FOUR MEDFORD (OREGON) MAIL TRIBUNE
Friday, November IS, 19S4
MEDFOBDkTRIBUNI
"Everybody in Soutnern Oregon
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MEDFORD PRINTING CO.
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' ' ROBERT W. RUHL, Editor
fiXRB GREY, Advertising Manager
X. c. FERGUSON. Managing Editor
ERIC ALLEN JR.. City Editor
HARRY CHIP MAN. Telegraph Editoi
RICHARD JEWETT. SporU Editor
OLIVE STAHCHER. Society Editor
JACK JACKSON. Sunday Editor
GERALD LATHAM. Circulation Mgr.
An Independent Newipapcr
Entered as second class matter at
Medford. Oregon, under Act of
March 3. 1897
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Flight o' Time
Medford and Jackson County
History from the files of The
Mail Tribune 10, 20, 30 and
40 years ago.
10 YEARS AGO
Not. 19, 1944
(It was Sunday)
Roy Elliott, Medford fire chief,
tells plans for annual firemen's
ball, to be held Thanksgiving
day eve at Oriental Gardens.
From Arthur Ferry's Ye
Smudge Pot column: Travel by
auto is at a low ebb. A rural
resident whose oldest boy piled a
cord of fireplace wood three feet
from a road, reports not a stick
Js missing.
20 YEARS AGO
Nov. 19, 1934
(It was Monday)
W. G. Chandler, who played
a prominent part In the Investi
gation of the DeAutremont case
In 1924 involving the train rob
bery and quadruple murders at
Siskiyou tunnel, elected sheriff
.of Siskiyou county.
Medford man declares that if
the wife of the man who is steal
ing his wood pile will "carry it
over to my place, I have a buzz
aw and will cut it for her free,
as it is no job for a woman or
a lazy bum."
SO YEARS AGO
Nov. 19, 1924
(It was Wednesday)
"Imperial Wizard" of the Ku
Klux Klan pays visit to Medford
in "a special kar, and konfers,
konfides, and konfabs with of
ficials of the Jackson kounty
klavern."
Continual downpour brings
Rogue river to highest level in
six years; Emigrant Dam reser
voir up 15 feet since first of October.
40 YEARS AGO
Nov. 10, 1914
(It was Thursday)
Fouts Grocery company In
Medford offers coffee for 20
cents a pound, 100 pounds of
fancy potatoes for $1.30, and 16
pounds of sugar for $1.
From the Local and Personal
column: Saito, the well known
laundry wagon driver, returned
last night from a three weeks
business trip to San Francisco.
Saito is the manager of the Red
Cross division of the Japanese
people in this valley."
What's the Answer?
(Can You Get 4 of the 7?)
Copr. 1954. Editorial Research Report
1. At Washington social func
tions, the President .enters a
room first, followed by his wife,
or follows her, or they enter side
by side? ;
2. TV sets in the U. S. now
come to about two- for every
three, four, five or six families?
3. The Old Testament contains
more or fewer books than the
New Testament, or the same
number?
4. Name two of these Presi
dents married while in office:
Washington, Tyler, Lincoln,
Cleveland, McKinley, Wilson.
5. About one in every 10, 15,
20, 25 or 30 U. S. farms changes
hands every year? ..
6. More money goes to a horse
for winning the Kentucky Derby
than to one for winning any
other U. S. race; right or wrong?
7. Schizophrenia is an Italian
card game, a mental disease, a
Spanish dance, an Armenian
dish, or a range of the. Swiss
Alps?
The Answers: 1. The President
enters first, followed by his
wife; 2. Two for every three fam
ilies; 3. More; 4. Tyler, Cleve
land. Wilson; 5. About one In
every 20; 6. Wrong; 7. Menial
disease.
A Matter of Understanding
What can be said to the parents of a child whose
mind isn't as sharp or as clear as it should be?
There was a time when such children were hid
den away, or hurried to an institution. The answer
today is usually different. ...
THERE is new hope today for these "limited" chil-
dren whose handicap is gradually becoming bet
ter understood and better handled. There is hope for
a more nearly normal life something which a not-quite-bright
youngster of a few years ago had little
hope to achieve.
And this is the first year that we recall that the
story is being told, fully and frankly, and the prob
lems and the heartbreak and the pain .are being pub
lished for all to read.
THIS frankness, we think, is wise.
