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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 19, 1954)
FOUR MEDFORD (OREGON) MAIL TRIBUNE Friday, November IS, 19S4 MEDFOBDkTRIBUNI "Everybody in Soutnern Oregon Redi Th Mall Trtbuna" Published Daily Except Saturday bf MEDFORD PRINTING CO. 17-39 North Fir St. Phone 2-0141 ' ' ROBERT W. RUHL, Editor fiXRB GREY, Advertising Manager X. c. FERGUSON. Managing Editor ERIC ALLEN JR.. City Editor HARRY CHIP MAN. Telegraph Editoi RICHARD JEWETT. SporU Editor OLIVE STAHCHER. Society Editor JACK JACKSON. Sunday Editor GERALD LATHAM. Circulation Mgr. An Independent Newipapcr Entered as second class matter at Medford. Oregon, under Act of March 3. 1897 SUBSCRIPTION RATES By Mall In Advance: Per copy 10c. Daily and Sunday One year $12.00 Daily and Sunday Six months 6.50 Daily and Sunday Three mos, 3.50 Daily and Sunday One month 1.23 Sunday Only One year 3.50 By Carrier In Advance Medford. Ashland. Central Point. Eagle Point. Jacksonville. Gold Hill. Phoenix. Shady Cove, Rogue River. Talent and on motor routes: Daily and Sunday One year $15.00 Daily and Sunday One month 125 Carrier and Dealers 5c per copy All Terms Cash In Advance Official Paper of the City of Medford -Official Paper of Jackson Connty United Press Full Leased Wire MEMBER OF AUDIT BUREAU OF CIRCULATION ArivM-tixine Representative: WEST-HOLLEDAY COMPANY. WC Offices in New York, Chicago, De troit. San Francisco, Los Angeles Seattle. Portland. St Louis. Atlanta. Vancouver B.C. Flight o' Time Medford and Jackson County History from the files of The Mail Tribune 10, 20, 30 and 40 years ago. 10 YEARS AGO Not. 19, 1944 (It was Sunday) Roy Elliott, Medford fire chief, tells plans for annual firemen's ball, to be held Thanksgiving day eve at Oriental Gardens. From Arthur Ferry's Ye Smudge Pot column: Travel by auto is at a low ebb. A rural resident whose oldest boy piled a cord of fireplace wood three feet from a road, reports not a stick Js missing. 20 YEARS AGO Nov. 19, 1934 (It was Monday) W. G. Chandler, who played a prominent part In the Investi gation of the DeAutremont case In 1924 involving the train rob bery and quadruple murders at Siskiyou tunnel, elected sheriff .of Siskiyou county. Medford man declares that if the wife of the man who is steal ing his wood pile will "carry it over to my place, I have a buzz aw and will cut it for her free, as it is no job for a woman or a lazy bum." SO YEARS AGO Nov. 19, 1924 (It was Wednesday) "Imperial Wizard" of the Ku Klux Klan pays visit to Medford in "a special kar, and konfers, konfides, and konfabs with of ficials of the Jackson kounty klavern." Continual downpour brings Rogue river to highest level in six years; Emigrant Dam reser voir up 15 feet since first of October. 40 YEARS AGO Nov. 10, 1914 (It was Thursday) Fouts Grocery company In Medford offers coffee for 20 cents a pound, 100 pounds of fancy potatoes for $1.30, and 16 pounds of sugar for $1. From the Local and Personal column: Saito, the well known laundry wagon driver, returned last night from a three weeks business trip to San Francisco. Saito is the manager of the Red Cross division of the Japanese people in this valley." What's the Answer? (Can You Get 4 of the 7?) Copr. 1954. Editorial Research Report 1. At Washington social func tions, the President .enters a room first, followed by his wife, or follows her, or they enter side by side? ; 2. TV sets in the U. S. now come to about two- for every three, four, five or six families? 3. The Old Testament contains more or fewer books than the New Testament, or the same number? 4. Name two of these Presi dents married while in office: Washington, Tyler, Lincoln, Cleveland, McKinley, Wilson. 5. About one in every 10, 15, 20, 25 or 30 U. S. farms changes hands every year? .. 6. More money goes to a horse for winning the Kentucky Derby than to one for winning any other U. S. race; right or wrong? 7. Schizophrenia is an Italian card game, a mental disease, a Spanish dance, an Armenian dish, or a range of the. Swiss Alps? The Answers: 1. The President enters first, followed by his wife; 2. Two for every three fam ilies; 3. More; 4. Tyler, Cleve land. Wilson; 5. About one In every 20; 6. Wrong; 7. Menial disease. A Matter of Understanding What can be said to the parents of a child whose mind isn't as sharp or as clear as it should be? There was a time when such children were hid den away, or hurried to an institution. The answer today is usually different. ... THERE is new hope today for these "limited" chil- dren whose handicap is gradually becoming bet ter understood and better handled. There is hope for a more nearly normal life something which a not-quite-bright youngster of a few years ago had little hope to achieve. And this is the first year that we recall that the story is being told, fully and frankly, and the prob lems and the heartbreak and the pain .are