Auio Makers See
Even Better Year
Comma in 1956
Detroit (U.P.) Te automobile
industry, turning ut 8,0p.0,00
cars for the first time in history
in 1955, thinks right now that
1956 will be an even better year.
In the giant industry, where
even minor mistakes can cost
millions and millions of dollars,
most officials are quick to admit
they misjudged the tone of the
market in planning for 1955.
Cars started selling at a record
rate and kept right on moving
at a fast clip. Sales were helped
along by a steady spurring of
dealers to forget individual
mark-ups and concentrate on
vcQme operations.
But after readjusting for last
year's mistake, the industry feels
confident it has things pegged
right for 1956. All car makers
expect to do even better than in
1955.
Big Potential Market
They figure there are 4,000,
000 and more cars .older than
World War II which need re
placing, that the economic boom
will continue with more people
stepping into the new car class
and two-car class and that the
move to the suburbs will find
more people entering the market
for the first time.
' The boom at the factory hasn't
been reflected by happiness at
most dealerships, however. Deal
er profits have been low in the
all-out buyers' market. Dealers
v.'ho lost $93 on eachQid car
trade-in and $162 on each new
car trade-in in 1954, found them
selves losing $170 and $262 re
spectively this year.
The pressure on dealers to sell
In high volume hasn't improved
factory-dealer relationships, how
ever. The factory story i? that
the dealers are well off "at
least our dealers are."
To Redesign 1957 Models
This will be a key for the
industry. The 1956 models
weren't drastically restyled. If
safes and production reach the
same levels or better than in
. 1955, it will be interpreted as a
sign a new, higher plateau of
auto sales has been, reached.
The 1957 models, to be intro
duced next fall will be radical
ly redesigned again. .They'll be
"dynamic obsolescence" in action
at Its best again.
If the factories can keep deal
ers pushing for volume sales
and unless there is a crackdown
on credit by a tightening of
money, the industry expects an
other 8,000,000 car year and bet
ter in 1956. , .
A crackdown oncredit could
change that however.
The Mississipi river delta cov
ers about 12.300 square miles.
. jj ( l limiM IWMIBWWlyM
- m
O
Prudential Managers and Prudential Agents have been alerted
to give disaster area victims every possible assistance and consid
eration. If you have any questions about your Prudential Insur
ance protection, please get in touch with the Prudential Agent
who serves you. If you cannot reach him during this emergency,
call on any Prudential office near you. They have complete inf or-
Ta
rnation on extension of premium grace periods, on borrowing
against your insurance? and on what to do if your policies have
-
been lost or destroyed.
THE I
WESTERN
A
American Farmers' Outlook
In 1956 More of the Same
Washington (U.R) The
f American farmed closed out the
old year caught in a crushing
cost-grice squeeze.
His 1956 outlook is for more
of the same.
His all-crop and livesfeck pro
duction of food, feed, and fiber
it 1955 was of record propor
tions. The outlook for next yar
is for production of similar size
or greater.
farme!6s well-filled horn.
of-plenty is giaguing him. He
has produced too much for con
sumption demand, and the price
he had to pay for production
costs was too high in relation
to the money he received for
his effort. Agricultural econom
ists foresee little change in this
situation in 1956.
Surplus, over-prodisrtion, and
declining farm income marked
the 1955 marketing year. Sur
pluses piled on top of surpluses,
especially in cotton, wheat, to
bacco, feed grains, and hogs.
Cattle marketing was heavy and
prices depressed. ,
40-Ceni Farm Dollar
Farm income ctopped 10 per
cent from 1954, and end of the
decline As not in sight. The
spread between the (cj?rice the
retail buyer paid and y:hat the
Upward Trend Seen
In Cost of Living
Washingtono U.R) Govern
ment economists look for the
cost of living to tend upward in
1956 following a -stable 1955.
The 1955 c(&t Of living" aver
aged slightly under 1954 because
of lower food, clothing, automo
bile and house furnishings
prices.
In 1955, the consumer price
ifiiriex, issued by the Bureau o
Labor Statistics monthly ave
raged H$.5 per cent of the 1947
49 average. The peak of 115.4
was set in Oct. 1953,
3, The index, steady in the first
half, moved up slightly in the
second. In 19 government
economists look for a similar ris
ing trend on the assumption of
further wage increases and some
price increases.
