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Give a CHRISTMAS BASKET From LUMAN'S
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BY GIF! BOX IDEA
(continued from page pn).
ft dflnlt pattern of merchandising
and advertising. They round that It
would take two or three years for
national advertt&ing to pay for Itself
but they went ahead. They employed
an agency outstanding In specialized
advertising to prepare their adver
tisements so that the text would be
professional and the solicitation
proper and appealing. An Incidental
result of this foroslcht and thorough
ness was that Rosenberg Brothers
received the country's highest adver
tising award for meritorious copy.
The advertisement that received the
award la still used as a model for
study In advertising classes. Christ
mas gift packages of Rogue valley
Cornice pears are now advertised In
ueh quality periodicals as Fortune.
Time, the National Geographic and
the New York Times magazine. This
advertising Is augmented by direct
mailing.
Now Rrnp Reward
Now the Rosenberg Brothers, who
went to work when the country was
In despair and sank a fortune In an
Idea, have the satisfaction of seeing
their gift boxes moving1 to homes
and offices In every stat In the
nation. Not. however, before they
faced loss and discouragement yenr
after year and saw their fruit badly
discounted for want of a market.
, The gift box business has been ex
panding and the reason for this,
Harry declares. 1 that the merchan
dising principle is correct a to the
quality of the Cornice pears, the na
ture of the solicitation and the kind
of containers. Among the Bear Creek
orchard patrons are the country's
leading socialities and business and
industrial executives.
Cnmlce pears that go Into the gift
packnges are marketed under the
name "Royal Riviera." The name has
been copyrighted to protect the na
tional advertising.
Price Record Set
An Insight of the business may
be gleaned from an Incident that
took place Just the other day. A pat
ron in Colorado telephoned an order
for twe double-tier gift boxes to be
sent to friend In Manila by the
Olipper pWne. Theae two boxes con
tained 48 pears. Including the trans
portation, the two boxes cost the
purchaser 885. Thus the price of the
pears delivered, was $1.77 each. This
sets what lr believed to be a world
record, though Cornice pears com
monly sell for 50 to 75 cent"; In
French hotels and restaurants.
While emphasizing tha rarity of
a gift box of regal Cornice pears,
the Rosenberg advertising points out
that the cost of the exottc package
Is no more than the price of an ord
inary, conventional Chrlstmaa pres
ent. "Dave and I feel that the business
la developing In such a way that
with proper national advertising the
time Is close at hand when we could
handle all of the large size Cornice
pears produced In thia district,"
Harry says. The brothera are now
... - r cjb s i
A,
fee Ti pSfeP
WHEELS OF CONGRESS will soon b turning In
more ways than one and the subway train that hauls the con
gressmen from their Washington, D. C, office building to the Capi
tol, gets an extra oIHnr and check-up by Joseph Hunt, operator
handling over 60 percent of the val
ley's crop and the growers have been
receiving profitable returns. Inci
dentally, the Hollywood orchard,
owned by the brothers, is the largest
Cornice orchard In the world.
The gift package marke la of par
ticular significance to growers be
cause it finds an outlet for the extra
large size fruit than ordinarily is
difficult to dispose of and In many
cases would represent a production
loss, the, brothers explain.
A visit to the Bear Creek orchard
plant reveals the magnitude of the
Christmas gift package business.
There hundreds of local men and
women will be found at work on one
phase or another of preparing the
gift boxes and baskets. Sorting,
wrapping, boxing In cushioned layers,
all this goes on with the greatest of
care. Only the most luscious of the
big Cornice pears are chosen for the
gift packages. They are handled like
precious Jewels.
Cars Loaded At Plant
Scores of girls are employed In
clerical work. Orders are checked and
double-checked. One ro'm looks like
a class In a business college. There
two dozen girls do nothing but
typing.
And tucked away In a spacious
room upstairs is a Railway Express
Agency office, with two agency em
ployes in charge of many subordin
ates. They do the dispatching. The
express cars are loaded right at the
plant and hooked on to the morning
and evening trains for the north,
south and cast.
So far as possible all materials and
supplies are bought here. All the
printing Is done by a Medford con
cern. And even the colored paper
that Is used for cushioning and dec
orations is shredded at the orchard
plant. An ordinary lawn mower, pow
ered by an electric motor, does the
shreddintr.