What problems of this kind need, more than
anything, is understanding.
President Eisenhower and Governor Patterson
have issued statements designating this week as "Men
tally Retarded Children's Week," and while some
such "weeks" are incongruous, this one is not, for
the problem is big and needs attention.
The governor pointed out that, today, there are
some 6,000 youngsters in Oregon who are mentally
retarded. Many of them are the children of our friends
and neighbors, here in Jackson county. '
'
THE poignancy of mental retardation is known
thoroughly only to those who are close to it. But
others have a stake in the progress being made to
overcome the worst aspects of this problem, which is
so bitter and so close to so many.
It is because of this, and because only through
the understanding of the public that the problem can
be effectively tackled, that the new-found frankness
in the field has developed.
In two upstate newspapers, the Eugene Register
Guard and the Oregon City Enterprise-Courier, there
appeared editorials this week, inspired or written by
the parents of children who are mentally retarded.
Contrary to what would have been true in the past,
these parents were willing for their names to be used,
for the full story of their personal tragedy to be told
so that others might know.
.
THE Oregon City mother, after explaining the pain
Fnl. ori1 licrrocaino pirfnmstnfPS ftf Parlv illness
AlAl ClAAvl uiuvawuuaa. v. ww
which caused the boy's brain damage, said:
Doesn't this explain, in a way, why most retarded chil
dren are spoiled? Most of them have been such sick little
babies and aU through their lives, we parents try so hard -.
to shield them.
However, we can't succeed in protecting them from
everything. Especially when his playmates-are overheard
to say, "Don't play with him, he's crazy," or they ask the
taunting question, "Hey, kid are you nuts?"
Only a mother or father of a retarded child can under
stand the terrible hurt. It feels like something has taken
your heart and squeezed tight. -
Even in Sunday school, where kindness is so important,
children will make fun of a retarded child and giggle and
point.
She went on to explain how, finally, they discov
ered a school which would take the youngster, how
he matured and developed and learned, slowly, the
skills he will need just to get along in the world.
' She added:
That is my story a story of a mother who has a re
tarded child whom she loves very much. I'm telling you this
story this week because this is National Association for
Retarded Children week. The aim of the NARC is to en
lighten the public and educate the millions of Americans
about mental retardation. -
Too often, people are scared or ashamed to admit hav
ing a retarded member in the family when in reality it
should be treated as the illness which it is. People are not
ashamed to admit their children have heart trouble, polio
or even cancer.
THIS mother concluded her letter, "That is my story
aiiu ww ciui jr ua ubu& uawmci' vv c w a All
nothing from the public but a little understanding.
Please, won t you give us that?"
The Guard's editorial also passed along the plea
for understanding, and pointed out that many parents
are finding help and encouragement in working with
parents of other limited children, and through the
recently-organized National Association for Retarded
Children.
.
Babson . . . Advertising and Mergers! I g That So'
Hogs trample and eat any
snake they see, says the Na
tional Geographic Society. Their
thick layer of fat protects them
from bad effects of poisonous
bites. Deer also stamp on any
serpent.
THE problem also exists in Jackson county, where
one of the state's "pilot classes" for children with
special difficulties has been organized.
In addition to this; study groups of parents of
these children have been organized and meet regu
larly, where mutual understanding and free and open
discussion have made things easier. It is reported that
the first move is the hardest for the parents the
move of admitting that their, child is in some way
unusual; a little "different." After this is frankly
acknowledged, however, the relief of knowing that
they are, at last, doing something constructive for
their children, rather than hiding the problem, is real
relief and source of gratification and pride.
1VIENTAL retardation of a child is not a matter for
l"L shame. It is a matter which, to be conquered,
must be faced frankly and courageously.
It's a problem for society (that's all of us) too.
Understanding, thoughtful sympathy, support for the
continuation and expansion of the necessary special
education programs these are -the. roles that .we all
can play. -
For there, but by the grace of God, are your chil
dren and mme. E.A. - -
Ad Gets Results,
Including Divorce
Los Angeles UJ2) , Mrs.
Dorothy Walters, 40, was grant
ed a divorce Thursday when she
testified that her husband ran the
following ad in a newspaper im
mediately after she left, for a
vacation.
"Man, 53, no car, no looks, no
job, no qualities, no money, no
hero, no nothing, seek congenial
companion to go places. and do.
things in pursuit of happiness."