Stiff competition is seen as a
reasong for staving off inflation,
giving a big lift to purchasing
power which set a new record
high in 1955. .
Farm prices, it is held, could
carry the cost of living up in
1956. In 1955, however, food
prices have been a stabilizing
factor in the cost of living ac
cording to the BLS. Consumer
durables declined in 1955, with
discount houses playing a part.
Auto prices also declined early
in the year, and were held down
by higher dealer concessions
later.
SEE YOUR PRU DENTAL
PRUDENTIAL
INSURANCE COMPANY
OF AMERICA
HOME OFFICE LOS ANGELES
Mutual Life Insurance Company
farmer got expanded and cut
the man-on-the-farm's share of
the consumer's food dollar to
40 cents. Economists say he
won't get any more than that
next year.
The farm situation already is
a prime apolitical topic, and by
campaign time in the coming
presidential year the politicians
undoubtedly will have it whip
ped into a white-hot issue.
Major cfianges in the admin
istration's farm policy already
are under consideration in the
Agriculture Department. The
changes involve a soil fertility
bank to rstire surplus farm land
from crop production through
government payments; a ceiling
on government aid to big farmer-producers;
crop control
through bushel and pound limits
on marketing; and sale of cotton
abroad at competitive prices.
Throughout 1955, Secretary of
Agriculture Ezra T. Benson ham
mered on the theme that high
rigid price supports were re
sponsible for present heavy sur
pluses. He said they were useful
in wartime, but a failure in
peacetime. His alternative "was
flexible supports wherein gov
erment aid was to move up and
down as production conditions
demanded.
Can't Control Output
But by the last of November,
Benson said, regarding flexible
supports, "in view of present
surpluses they are not and never
will be enough" to control pro
duction. Shortly before the state
ment on flexibles, the cotton
production report showed 1955
yields per acre were 90 pounds
mare than the previous record.
Cotton acreage was 14 per cent
smaller this year than in 1954,
yet production was seven per
cent higher.
g A pork purchase program was
inaugurated in the late fall to
bolster live hog'tirices. It began
in the midst of the marketing
and slaughter season and ap
parently had little if any effect
on prices. At any rate, during
the first month of the program,
live hog prices dropped $2.75 a
hundred pounds. The program
will continue through August,
1956.
Here is a thumbnail version
of the department's view of the
farm situation in 1956:
Supplies of farm products will
be heavy. Demand strong. Food
spending holding up. Exports up
except for cotton. Costs con
tinue high as farmer's prices
decline. Farmefs will have larg
er debts, less scash, or both,
b'jt a higher total value in farm
assets. Crop receipts will be low
er with receipts from livestock
about the same. Farm real estate
(land and buildings) up. Farm
debts up, but the "farm, debt
situation is generally considered
to be sound."
AGENT
Medford
ns
Fight Award
New York Jif.R) Rocky
Marciano was named "Fighter of
the Year" today by the Ring
magazine.
It was the third time the un
beaten heavyweight champion
from Brockton, Mass., had won
the award. He received it last
yeSr and in 1952. Carl (Bobo)
Olson interrupted in '53.
Sugcr Ray Robinson was
noked second in consideration
for fighter of the year because
of his "upset of 1955, in recap
turing the middleweight crown,
for the second time, at the age
of 35, on a second-round knock
out over Bobo Olson at Chicago
Dec. 9.
Welterweight champion Car
men Basilio, received third con
sideration because of his two
great title fights with Tony De
Marco, who: was kayoed each
time in the 12th round. Their
second thriller at Boston, Nov.
30, was designated the "Fight of
the Year."
Miller Captures
Ski Championship
Spout Springs U.P.) Mack
Miller of McCall, Ida., won the
national cross-country skiing
championship here Friday and
apparently also cinched a berth
on the U.S. winter Olympics
ski team.
The former Western State
College skier covered the tough
nine-mile course in 64 minutes,
53 seconds. This was 18 seconds
better than the second place
time of 65:11 set by Larry Da
mon of Burlington, Vt. Marvin
Crawford of Steamboat Springs,
Colo., was third in 65:41.