being pub lished for all to read. THIS frankness, we think, is wise. What problems of this kind need, more than anything, is understanding. President Eisenhower and Governor Patterson have issued statements designating this week as "Men tally Retarded Children's Week," and while some such "weeks" are incongruous, this one is not, for the problem is big and needs attention. The governor pointed out that, today, there are some 6,000 youngsters in Oregon who are mentally retarded. Many of them are the children of our friends and neighbors, here in Jackson county. ' ' THE poignancy of mental retardation is known thoroughly only to those who are close to it. But others have a stake in the progress being made to overcome the worst aspects of this problem, which is so bitter and so close to so many. It is because of this, and because only through the understanding of the public that the problem can be effectively tackled, that the new-found frankness in the field has developed. In two upstate newspapers, the Eugene Register Guard and the Oregon City Enterprise-Courier, there appeared editorials this week, inspired or written by the parents of children who are mentally retarded. Contrary to what would have been true in the past, these parents were willing for their names to be used, for the full story of their personal tragedy to be told so that others might know. . THE Oregon City mother, after explaining the pain Fnl. ori1 licrrocaino pirfnmstnfPS ftf Parlv illness AlAl ClAAvl uiuvawuuaa. v. ww which caused the boy's brain damage, said: Doesn't this explain, in a way, why most retarded chil dren are spoiled? Most of them have been such sick little babies and aU through their lives, we parents try so hard -. to shield them. However, we can't succeed in protecting them from everything. Especially when his playmates-are overheard to say, "Don't play with him, he's crazy," or they ask the taunting question, "Hey, kid are you nuts?" Only a mother or father of a retarded child can under stand the terrible hurt. It feels like something has taken your heart and squeezed tight. - Even in Sunday school, where kindness is so important, children will make fun of a retarded child and giggle and point. She went on to explain how, finally, they discov ered a school which would take the youngster, how he matured and developed and learned, slowly, the skills he will need just to get along in the world. ' She added: That is my story a story of a mother who has a re tarded child whom she loves very much. I'm telling you this story this week because this is National Association for Retarded Children week. The aim of the NARC is to en lighten the public and educate the millions of Americans about mental retardation. - Too often, people are scared or ashamed to admit hav ing a retarded member in the family when in reality it should be treated as the illness which it is. People are not ashamed to admit their children have heart trouble, polio or even cancer. THIS mother concluded her letter, "That is my story aiiu ww ciui jr ua ubu& uawmci' vv c w a All nothing from the public but a little understanding. Please, won t you give us that?" The Guard's editorial also passed along the plea for understanding, and pointed out that many parents are finding help and encouragement in working with parents of other limited children, and through the recently-organized National Association for Retarded Children. . Babson . . . Advertising and Mergers! I g That So' Hogs trample and eat any snake they see, says the Na tional Geographic Society. Their thick layer of fat protects them from bad effects of poisonous bites. Deer also stamp on any serpent. THE problem also exists in Jackson county, where one of the state's "pilot classes" for children with special difficulties has been organized. In addition to this; study groups of parents of these children have been organized and meet regu larly, where mutual understanding and free and open discussion have made things easier. It is reported that the first move is the hardest for the parents the move of admitting that their, child is in some way unusual; a little "different." After this is frankly acknowledged, however, the relief of knowing that they are, at last, doing something constructive for their children, rather than hiding the problem, is real relief and source of gratification and pride. 