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ppyiwjitcrorD (oregoni mail tribune
Thursday, February 21. 1957
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WHY DO YOU READ THE NEWSPAPER?
COPYRIGHT 1S37. BUREAU OF ADVERTISING OF THE AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION, IMS.
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I go over the ads every day... it's part of reading the newspaper
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Ask ten 'different people ivHy they read the daily newspaper
and you'll probably get ten different answers. That's because
the newspaper offers so much under one roof to interest people
local and world-wide news, sports, comics, fashions, garden
ing, home planning, business news, teen-age columns, human
interest pictures, entertainment news, and much more.
Newspaper reading is a local habit done on a national scale.
And one habit common to almost all newspaper readers is
shopping the paper. As the lady in our illustration says, "It's
part of reading the newspaper." That is one of the fundamental
reasons why an all time high of almost 57,000,000 newspapers
are eagerly bought and read every day.
The newspaper is a basic need in peoples' lives and is natu
rally a basic selling tool for all advertisers national, regional,
local from big manufacturers to merchants on Main Street.
Is it your basic advertising medium?.
Jf One of hundreds of statements from "The Functions of Newspapers
for Their Readers", a study conducted by Social Research, Inc., for the entire
newspaper industry.
Published in the interest of more effective advertising by The MEDFORD MAIL TRIBUNE
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