SUGAR BOWL TRACK MEET
New Orleans (U.R) It's Olym
pic year and some 59 star ath
letes from 15 colleges will have
their eyes on Australia as they
back into the blocks here today
in a six-event Sugar Bowl track
meet being run over metric dis
tances. Man Overcome By
Carbon Monoxide
Paul Martin, 405 Beatty st.,
was apparently overcome by
carbon monoxide poisoning Sat
urday morning while working on
a truck in the service department
of Courtesy Chevrolet, 227 East
Ninth st.
According to relatives, Mar
tin was working inside the cab
of a truck with the engine run
ning and the doors closed when
he was over-come by the fumes.
He was taken to Sacred Heart
hospital by Medford Ambulance
Service where his condition was
reported as good last night.
Corporations Pay Out
Record Dividend Sum
New York -CU.fS American
Corporations disbursed a record
breaking total of $11,000,000,
000 in cash dividends in 1955,
establishing a new all-time peak.
This compared with $10,000,
000,000 in 1954 and with $5,823,
000,000 paid in 1929.
General Motors Corp. led all
companies with a cash payment
for the year of $595,955,406, the
highest dividends ever paid in
American corporate history.
Aircraft, amusement, automo
tive, building, chemical, electri
cal equipment, machinery and
metals, paper, petroleum and
natural gas, railroads, rubber,
steel, utility, shipbuilding and
miscellaneous business compan
ies increased payments. Stock
dividends ranging from 2V2 per
cent to 100 pe¢ and extra or
special dividends were distri
buted in volume.
Of the 1,535 issues listed on
the New York Stock Exchange,
dividends were paid on 1,403, in
volving 965 common and 438
preferred3 stocks. These aggre
gated 57,691,491,000, a record.
In 1954 dividends of $6,806,627,
000 were paid on 964 common
and 436 preferred stocks.
American Telephdne with pay
ments of $458,910,000 ranked
second in this year's big payers,
fallowed by Standard Oil Co.
(N.J.) with payout of $34-4,842,-
540, and Du Pont next witn
$319,850,000.
Carefvl Check by Duck
Hunters Wasted Time
Allegan, Mich. (U.R) Eldon
Philley and Lawrence Morgan
carefully checked off a list of
things they needed for their duck
hunting trip ammunition,
boats, boots, a thermos of cof
fee, license, and binoculars.
When they arrived at ffceirfa-
vorite hunting spot deep in the
center of a big marsh an hour
later, Morgan realized what it
was he had kept thinking he
had forgotten his gun.
On the average day there are
approximately 7,000,000 Ameri
cans who are suffering either
temporary or permanent degrees
of disability. ...
Tribune
South Drops
20-19
Montgomery, Ala., (U.R) The
South reached into a "Border"
state for ammuntion to reverse
the Civil War script and pull out
a 20-19 victory Saturday in the
annual Blue-Gray football clas
sic.
Kentucky teammates Bob
Hardy and Howard Schnellen-
berger scored one touchdown
each and Hardy directed the Gray
56 yards for a score in the lasfi
minutes . of play to give the
South its first win against five
losses to the Yankees.
Halfback Vince Gonzales of
Louisiana Sate kicked the win
ning point after touchdown for
the South.
The superbly-conditioned Blue
team, coached by Don Faurot of
Missouri staged a last half rally
after giving the Rebels a 13-0
lead, but the cool and collec&d
Hardy pulled the game out for
the Rebels.
Big Don Goss, a 260-pound
tackle from Southern Methodist,
set- the stage for the South's
game winning touchdown by re
covering a fumble late in the
fourth period, onsthe Gray 44
yard line.
The Gray's ground game "car
ried the ball to the Blue 45 from
where limping Art Davis of Mis
sissippi State went 16 yards on
an end run. A few plays later,
Hardy opught Davis open on the
sideline and reached him with
a 13-yard pass to the two. Ken
Keller of North Carolina ram
med the ball over.
Basketball
SATURDAY
(Queen City Invitational)
Lafayette 72, Westminister
(Pa.) 63 (consolation).
Villahova 68, Oregon State
83 (Dixie Classic, console
lion).
Niagara . 68, Georgetown
(D.C.) 53 (Queen City Invita-'
tional, consolation).
Pittsburgh 84, Utah 81 (All
American Tournament, con
solation). Minnesota 70, Wyoming 66,
(Dixie Classic, consolation).
oma Named 1955
Outstanding Team
. Washington (U.R)-The Wash
ington Touchdown Club named
unbeaten Oklahoma Saturday as
fthe outstanding college football
team of 1955.