1VIENTAL retardation of a child is not a matter for l"L shame. It is a matter which, to be conquered, must be faced frankly and courageously. It's a problem for society (that's all of us) too. Understanding, thoughtful sympathy, support for the continuation and expansion of the necessary special education programs these are -the. roles that .we all can play. - For there, but by the grace of God, are your chil dren and mme. E.A. - - Ad Gets Results, Including Divorce Los Angeles UJ2) , Mrs. Dorothy Walters, 40, was grant ed a divorce Thursday when she testified that her husband ran the following ad in a newspaper im mediately after she left, for a vacation. "Man, 53, no car, no looks, no job, no qualities, no money, no hero, no nothing, seek congenial companion to go places. and do. things in pursuit of happiness." Robert Walters, who did not contest the divorce, said he re ceived a great many interesting replies. , By ROGER W. BABSON Babson Park, Mass. (Special to Mail Tribune) There are sev eral reasons for the present epi demic of mer gers. In some cases, taxes are the chief con sideration; i n other cases they are to re duce costs; and often the cause is to secure ad ditional financ ing. n reading this column could be very helpful in bringing these needed mergers about. One clos ing thought: Read your Bible Proverbs, Chapter 16, Verse 18. This gives the cause of most busi ness failures. Xot er W. Bsbsea But one very potent cause is to be able to afford more adver tising, which in this very com petitive era is the life of trade. To understand what I mean, let me remind readers that a full page advertisement of television se,ts in this or any other news paper would be the same price to the great Radio Corporation of America as to some new small company which might be manu facturing a better TV set. In the case of a two-page color spread in Life Magazine the price would be approximately $50,000 for one week. This is a drop in the buck et to R.C.A., but it is a cost which small companies cannot meet. This is a problem not only to the small company, but also to a medium-sized company with sev eral products to advertise. Suc cessful advertising depends upon continuous advertising. With one product this is far more practi cal, more efficient, and much less expensive. Let me illustrate by referring to two good but com petitive candy products. Advertising Funds Of Firms Compared The Life Savers Corporation has practically only one product, with which every reader is ac quainted and for which the com pany appropriates annually about $1,000,000 for advertising. The New England Confection Com pany (trade name Necco) has 20 auierent proaucts. Tnls means that if Necco should appropriate $1,000,000 for advertising, this would need to be divided by 20 products. No one of the 20 products might get enough ad vertising to enable it to be profit able. In fact, by one law of ad vertising, each product would get only 13 0th of the result in stead of l20th. This can be rem edied only by a reduction in the number of items, or by a consoli- aauon witn otner candy manu facturers. Of course, Life Savers would not consider such a consolida tion. A merger would have to be with a candy company having similar competitive difficulties but duplicate manufacturing fa cilities. Then, two competitive products could be marketed un der a, joint name without any loss of good will. The machines which were the most efficient would be used for manufacturing the products working on two or three shifts of labor. Operating expenses would be greatly re duced, while each product would get double the present advertis ing allotment. Slock Price Compares With Advertising Fund I am continually asked why the stocks of some companies like General Electric, for in stance sell so much higher than stocks of some smaller electric companies which are not weU known but may perhaps make a better product. I do not know all the answers to this question, but this I do know: The price of the stock of almost aU companies (Hershey is an exception) paral lels closely the amount spent upon advertising. Not only do large advertising appropriations create more busi ness and rnore profits, but invest ors like to buy the stocks of com panies which they see advertis ing each week. This not only ap plies to the prosperity of indi vidual companies; but also to the prosperity of the nation as whole. When national advertis ing falls off, business falls off and unemployment increases. I fore cast that the day i may come when the government will subsi dize advertising during a . busi ness depression. Mergers Will Spread To Retail Stores Not only will we see many more mergers among manufac turing concerns, but the epi demic will spread to retail stores, Drive down the business street of any city and with a critical eye notice the vast number of small retailers. Eighty per cent are barely making a living. When depression comes, the mor tality among retailers could be great. Therefore, I urge retailers to consider mergers. This especially applies to shops which carry the same items and are near one another. Retailers who have no free parking space nearby will be the first to merge. Bankers By FRANK JENKINS For a change today, let's talk briefly about the stock market. Its behavior of late has been MOST interesting. By Eugene Burnt Ranger-Naturalist In the Day's News FOR weeks before the election its trend had been downward. Why? I