Medford mail tribune. (Medford, Or.) 1909-1989, January 26, 1955, Image 13

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Medford mail tribune., January 26, 1955, Image 13

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Newspaper Page Text. -V -..-TV 1 25 MISCELLANEOUS S 285 SALARY LOANS M 3C2 AMERICAN FINANCE - CORPORATION Ph. 2-8886 126 N. Bartlett 26-PERSONAl MEDFORD Beauty School has 8 be ginning students doing free haircut, shampoo and style, and manicures . Monday through Friday afternoons. - For this work, ask for beginners. No free work on Saturdays. Ph. . 2-6536. ' - - SPENCER CORSETIERRE. Ph. 2-8576. FRED MEADOWS CABINET SHOP. Commercial. Display ic counters built to order. 2280 Orchard Home dr. 3-1173 Alcoholics Anonymous meets Wednes. - Sc Sat. 9 om 123'VW Main 2-6657 FALSE TEETH repaired while you wait. Office hours 9 to 5 New full upper and lower dentures 24 hi, service. Ill E California. Jackson vUle. Ph. 30-9-8071. Personalized Furniture Upholstering "Built the way you want it" : Lowest Prices Work Guaranteed : SURAL UPHOLSTERING CO.. 109 Calif. St.. Jacksonville Phone 30-9-8228 27 BUSINESS DIRECTORY Fuel & Sawdust ALL hand sorted wood: Select Slabs, Rough Blox. 2x4 Edgings. 2' Fire place wood. Bark. Graded Sc screen . ed sawdust coarse or fine. Clean shavings. BIG LOADS LOW PRICES McGINTY FUEL CO. Ph. 2-8277 Plumbing BROWNIES PLUMBING & HEATING. " INC. PROMPT EFFICIENT SERVICE 519 Crater Lake Ave. Ph. 2-4801 BROOKS ELECTRIC . PLUMBING DEPT For fast, courteous and efficient service on all your plumbing prob lems. Call 2-2952. WM. SWARTZ YOUR PLUMBER since 1920 1213 N. Riverside All work guaranteed. Repair and New Phone 2-5972 Tree Service f CHAMBERLAIN TREE SERVICE Trimming, topping, -.removing, - etc. - Free estimates. Ph. 3-3085. Tractor Work " TRENCHING, excavation, loading & :, ' . : tack filling. LeRoy Calkins. 532 :-. Palm. Ph. 2-5581. - Income Tax Returns INCOME tax returns made out. Eves, by appointment. Dial 3-1784. VICTOR C. SETHEK cKUrlli ULdMi. MARY B. MAASS. 304 S. Ivy. Please make appointments. Ph. 2-9281 CLEO CANOOSE. 55 Ross Court. For . day or eve. appointments Ph 2-2913. 14th yr. in same location. FED. 8t STATE Income Tax assist - ance. S. C. Jones & Sons Billings Agency. Cor. 6th & Holly. Medford, 42 E. Main St Ashland. Beads Restrung PEARLS & BEADS RESTRUNG JEWELRY REPAIRING SANTOS AGATE SHOP 411 E. Main Granile 8c Top Soil BEAR CREEK sandy loam, creek run gravel, pit run and crushed granite. Jim Nunes. Phone 3-4638. GRANITE LULL'S GRANITE, crushed. loaded and delivered. Ph. 493 Central Point. CRUSHED BOCK. SAND & GRAVEL . M. C. LININGER & SONS ; - Phone 2-5336 -or 2-5897 - Electric Motors : GAGE ELECTRIC MOTOR SERVICE ' Delco and Smithway Motors v Motor Rewinding : and Repairing i Jl2 U" Front Phone 2-2626 : . - Sewing 8c Alterations "i-From A to Z on both men's & worn en's clothing. WE FIX XM. 225 N. ' Riverside."- ' -- Building CONCRETE CONSTRUCTION ; Driveways. - patios. Sidewalks. Free estimates for all types fo cement work. Off. Ph. 2-297X Res: 2-7943 Ed Lowery John Jore or call Gold Hill COLLECT 5-9204 Printing ' ; WILLATS. complete line of fine p.ual- ... . ity job printing. Savings to 40. i," Ph. 3-2723. Rubber Stamps One Day Service DUPRAY ENGRAVING CO. Mail Tribune Bldg. Ph. 2-8023 TV & Repair DOW TV SERVICE Night Sc Day Calls - Lovw cost antenna installation. ' Ph. 2-4034 Res. 2-2997 EMERSON'S TV and Radio Service. - Honest prices for honest.- guaranteed-service. 32 year's experience. Ph. 2-6001. original Emerson Service. v GUARANTEED TV REPAIR Available anytime. Reasonable. Phone 2-8842 Painting i- . SPRAY painting roofs, houses, general painting. Free estimates. Sullivan Bros. 219 S. Ivy. Phone 2-9851. Cabinet Work CERAMIC TILE Drainboards. Showers, . Wainscot. Call 3-1631 between 8 a.m.-5:30 p.m. -- CITY CABINET SHOP FRANK YASHIN 924 So. Central Phone 2-9319 Generators - Starters Generator-Starter repairs Sc exchange. Armature ' winding. Cliff's Auto Electric. 1311 N. Riverside. 2-5068. Floor Sanding . Floor Sanding. & Finishing Free Estimates Geo. Denney. Phone 2-6883 Pests and Termite Control , PARAMOUNT PEST CONTROL Safeguard against termites, fungus. ' beetles, structural repairs. Ph. 2-9701. LOYD Termite Control. Protect your home from termites Free inspection, h. Ash. 2-7557. Foundation Work. Transportation ATHEL. HUPP DUDLEY TRUCK TRANSPORTATION -.