The club also named Lt. Menil
Mavraides of Boiling Air Force
Bse as the outstanding service
player of the year. Mavraides,
a former Notre Dame star, play
ed offensive guard and defen
sive end for the undefeated
Boiling team.
Linfield Wildcats Hip
St. Martins 78-76
Olympia (U.R) Linfield
edged St. Martin's, 78-76 at near
by Lacey last night in a non
conference basketball game.
Porter tossed in 33 points to
lead the scoring. Ed Snell was
high for St. Martin's with 15.
Linfield Jed a3t halftime, 41
38. BOUT SCHEDULED
Boston (UJ!) Bobby Marphy
of Brighton, Mass., who recently
was named boxing's "Rookie of
the Year," signed today to meet
Jackie O'B rien of Meriden,
Conn., in a 10-round bout for
the vacant New England welter
weight title Jan. 12 at the Me
chanics Buildiog.
NATS SIGN TWO
Washington U.R) Chuck
Stobbs, a veteran southpaw who
had a poor 4-14 season in 1955,
and Hal Griggs, a rookie right
hander who had a 15-9 record
this year with Chattanooga of
the Southern association, signed
1955 contracts today with the
Washington Senators.
FORTY-NINERS AGREE
San Francisco (U.R) Full
back Joe Perry and Center Bill
Johnson have agreed to terms
for the 1956 National Football
Leagae season with the San
Francisco Forty - Niners. Both
hav. been with the club since
1948.
KNOJC WON'T gPLAY
Los Angeles (U.R) UCLA
Coach Henry (Red) Sanders said
yesterday he feels at this point
that his star passer, Ronnie
Knox, will be unable to play
against Michigan State in the
Rose Bowl Monday.
WOJEY. CRISTANTE TRADED
Detroit (U.R) The Detroit
Tigers Friday acquired right
handed pitcher Pete Wojey, 33,
from the Brooklyn Dodgers in
exchange for pitcher Leo Cris
tante and an undisclosed amount
of cash.
Sports Broadcasts
Coiion Bowl 10:45 a.m.,
KBES-TV, KMED radio. .
Orange Bowl 11 a.m., KYJC
radio.
Rose Bowl 1:45 p.m., KBES
TV, KMED radio.
Sunday, January I, 1958
MIBL Frays
To Resume
On Tuesday
MIBL STANDINGS:
w h
Pet.
1.000
.833
.667
.500
.400
.333
.333
.000
Prospect
5 0
5 1
YMCA
Phoenix Merchants 4 2
Hawkinson Tire Tread 3 3
Butte Falls 2 3
Compagy A (NG) 2 4
Headquarters Co. (NG).... 2 4
Moose Lodge 0 6
Phoenix Merchants
strong
contenders for Medford Inde
pendent Basketball league hon
ors after holiday period non-
loop victories, lead off against
Headquarters Company of the
National Guard this week as
play in the MIBL; resumes.
The Merchants, who rank
third in the loop, and the
Guardsmen, who are tied for
sixth, tussle at 7 p.m. Tuesday
at McLoughlin . junior high
Hawkinson Tire Tread, the
fourth place club, goes after
fifth place Butte Falls in the
8:30 p.m. game.
League leading Prospect will
entertain tail-ender Moose Lodge
at 8 p.m., also on Tuesday. '
Phoenix defeated both Pros
pect and second place YMCA
in non-counting practice scuffles
during the past week at Phoe
nix. The Merchants whacked
Prospect 76 to 55 on Wednes
day and nicked YMCA 72-70
on Friday.
Fenton Scores 19
Joe Fenton with 19 points,
Keith Thompson with 16 and
Ted Yarnell with 14 led the
win over Prospect. Ted Greb got
15 for the losers. Phoenix led
36 to 31 at the half. Prospect
was without two of its high scor
ing players, Dick Price and Wes
Stauff er.
Thompson got 20, Yarnell 16
and. Max Hite 15 against the Y.
Weber was the top YMCA man
with 15. Halftime count was 36
to 28 in favor of Phoenix.
In Wednesday league games
this week, Company A of the
National Guard will oppose the
YMCA in the early game at Mc
Loughlin and Headquarters will
follow against Hawkinson's.
