rEDFCVRD MAIL TRTBTJXE. MTDFOED." OTtEGOy. SUNDAY. XOVEMBER 8, 1936
PAGE THREE
E1
Rogue River Chevrolet Company Banquet Is Held Here
Ex-Solon Near Jail
RICHMOND. Va., Nov. 7.(AP)
United States Commissioner Melvln
Flegenhelmer remanded Representa
tive John W. Hoeppel of California
New 1937 Ford V-8 Announced
FEATURED IN 1937
and his son, Charles J. Hoeppel, to
Jail today to await a hearing Mon
day on their request for a writ of
hsbeoa corpus.
it
DEARBORN, Mich., Nov. 7. A new
Ford V-8 for 1037, presenting defi
nite advances In modern streamlined
styling, and powered either with the
85-horsepower V-8 engine now In use
in more than 3,00O.0pO motor cars, or
a brand new 60-horsepower V-8 'econ
omy" engine, which Is a smaller
counterpart of Its elder brother, was
announced today by the Ford Motor
company.
The new cars will be shown for
the first time publicly at the Ford
Lincoln automobile show opening next
Wednesday (November 11) at Hotel
As tor. New York City. The cars will
go on display next Saturday (Novem-.
bor 14) at Ford dealer showrooms
throughout the United States, They
were shown here for the first time
yesterday at a huge Ford dealer meet
ing, the first general rally of Ford
dealers from all parte .of the United
States ever held with Henry Ford,
founder, and Edsel Ford, president
of the Ford Motor company.
Disclosure of the new lighter
"economy" 60-horsepower engine as
an optional power plant for the new
Ford V-8 for 1037 will set at rest
definitely rumors of a new "baby"
Ford which have been circulated In
the automobile Industry for the past
several years.
The new engine, today's statement
said, will give surprising fuel econ
omy of a type new to present-day
motoring in the United States al
though It has been available to mo
torists In Europe for some years.
The new cars will be available In
both de luxe and standard body types
on the single Ford V-8 112-Inch
wheelbase chassis. De luxe types will
be powered only with the improved
85-horsepower engine. In standard
types, either the new 80-horse power
engine or the 85-horsepower engine
is optional.
The new standard types with the
lighter engines ere expected to carry
the lowest base list price quoted by
the Ford Motoi company since the
V-8 englned car was Introduced by
Ford to the popular-price field nearly
five years ago.
The 7.000 Ford dealers who gather
ed here yesterday for . the meeting
with the Fords predicted that the
two new cars, one intended to give
the- public maximum performance,
the other maximum economy, would
widen substantially the Ford market
and narrow still further gaps left
uncovered by the Ford V-8, and the
V-13 Lincoln -Sphry and Lincoln
motor cars, all produced by Ford.
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KEYNOTE OF LINES of the new Ford V-8 for 1937 4s sounded by the
frontal appearance, pictured above. The nose is sharp and rakish like the
prow of a speed boat The upper part of the radiator grille is carried back
in a pleasing curve deeply into the hood side. Head lamps are in "tear drop"
form, faired into the streamlined fender aprons. The hood top is hinged at
the back, lifts from the front, locks with an airplane motif radiator emblem.
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Beyond the appearance and the
two engine sizes, two other important
features mark the new 1037 cars. One
is ft new all-steel body, with new one
piece steel top, as well as steel struc
ture, panels and floor. The other U
a new braking system, designed by
Ford to give "soft" easy-action con
trol. The brakes are actuated
through a cable -and -conduit system
and have controlled self -energizing
action, providing the safety of steel
throughout the entire mechanism,
A new club coupe Is the latest of
the 11 body types which will be avail
able. The five most popular types
will be offered with or without de
luxe equipment, and with either en
gine. The other six will be avail
able only with do luxe equipment
and only with the 85-horsepower en
gine.
The new 60-horsepower V-8 engine
Is not entirely new, except to the
American continent. Ford cars built
In England and France for the Euro
pean market have been powered with
this V-8 engine for more than a year.
Since their Introduction abroad they
have demonstrated remarkable en-
duurance and have won numerous
awards In open competition with
cars of European makes. The engine
is rated at 21.63 horsepower, for tat
purposes, as against 30 horsepower
S. A, E. rating for the larger Ford
V-8. v
The new Ford V-8 cars, from a de
sign standpoint, are by all odds the
most beautiful ever put on the mar
ket. Their exterior styling Is entirely
new. utilizing the streamline treat
ment to s much greater extent than
formerly. The frontal appearance s
sharp-nosed and rakish, the radiator
grille being curved back deeply Into
the hood sides.
For the first time, bodies are all-
well as structure, panels and floor.
Windshields are V-ahaped. They are
hinged at the top and can be opened.
Windshield and all windows are of
safety glass as standard equipment.
Improvements In body arrangement
Include a large new luggage com
partment. Extra tire is carried in
this compartment except in single
seat cars. In these the tire Is carried
back of the seat.
Refinements in the 85-horsepower
V-8 engine, which are found also in
the new 60-horsepower engine, In
clude improved cooling, new cast al
loy steel pistons and larger "insert"
type main bearings. "Custom -built"
engine features such as dual down
draft oarburetlon, aircraft-type float
ing connecting rod bearings and
forced crnnkcasc ventilation are retained.
