Medford mail tribune. (Medford, Or.) 1909-1989, December 16, 1938, Image 9

Historic Oregon Newspapers

Medford mail tribune., December 16, 1938, Page 9, Image 9

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Newspaper Page TextPTOF, TNT? Fv'iEDFORD IS PUT .iii0idi$!O!0iO$!IH0!$!dift!0i91dlU0 Give a CHRISTMAS BASKET From LUMAN'S "NrFDFOTJD MATT. TT?TRTXT:. WDFOTCT). (VRF.flQy. FRTDAY. "DF,CFf"BF,T? IE, 1033. BY GIF! BOX IDEA (continued from page pn). ft dflnlt pattern of merchandising and advertising. They round that It would take two or three years for national advertt&ing to pay for Itself but they went ahead. They employed an agency outstanding In specialized advertising to prepare their adver tisements so that the text would be professional and the solicitation proper and appealing. An Incidental result of this foroslcht and thorough ness was that Rosenberg Brothers received the country's highest adver tising award for meritorious copy. The advertisement that received the award la still used as a model for study In advertising classes. Christ mas gift packages of Rogue valley Cornice pears are now advertised In ueh quality periodicals as Fortune. Time, the National Geographic and the New York Times magazine. This advertising Is augmented by direct mailing. Now Rrnp Reward Now the Rosenberg Brothers, who went to work when the country was In despair and sank a fortune In an Idea, have the satisfaction of seeing their gift boxes moving1 to homes and offices In every stat In the nation. Not. however, before they faced loss and discouragement yenr after year and saw their fruit badly discounted for want of a market. , The gift box business has been ex panding and the reason for this, Harry declares. 1 that the merchan dising principle is correct a to the quality of the Cornice pears, the na ture of the solicitation and the kind of containers. Among the Bear Creek orchard patrons are the country's leading socialities and business and industrial executives. Cnmlce pears that go Into the gift packnges are marketed under the name "Royal Riviera." The name has been copyrighted to protect the na tional advertising. Price Record Set An Insight of the business may be gleaned from an Incident that took place Just the other day. A pat ron in Colorado telephoned an order for twe double-tier gift boxes to be sent to friend In Manila by the Olipper pWne. Theae two boxes con tained 48 pears. Including the trans portation, the two boxes cost the purchaser 885. Thus the price of the pears delivered, was $1.77 each. This sets what lr believed to be a world record, though Cornice pears com monly sell for 50 to 75 cent"; In French hotels and restaurants. While emphasizing tha rarity of a gift box of regal Cornice pears, the Rosenberg advertising points out that the cost of the exottc package Is no more than the price of an ord inary, conventional Chrlstmaa pres ent. "Dave and I feel that the business la developing In such a way that with proper national advertising the time Is close at hand when we could handle all of the large size Cornice pears produced In thia district," Harry says. The brothera are now ... - r cjb s i A, fee Ti pSfeP WHEELS OF CONGRESS will soon b turning In more ways than one and the subway train that hauls the con gressmen from their Washington, D. C, office building to the Capi tol, gets an extra oIHnr and check-up by Joseph Hunt, operator handling over 60 percent of the val ley's crop and the growers have been receiving profitable returns. Inci dentally, the Hollywood orchard, owned by the brothers, is the largest Cornice orchard In the world. The gift package marke la of par ticular significance to growers be cause it finds an outlet for the extra large size fruit than ordinarily is difficult to dispose of and In many cases would represent a production loss, the, brothers explain. A visit to the Bear Creek orchard plant reveals the magnitude of the Christmas gift package business. There hundreds of local men and women