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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 1, 1956)
Auio Makers See Even Better Year Comma in 1956 Detroit (U.P.) Te automobile industry, turning ut 8,0p.0,00 cars for the first time in history in 1955, thinks right now that 1956 will be an even better year. In the giant industry, where even minor mistakes can cost millions and millions of dollars, most officials are quick to admit they misjudged the tone of the market in planning for 1955. Cars started selling at a record rate and kept right on moving at a fast clip. Sales were helped along by a steady spurring of dealers to forget individual mark-ups and concentrate on vcQme operations. But after readjusting for last year's mistake, the industry feels confident it has things pegged right for 1956. All car makers expect to do even better than in 1955. Big Potential Market They figure there are 4,000, 000 and more cars .older than World War II which need re placing, that the economic boom will continue with more people stepping into the new car class and two-car class and that the move to the suburbs will find more people entering the market for the first time. ' The boom at the factory hasn't been reflected by happiness at most dealerships, however. Deal er profits have been low in the all-out buyers' market. Dealers v.'ho lost $93 on eachQid car trade-in and $162 on each new car trade-in in 1954, found them selves losing $170 and $262 re spectively this year. The pressure on dealers to sell In high volume hasn't improved factory-dealer relationships, how ever. The factory story i? that the dealers are well off "at least our dealers are." To Redesign 1957 Models This will be a key for the industry. The 1956 models weren't drastically restyled. If safes and production reach the same levels or better than in . 1955, it will be interpreted as a sign a new, higher plateau of auto sales has been, reached. The 1957 models, to be intro duced next fall will be radical ly redesigned again. .They'll be "dynamic obsolescence" in action at Its best again. If the factories can keep deal ers pushing for volume sales and unless there is a crackdown on credit by a tightening of money, the industry expects an other 8,000,000 car year and bet ter in 1956. , . A crackdown oncredit could change that however. The Mississipi river delta cov ers about 12.300 square miles. . jj ( l limiM IWMIBWWlyM - m O Prudential Managers and Prudential Agents have been alerted to give disaster area victims every possible assistance and consid eration. If you have any questions about your Prudential Insur ance protection, please get in touch with the Prudential Agent who serves you. If you cannot reach him during this emergency, call on any Prudential office near you. They have complete inf or- Ta rnation on extension of premium grace periods, on borrowing against your insurance? and on what to do if your policies have - been lost or destroyed. THE I WESTERN A American Farmers' Outlook In 1956 More of the Same Washington (U.R) The f American farmed closed out the old year caught in a crushing cost-grice squeeze. His 1956 outlook is for more of the same. His all-crop and livesfeck pro duction of food, feed, and fiber it 1955 was of record propor tions. The outlook for next yar is for production of similar size or greater. farme!6s well-filled horn. of-plenty is giaguing him. He has produced too much for con sumption demand, and the price he had to pay for production costs was too high in relation to the money he received for his effort. Agricultural econom ists foresee little change in this situation in 1956. Surplus, over-prodisrtion, and declining farm income marked the 1955 marketing year. Sur pluses piled on top of surpluses, especially in cotton, wheat, to bacco, feed grains, and hogs. Cattle marketing was heavy and prices depressed. , 40-Ceni Farm Dollar Farm income ctopped 10 per cent from 1954, and end of the decline As not in sight. The spread between the (cj?rice the retail buyer paid and y:hat the Upward Trend Seen In Cost of Living Washingtono