Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 8, 1936)
rEDFCVRD MAIL TRTBTJXE. MTDFOED." OTtEGOy. SUNDAY. XOVEMBER 8, 1936 PAGE THREE E1 Rogue River Chevrolet Company Banquet Is Held Here Ex-Solon Near Jail RICHMOND. Va., Nov. 7.(AP) United States Commissioner Melvln Flegenhelmer remanded Representa tive John W. Hoeppel of California New 1937 Ford V-8 Announced FEATURED IN 1937 and his son, Charles J. Hoeppel, to Jail today to await a hearing Mon day on their request for a writ of hsbeoa corpus. it DEARBORN, Mich., Nov. 7. A new Ford V-8 for 1037, presenting defi nite advances In modern streamlined styling, and powered either with the 85-horsepower V-8 engine now In use in more than 3,00O.0pO motor cars, or a brand new 60-horsepower V-8 'econ omy" engine, which Is a smaller counterpart of Its elder brother, was announced today by the Ford Motor company. The new cars will be shown for the first time publicly at the Ford Lincoln automobile show opening next Wednesday (November 11) at Hotel As tor. New York City. The cars will go on display next Saturday (Novem-. bor 14) at Ford dealer showrooms throughout the United States, They were shown here for the first time yesterday at a huge Ford dealer meet ing, the first general rally of Ford dealers from all parte .of the United States ever held with Henry Ford, founder, and Edsel Ford, president of the Ford Motor company. Disclosure of the new lighter "economy" 60-horsepower engine as an optional power plant for the new Ford V-8 for 1037 will set at rest definitely rumors of a new "baby" Ford which have been circulated In the automobile Industry for the past several years. The new engine, today's statement said, will give surprising fuel econ omy of a type new to present-day motoring in the United States al though It has been available to mo torists In Europe for some years. The new cars will be available In both de luxe and standard body types on the single Ford V-8 112-Inch wheelbase chassis. De luxe types will be powered only with the improved 85-horsepower engine. In standard types, either the new 80-horse power engine or the 85-horsepower engine is optional. The new standard types with the lighter engines ere expected to carry the lowest base list price quoted by the Ford Motoi company since the V-8 englned car was Introduced by Ford to the popular-price field nearly five years ago. The 7.000 Ford dealers who gather ed here yesterday for . the meeting with the Fords predicted that the two new cars, one intended to give the- public maximum performance, the other maximum economy, would widen substantially the Ford market and narrow still further gaps left uncovered by the Ford V-8, and the V-13 Lincoln -Sphry and Lincoln motor cars, all produced by Ford. ?r4 f I'm I - imSg M tv it V Kj v& Jfr&sm 2&sr & ' . Q rv ? V WitffflMM Jm , j .-HiLTOnMi?Ji!nThTiFii KEYNOTE OF LINES of the new Ford V-8 for 1937 4s sounded by the frontal appearance, pictured above. The nose is sharp and rakish like the prow of a speed boat The upper part of the radiator grille is carried back in a pleasing curve deeply into the hood side. Head lamps are in "tear drop" form, faired into the streamlined fender aprons. The hood top is hinged at the back, lifts from the front, locks with an airplane motif radiator emblem. lit'.1 u - Jgf.ii Beyond the appearance and the two engine sizes, two other important features mark the new 1037 cars. One is ft new all-steel body, with new one piece steel top, as well as steel struc ture, panels and floor. The other U a new braking system, designed by Ford to give "soft" easy-action con trol. The brakes are actuated through a cable -and -conduit system and have controlled self -energizing action, providing the safety of steel throughout the entire mechanism, A new club coupe Is the latest of the 11 body types which will be avail able. The five most popular types will be offered with or without de luxe equipment, and with either en gine. The other six will be avail able only with do luxe equipment and only with the 85-horsepower en gine. The new 60-horsepower V-8 engine Is not entirely new, except to the American continent. Ford cars built In England and France for the Euro pean market have been powered with this V-8 engine for more than a year. Since their Introduction abroad they