will be found at work on one phase or another of preparing the gift boxes and baskets. Sorting, wrapping, boxing In cushioned layers, all this goes on with the greatest of care. Only the most luscious of the big Cornice pears are chosen for the gift packages. They are handled like precious Jewels. Cars Loaded At Plant Scores of girls are employed In clerical work. Orders are checked and double-checked. One ro'm looks like a class In a business college. There two dozen girls do nothing but typing. And tucked away In a spacious room upstairs is a Railway Express Agency office, with two agency em ployes in charge of many subordin ates. They do the dispatching. The express cars are loaded right at the plant and hooked on to the morning and evening trains for the north, south and cast. So far as possible all materials and supplies are bought here. All the printing Is done by a Medford con cern. And even the colored paper that Is used for cushioning and dec orations is shredded at the orchard plant. An ordinary lawn mower, pow ered by an electric motor, does the shreddintr. Many Inquiries Received Scarcely a day goes by but that six or eitiht out-of-state travelers who have tasted ' "Royal Riviera Cornice pears slop . to inspect the plant from which such Juicy, flavor ful fruit comes. Scores of letters are received every day frcm patrons who want to know more about the Rogue River valley. The writera Inquire about all sorts of things about, hunting and fishing, civic life, the desriballty of Medford as a place for families with growing children to live. At this season of the year the Ros enberg Brothers employ a battery of girls to do nothing else but answer these letters. Thus the Christmas gift packnge business, through its national advertising focuses the at tention of well-to-do families throughout the United States upon Medford as a place of residence, as a place to sojourn. The Rosenberg Brothers would like to see more valley residents inspect their plant. They always have a wel come for visitors. ROSEBUnO. Ore.. Dec. 18. (AP) A practical Joke which acted as a boomerang placed James Prohaska, OlendaJe sawmill worker, in a Grant Pass hospital with a severe head con cussion. Deputy Sheriff Clifford Thornton reported today following Investigation into an alleged assault. Prohaska. regaining coruclousnfes last night, refused to file a criminal com plaint againat Homer Reed, fellow workman, who la reported to have struck the blow whleh felled Pro haskn. the deputy reported. According to statements made by mill workers. Thornton reported, workmen around the plant had been engaging In considerable horseplay, and resulting action was about as fol lows: The g'.oves of Prohaska, head dog man, had been filled with grease. Prohaska. In turn, as the carriage went by Homer Reed, take of man, swiped grease across the face of Reed, whom he blamed for the prank. Reed retaliated by throw ing a handful of bark, whereupon Prohaska hurled a picaroon, striking Reed on the leg, and Reed count ered with a peavy to the head. Prohaska. knocked unconscious, was rushed to the O rants Pass hos pital. Examination. Thornton said he was informed, revealed concussion but no fracture. Regaining con sciousness last night. Prohaska told officers that there was no criminal Intent In the assault and he would not prosecute, according to the depu ty sheriff. DEATH 10 CRIPPLED LIFE NEW YORK, Dec. 18. (AP) A de cision death was better than the life of a cripple was reached today by William Lewis in determining the fate of his cancer-stricken daughter, Dorothy, 8. Inundated by letters from all over the country, citing pro and con arg uments by those who read of the lit tle Brooklyn cripple's plight, the dis traught father made his choice "She will live or die on both legs." Surgeons have told him the daugh ter, afflicted with sarcoma, or can cer of the thigh bone, must die within 8 or 10 months unless her leg Is amputated. On the other hand, an operation would give her one