U.R) Govern ment economists look for the cost of living to tend upward in 1956 following a -stable 1955. The 1955 c(&t Of living" aver aged slightly under 1954 because of lower food, clothing, automo bile and house furnishings prices. In 1955, the consumer price ifiiriex, issued by the Bureau o Labor Statistics monthly ave raged H$.5 per cent of the 1947 49 average. The peak of 115.4 was set in Oct. 1953, 3, The index, steady in the first half, moved up slightly in the second. In 19 government economists look for a similar ris ing trend on the assumption of further wage increases and some price increases. Stiff competition is seen as a reasong for staving off inflation, giving a big lift to purchasing power which set a new record high in 1955. . Farm prices, it is held, could carry the cost of living up in 1956. In 1955, however, food prices have been a stabilizing factor in the cost of living ac cording to the BLS. Consumer durables declined in 1955, with discount houses playing a part. Auto prices also declined early in the year, and were held down by higher dealer concessions later. SEE YOUR PRU DENTAL PRUDENTIAL INSURANCE COMPANY OF AMERICA HOME OFFICE LOS ANGELES Mutual Life Insurance Company farmer got expanded and cut the man-on-the-farm's share of the consumer's food dollar to 40 cents. Economists say he won't get any more than that next year. The farm situation already is a prime apolitical topic, and by campaign time in the coming presidential year the politicians undoubtedly will have it whip ped into a white-hot issue. Major cfianges in the admin istration's farm policy already are under consideration in the Agriculture Department. The changes involve a soil fertility bank to rstire surplus farm land from crop production through government payments; a ceiling on government aid to big farmer-producers; crop control through bushel and pound limits on marketing; and sale of cotton abroad at competitive prices. Throughout 1955, Secretary of Agriculture Ezra T. Benson ham mered on the theme that high rigid price supports were re sponsible for present heavy sur pluses. He said they were useful in wartime, but a failure in peacetime. His alternative "was flexible supports wherein gov erment aid was to move up and down as production conditions demanded. Can't Control Output But by the last of November, Benson said, regarding flexible supports, "in view of present surpluses they are not and never will be enough" to control pro duction. Shortly before the state ment on flexibles, the cotton production report showed 1955 yields per acre were 90 pounds mare than the previous record. Cotton acreage was 14 per cent smaller this year than in 1954, yet production was seven per cent higher. g A pork purchase program was inaugurated in the late fall to bolster live hog'tirices. It began in the midst of the marketing and slaughter season and ap parently had little if any effect on prices. At any rate, during the first month of the program, live hog prices dropped $2.75 a hundred pounds. The program will continue through August, 1956. Here is a thumbnail version of the department's view of the farm situation in 1956: Supplies of farm products will be heavy. Demand strong. Food spending holding up. Exports up except for cotton. Costs con tinue high as farmer's prices decline. Farmefs will have larg er debts, less scash, or both, b'jt a higher total value in farm assets. Crop receipts will be low er with receipts from livestock about the same. Farm real estate (land and buildings) up. Farm debts up, but the "farm, debt situation is generally considered to be sound." AGENT Medford ns Fight Award New York Jif.R) Rocky Marciano was named "Fighter of the Year" today by the Ring magazine. It was the third time the un beaten heavyweight champion from Brockton, Mass., had won the award. He received it last yeSr and in 1952. Carl (Bobo) Olson interrupted in '53. Sugcr Ray Robinson was noked second in consideration for fighter of the year because of his "upset of 1955, in recap turing the middleweight crown, for the second time, at the age of 