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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 13, 1955)
o o 0 o TWO MEDFORD (OREGON) MAIL TRIBTJNE Thursday, October 13. 195S Feeding the Family o By ZOLA VINCENT Food Editor Bsef and Freih Vegetables Make Superb Eating To be sure, your foods editor is in Chicago at the annual con ference of newspaper foods edi tors and she's feasting on fancy canapes, coquilles St. Jacques a la Mornay, poulette au vin and other threats to the waist-lina, but she'll be back soon thorough ly enjoying good old tender, sav ory beef stew among a fine as sortment of plentiful, colorful, flavorful fresh vegetables with a top hat of pastry like our pic ture today. Fresh Vegetable, Beef Slew Pie You can start fresh on this or use leftovers. You can top it with a pastry or with a biscuit covering. Or you can top it with fancy rounds or squares or dia monds cut from biscuit dough. Yori may sprinkle shredded cheese and paprika over pastry or biscuits; tuck in generous O sprig of pasley. 2 pounds beef stew meat . 2 tablespoons shortening or a piece of beef suet. riVi cups water 6 whole small onions 6 carrots, quartered - 6 medium potatoes, quartered Vi cup fresh snap beans, if bandy 14 cup sliced celery 2 teaspoons salt Vt teaspoon ground black pepper qV cup flour V cup cold water Pastry, using 1 cup flour or a biscuit mix. Brown generous cubes ofxbeef on all sides in shortening or beef . suet. Add water, cover and sim mer until tender, 1SA hours. Add vegetables, salt and pepper 30 minutes before end of cooking I time. Thicken with flour mixed to a paste with cold water. Pour into 10x5x2 inch baking dish. Top with pastry. Trim, turn un der and flute edge. Cut gash in pastry to allow steam to escape. ; Bake in preheated oven, 425 de- ' grees, 30 to 40 minutes, or until brown. Garnish with fresh pars- ' ley. Six servings. ' Zola Reports on Food Editors Conference Held in Chicago From an Hawaiian holiday to a first-hand report on what's go ing on in Kenya Colony, Africa, ; your traveling foods editor ar rived in Chicago for opening day of the 13th annual foods editors conference. Schedule planned ' for the 141 foods editors frora the country's leading newspapers -- was jam-packed with : interna- tional fare; a gastronomical week of sampling unlike any other meeting in the nation where leading food companies intro- ; duce new products, new recipes and where foods writers abandon : any thought of practicing girth control. Greeted by Florida Citrus ' Commission's gala welcoming committee where you-know who's orange juice flowed free ly with plenty of good talk about interesting new ways of serving oranges, grapefruit and tanger ines, foods editors moved on to a fabulous reception where we sampled authentic African fare, concoctions ordinarily right at home on the Dark Continent and made according to true African practice. Walter S. MrTlhpnnv nrpei. . dent of the family firm which has made Tabasco, the interna tionally famous liquid pepper seasoning for nearly a century, hosted this party. Fresh from a month's safari in Kenya Colony, (5 Mr. Mcllhenny's party planners j presented food and entertain ment according to tribal customs. See recipe for Chicken and Egusi incej ana lor veal with ufu. Monday breakfast with the Kretschmer Wheat Germ folks found Dr. Thomas K. Cureton of the University of Illinois tell ing us that "nutrition and exer cise are the keys to dynamic living." Exercise, he explained assures better utilization of the i food eaten. He deplored the fact that while Americans are the best fed people in the world, our horror of exercise is making us , a nation of softies. Foods editors were reminded by Paul S. Willis, president of . Grocery Manufacturers of Amer ica, that total consumer expendi tures for food have risen from - $31,000,000,000 a year to $66,- 000,000,000 within 10 years. In 1944 a good-sized grocery store BEWARE or &ITAT10NS LOOK FOR THE HAPPY IITTLC DOG stocked around 3,500 items; to day's figure exceeds 6,000. It is estimated that two-thirds of the store volume is now done on items which are new and differ ent from those of 10 years ago. Mr. Willis assured us that food supplies are ample, food prices likely to remain stable. Monday noon found food edit ors sampling the French cuisine of the famed Casino Club as guests of The Quaker Oats Com pany. While the exact recipes for the meal are closely guarded secrets, this description gives some idea of how some of it tasted: Tomato Cobb was a fas cinating way of serving fresh to matoes as an appetizer. The diced tomatoes were seasoned just right, minced green pepper and celery added and then the mixture chilled almost until ice crystals formed. It was served ice cold in a bouillon cup with a circle of curried mayonnaise on top. Continental Background The entree had a truly conti nental background; Chicken Ca sino! These