Robert Walters, who did not
contest the divorce, said he re
ceived a great many interesting
replies. ,
By ROGER W. BABSON
Babson Park, Mass. (Special
to Mail Tribune) There are sev
eral reasons for the present epi
demic of mer
gers. In some
cases, taxes are
the chief con
sideration; i n
other cases
they are to re
duce costs; and
often the cause
is to secure ad
ditional financ
ing.
n
reading this column could be
very helpful in bringing these
needed mergers about. One clos
ing thought: Read your Bible
Proverbs, Chapter 16, Verse 18.
This gives the cause of most busi
ness failures.
Xot er W. Bsbsea
But one very potent cause is
to be able to afford more adver
tising, which in this very com
petitive era is the life of trade.
To understand what I mean, let
me remind readers that a full
page advertisement of television
se,ts in this or any other news
paper would be the same price
to the great Radio Corporation
of America as to some new small
company which might be manu
facturing a better TV set. In the
case of a two-page color spread
in Life Magazine the price would
be approximately $50,000 for one
week. This is a drop in the buck
et to R.C.A., but it is a cost
which small companies cannot
meet.
This is a problem not only to
the small company, but also to a
medium-sized company with sev
eral products to advertise. Suc
cessful advertising depends upon
continuous advertising. With one
product this is far more practi
cal, more efficient, and much less
expensive. Let me illustrate by
referring to two good but com
petitive candy products.
Advertising Funds
Of Firms Compared
The Life Savers Corporation
has practically only one product,
with which every reader is ac
quainted and for which the com
pany appropriates annually about
$1,000,000 for advertising. The
New England Confection Com
pany (trade name Necco) has 20
auierent proaucts. Tnls means
that if Necco should appropriate
$1,000,000 for advertising, this
would need to be divided by 20
products. No one of the 20
products might get enough ad
vertising to enable it to be profit
able. In fact, by one law of ad
vertising, each product would
get only 13 0th of the result in
stead of l20th. This can be rem
edied only by a reduction in the
number of items, or by a consoli-
aauon witn otner candy manu
facturers.
Of course, Life Savers would
not consider such a consolida
tion. A merger would have to be
with a candy company having
similar competitive difficulties
but duplicate manufacturing fa
cilities. Then, two competitive
products could be marketed un
der a, joint name without any
loss of good will. The machines
which were the most efficient
would be used for manufacturing
the products working on two or
three shifts of labor. Operating
expenses would be greatly re
duced, while each product would
get double the present advertis
ing allotment.
Slock Price Compares
With Advertising Fund
I am continually asked why
the stocks of some companies
like General Electric, for in
stance sell so much higher than
stocks of some smaller electric
companies which are not weU
known but may perhaps make a
better product. I do not know all
the answers to this question, but
this I do know: The price of the
stock of almost aU companies
(Hershey is an exception) paral
lels closely the amount spent
upon advertising.
Not only do large advertising
appropriations create more busi
ness and rnore profits, but invest
ors like to buy the stocks of com
panies which they see advertis
ing each week. This not only ap
plies to the prosperity of indi
vidual companies; but also to the
prosperity of the nation as
whole. When national advertis
ing falls off, business falls off and
unemployment increases. I fore
cast that the day i may come
when the government will subsi
dize advertising during a . busi
ness depression.
Mergers Will Spread
To Retail Stores
Not only will we see many
more mergers among manufac
turing concerns, but the epi
demic will spread to retail stores,
Drive down the business street
of any city and with a critical
eye notice the vast number of
small retailers. Eighty per cent
are barely making a living.
When depression comes, the mor
tality among retailers could be
great.
Therefore, I urge retailers to
consider mergers. This especially
applies to shops which carry the
same items and are near one
another. Retailers who have no
free parking space nearby will
be the first to merge. Bankers
By FRANK JENKINS
For a change today, let's talk
briefly about the stock market.
Its behavior of late has been
MOST interesting.
By Eugene Burnt
Ranger-Naturalist
In the Day's News
FOR weeks before the election
its trend had been downward.
Why?
I think it will be just as well
not to go - into that. . At best,
the answer can be only a matter
of opinion. The stock exchanges
in our country, led by the great
New York Stock Exchange, are
open, bid-and-take markets in
which buyers and sellers meet.