35, on a second-round knock out over Bobo Olson at Chicago Dec. 9. Welterweight champion Car men Basilio, received third con sideration because of his two great title fights with Tony De Marco, who: was kayoed each time in the 12th round. Their second thriller at Boston, Nov. 30, was designated the "Fight of the Year." Miller Captures Ski Championship Spout Springs U.P.) Mack Miller of McCall, Ida., won the national cross-country skiing championship here Friday and apparently also cinched a berth on the U.S. winter Olympics ski team. The former Western State College skier covered the tough nine-mile course in 64 minutes, 53 seconds. This was 18 seconds better than the second place time of 65:11 set by Larry Da mon of Burlington, Vt. Marvin Crawford of Steamboat Springs, Colo., was third in 65:41. SUGAR BOWL TRACK MEET New Orleans (U.R) It's Olym pic year and some 59 star ath letes from 15 colleges will have their eyes on Australia as they back into the blocks here today in a six-event Sugar Bowl track meet being run over metric dis tances. Man Overcome By Carbon Monoxide Paul Martin, 405 Beatty st., was apparently overcome by carbon monoxide poisoning Sat urday morning while working on a truck in the service department of Courtesy Chevrolet, 227 East Ninth st. According to relatives, Mar tin was working inside the cab of a truck with the engine run ning and the doors closed when he was over-come by the fumes. He was taken to Sacred Heart hospital by Medford Ambulance Service where his condition was reported as good last night. Corporations Pay Out Record Dividend Sum New York -CU.fS American Corporations disbursed a record breaking total of $11,000,000, 000 in cash dividends in 1955, establishing a new all-time peak. This compared with $10,000, 000,000 in 1954 and with $5,823, 000,000 paid in 1929. General Motors Corp. led all companies with a cash payment for the year of $595,955,406, the highest dividends ever paid in American corporate history. Aircraft, amusement, automo tive, building, chemical, electri cal equipment, machinery and metals, paper, petroleum and natural gas, railroads, rubber, steel, utility, shipbuilding and miscellaneous business compan ies increased payments. Stock dividends ranging from 2V2 per cent to 100 pe¢ and extra or special dividends were distri buted in volume. Of the 1,535 issues listed on the New York Stock Exchange, dividends were paid on 1,403, in volving 965 common and 438 preferred3 stocks. These aggre gated 57,691,491,000, a record. In 1954 dividends of $6,806,627, 000 were paid on 964 common and 436 preferred stocks. American Telephdne with pay ments of $458,910,000 ranked second in this year's big payers, fallowed by Standard Oil Co. (N.J.) with payout of $34-4,842,- 540, and Du Pont next witn $319,850,000. Carefvl Check by Duck Hunters Wasted Time Allegan, Mich. (U.R) Eldon Philley and Lawrence Morgan carefully checked off a list of things they needed for their duck hunting trip ammunition, boats, boots, a thermos of cof fee, license, and binoculars. When they arrived at ffceirfa- vorite hunting spot deep in the center of a big marsh an hour later, Morgan realized what it was he had kept thinking he had forgotten his gun. On the average day there are approximately 7,000,000 Ameri cans who are suffering either temporary or permanent degrees of disability. ... Tribune South Drops 20-19 Montgomery, Ala., (U.R) The South reached into a "Border" state for ammuntion to reverse the Civil War script and pull out a 20-19 victory Saturday in the annual Blue-Gray football clas sic. Kentucky teammates Bob Hardy and Howard Schnellen- berger scored one touchdown each and Hardy directed the Gray 56 yards for a score in the lasfi minutes . of play to give the South its first win against five losses to the Yankees. Halfback Vince Gonzales of Louisiana Sate kicked the win ning point after touchdown for the South. The superbly-conditioned Blue team, coached by Don Faurot of Missouri staged a last half rally after giving the Rebels a 13-0 lead, but the cool and collec&d Hardy pulled the game out for the