were prepared by combining three beaten eggs, one-half cup milk and one-half cup pancake mix. Fried in but ter, they were very thin and crispy on the edges. While the crepes were still hot, they were filled with a serving of finely cubed chicken moistened with broth. A special sauce of heavy cream and butter was poured over the rolled crepes and the entire platter placed under the broiler. Peach Melba was the perfect fancy dessert; shells of ice cream with a half peach and raspberry sauce provided the last bit of blazing color. Served with a macaroon. After luncheon, Aunt Jemima in person took us on an imagi nary trip where we saw "Pan cakes 'Round the World" as we made brief stops in Honolulu, Rio, Paris and Rome. Hawaii called again when the Pineapple Growers Association introduced something new in ta ble fashions. Fifteen table set tings, all featuring pineapple yel low were designed and presented by Helen Chamberlin, leading table fashion authority. A pine apple table d'hote showed eight tables carrying out in color and motif the pineapple theme. There was a Sunday brunch of exquis ite beauty, a pre-game football buffet table, a party table planned for Dennis the Menace, a quite sophisticated Hallowe en table had a fabulous black cat collared with orange and yellow orchids. A setting for a Christ mas- open house was ' centered VEGETABLE-BEEF PIE Your foods editor may be in Chicago feasting on pretty fancy foods, but actually there are few things better on anybody's table than this fresh vegetable and beef stew pie made with plentiful,-economical beef and vegetables. with a white wire pineapple fill ed with apples, Christmas tree balls and tiny glittered pine cones. Mrs. Chamberlin empha sized the importance of setting a gay mood if a party is to be a remembered occasion and declar ed that yellow was the gayest of all colors, preferred by many successful -hostesses. Housewife Making Decisions The Borden company again chose the famed Svithiod Sing ing club with its superlative Swedish smorgasbord for its din ner party. Harold V. Comfort, executive vice-president of the Borden company said that the housewife is making many of the food in dustry's business decisions through the industry's use of the new science motivation and mar ket research. He described moti vation research as "qualitative" and market research as "quanti tative." In motivation research,1 he said, "we try to probe into the buyer's mind to find out first, why she purchases a product; second, why she uses a product; and third, what attitudes are to ward that product. We want to get at the underlying reasons for her preferences and behav iour; then we can subsequently determine the extent to which these situations and attitudes ex ist and to what degree." Mr. Comfort however, thought it un likely that motivation and mar ket research would entirely re place the trial and error method. The possibility of beef as standard breakfast fare was ex plored the following morning when Swift and company served foods editors a typical 1855 breakfast menu but instead of the beef of a century ago, they featured a new frozen top qual ity packaged steak which is as easy to prepare as traditional breakfast foods. Menu started with a baked apple, featured a breakfast steak, potato patti cakes, biscuits and graham "gems." And coffee, coffee, cof fee. Beef Picture Rosy The beef picture, said Porter M. Jarvis, President of Swift, is a rosy one. Great quantities of beef are expected to come to market, throughout the next six months with much more top grade beef available early in 1956. Under the heading "Pro ducts of the Future," Swift in troduced a complete line of 50 tender frozen meats, poultry and frozen cooked meat items. Meats of the future included complete ly boned and trimmed top quality-aged steaks, meaty 9 ounce frozen meat pies in six varieties. More frozen foods of the fu ture were presented at luncheon by Campbell Soup Company on behalf of their newly , acquired Swanson and company products; chicken a la king, blueberry and peach pies which will be out our way eventually. A new cookie recipe that tastes and looks like candy made a royal debut at a colorful and exciting dinner party given by General Mills. While color spot lights played across the tables, waiters unveiled elegant Bon Bon cookies named for bonbon candies popular in the gay nine ties. Full of surprises inside and out, Bon Bon cookies are likely to sweep the country just as Chif fon cakes introduced by Gener al Mills "Betty Crocker" did a few years ago. You'll have re cipes and more information on this soon. West Coasters felt right at home Wednesday morning when Sunkist Growers staged a Golden West Sunrise Breakfast with top executives present to bring foods editors up-to-date on new retail- Pickin' Pears News and Notes From Camp White BY SID HOLLINGSWORTH It is with considerable regret