-,-. ' " P. O. Box 242. Medford. Oregon ICC-MC 71652 Rapid transportation between Southern Oregon and Points and Places in Calif, on all building materials, heavy machinery ' and livestock Phone Medford Ore " 2-4174 - '- - - ' - - - Serrices 8e Repairs KTRBY COMPANY Service and Repairs ' 1028 Murray Ave. Phone 2-8821 Well Drilling SHULTS BROS, well drilling Sc pump a service, we strive to please every -' customer. Ph. 3-4141. Eves. 2-5669. COFF BROTHERS Well Drillers: ex - perienced and reliable. S&H Green - Stamps on wells & Jacuzzi Pumps. -'Office Siskivou Hdwe.. 225 W. ' Main. Medford. Phone 2-2939 Eve- ; pings 3-3744 or 2-7026. DEISTER WELL DRILLING. For your water well problems. Reliable and experienced driller. Up-to-the-minute equipment Phone 8-9308 139 Vancouver Ave. ' ROGUE VALLEY DRILLING CO immoriiat - service on wells & pumps. Work guaranteed. Terms to suit. Hay accepted, ro. z-yu. Shafer Lane, oti mngs nwy Crater well drilling No weQ too deep Immediate service All .' work euaranteeo run terms ar- ranged Phone 2-2098 1111 W 10th Use Mail Tribune Want Ads 27 BUSINESS DIRECTORY Concrete Construction Sidewalks, driveways, curbs, patios, retaining walls. Free Estimates. F. C. Freeman. Phone 2-9249 Chimney Cleaning Ex-GI Chimney Cleaning Co. Chimney cleaning. All work- guaran teed. Ph. 2-5601. Free estimates. Septic Tank .-.- , CASPER'S v Beetle tanks pumped and cleaned TANKS INSTALLED -- Drain work. Free inspection. - -Low set prices. No mileage charge 24 hour service. Local - War U vet Dial 3-1511 or 2-6S1S MITCHELL SEPTIC TANK AND CESSPOOL SERVICE. Tanks clean ed and repaired. - drain and sewer laid. New tanks installed. All work guaranteed. Phone 3-1116. ; SANITATION . SERVICE DarreU Farias . O. E. Conklin ROUND CONCRETE SEPTIC TANKS aoo-gai sea 750-gai. sas Commercial Tanks (all sizes) DRAIN FOLDS SEWER LINES Meets all State & TOA Codes TANKS PUMPED TRENCHING EXCAVATION Free Estimates Guaranteed Work - PHONE 3-2491 2875 Lone Pine Rd DICK'S RURAL DISPOSAL SERVICE Septic tanks pumped and repaired . Tanks installed to State specifica tion any size from - 500 - gaL up: .. Square concrete Domestic or com ; mercial tanks Drain fields laid Free estimates and inspection.' All '" work- guaranteed. Phone M R (Dick) Gust 3-1457. Medford. f LEGAL NOTICES NOTICE TO CREDITORS ' Notice is hereby given that I have been appointed by the Circuit Court of Jackson County, Oregon. Adminis trator with the Will annexed of the estate of Ross E. Smith, also known as Ross Smith and R. E. Smith, de ceased, and have qualified. All per sons having claims against said estate are hereby notified to present them, with proper vouchers duly verified to me at the office of Skyrman. Ouellette Sc Heisel. Room 418. Medical Center Building, in Medford. Oregon, within six months from the date of this notice. . " - Dated and first published January 26, 1955. Clif D. Ouellette Administrator with the Will . Annexed - TOO LATE TO CLASSIFY FURNITURE MOVTN.G Sc STORAGE Padded Van Service. We have a clean,. . fire-resistant storage ware house. Phone 2-5295. F. E. SAMSON CO. ASSOCIATED "OIL-TO-BURN" oil burner -service MEDFORD FUEL CO. TeL 2-2111 - LARGE SPARK OIL HEATER Excel lent condition $53.00. Phone 2-5296. SAMSON FUEL OIL SERVICE FOR SALE Late model Maytag wash er and ' double laundry - tub with stand. $30 for alL Ph. 3-3312 after 5:30. WANTED Logging drum for D-4. Will pay cash. Dixie Lumber Co., " Ashland. Ph. -Ashl. 9-3711. BARB WIRE Light 2 point S7.50, Heavy 4 point $11.45. - Heavy 2 point $10.55. We can save you 'money on all your fencing? needs. SAMSON FEED St SEED CO. SAWDUST COARSE MEDFORD FUEL CO. .TeL 2-2111 , 7 EUROPEAN sycamore or. London plane trees. Finest shade trees for " this area. A bundle of 5 of these, 8-10 ft. tall, for only $1330. New hall's Nursery, mi. S. of Phoenix, Hwy. 99. FOR RENT FURNISHED DUPLEX. 1 bdrm. Central Realty. 118 N. Riverside." Ph. 2-7300. Res. 2-2795. SAVE ON FUEL OIL If you have a Spark Stove or H. C Little Furnace, you can save l'ic per gallon by using our "SPARK BURNER OIL." Many satisfied customers.