Rebels. Big Don Goss, a 260-pound tackle from Southern Methodist, set- the stage for the South's game winning touchdown by re covering a fumble late in the fourth period, onsthe Gray 44 yard line. The Gray's ground game "car ried the ball to the Blue 45 from where limping Art Davis of Mis sissippi State went 16 yards on an end run. A few plays later, Hardy opught Davis open on the sideline and reached him with a 13-yard pass to the two. Ken Keller of North Carolina ram med the ball over. Basketball SATURDAY (Queen City Invitational) Lafayette 72, Westminister (Pa.) 63 (consolation). Villahova 68, Oregon State 83 (Dixie Classic, console lion). Niagara . 68, Georgetown (D.C.) 53 (Queen City Invita-' tional, consolation). Pittsburgh 84, Utah 81 (All American Tournament, con solation). Minnesota 70, Wyoming 66, (Dixie Classic, consolation). oma Named 1955 Outstanding Team . Washington (U.R)-The Wash ington Touchdown Club named unbeaten Oklahoma Saturday as fthe outstanding college football team of 1955. The club also named Lt. Menil Mavraides of Boiling Air Force Bse as the outstanding service player of the year. Mavraides, a former Notre Dame star, play ed offensive guard and defen sive end for the undefeated Boiling team. Linfield Wildcats Hip St. Martins 78-76 Olympia (U.R) Linfield edged St. Martin's, 78-76 at near by Lacey last night in a non conference basketball game. Porter tossed in 33 points to lead the scoring. Ed Snell was high for St. Martin's with 15. Linfield Jed a3t halftime, 41 38. BOUT SCHEDULED Boston (UJ!) Bobby Marphy of Brighton, Mass., who recently was named boxing's "Rookie of the Year," signed today to meet Jackie O'B rien of Meriden, Conn., in a 10-round bout for the vacant New England welter weight title Jan. 12 at the Me chanics Buildiog. NATS SIGN TWO Washington U.R) Chuck Stobbs, a veteran southpaw who had a poor 4-14 season in 1955, and Hal Griggs, a rookie right hander who had a 15-9 record this year with Chattanooga of the Southern association, signed 1955 contracts today with the Washington Senators. FORTY-NINERS AGREE San Francisco (U.R) Full back Joe Perry and Center Bill Johnson have agreed to terms for the 1956 National Football Leagae season with the San Francisco Forty - Niners. Both hav. been with the club since 1948. KNOJC WON'T gPLAY Los Angeles (U.R) UCLA Coach Henry (Red) Sanders said yesterday he feels at this point that his star passer, Ronnie Knox, will be unable to play against Michigan State in the Rose Bowl Monday. WOJEY. CRISTANTE TRADED Detroit (U.R) The Detroit Tigers Friday acquired right handed pitcher Pete Wojey, 33, from the Brooklyn Dodgers in exchange for pitcher Leo Cris tante and an undisclosed amount of cash. Sports Broadcasts Coiion Bowl 10:45 a.m., KBES-TV, KMED radio. . Orange Bowl 11 a.m., KYJC radio. Rose Bowl 1:45 p.m., KBES TV, KMED radio. Sunday, January I, 1958 MIBL Frays To Resume On Tuesday MIBL STANDINGS: w h Pet. 1.000 .833 .667 .500 .400 .333 .333 .000 Prospect 5 0 5 1 YMCA Phoenix Merchants 4 2 Hawkinson Tire Tread 3 3 Butte Falls 2 3 Compagy A (NG) 2 4 Headquarters Co. (NG).... 2 4 Moose Lodge 0 6 Phoenix Merchants strong contenders for Medford Inde pendent Basketball league hon ors after holiday period non- loop victories, lead off against Headquarters Company of the National Guard this week as play in the MIBL; resumes. The Merchants, who rank third in the loop, and the Guardsmen, who are tied for sixth, tussle at 7 p.m. Tuesday at McLoughlin . junior high Hawkinson Tire Tread, the fourth place club, goes after fifth place Butte Falls in the 8:30 p.m. game. League leading Prospect will entertain tail-ender Moose Lodge at 8 p.m., also on Tuesday. ' Phoenix defeated both Pros pect and second place YMCA in non-counting practice scuffles during the past week at Phoe nix. The Merchants whacked Prospect 76 to 55 on Wednes day and nicked YMCA 72-70 on Friday. Fenton Scores 19 Joe Fenton with 19 points, Keith Thompson with 16 and Ted Yarnell with 14 led the win over Prospect. Ted Greb got 15 for the losers. Phoenix led 36 to 31 at the half. Prospect was without