think it will be just as well not to go - into that. . At best, the answer can be only a matter of opinion. The stock exchanges in our country, led by the great New York Stock Exchange, are open, bid-and-take markets in which buyers and sellers meet. In any bid-and-take market, such as an auction, prices tend to rise when buyers are more numer ous than sellers. They tend to fall when sellers outnumber buyers. So let's say merely that in the weeks preceding the election sellers of shares representing units of ownership in the larger business enterprises of our coun try were more numerous than buyers. FOLLOWING the election, this trend was reversed. As soon as the results were generaUy known, prices bounced sharply upward. vWith occasional pauses, this trend has continued. There was a faint sinking speU on Mon day of this week, but prices as reflected by the averages re sumed their upward movement on Tuesday and rose moderately again Wednesday. A GAIN the question: Why? Tho. answer of the rvnics was INFLATION. The Demo crats, they said, were back in control of both houses of con gress. The New Deal Democrats, they reasoned, seeking to bring back the boom, would light again the fires of inflation so that prices would rise again and wages would rise again and once again we would have the IL LUSION of great prosperity. So . The cynics proclaimed People were rushing into the markets to buy ahead of the sup posedly inevitable inflationary rise in security prices. rpHAT conclusion appears to be -- weakening. It is being re placed by this more optimistic conclusion: The election, after all, indi cated no sharp turn away from the Eisenhower middle-of-the- road policies. The vote was VERY close. The Democratic majority In both houses of the Congress will be slim so slim that the possibility of overriding a Presidential veto is remote. The President will be quite likely to veto any legislation aimed at an upset of any of his basic policies. It appears alto gether likely that in the new Congress that will assemble in January the Republican moder ates will be joined by the South ern conservatives, as has been the case in most recent Con gresses. That combination will prob ably be powerful enough to de feat any attack on the basic Eis enhower policies which are aimed at orderly readjustment irom wartime conditions to a normal peacetime economy. WITH the election out of the ' way and the fevers that excited eraduallv new school of thought is It embodies these growing be- xiexs: War,, while still an evpr-nrec ent possibility, appears less like ly man m me years of the im mediate Dast. Western Europe, with which our ties have always been close, is recovering from its devasta tion. Hope there is taking the place of despair. Our population is growing rapidly. , New technologies are coming into use. Our economy is expanding. Barring war, this expansion can be expected to continue for at least the next two or three decades. And so on. The result of this new think ing is NEW CONFIDENCE IN THE FUTURE OF OUR COUNTRY. A nature puzzler. Crack this riddle by No.' 2 and you're an expert; by No. 4 is excellent; No. 6 is good. The solution is tucked away in the last paragraph, but no peeking. 1. A migrant, some of us travel 600 miles a year. A car nivore oT enormous appetite I may bolt down alive up to one third of my weight in a day. My offspring may double its weight within the first 10 days. Males are sometimes eight times heavier than females. I absorb water through my pores. 2. My feet are paddle-like, and webbed between the five toes and fingers that's for swimming, and I can churn up 15 miles an hour when pressed. As for my youngster, however, he must be taught how to swim. can remain submerged up to 20 minutes to conserve oxy gen during these long dives, my normal heart-beat of 150 slows down to 10 a minute. 3. I yield a considerable amount of animal oil to the trade and we've surrendered our fur coats to the females of the hu man species by the millions. Al though my home is the sea, I am never independent of land. On, shore, I galumph along on my belly, about five miles and hour. 4. My colors runs mostly from gray to brown. I am torpedo- shaped. When I dive, without making a ripple, our nostrils and ears have valves which close automatically. Our eyes are specialized for seeing in water. 5. While males make a short 200-mile run or so to the main land to spend the winter, we females take our pups over 2,000 miles off Southern California or Korea. Navigation-wise, our feat of finding our ancestral island rookeries in the fog-grit Bering sea is supposed to be the most remarkable of animal migra tions. ' '"' .'