- Phone 2-5296. SAMSON FUEL OIL SERVICE FOR SALE 1950 Chev.t panel truck. like new. By owner. $1400. ... No trade-ins. Ph. 2-5936. ' -j BORASCU Kills all vegetation in driveways, parking areas, etc. Easy to use. -Apply it now for -best re sults. SAMSON FEED 8c SEED CO. - PLANER-BLOX MEDFORD FUEL. CO. , TeL 2-2111 . SAVE AT NORTON'S ' 25.000 ft. 1x8. No. - 4 and natter SHEATHING $33 M. 1x12 and 2x12 ROUGH REDWOOD. 4x4 CEDAR POSTS. WE have a full line of building supplies. FHA terms. Free delivery, f none 3-ZBB8. Used spinet, $10 per month; new - spinet $12; small bungalow $7 JO; . reconditioned upright $6. Also rental purchase plan. Erskine's Piano Store, 1304 Kings Hwy. FERTILIZER Superphosphate. Sul phate of Ammonia. Gypsum etc. ' Cars will arrive soon. Phone 2-5293 for NEW LOW PRICES. SAMSON FEED Sc SEED CO: " MEDFORD FURNITURE . 2ND HAND STORE v USED -Furniture and Appliances 2502 W. Main Phone 2-9335 SEE THE NEW REMINGTON 30-06 AUTOMATIC RIFLE, MODEL 740, AT HAAS BROS. SPORTING GOODS. v , - FOR SALE Bundles of old news papers. 20c each. Medford Mail Tribune "Office. ' --'J- ' " DRY SLABS -You- haul 'em MEDFORD FUEL CO. Court & McAndrews CHOICE CALIFORNIA ALFALFA .now on hand.. By-the bale, ton, or xrucKioaa. none a-szss. SAMSON FEED Sc SEED CO. Grange Upper Applegaie Grange Upper Applegate Grange met Jan. 14 in regular session with the. new staff of officers assum ing their duties, lead by Pearl Byrne, master., Prior to the meeting Lecturer Anna Scott presented represents fives from Conger-Morris who showed a colored film of Idaho's scenic playground, Sun Valley. " . Mrs. Scott announced that a speaker from the .Social Secur ity office would explain the so cial security plan for. farmers, at the next meeting. Due to the fact that the next Grange - meeting unavoidably conflicts with other activities in the community, and that many persons' outside of . the Grange would be interested in this sub ject, she decided to arrange this program for an open meeting at a later date. -: v , A March of Dimes dance will be : held Feb. 5. Chapman's or chestra has been engaged to fur nish music. ' - An auctio will be:.held dur ing intermission to raise addi tional' funds to be contributed to the March of Dimes., ?v ; The average adult1 consumes 1,600 pounds of food annually, the New York State Civil De fense Commission discovered in drawing up its home food pro- grim. . , Theyll Do It Every WHO BRINGS A FEW ITEMS TO TH20ECK- OrCTEEKEy-NEy,' & J FQRAGES R3R EMOtKSU STUFF TO FEED JJen? J tA Around Hollywood Hollywood t-U.R) Hollywood faces a severe shortage of future irovj pr. ex-matinee, idol 'ifji Conrad Nagel d e clared to day, and he thinks , it's be cause today's young players "take them selves too seri pusly." Nagel. stiU suave but now Aline Hosby a white-haired New York TV , actor, has re turned to the movies for the first time in seven years. s This time the stars of the Universal-International picture, "All That Heaven Allows," are Jane Wyman and Rock Hudson, and during their time before the camera Nagel sat down to re flect on what made a movie star. At the peak of Nagel's career at MGM in the '20s and '30s he starred with, such luminaries as Norma Shearer, Dolores Costello and Greta Garbo. StiU Tops "And . many of the stars of yesteryear still are tops today J oan Crawford, - Clark Gable because they can't bring up anybody ; to replace them," the veteran actor said. ; "Today's younger players makje the great mistake of tak ing themselves seriously and their jobs not seriously enough. There is a great lack of the in gredient: that made the Joan Crawfords, the Clark j Gables, and that, is an utter dedication to their jobs. ; The great stars of my day never took themselves seriously, but they took their-work Seri ously, like ; Gable. I remember Antonio Moreno used to look at a gardener and laugh, ; 'There PickiiV Pears Br SID ROLLINGS WORTH Winfred J. Welch lost the use of his right arm in 1942 and was admitted to the domiciliary as a disabled veteran nine years lat er. He could perform only rudi mentary tasks with his left hand and was unable even to ' write his name. v - Necessity: was the mother of invention with Winfred, as he relates in explaining how he has become the most promising art ist among the members who fol low the training schedule ar ranged for . them in arts - and Crafts. ': .