have demonstrated remarkable en- duurance and have won numerous awards In open competition with cars of European makes. The engine is rated at 21.63 horsepower, for tat purposes, as against 30 horsepower S. A, E. rating for the larger Ford V-8. v The new Ford V-8 cars, from a de sign standpoint, are by all odds the most beautiful ever put on the mar ket. Their exterior styling Is entirely new. utilizing the streamline treat ment to s much greater extent than formerly. The frontal appearance s sharp-nosed and rakish, the radiator grille being curved back deeply Into the hood sides. For the first time, bodies are all- well as structure, panels and floor. Windshields are V-ahaped. They are hinged at the top and can be opened. Windshield and all windows are of safety glass as standard equipment. Improvements In body arrangement Include a large new luggage com partment. Extra tire is carried in this compartment except in single seat cars. In these the tire Is carried back of the seat. Refinements in the 85-horsepower V-8 engine, which are found also in the new 60-horsepower engine, In clude improved cooling, new cast al loy steel pistons and larger "insert" type main bearings. "Custom -built" engine features such as dual down draft oarburetlon, aircraft-type float ing connecting rod bearings and forced crnnkcasc ventilation are retained. Auto Briefs Mr. and Mrs. Walter W. Abbey are leaving Wednesday on an extensive business and pleasure trip. They ex pect to be gone a month. They will visit In Salt Lake City. Kansas City, Chicago. Detroit. Kenosha, Racine, steel, Including a new steel top, asMllwaukee, Washington (D. O.) Members of the staff of Rogue Hher Chevrolet, Inc., dealers for Chevrolet In Medford, are shown assem bled at a banquet at the Hotel Medford preceding the presentation of rhe new ltt.17 line. The banquet fol lowed a larje Northwest Chevrolet gathering at Portland, attended hy C. M. Iliird, general manager of the company; Charles C. Darnell, sales manager; H. C, MrFarland, J. Wayne Loveless, Homer i. llrtngle and Chet Crawford of the local organization. The smartly styled Chcvrolets for 11)37 were on display yesterday for the first time at the showrooms of Rogue Klver Chevrolet, Inc., In the Sparta building here, and hundreds of southern Oregon people crowded the room for a glimpse of the sensational new cars. Smart Lines Mark New 1937 Line of Grahams 1937 Graham Series 116 Supercharger -Business Coupe. Charleston, Jamestown, New Orleans, Miami and Los Angeles. They will take delivery of a new Nash Ambas sador 8 at the Kenosha factory, which they will drive back to Medford. Mr. Abbey reports that orders for 1937 Nash automobiles are coming In fast er thay they are able to deliver them. They received a carload of new mod els Friday. A new sleet-removlng device, called Sleet-Master, is making Its appear ance in accessory stores and service, stations. It la a "sparo" wiper blade, to hook on any windshield wiper In a second, In place of the regular "rain" blade, whenever sleet strikes. It melts and removes sleet. Auto matic In operation, entirely self-contained, not a heater, It requires no connections, puts no load on bat tery or motor. Complete with two extra refills, In a handy box toVick in car pocket, Sleet-Master provides positive, convenient, sleet Insurance for the car owner, accuidlng to the manufacturers, the Anderson compa ny, of Oary, Ind. Barney Brock has accepted the po sition of outside salesman with Wil son's Motor Parts, located In the Fluhrer building, 37 South Riverside. Barney wu formerly with the Desver and McCtirley service station. Two carloads of new DodRPS re ceived by the Pleroe-Allen Motor com pany this week were delivered to M. P.. Galllgar, Gold Hill; O. B. Almolg. R, L. Case, Q. E. Case, W. A. White and Casper Thompson, all of Medford. We wish to thank the following merchants for their co-operation and donntlons given us in helping to make our frolic a success: Shirley Brothers, Court street Grocery, Shady Nook, Bungalow, Hoi J own y 'a. Swcms, Western Thrift (Sixth Street). Lam ports Hdwe., Hubbard Brothers, Oak dale Grocery, Husons, Safeway (Main Street), West Sldo Pharmacy, Alex anders, Mason Elirman, Heath's Drug Store, Medford Book Store, Now bcrrys, Western States, Hansen Hdwe. and Montgomery Ward. Lincoln School Service Club. CARD"OF THANKS We wish to express our sincere thank to our friends for their kind ness and sympathy and the beautiful floral offerings during our breavc ment. Mrs. John Csntrall and family. Reduce Deer Parlors PORTLAND. Ore- Nov. 7v (AP) A proposal to reduce the number of beer parlors in Portland came today from City Commissioner J. E. Ben nett In the form of a letter to the city council. Bennett suggested thst a henrlng be held to discuss his con tention there are too many dispen saries. 