two of its high scor ing players, Dick Price and Wes Stauff er. Thompson got 20, Yarnell 16 and. Max Hite 15 against the Y. Weber was the top YMCA man with 15. Halftime count was 36 to 28 in favor of Phoenix. In Wednesday league games this week, Company A of the National Guard will oppose the YMCA in the early game at Mc Loughlin and Headquarters will follow against Hawkinson's. Prospect will go to Butte Falls. LINE-UPS: Pftoenix 72 70 YMCA Hite 15 f 11 Davis Madden 11 f 6 Smith K. Thompson 20 c 12 Dcnman Furry 4 g Rodgers T. Yarnell 16 g R. Thompson Substitutions For Phoenix. Ber trand 4, Sdhmelzer 2. Schroeder; for YMCA, Singler 9, Weber 15, Mintz 10. There are 4,647 miles of rail way in Alabama as compared with 2,152 miles in Arizona which contains more territory. Read and Use Classified Ads W. F. "Pete" Seitzinger of 507 5th Street, Phoenix, Oregon, claimed a New Ford this week. He is Office Manager of Nor0 ton's Lumber Company in Phoe nix, his wife Audrey and three children, David, James and Marilyn Jean were happily sur prised by the unexpected Christ mas present. Mr. Seitzinger jokingly remark ed to "Red" Norton, that he thought he would make a trip to Medford to pick up a New FORD ... HE DID, TOO! And with ticket Number One! ANOTHER ITS fUN JO BUY ft fVC AT Given Away rOn the Point" South Central and South Riverside FREE Ford Tickets From So. Oregon Fortune Stations, Central Market, Crater Lake Motors and Bell Motors, Grants Pass. MEDFORD (OREGONj MAIL TRIBUNE ELEVEN Brooklyn Dodgers Win Most Baseball Awards St .Louis, Mo. (U.R) The World's Champion Brooklyn Dodgers swept just about all the man-of-the-year awards in base ball that the Sporting News has to give, the baseball weekly an nounced yesterday. Walter O'Malley, president of the Dodgers, was named Out standing Major League Execu tive; Walter Alston was selected Manager of the Year, and out fielder Duke Snyder was chosen Player of 1955. Q Red Raiders Lose 98-72 To Pioneers Portland XU.R) Lewis and Clark evened the count with Southern Oregon College of Ed ucation by defeatingt he Red Raiders, 98-72 here last night in the second of a two-game Basketball series. Southern Oregon nipped the Pioneers, 68-67, Thursday night, Lewis and Clark shot a sen sational .516 last night in rout ing the Red Raiders. Joe Boutin and Duane Brady led the. way for the Pioneers. Boutin scored 22 points and Brady 13. Bill Hollingsworth was high for Southern Oregon with 21. Lewis and Clark led at half time 48-30. Bill Boweriman Off for Pakistan Eugene (U.R) Bill Bower- man, University of Oregon track coach, left here Friday night lor Pakistan where he will con duct a series of track and field clinics. The three two-week-long clin ics will be sponsored by the State Department and a group of universities and track clubs in Pakistan. PLANER CLEAN, SELECT QUALITY Fill Your Storage Now Prompt Delivery MEDFORD FUEL CO. Phone 2-2111 Court and McAndrewt A ''''' ' " W. F. "PETE" SEITZINGER Office Manager of Norton's Lumber W3 Fk 1 ir Pelican Bay Area Ski Bids Asked By Rogue Forest Permit for commercial opera tion of skiing facilities is plan ned on Rogue River National forest near Pelican Bay, Upper Klamath lake, it was announced by Supervisor J. H. Wood. The proposed area is 24 miles from Klamath Falls, on surfaced highway near the road junction to Lake of the Woods. Permit will be awarded on the basis of sealed bids which will be opened March 1, 1956. Bidders will re required to show qualifications to conduct the en terprise, and to indicate the per centage of income they will pay the Government for use of the ski area. Award will be made to the qualified applicant who bids the highest percentage re turn. Permittee will be required to provide improvements including service buildings, ski lift and water supply. Cost of the re quired investment is estimated to be $50,000. A prospectus and forms for submitting bids will be furnished interested persons at the forest supervisor's office, Medford. , Chief enemy of the farm trac tor and most farm machinery is the dirt. Daily's U-Drive Medford Airport