In any bid-and-take market, such
as an auction, prices tend to rise
when buyers are more numer
ous than sellers. They tend to
fall when sellers outnumber buyers.
So let's say merely that in the
weeks preceding the election
sellers of shares representing
units of ownership in the larger
business enterprises of our coun
try were more numerous than
buyers.
FOLLOWING the election, this
trend was reversed. As soon
as the results were generaUy
known, prices bounced sharply
upward. vWith occasional pauses,
this trend has continued. There
was a faint sinking speU on Mon
day of this week, but prices as
reflected by the averages re
sumed their upward movement
on Tuesday and rose moderately
again Wednesday.
A GAIN the question: Why?
Tho. answer of the rvnics
was INFLATION. The Demo
crats, they said, were back in
control of both houses of con
gress. The New Deal Democrats,
they reasoned, seeking to bring
back the boom, would light again
the fires of inflation so that
prices would rise again and
wages would rise again and once
again we would have the IL
LUSION of great prosperity.
So .
The cynics proclaimed
People were rushing into the
markets to buy ahead of the sup
posedly inevitable inflationary
rise in security prices.
rpHAT conclusion appears to be
-- weakening. It is being re
placed by this more optimistic
conclusion:
The election, after all, indi
cated no sharp turn away from
the Eisenhower middle-of-the-
road policies. The vote was
VERY close. The Democratic
majority In both houses of the
Congress will be slim so slim
that the possibility of overriding
a Presidential veto is remote.
The President will be quite
likely to veto any legislation
aimed at an upset of any of his
basic policies. It appears alto
gether likely that in the new
Congress that will assemble in
January the Republican moder
ates will be joined by the South
ern conservatives, as has been
the case in most recent Con
gresses.
That combination will prob
ably be powerful enough to de
feat any attack on the basic Eis
enhower policies which are
aimed at orderly readjustment
irom wartime conditions to a
normal peacetime economy.
WITH the election out of the
' way and the fevers that
excited eraduallv
new school of thought is
It embodies these growing be-
xiexs:
War,, while still an evpr-nrec
ent possibility, appears less like
ly man m me years of the im
mediate Dast.
Western Europe, with which
our ties have always been close,
is recovering from its devasta
tion. Hope there is taking the
place of despair.
Our population is growing
rapidly. , New technologies are
coming into use. Our economy
is expanding. Barring war, this
expansion can be expected to
continue for at least the next
two or three decades.
And so on.
The result of this new think
ing is NEW CONFIDENCE IN
THE FUTURE OF OUR COUNTRY.
A nature puzzler. Crack this
riddle by No.' 2 and you're an
expert; by No. 4 is excellent; No.
6 is good. The solution is tucked
away in the last paragraph, but
no peeking.
1. A migrant, some of us
travel 600 miles a year. A car
nivore oT enormous appetite I
may bolt down alive up to one
third of my weight in a day. My
offspring may double its weight
within the first 10 days. Males
are sometimes eight times
heavier than females. I absorb
water through my pores.
2. My feet are paddle-like,
and webbed between the five
toes and fingers that's for
swimming, and I can churn up
15 miles an hour when pressed.
As for my youngster, however,
he must be taught how to swim.
can remain submerged up to
20 minutes to conserve oxy
gen during these long dives, my
normal heart-beat of 150 slows
down to 10 a minute.
3. I yield a considerable
amount of animal oil to the trade
and we've surrendered our fur
coats to the females of the hu
man species by the millions. Al
though my home is the sea, I am
never independent of land. On,
shore, I galumph along on my
belly, about five miles and hour.
4. My colors runs mostly from
gray to brown. I am torpedo-
shaped. When I dive, without
making a ripple, our nostrils and
ears have valves which close
automatically. Our eyes are
specialized for seeing in water.
5. While males make a short
200-mile run or so to the main
land to spend the winter, we
females take our pups over 2,000
miles off Southern California or
Korea. Navigation-wise, our feat
of finding our ancestral island
rookeries in the fog-grit Bering
sea is supposed to be the most
remarkable of animal migra
tions. ' '"' .'. ' .". .
Welcomed Ashore
6. With ' rumbling roars and
deafening beUows, the thousands
of beachmasters , welcome us
ashore , with outstretched arms
I should say flippers, and I
may join up to 100 cows,, the
largest, harem, incidentaUy
among mammals in the world.