'jse Mail rribune vant ads. We Will Not Be Undersold Material and Workmanship Considered Ford Side CURTAINS $4.75 Ford Roadster TOP $5.00 We Still Sell Quality Merchandise , at Fair' Prices Hohlweg's Top Shop Eighth and Bartlott, Phone B87 t Synthetic Enamel Hiiro Hlinonlzlnft- Plating 1 en Daily's Auto Painting I 39 Sonth nnrttetv The Graham Supercharger . . . farther and faster on a gallon of Caroline than ady car in America!" The Graham Supercharger is the highest precision piece of mechanism on any car at any price. Its sturdy gears are fitted to exact measure ments finer thin the quartet thickness of a human hair. In 100,000,000 miles of brilliant, faithful service the Gra ham Supercharger has proven beyond the shadow of a doubt its absolute supremacy over any other car. More Power Less Gas-Low Initial Coil Drive a beautiful new 1937 Graham Supercharger today. Cp r a Ii a m 'f!).Tl loTOJ?. llit.lth.f.OMT prvMNOTON S BATTERY "FRVICE oru;e l?l S. ILiillilt I'hoiif 90.1 TSB COMPACT WHA APPUOUT WOEaTIOaa raVOM IT PATIOM CONCBBHIHO TO actV)CC Clam o Slavics Thto It fuHrta legtam or Cable gram unless Its de icrred character Is in dicated by a suitable sign above or preced ing the address. WESTERN UNION WftUVI J e SIOHS PL Pit LntMt KM Nlaht M m Kl-NlthtUmt IC- Primed CM, NlT-C.bUWihlL.lf Shtp Radlogna S 1 f Tin ailoj Unw ai ebon la tba Urn os UaH k Received at r a a4daf ItUan, and aba Urn. o( no MlaMa aa align all a .laBTANDASDlUU, 1936 NOV 5 PM 11 26 Received at West Main St., Medford, Org. PRV313 45 NL DETROIT MICH 6 MEDFORD MAIL TRIBUNE HAVE JUST SEEN THE NEW FORD V-8 FOR 1937 HERE IN DETROIT IT IS A KNOCKOUT SOMETHING ENTIRELY NEW IN APPEARANCE PRICE AND ECONOMY WILL CALL YOU WHEN I GET BACK WANT YOU TO SEE IT NOVEMBER 14TH- C E GATES. Chrysler and Plymouth WKIYX buy an imitation when you can get the GENUINE article? READ THESE 25 OUTSTANDING ENGINEERING FEATURES first perfected and introduced by Chrysler 5? 1. HYDRAULIC nilAKKH Genuine four wheel double acting. Introduced by Chryaler 12 yeart 'to and today the only Oenulne My dranllo Drake uted. 2. CIIHYM.ER ALL STKBL DOIlE Introduced t yeara ao and Imitated by all other leadln( manuracturen. 3. REDISTRIBUTION Ot WEIOHT Introduced by Chryaler In the flrat Chrysler Airflow three yeara afo. 4. FIRHT HCIENTIP1CALLY STREAM LINED MOTOR CAR Tha chryaler Airflow dMljned three yeara ago and atlll five yeara ahead. I. SYNCHRONIZED SPRING ACTION Three yeara afo. , GENUINE AUTOMATIC OVERDRIVE t rant" minion . . . three yeari aro. Klrrt uied In Chryiler Airflow. 7. RUDDER ENGINE MOUNTINOS twelve yeari (O. 5. PLOATINO POWER fife yeari mo. L'aed only by one other car, the famoua Roll Royce. . FULL FORCE OILINO SYSTEM for low priced rare. Twelve yeara ago. 10. RUIIIIKR KPIUNO SHACKLES Twelve yeara ajo. 18. 16. 11. IS. 10. to. II. it. M. 14. IS. ZD. ST. Tl'DULAR FRONT AXLE Twelve yeari ago. AIR CLEANER Ten yeara ago. HIOH COMPRESSION ENGINE Twelve years ago and now nsed by all others. SMALL DIAMETER WHEELS Twelve yean ago. RALANCED WHEELS Five years ago. HELLICAL CUT GEARS throughout trans mission. Silent operation, six years ago. HARD STEEL VALVE INSERTS Four years ago. RIDE STABILIZER Three yean. ago. UNIT FRAME AND BODY MOUNTINO Three years ago. VENTILATED CLUTCH Two yeara ago. RUST PROOFED FENDERS and sheet metal parts. RUST PROOFED BODY Two years ago. CENTRIFUSB, CAST IRON BRAKE LIN I NO LIGHT WEIGHT ALUMINUM PISTONS. DOWN DRAFT CARBURETIO.N Six years ago. Now used hy all others. VACUUM SPARK CONTROL Five years ago. SHOCK ABSORBERS on low priced cars. Chrysler and Plymouth use Genuine Timkln Bearings Throughout. IT'B THINGS YOU CAN'T SEE THAT MAKES CHRYSLER and PLYMOUTH THE BIG 1037 VALUE See the 1937 Ohryileri and Plymouth and be convinced Laonge Motto? Can? Go. 38 North Riverside T4 S3