chance in 10 of living healthy, but a cripple. "I have made up my mind," Lewis said. "I have gone through torture, but in the end I knew I could not consign the ohlld to a cripple's life. 4 Tree Fuller Killed PORTLAND, Dec. 16. (AP) Injur ies he suffered when struck by a fall ing tree Tuesday took the life of Carl R. Fuqua, 44, timber faller on the Wolf Creek highway project. v ' j long offer Jh f lT ' I t'j Christmas is over-- j "J 1 Santa Claus himself couldn't have been fustier about finding you newest stylet . . finer fabrics . . truly better values . . And we've considered COMFORT most of all! For Mother! Dail! Sister! Brother! Favorites for all! The largest tiift Slipper Selection In Toirn! Warm Felts! Vine Leathers! Hostess Slippers! 117 SOUTH CENTRAL TELEPHONE 286 -- St St St St St St St 4t St 4 St St o o -- 4 St St St St - St St St St ... St St St St St ' St ... St St St 4 - 4 St 4 Free Deliveries Daily Two Phones 353-354 It Pays to Shop at Lumnn'j Order Your Turkey Now Saturday and Monday There are plare where rhrlstman Olft Basket of Orocerlea would prove a most aceeptahle and appreciated Rift, llara tou lome one on your llt? Let your ha.ket rome from Luman Bros., where quality foods nt mot reasonahle prleec are ohtnlnnhle. Do all your food shopping here mto both time and money. SUGAR For that Home made Candy 10 lbs. 52c 100 lbs. $4.98 MINCE MEAT Kerr's finest quality for those mince pies 2 lbs. 25c PUMPKIN Sure you will want Pumpkin Pie Royal Olub large No. V size tin Each 10c CRACKERS Oven fresh dainty crisp Sodas. Keep plenty on hand 2 lb. box 20c GRAHAMS Oven fresh Golden Gra hams the icilk and honey Grahams 2 lb. box 20c Shortening (Jewel) A pure vegetable short ening of quality 4lb.ctn.50c Buy Your Candy at Luman Bros. Fresh Extra Fine Quality Old fashion Chocolates 3 lbs. 25c Imperial Gum Drops 2 lbs. 25c Imperial Jelly Beans .2 lbs. 25c Imperial Creams 2 lbs. 25c LUMAN'S K. S X f 1 I ( MlA rltft 1 II I I I LI X Al i ii i rnone order 91?-'A;r (Immt n. Free Delivery Saturday Specials Our Meats Sold Fresh When Flavor Best Choice young, fat hens, lb 20c R.I. Red Fryers, milk & corn fed, lb. 25c Young, fat frying size Rabbits, lb. . . 27c Prime Rib Roasts, boned & tied, lb. 20c Beef Short Ribs, lb 10c Leg o' Lamb, No. 1 grade, lb . 22c Swiss Steaks Prime Beef, lb 20c Country style Sausage, seasoned just right, lb . 15c Ham, extra fine, J or whole, lb 27c Veal Roasts, choice shoulder cuts, lb. 15c Pork Roasts, shoulder, lb. . . . 15c Fresh Side Pork, lb 15c Eastern Sugar Cured Bacon, medium thick, lb 25c Home rendered Lard 4 lbs. 50c Order your Turkey now. Be sure of the best CHRISTMAS NUTS ALMONDS Medium size, oft shell, 2 lbs., 29. PEANUTS Fresh roast ed new crop, excellent, i 2 lbs., 25?. MIXED NUTS Good as sortment, new crop, No. 1 quality, 2 lbs. 35 POTATOES Klamath 50lbs.No.2i39c MILK Libby's or Oregon Brand 4 tall cans 25c Case 48 Tall cans $2.88 TOMATO JUICE Del Rogue 9Cfl 5 No. 1 tall tins fcWW CORN FLAKES Alben them. EACH You will like ' 5c LUMAN BROS. IN THE BAKERY DEPT. SATURDAY FRUIT CAKE It contains many kinds of the choicest fruits and nuts and the highest grade rum and brandy ENGLISH PLUM PUDDING Made after a famous English recipe. It ii crammed with the choicest of ingredient! CHRISTMAS COOKIES A gay colored box containing a large assortment oi genuine unnsim&s cooiuei. R0THER BIG FOOD CENTER MAIN AND BARTLETT STS. Telephone 353 or 354-J Free Deliveries Daily- Telephone Yoar Order nn nn r m L l!U ImJ isi liJ POPCORN 3 lbs. 25c i HUT MARGARINE 2 ib. 25 CHASE & SANBORN Products CHASE St, 8ANBOEN COFFEE . in paper bags or tins j Pound 25 2 pounds 49 j ROYAL GELATIN 3 for 14 ROYAL PUDDING 3 for 14 4 ROYAL BAKINO POWDER (for 70 years a favorite with women) 12 os. tins 31 4 Fruits and Vegetables! Local 8ATURDAY SWEET POTATOES 8 Ib. 25c Sweet Potato Squash Ib. 2ic GRAPEFRUIT - 6 for 19c CABBAGE local, solid Ib. 2c APPLES 61b. 25c NEW NAVAL ORANGES NEW CROP SWEET Large Size dozen 20c Medium Size 2 doz. 25c 4 )... 4