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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 21, 1957)
o ppyiwjitcrorD (oregoni mail tribune Thursday, February 21. 1957 o O O o 0 o o WHY DO YOU READ THE NEWSPAPER? COPYRIGHT 1S37. BUREAU OF ADVERTISING OF THE AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION, IMS. 0 frx - lr&V. " op, ur- i fete v - ., . 7.'f .-SO. . iAfS? rat-" - 2 t;7 I' 1 ' iM c l imf MM ' AL e O ,J .'. .. . p J 0v vvvvOol WW. 'A i """'IIMI',,,, I go over the ads every day... it's part of reading the newspaper 99 Ask ten 'different people ivHy they read the daily newspaper and you'll probably get ten different answers. That's because the newspaper offers so much under one roof to interest people local and world-wide news, sports, comics, fashions, garden ing, home planning, business news, teen-age columns, human interest pictures, entertainment news, and much more. Newspaper reading is a local habit done on a national scale. And one habit common to almost all newspaper readers is shopping the paper. As the lady in our illustration says, "It's part of reading the newspaper." That is one of the fundamental reasons why an all time high of almost 57,000,000 newspapers are eagerly bought and read every day. The newspaper is a basic need in peoples' lives and is natu rally a basic selling tool for all advertisers national, regional, local from big manufacturers to merchants on Main Street. Is it your basic advertising medium?. Jf One of hundreds of statements from "The Functions of Newspapers for Their Readers", a study conducted by Social Research, Inc., for the entire newspaper industry. Published in the interest of more effective advertising by The MEDFORD MAIL TRIBUNE to v .