Prospect will go to Butte Falls.
LINE-UPS:
Pftoenix 72 70 YMCA
Hite 15 f 11 Davis
Madden 11 f 6 Smith
K. Thompson 20 c 12 Dcnman
Furry 4 g Rodgers
T. Yarnell 16 g R. Thompson
Substitutions For Phoenix. Ber
trand 4, Sdhmelzer 2. Schroeder; for
YMCA, Singler 9, Weber 15, Mintz
10.
There are 4,647 miles of rail
way in Alabama as compared
with 2,152 miles in Arizona
which contains more territory.
Read and Use Classified Ads
W. F. "Pete" Seitzinger of 507
5th Street, Phoenix, Oregon,
claimed a New Ford this week.
He is Office Manager of Nor0
ton's Lumber Company in Phoe
nix, his wife Audrey and three
children, David, James and
Marilyn Jean were happily sur
prised by the unexpected Christ
mas present.
Mr. Seitzinger jokingly remark
ed to "Red" Norton, that he
thought he would make a trip
to Medford to pick up a New
FORD ... HE DID, TOO! And
with ticket Number One!
ANOTHER
ITS fUN
JO BUY
ft fVC AT
Given Away
rOn the Point" South Central and South Riverside
FREE Ford Tickets From So. Oregon Fortune Stations,
Central Market, Crater Lake Motors and Bell Motors,
Grants Pass.
MEDFORD (OREGONj MAIL TRIBUNE ELEVEN
Brooklyn Dodgers Win
Most Baseball Awards
St .Louis, Mo. (U.R) The
World's Champion Brooklyn
Dodgers swept just about all the
man-of-the-year awards in base
ball that the Sporting News has
to give, the baseball weekly an
nounced yesterday.
Walter O'Malley, president of
the Dodgers, was named Out
standing Major League Execu
tive; Walter Alston was selected
Manager of the Year, and out
fielder Duke Snyder was chosen
Player of 1955.
Q
Red Raiders
Lose 98-72
To Pioneers
Portland XU.R) Lewis and
Clark evened the count with
Southern Oregon College of Ed
ucation by defeatingt he Red
Raiders, 98-72 here last night
in the second of a two-game
Basketball series.
Southern Oregon nipped the
Pioneers, 68-67, Thursday night,
Lewis and Clark shot a sen
sational .516 last night in rout
ing the Red Raiders.
Joe Boutin and Duane Brady
led the. way for the Pioneers.
Boutin scored 22 points and
Brady 13. Bill Hollingsworth
was high for Southern Oregon
with 21.
Lewis and Clark led at half
time 48-30.
Bill Boweriman
Off for Pakistan
Eugene (U.R) Bill Bower-
man, University of Oregon track
coach, left here Friday night
lor Pakistan where he will con
duct a series of track and field
clinics.
The three two-week-long clin
ics will be sponsored by the
State Department and a group
of universities and track clubs
in Pakistan.
PLANER
CLEAN, SELECT QUALITY
Fill Your Storage Now
Prompt Delivery
MEDFORD FUEL CO.
Phone 2-2111 Court and McAndrewt
A
''''' ' "
W. F. "PETE" SEITZINGER
Office Manager of Norton's Lumber
W3 Fk 1 ir
Pelican Bay Area
Ski Bids Asked
By Rogue Forest
Permit for commercial opera
tion of skiing facilities is plan
ned on Rogue River National
forest near Pelican Bay, Upper
Klamath lake, it was announced
by Supervisor J. H. Wood.
The proposed area is 24 miles
from Klamath Falls, on surfaced
highway near the road junction
to Lake of the Woods.
Permit will be awarded on
the basis of sealed bids which
will be opened March 1, 1956.
Bidders will re required to show
qualifications to conduct the en
terprise, and to indicate the per
centage of income they will pay
the Government for use of the
ski area. Award will be made
to the qualified applicant who
bids the highest percentage re
turn. Permittee will be required to
provide improvements including
service buildings, ski lift and
water supply. Cost of the re
quired investment is estimated
to be $50,000. A prospectus and
forms for submitting bids will
be furnished interested persons
at the forest supervisor's office,
Medford.
, Chief enemy of the farm trac
tor and most farm machinery is
the dirt.
Daily's U-Drive
Medford Airport