents
for children. Serving will con
tinue from 5:30 until 7:30.
A "spring eleaning" rummage
sale will be one of the main
attractions of the party, which
will also include a fish pond
for the children, and special' en
tertainment. PTA president Mer
lin Nikkelsen "will act as master
of ceremonies.
Proceeds will help to finance
the Selma school cafeteria, an
annual PTA project.
The Illinios Valley Community
chorus, combined with the high
school choir, will present pre
Easter services Friday, April 12
at 8 p.m. at Immanuel Methodist
church in Cave Junction. A pro
gram of solos and anthems is
planned.
The invocation, a brief medita
tion and the benediction will be
conducted by the Illinois valley
Ministerial association.
Friday's program marks the
first public appearance of the
community chorus since it was
formed several months ago,
under the leadership of J. Van
Johnson, high school music in
structor. Members will also sing at the
Easter Sunrise services on Proc
tor hill at 6 a.m. '
First casualty at the recently
opened Little Fir mill at Cabax
mills in Kerby is Earl Coates,
who lost part of two fingers
from his right hand in an ac
cident theFe recently.
The injury occurred when his
hand was caught in the main
roller case where the lumber
is taken away from the saw
table. His two fingers were sev
ered just below the first joint.
Mr. and Mrs. Percy Lee of
Medford announce the birth of
a daughter April 1. Mrs. Lee
is the daughter of Mr. and Mrs.
Ben George of Cave Junction,
while the baby's grandparents on
the paternal side are Mr. and
Mrs. Alex Lee of O'Brien. This
is the third daughter for the
Percy Lees.
Mr. and Mrs. Marvin Cross
have moved their trailer house
from Colby's court to the Her
man property in the Rockydale
area. They will live in the Hager
home until that family returns
from Glendale, Calif.
George Cook of Cave junction
is in the Good Samaritan hospital
in Portland where he underwent
surgery on his April 4. He must
remain in the hospital for three
months.
Color slides of the Near East
will be shown at the Kerby Parent-Teacher
Association meeting
Thursday, April 11, at 8 p.m.
This is the last meeting of the
year, other than the joint in
stallation ceremonies planned in
May.
HE'S 'IN A MUD-DLE
Hollywood U.R) Several
movie actresses are anxiously
awaiting TV producer Bernard
L. Schubert's return from loca
tion in Africa with mud. The
actresses learned that tlje Afri
can goo is an excellent mud-pack
skin-purifier.
European Tourist
Conveniences Raised
Madison, Wis. (U.R) .Am
ericans traveling to Europe this
summer will find highways and
motorist conveniences increas
ing, the travel director of the
American Automobile associa
tion said recently.
"Motels are cropping up in
Europe," A. G. Hundt said.
"There are now about 100, with
many more planned. Likewise,
service stations manned by train
ed courteous mechanics also are
developing rapidly."
He said the AAA expects to is
sue 50,000 international driving
permits this -year, compared to
30,000 last year and only 500
back in 1946.
"At the present rate, by 1960
the international driving permit
figure should be over 250,000,"
he said in the Wisconsin AAA
news letter. "This would mean
that close to one out of three
Americans abroad will do their
touring by car."
LEGAL NOTICES
FILE NO. 1001S
NOTICE TO CREDITORS
IN THE CIRCUIT COURT OF THE
STATE OF OREGON FOR JACK
SON COUNTY
PROBATE DEPARTMENT
In the Matter of the Estate
of
OTTO H. PALMER
Deceased
The underiigned. having been ap
pointed Executor of the above entitled
estate by the Circuit Court of the
County of Jackson. State of Oregon,
and having qualified, notice is hereby
given to all persons having claims
against said estate to present them at
the office of the undersigned's At
torney, at 230 Main Street, Medford.
Oregon, properly verified and with
proper voucher, within six months
from the date of the first publication
of this notice, which is the 27th day
of March 1957.
FLOYD PALMER
Executor
O. H. Bengtson
Attorney for Estate
230 West Main Street
Medford, Oregon
NOTICE OF EQUALIZATION
Notice is hereby given that the
board of directors of the Medford'
Irrigation District will meet as a
Board of Equalization in the office
of the district, 205 Holly Bldg., Med
ford, Oregon, at 1:30 p m., on the
seventh day of May, 1957, for the
purpose of reviewing and correcting
its assessment and apportionment of
taxes, at which time and place any
and all evidence of the objections
relating thereto will be heard and
determined. V
JACK HOFFBUHR. Secretary
Board of Directors.
Medford Irrigation District.
NOTICE TO CREDITORS
In the Circuit Court of the State of
Oregon for Jackson County. Pro
bate Department.
In the Matter of the Estate of
Minnie M. Marsh, Deceased No. 10032.
NOTICE IS HEREBY GIVEN that
the undersigned has been appointed
and qualified as executor of the said
estate of Minnie M. Marsh, Deceased,
and all persons having claims against
said estate are hereby notified to pre
sent the same with proper vouchers,
at the Medford Branch of The First
National Bank of Portland. Oregon, 1
East Main Street, Medford, Oregon,
within six months from the date here
of. Dated and first published this 10th
day of April. 1957.
THE FIRST NATIONAL BANK
OF PORTLAND. OREGON
Executor
KENNETH G. DENMAN.
Attorney for Executor
NOTICE TO CREDITORS
'In the Circuit Court of the State of
Oregon for Jackson County, Probate
Department.
In the Matter of the Estate of Ellen
McRae. deceased. No. 10033.
NOTICE IS HEREBY GIVEN that
the undersigned has been appointed
and qualified as administrator of the
aid estate of Ellen McRae, deceased,
and all persons having claims against
said estate are hereby notified to pre
sent the S8me with proper vouchers,
at the office of Kenneth G. Denman,
Attorney at ,Law. 128 East Main
Street, Medford, Oregon, within six
month from the date hereof.
Dated and first published this 10th
day of April, 1957.
A. M. Keplinger, Administrator
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