-V' .vr-'".i "I used to go to the Red Cross room to get the Gray Ladies to write my letters. They were al ways so busy with the wheel chair men that I decided to try with my left hand. y "At first I began to print the letters. ' Then I was told by Dr. Todd to report to the Red Cross aphasia : class. .Mrs. - .Russell taught me to write, and one day she brought out a. piece of card board and nad me draw a squir rel holding a nut. That was my first picture." ' . By perseverence and ; infinite pains, the capacity of genius ac cording to the best authorities, Winfred Welch labored for a Lost Hunter Found; How Both Are Lost Bayfield, Wisfi.R)--Itrwas getting dark, and as much as he hated to leaver his 14-point buck in the woods, Raymond Sales, deer hunter from Chicago, set out for camp. ;'. He fell over logs, slipped over the rocks and was scratched by branches before he decided he was lost. He signaled his dis tress with shots from his rifle. In the distance the signal was returned. ! He started toward, the sound and kept shooting. 2am time his signal was answered. Finally , he saw a form coming toward him and, thinking he was in camp, said: "Where are the cabins, and where . ; .?" - "You mean you are lost, too?" a voice, asked. : , I '"-'7 L y. i r I - . By ALINE M0SBY United Press Correspondent but for the grace of- God go I."' Keeps Tab on-Youngster ' : -Nagel keeps tab on the young sters on TV shows where, he de plored, "They squawk about the work and want overtime pay." . "They won't go - through the sweat we went through when we were kids,'- he said. "My first job in a stock company was doing 10 shows a week for the magnificent, sum of $5. 1 learned my craft the way these kids never ; will." I asked Nagel which new thespians will turn into grade A stars, but he could name only Kim Novak, Grace Kelly, Au drey Hepburn and Rock Hudson "I can't count Marlon Brando he was a stage star to begin with." No Jobs Available Nagel left Hollywood in 1947 "because. I couldn't get a job." He returns to New York Sun day, he said just as frankly, "be cause I get TV jobs there." '- Though Nagel is but an ob server now of the Oscar derby, he was one of the founders of the Motion Picture Academy, along with director Fred Niblo and producer L. B. Mayer." He was its fourth president. "We were sitting around 'May er's house and lamenting there was no organization to speak for the movie industry, and I said why didnVwe start one? Mayer offered to give a dinner and round up 30 people as mem bers and the Academy Awards were born," he said. ' Does the 57-year-old Nagel wish he still were a Hollywood star? "I think there are compensa tions to my life now. But per haps I just . say that because I have had to accept it," the one time screen lover said with a gracious bow. News and Notes From Camp White; short period on bird sketches in pencil and exhibited them at the Hobby Fair in April. They were recognized as faithful re productions from nature. He then became impressed with cats, and in water color ex ecuted an exact , likeness of a cougar in a tree. He, turned ; to oils and - landscapes, and ' now has a growing collection of des ert, sea and moutain scenes, to gether with some . remarkable animal "shots" in action, which disclose a ' natural understand ing of instinct and anatomy. - Welch is 68 years of age and was ; born in ; Columbus, O., where he went to school, and where he did his first art work. "That is the only time I ever tried to paint a picture before," he says.. He was a bugler in the Infantry in World War I. Welch is quite serious about his art work, and is always try ing-new techniques or checking on the right effect or color to use. The other day a movie showed a hunter running down a cougar, and he noted the light color of the fur. "My cougars are too brown," he complained after, seeing this movie. He has not as yet accept ed the f artistic license y which permits him to paint what he sees as ihe artist, and not as the photographer. But