Many Inquiries Received
Scarcely a day goes by but that
six or eitiht out-of-state travelers
who have tasted ' "Royal Riviera
Cornice pears slop . to inspect the
plant from which such Juicy, flavor
ful fruit comes. Scores of letters are
received every day frcm patrons who
want to know more about the Rogue
River valley. The writera Inquire
about all sorts of things about,
hunting and fishing, civic life, the
desriballty of Medford as a place for
families with growing children to
live.
At this season of the year the Ros
enberg Brothers employ a battery of
girls to do nothing else but answer
these letters. Thus the Christmas
gift packnge business, through its
national advertising focuses the at
tention of well-to-do families
throughout the United States upon
Medford as a place of residence, as
a place to sojourn.
The Rosenberg Brothers would like
to see more valley residents inspect
their plant. They always have a wel
come for visitors.
ROSEBUnO. Ore.. Dec. 18. (AP)
A practical Joke which acted as a
boomerang placed James Prohaska,
OlendaJe sawmill worker, in a Grant
Pass hospital with a severe head con
cussion. Deputy Sheriff Clifford
Thornton reported today following
Investigation into an alleged assault.
Prohaska. regaining coruclousnfes last
night, refused to file a criminal com
plaint againat Homer Reed, fellow
workman, who la reported to have
struck the blow whleh felled Pro
haskn. the deputy reported.
According to statements made by
mill workers. Thornton reported,
workmen around the plant had been
engaging In considerable horseplay,
and resulting action was about as fol
lows: The g'.oves of Prohaska, head
dog man, had been filled with
grease. Prohaska. In turn, as the
carriage went by Homer Reed, take
of man, swiped grease across the
face of Reed, whom he blamed for
the prank. Reed retaliated by throw
ing a handful of bark, whereupon
Prohaska hurled a picaroon, striking
Reed on the leg, and Reed count
ered with a peavy to the head.
Prohaska. knocked unconscious,
was rushed to the O rants Pass hos
pital. Examination. Thornton said
he was informed, revealed concussion
but no fracture. Regaining con
sciousness last night. Prohaska told
officers that there was no criminal
Intent In the assault and he would
not prosecute, according to the depu
ty sheriff.
DEATH
10 CRIPPLED LIFE
NEW YORK, Dec. 18. (AP) A de
cision death was better than the
life of a cripple was reached today
by William Lewis in determining the
fate of his cancer-stricken daughter,
Dorothy, 8.
Inundated by letters from all over
the country, citing pro and con arg
uments by those who read of the lit
tle Brooklyn cripple's plight, the dis
traught father made his choice
"She will live or die on both legs."
Surgeons have told him the daugh
ter, afflicted with sarcoma, or can
cer of the thigh bone, must die
within 8 or 10 months unless her leg
Is amputated.
On the other hand, an operation
would give her one chance in 10 of
living healthy, but a cripple.
"I have made up my mind," Lewis
said. "I have gone through torture,
but in the end I knew I could not
consign the ohlld to a cripple's life.
4
Tree Fuller Killed
PORTLAND, Dec. 16. (AP) Injur
ies he suffered when struck by a fall
ing tree Tuesday took the life of Carl
R. Fuqua, 44, timber faller on the
Wolf Creek highway project.
v ' j long offer Jh f lT '
I t'j Christmas is over-- j "J
1
Santa Claus himself couldn't have been fustier about
finding you newest stylet . . finer fabrics . . truly better
values . . And we've considered COMFORT most of all!
For Mother! Dail! Sister! Brother! Favorites for all!
The largest tiift Slipper Selection In Toirn!
Warm Felts! Vine Leathers! Hostess Slippers!
117 SOUTH
CENTRAL
TELEPHONE
286
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4 Free Deliveries Daily
Two Phones 353-354
It Pays
to Shop
at Lumnn'j
Order
Your
Turkey
Now
Saturday and Monday
There are plare where rhrlstman Olft Basket of Orocerlea
would prove a most aceeptahle and appreciated Rift, llara tou
lome one on your llt? Let your ha.ket rome from Luman
Bros., where quality foods nt mot reasonahle prleec are
ohtnlnnhle. Do all your food shopping here mto both time
and money.