Because eager bachelors are al
ways lurking around in the back
ground, the bull stands guard
and may go without food and
water for 60 to 90 days, losing
tremendous weight. But then, to
begin with he may weight up to
700 pounds and lot of this is
blubber.
7. Within hours of my arrival
from the long trip north, I give
birth to a pup, usually one, and
he's about 10 pounds. -Then, I
may again conceive7 within a
few days in my second, rested
womb. Some people thing it a
seemingly impossible task for me
to pick out my own blue-eyed
black pup among the thousands
upon thousands when I return
from a three-day foraging trip
8. After the three-day -wait,
when my youngster nurses, he
may swell up almost double his'
size. The milk, perhaps, is the
richest of any mammal it's
almost half butterfat, 12 times
as much as a cow's, and contains
from three to four times as much
protein matter. When through
feeding, he sucks his thumb con
tentedly I mean, his fin.
Polar Bears Enemies
9. Polar bears, sharks and the
much more fearsome killer
whale are my enemies. The latter
in pursuing us to the Pribilof is
lands may easily swallow one of
us whole what am I saying?
as many as 24 of us for a single
meal, which as furs go, makes
a $1,200 meal. As for us, our
mainstay is herring.
10. I am the only fur-bearinj
seal in the northern hemisphere,
tun
and that has been my undoing.
However, treaties have been
made to preserve my kind
and I again number in the mil
lions. For the trade, my stiff
outer hair must be removed and
the soft, silky, underhair is dyed
to a rich brown color.
(Copyright, 1954, by
Eugene Burns)
(Released by McClure
Newspaper Syndicate)
: Free: By special arrangement
with the editors of the Encyclo
pedia Americana, my panel of
judges will award each week to
the reader who sends me the
best question on nature and wild
life a complete 30-volume set
of this world-famous reference
work in a handsome Sealcraft
binding. Each week new ques
tions will be considered. Sorry,
I simply can't answer your many
friendly letters. Please address
your questions to: IS THAT SOI
care Medford Mail Tribune, Box
575, Sausalito, Calif.
Communications
Letter! to the Editor must bear
the name and address of the writer
although under certain circum
stances the use of a pen name or
Initial for publication is permis
lible. The Mail Tribune reserves
the right to edit all letters with an
eye to clarification and condensa
tion. Letters submitted for publica
tion must not exceed 400 words.
Getting back to the stock
market 1 '
Our people, with their confi
dence in our future strengthened,
are . increasing their holdings in
the securities of our industrial
and commercial and agricultural
enterprises because they believe
these securities are a good in
vestment. That seem a to be the new
thinking.
It is HOPEFUL thinking.
Dr. G. A. Dierdorff
Osteopathic Physician & Surgeon
Announces Qhange of Office
from Suite 209 to
Suite 214 in Medical Center Bldg.
Traffic Violators
Get 'Ball' on Town
..Palmetto, Fla. (U.B Mr. and
Mrs. Robert W. Sullivan were
arrested Thursday for driving
through a red light.
The Gary, lnd., couple was
amazed when Judge Robert Mar
shall sentenced them to lunch
and dinner at local restaurants,
flowers from a florist shop, a box
of candy, car wash, night's lodg
ing and a conducted tour of the
town all at the city s expense,
Reporting Error
To the Editor: On behalf of
the Oregon Farm Bureau Feder
ation, I wish to thank you most
heartily for the fine coverage
the Mail-Tribune has given the
events of our convention, which
ends today. We are all deeply
appreciative.
In the rush of collecting re
ports from our various commo
dity meetings on Wednesday,:
we made a very unfortunate
error which I hope we can have
corrected by the publication of
this letter. We gave to your re
porter an erroneous report of
what was said by Mr. E. W.
Tiedeman of Chicago with re
spect to the next 10 years in the
dairy industry. What Mr. Tiede
man said was that the methods
of distribution of milk would be
revolutionized during the next
10 years, not that milk substi
tutes would displace natural
dairy products, as our first re
port erroneously indicated.
Farm people, of course, would
know that no dairy leader would
make such a statement as we'
credited to Mr. Tiedeman. Non-1
farm people, however, would
probably accept the statement at
full value. Therefore, I hope you
can publish this letter so as to
clear up the matter.
George W. Dewey, .
Executive Secretary
Oregon Farm Bureau
Federation
It was the first of the sea
son s "hospitality arrests' tor
which Palmetto is noted. .
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