. ' .". . Welcomed Ashore 6. With ' rumbling roars and deafening beUows, the thousands of beachmasters , welcome us ashore , with outstretched arms I should say flippers, and I may join up to 100 cows,, the largest, harem, incidentaUy among mammals in the world. Because eager bachelors are al ways lurking around in the back ground, the bull stands guard and may go without food and water for 60 to 90 days, losing tremendous weight. But then, to begin with he may weight up to 700 pounds and lot of this is blubber. 7. Within hours of my arrival from the long trip north, I give birth to a pup, usually one, and he's about 10 pounds. -Then, I may again conceive7 within a few days in my second, rested womb. Some people thing it a seemingly impossible task for me to pick out my own blue-eyed black pup among the thousands upon thousands when I return from a three-day foraging trip 8. After the three-day -wait, when my youngster nurses, he may swell up almost double his' size. The milk, perhaps, is the richest of any mammal it's almost half butterfat, 12 times as much as a cow's, and contains from three to four times as much protein matter. When through feeding, he sucks his thumb con tentedly I mean, his fin. Polar Bears Enemies 9. Polar bears, sharks and the much more fearsome killer whale are my enemies. The latter in pursuing us to the Pribilof is lands may easily swallow one of us whole what am I saying? as many as 24 of us for a single meal, which as furs go, makes a $1,200 meal. As for us, our mainstay is herring. 10. I am the only fur-bearinj seal in the northern hemisphere, tun and that has been my undoing. However, treaties have been made to preserve my kind and I again number in the mil lions. For the trade, my stiff outer hair must be removed and the soft, silky, underhair is dyed to a rich brown color. (Copyright, 1954, by Eugene Burns) (Released by McClure Newspaper Syndicate) : Free: By special arrangement with the editors of the Encyclo pedia Americana, my panel of judges will award each week to the reader who sends me the best question on nature and wild life a complete 30-volume set of this world-famous reference work in a handsome Sealcraft binding. Each week new ques tions will be considered. Sorry, I simply can't answer your many friendly letters. Please address your questions to: IS THAT SOI care Medford Mail Tribune, Box 575, Sausalito, Calif. Communications Letter! to the Editor must bear the name and address of the writer although under certain circum stances the use of a pen name or Initial for publication is permis lible. The Mail Tribune reserves the right to edit all letters with an eye to clarification and condensa tion. Letters submitted for publica tion must not exceed 400 words. Getting back to the stock market 1 ' Our people, with their confi dence in our future strengthened, are . increasing their holdings in the securities of our industrial and commercial and agricultural enterprises because they believe these securities are a good in vestment. That seem a to be the new thinking. It is HOPEFUL thinking. Dr. G. A. Dierdorff Osteopathic Physician & Surgeon Announces Qhange of Office from Suite 209 to Suite 214 in Medical Center Bldg. Traffic Violators Get 'Ball' on Town ..Palmetto, Fla. (U.B Mr. and Mrs. Robert W. Sullivan were arrested Thursday for driving through a red light. The Gary, lnd., couple was amazed when Judge Robert Mar shall sentenced them to lunch and dinner at local restaurants, flowers from a florist shop, a box of candy, car wash, night's lodg ing and a conducted tour of the town all at the city s expense, Reporting Error To the Editor: On behalf of the Oregon Farm Bureau Feder ation, I wish to thank you most heartily for the fine coverage the Mail-Tribune has given the events of our convention, which ends today. We are all deeply appreciative. In the rush of collecting re ports from our various commo dity meetings on Wednesday,: we made a very unfortunate error which I hope we can have corrected by the publication of this letter. We gave to your re porter an erroneous report of what was said by Mr. E. W. Tiedeman of Chicago with re spect to the next 10 years in the dairy industry. What Mr. Tiede man said was that the methods of distribution of milk would be revolutionized during the next 10 years, not that milk substi tutes would displace natural dairy products, as our first re port erroneously indicated. Farm people, of course, would know that no dairy leader would make such a statement as we' credited to Mr. Tiedeman. Non-1 farm people, however, would probably accept the statement at full value. Therefore, I hope you can publish this letter so as to clear up the matter. George W. Dewey, . Executive Secretary Oregon Farm Bureau Federation It was the first of the sea son s "hospitality arrests' tor which Palmetto is noted. . TYPEWRITERS & ADDING MACHINES Repaired MEDFORD OFFICE EQUIPMENT COMPANY 41 S. Grape Phona 2-4100 Unltod UHtTttt aim unit UIUTED... Fastest Along tho Coast and to the East! eWillPff IPn AfffePAsfV SEATTLE Wo Unffecf connecting service to DRIVER , . 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