SUGAR
For that Home
made Candy
10 lbs. 52c
100 lbs. $4.98
MINCE
MEAT
Kerr's finest quality
for those mince pies
2 lbs. 25c
PUMPKIN
Sure you will want
Pumpkin Pie Royal
Olub large No. V size
tin
Each 10c
CRACKERS
Oven fresh dainty crisp
Sodas. Keep plenty on hand
2 lb. box 20c
GRAHAMS
Oven fresh Golden Gra
hams the icilk and honey
Grahams
2 lb. box 20c
Shortening
(Jewel)
A pure vegetable short
ening of quality
4lb.ctn.50c
Buy Your Candy at Luman Bros.
Fresh Extra Fine Quality
Old fashion Chocolates 3 lbs. 25c
Imperial Gum Drops 2 lbs. 25c
Imperial Jelly Beans .2 lbs. 25c
Imperial Creams 2 lbs. 25c
LUMAN'S
K. S X f 1 I
( MlA rltft 1 II I I I LI
X Al i ii i rnone order
91?-'A;r (Immt n. Free Delivery
Saturday Specials
Our Meats Sold Fresh When Flavor Best
Choice young, fat hens, lb 20c
R.I. Red Fryers, milk & corn fed, lb. 25c
Young, fat frying size Rabbits, lb. . . 27c
Prime Rib Roasts, boned & tied, lb. 20c
Beef Short Ribs, lb 10c
Leg o' Lamb, No. 1 grade, lb . 22c
Swiss Steaks Prime Beef, lb 20c
Country style Sausage, seasoned
just right, lb . 15c
Ham, extra fine, J or whole, lb 27c
Veal Roasts, choice shoulder cuts, lb. 15c
Pork Roasts, shoulder, lb. . . . 15c
Fresh Side Pork, lb 15c
Eastern Sugar Cured Bacon,
medium thick, lb 25c
Home rendered Lard 4 lbs. 50c
Order your Turkey now.
Be sure of the best
CHRISTMAS
NUTS
ALMONDS Medium size,
oft shell, 2 lbs., 29.
PEANUTS Fresh roast
ed new crop, excellent,
i 2 lbs., 25?.
MIXED NUTS Good as
sortment, new crop, No.
1 quality, 2 lbs. 35
POTATOES
Klamath
50lbs.No.2i39c
MILK
Libby's or Oregon
Brand
4 tall cans
25c
Case 48
Tall cans
$2.88
TOMATO
JUICE
Del Rogue 9Cfl
5 No. 1 tall tins fcWW
CORN
FLAKES
Alben
them.
EACH
You will like
' 5c
LUMAN BROS.
IN THE BAKERY DEPT.
SATURDAY
FRUIT CAKE
It contains many kinds of the choicest fruits and
nuts and the highest grade rum and brandy
ENGLISH PLUM PUDDING
Made after a famous English recipe. It ii crammed
with the choicest of ingredient!
CHRISTMAS COOKIES
A gay colored box containing a large assortment
oi genuine unnsim&s cooiuei.
R0THER
BIG FOOD CENTER
MAIN AND BARTLETT STS.
Telephone 353 or 354-J Free Deliveries Daily- Telephone Yoar Order
nn nn r m
L l!U ImJ isi liJ
POPCORN 3 lbs. 25c i
HUT MARGARINE 2 ib. 25
CHASE & SANBORN Products
CHASE St, 8ANBOEN COFFEE .
in paper bags or tins j
Pound 25 2 pounds 49 j
ROYAL GELATIN 3 for 14
ROYAL PUDDING 3 for 14 4
ROYAL BAKINO POWDER (for 70 years a
favorite with women) 12 os. tins 31 4
Fruits and Vegetables!
Local 8ATURDAY
SWEET POTATOES 8 Ib. 25c
Sweet Potato Squash Ib. 2ic
GRAPEFRUIT - 6 for 19c
CABBAGE local, solid Ib. 2c
APPLES 61b. 25c
NEW NAVAL ORANGES
NEW CROP SWEET
Large Size dozen 20c
Medium Size 2 doz. 25c
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