he is learn ing, with the use of oils and un der expert teaching, the trick of putting - life and atmosphere in his work, f PIN RETURNED - -' . Holdijege, Neb. (U.R) R. P. Anderson recently received a small package in the mail con taining the fraternity pin he had lost 20 years ago. : It was re turned by a Bethany, Mo., wom an who had traced it from a number - on the back ' through the organization's national head quarters. Anderson has ; never been in Bethany. , LEFT RIGHT ' v Karachi (U.R) Pakistan changed Jan. 1 from driving on the left to driving on the right side of the road. The govern ment notified importers that no cars with right-hand-drive can b imported in future. Time i. . M i - By Jimmy Hatlo As We Live By ELIZABETH HURLOCK, PH.D. . Child Embarrassed By Different Name :'! It ' is always embarrassing to a child to have a name that is different from his mother's.. A man writesr . ' - (Q) "Four years ago; I mar ried a divorced woman with a daughter six years old. I was divorced too and have two. children. I support them and my first wife. My present v wife's first husband contri utes nothing, for the support of his child. For the past year my wife has been urging me : to adopt her daughter legally, because she; says it is embar rassing to the child to have a different name. I contend that if I -do, her former husband will never do anything for the child. Then too, I feel that any money or property I may have when I die should go to my own children . and that it would be unfair - to them to have my second wife's daugh ter by another marriage in herit anything from me. Am I being selfish about ink mat ler?" (A) I can readily appreciate how important it is to the child to have the same surname as her mother. Each year, as she grows; older it will be more and more em barrassing . to her . to have a d i f ferent name. - ' However, I can also' see your point of view. Natural ly you feel Dr. Hurlock that vour - first responsibility should be to your. own children. So long as this child s own fa ther is alive, he should be sup porting her, even if her mother has remarried. -; Before making any decision about the matter of adoption, I suggest that you consult a law yer. Find out if some financial support cannot be obtained from the child's father. Then ask your lawyer . what can be done to assure your chil dren of . getting anything you may leave when you die, should you adopt your wife's daughter. Each state has its laws about in heritance. "Unless ; you have a large estate, your own children may come out at the little end of the horn unless you take steps to safeguard their interests. (COPYRIGHT 1955. GENERAL FEATURES CORP.) Valuable Uses Found For Turkey Feathers Gibbon, Neb. U.R) Charles Wilcox, whose.tufkey farm near here processes 4,500 birds a day at the height of the season, says the feathers are not wasted. y;. Some of, the feathers are val uable; He said the best, .: or "pointer" feathers, from the wingtips, go into arrows. These are too valuable for machines to pluck, .so they are hand picked. Feathers from the thighs, tail and back are shipped by the bagful to various firms for such uses as . stuffing pillows. ; Even the "scrap . feathers" aren't wasted. They're sold for fertilizer, they contain : 18 per cent sulphur, ; and the rest is protein. ----- The nickname of the scarlet tanager is 'Tobin with a sore throat" because of its hoarse caroling. ( ; , . ARTHRITIS. RHEOTISr.1, NEURITIS Sufferers New Offered Arrzing Relief ' Frcn Agcnizin Pflns Sensational new medical discovery called AR-PAN-EX works through blood stream where it can do the most good, fastest. Even most stubborn cases have gotten blessed relief from torturing misery. See uttoday about guaranteed AR-PAN-EX tablets. : WAIN SCOTT'S PHARMACY " : Main St RtTerside Wednesday, January '26, 1953 Keeping Up With Modern Pace Advised Philadelphia U.R) If the modern "pace" has ' you upset, the best thing to do is literally to keep up with it, according to Dr. Burgess L. :. Gordon presi dent": of the- Woman's Medical college of Pennsylvania, j "There is nothing wrong "with dog-trotting S when you hurry and marching when you; walk," said Dr. Gordon. "When your friends, sdy