that in leaving Camp White to "winter" in smog ridden Los An geles, I am unable at the same time to continue writing this column. I have enjoyed my asso ciation with The Mail Tribune and especially have I been flat tered to see my name in a by line. It has always been a subject of some concern to me to find that my family name does not ap pear in any of the pages of his tory. There are no generals or admirals, statesmen or famous personages of the art world or the stage carrying the unwieldy name of Hollingsworth. Although the name is of Eng lish derivation, the fact is that my family at least that part of it carrying this surname came to this country from Ireland in colonial times. They helped to settle the wilderness all the way to Oregon and California. But none of them seems to have had a hankering for fame. Going back to the point of origin a few years ago, I was quite startled to find that in the history of Maryland there was a somewhat noted figure who achieved distinction not as a soldier or statesman, but as a bartender. In fact, I venture, he was the most famous bartender in all history. I do not recall any other bar tenders who were responsible for so famous a phrase as "George Washington Slept Here." It came about in this wise. The incident reverts to the time of the Revolution, when General Washington and General Howe were fighting it out in Quaker territory along the Delaware. There is a landmark preserved in the town of Elkton, Maryland, the "Gretna Green" of America called "Hollingsworth's Tavern." General Washington always stopped there during this cam paign, and made it his head quarters. The proprietor set aside a special bedroom for the gen eral. Then, one day, General Howe ing and marketing developments such as polyethylene bags for oranges. That simple California orange isn't so simple after all. It contains 150 known chemical constituents and at least 40 as yet unidentified compounds. Can't help being good for us. Anyway, we breakfasted on a simple repast of golden nugget cocktail, waffles with Ojai orange .syrup, breakfast meat platter, orange blossom rolls, lemon drop ring, Palm Desert orange bread and tiny lemon poppy seed coffee rings. And the recipes for most of these good things will be coming your way. took over the territory and the British troops camped in town. General Howe came into the tavern taverns were inns like wise in those days and asked for the best room in the house. " "I doubt if you would like the best room," was the reply. "Gen eral Washington slept there." "Then I most certainly want that room, if it is the one Gen eral Washington sleeps in," Gen eral Howe answered. "I may learn how he wins all of his battles." OFF TO JAIL . Omaha, Neb. (U.P.) U. S. Marshall William Raab asked for a volunteer from the Ki wanis Club audience to act as an .assistant while he demon strted how he chains dangerous prisoners. Lyle Remde complied. After Raab trussed Remde in handcuffs and leg chains, Remde was whisked away to the mar shall's office. Raab had forgot ten the keys. NO PAYOFF New Haven, Conn. (U.R) Burglars worked hard on the Atlantic Manufacturing Co. job. They scaled a 10-foot fence, pounded away at a 500-pound safe, but couldn't open it and then dropped the safe down an elevator shaft. It still wouldn't open. Frustrated, they.left. Com pany officials said the safe was empty anyway. Jr ' Serve NOURISHING If economical ft i i ENRICHED! . LONG SPAGHETTI ELBOW SPAGHETTI COIL SPAGHETTI EUROPEAN STYLE COIL VERMICELLI AT YOUR FAVORITE GROCERS 1 if? FIGHTS OVER Grand Rapids, Mich. (U.R) Two men ejected from a tavern for fighting were arrested for continuing their brawl outside When they were brought into the police station, they asked to be put in the same cell so they could finish their fight. Per mission was denied. MAHT HAWTKOMIE, Kent, O. (U.R) There are 163 species of hawthorn trees in U. S. forests, according to Martin L. Davey, Jr., tree expert The hawthorn is more numerous if not mightier than the oak, of which there are only 65 species, not counting hybrids and other" varieties. o msm wfSp..- -Siur 4 lovely Moderntone Colors: Burgundy, Forest Green. Gray and Chartreuse Yellow Anything liquid looks bet ter, tastes better, in these gay mugs. They'll add cheer to your table . . brighten your cupboard. Get yours today! v Gifts galore with the "premium" milk When you buy Sego you get quality PLUS. Yes, creamy smooth double -rich whole milk plus a val uable coupon on every can. Coil no ns piwi (rw dreds of gifts in the Sego Catalog. See instructions on label. TOPS IN QUALITY! LOW IN PRICE fine restaurants since 1900 Today at your grocers iick up a bright orange and coffee brown can of Boyd's Coffee . . . because thou sands of coffee lovers demanded it, Boyd's, the quality coffee you've been able to enjoy only in fine restaurants since 1900, is now yours to' enjoy at home! v.