we should 'take it easy," they are giving us the worst possible advice. If we fol low ; their well-wishing admoni tion, it might do us more harm than good." From his - studies of athletes, Dr. Gordon concludes that hur rying at all times, such as dog trotting fdr the train and always "marching briskly" is less harm ful to health than, taking it easy most; of the time and then try ing io rush in an emergency. "Such emergencies are bound to come," 'he said. "We might as well be ready for them by keep ing in training all the time. ' "A habit of taking things easy physically most -of the time, and then placing a sudden strain on the body in an "emergency is the sort of thing that costs us our lives." ' Dead line for Sunday Classified Is at noon Saturday. . , LEE DYSINGER PUMPS PACIFIC PUMP SALES Service for Any Pump Anytime Anywhere! ;:: Central Point 1091 , -. tt islsBew - ' MEDFORD (OREGON) M&IL TRIBUNE THIRTEEN , , MISSIONARY FUNDS Lisbon (U.R) Subsidies to talling one and one half million dollars have been granted by the state'for the. year 1955 to Catho lic missions in Angola and Mo zambique. Half a million dollars will be earmarked for Angola and one million for Mozambique both, African colonies. . FOREST FIRST-AID . C ; Kent, O. (U.R) Hemlock trees are the first-aid stations of the woods.' Muskrats and bears use - hemlock gum on open wounds as a dressing to keep out dirt and infection, reports Martin L. Daveyr., tree expert All-ln-One AlUn-One All-ln-Oae FRESH START? 3 9 . All-in Loan $2,500,00 6 c : i $25.00 re 9 Consolidate Your litis - "2 Pool - all your installments and - O past-due bills into loan, with - just -1 monthly (payment . that T." fits your paycheck. Cut present : - - payments ... Get extra . cash. Growing throush service since . 1 920 PACIFIC Vn. t:DOSTQIAlAil Mt4 Frank Wilkinson, Manager PHONE 3-3989 16 S. Central Medford : : '. It didn't , matter what had become of that original piece of crude paper upon which A. Lincoln had written the message that began: ''Fourscore and seven years ago Sensing, the im permanence of spoken words, Lincoln himself de clared: ' 1 . "The world will little note nor Ibrtg remember what we say here . . ." But his words were caught and preserved for all time by the newspaper presses of the nation. ? . Nor did it matter that the singing words of Homer, his Iliad and Odyssey, were spoken from memory, ; for . there were scribes who wrote them down and kept them fresh and living for all mankind. Yes, the written message; and chiefly the printed message, is the one that lives.' But more than that, the written mes sage is tangible as well as permanent. You can return again and again to it, clip it out, pass it on to others. Without wishing to profane Lincoln's glorious words, or the ancient classics The Mail Tribune asks you to consider, the proposition that the written message is the one tjiat lives in terms of advertising. The printed page, rich in detail, exact in its. message, can be studied by the reader . . not fifteen seconds, not a minute but for an hour if the reader so Wishes . . referred to the following day . . week month. But, more importantly, from the psychological point of view, the printed advertisement is a metsac read willingly. When Mrs. Smith sits down with her Mail Tribune she is asking to be sold; she wants to know about the new cake mix. And Mr; Brown wants to study the features of the new cars. ' , : The MAIL TRIBUNE wishes to remind merchants and ' 'businessmen of the basic1 wisdom of building your advertising promotion around VISUAL PRINTED media. In other words, if you want your advertising message to WORK and to LAST, put it in FXINT-FIRSTl '-. :S-','.S''S.-:'i.V Aaaptton eeartety HXWS WKIK Bfasatlne " " ' Pronghorns, the only ante lope native to North America -and among the swiftest of four legged animals, have declined in the United States until today f their numbers are reckoned only in the thousands. Meiera, eetf-te-eftrele FICO SACDE1S Available new. at nedestchily rates... -See us today for fyH . information about re finishing your own floors. y Cnin&Mohr Your ' Home - Town Hardware . 226 East Sixth . . Phone 3-1851 IK is th e one that. --t": "!-Vn--.- .' o