Auto Briefs
Mr. and Mrs. Walter W. Abbey are
leaving Wednesday on an extensive
business and pleasure trip. They ex
pect to be gone a month. They will
visit In Salt Lake City. Kansas City,
Chicago. Detroit. Kenosha, Racine,
steel, Including a new steel top, asMllwaukee, Washington (D. O.)
Members of the staff of Rogue Hher Chevrolet, Inc., dealers for Chevrolet In Medford, are shown assem
bled at a banquet at the Hotel Medford preceding the presentation of rhe new ltt.17 line. The banquet fol
lowed a larje Northwest Chevrolet gathering at Portland, attended hy C. M. Iliird, general manager of the
company; Charles C. Darnell, sales manager; H. C, MrFarland, J. Wayne Loveless, Homer i. llrtngle and Chet
Crawford of the local organization. The smartly styled Chcvrolets for 11)37 were on display yesterday for the
first time at the showrooms of Rogue Klver Chevrolet, Inc., In the Sparta building here, and hundreds of
southern Oregon people crowded the room for a glimpse of the sensational new cars.
Smart Lines Mark New 1937 Line of Grahams
1937 Graham Series 116 Supercharger -Business Coupe.
Charleston, Jamestown, New Orleans,
Miami and Los Angeles. They will
take delivery of a new Nash Ambas
sador 8 at the Kenosha factory, which
they will drive back to Medford. Mr.
Abbey reports that orders for 1937
Nash automobiles are coming In fast
er thay they are able to deliver them.
They received a carload of new mod
els Friday.
A new sleet-removlng device, called
Sleet-Master, is making Its appear
ance in accessory stores and service,
stations. It la a "sparo" wiper blade,
to hook on any windshield wiper In
a second, In place of the regular
"rain" blade, whenever sleet strikes.
It melts and removes sleet. Auto
matic In operation, entirely self-contained,
not a heater, It requires no
connections, puts no load on bat
tery or motor. Complete with two
extra refills, In a handy box toVick
in car pocket, Sleet-Master provides
positive, convenient, sleet Insurance
for the car owner, accuidlng to the
manufacturers, the Anderson compa
ny, of Oary, Ind.
Barney Brock has accepted the po
sition of outside salesman with Wil
son's Motor Parts, located In the
Fluhrer building, 37 South Riverside.
Barney wu formerly with the Desver
and McCtirley service station.
Two carloads of new DodRPS re
ceived by the Pleroe-Allen Motor com
pany this week were delivered to M.
P.. Galllgar, Gold Hill; O. B. Almolg.
R, L. Case, Q. E. Case, W. A. White
and Casper Thompson, all of Medford.
We wish to thank the following
merchants for their co-operation and
donntlons given us in helping to
make our frolic a success: Shirley
Brothers, Court street Grocery, Shady
Nook, Bungalow, Hoi J own y 'a. Swcms,
Western Thrift (Sixth Street). Lam
ports Hdwe., Hubbard Brothers, Oak
dale Grocery, Husons, Safeway (Main
Street), West Sldo Pharmacy, Alex
anders, Mason Elirman, Heath's Drug
Store, Medford Book Store, Now
bcrrys, Western States, Hansen
Hdwe. and Montgomery Ward.
Lincoln School Service Club.
CARD"OF THANKS
We wish to express our sincere
thank to our friends for their kind
ness and sympathy and the beautiful
floral offerings during our breavc
ment. Mrs. John Csntrall and family.
Reduce Deer Parlors
PORTLAND. Ore- Nov. 7v (AP)
A proposal to reduce the number of
beer parlors in Portland came today
from City Commissioner J. E. Ben
nett In the form of a letter to the
city council. Bennett suggested thst
a henrlng be held to discuss his con
tention there are too many dispen
saries.
'jse Mail rribune vant ads.
We Will Not Be Undersold
Material and Workmanship Considered
Ford Side
CURTAINS
$4.75
Ford Roadster
TOP
$5.00
We Still Sell Quality Merchandise ,
at Fair' Prices
Hohlweg's Top Shop
Eighth and Bartlott,
Phone B87
t Synthetic Enamel Hiiro
Hlinonlzlnft- Plating
1
en
Daily's Auto Painting
I
39 Sonth nnrttetv
The Graham Supercharger
. . . farther and faster on a gallon of
Caroline than ady car in America!"
The Graham Supercharger is the
highest precision piece of mechanism
on any car at any price. Its sturdy
gears are fitted to exact measure
ments finer thin the quartet thickness
of a human hair. In 100,000,000 miles
of brilliant, faithful service the Gra
ham Supercharger has proven beyond
the shadow of a doubt its absolute
supremacy over any other car. More
Power Less Gas-Low Initial Coil
Drive a beautiful new 1937 Graham
Supercharger today.
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TSB COMPACT WHA APPUOUT WOEaTIOaa raVOM IT PATIOM CONCBBHIHO TO actV)CC
Clam o Slavics
Thto It fuHrta
legtam or Cable
gram unless Its de
icrred character Is in
dicated by a suitable
sign above or preced
ing the address.
WESTERN
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1936 NOV 5 PM 11 26
Received at West Main St., Medford, Org.
PRV313 45 NL DETROIT MICH 6
MEDFORD MAIL TRIBUNE
HAVE JUST SEEN THE NEW FORD V-8 FOR 1937 HERE IN DETROIT
IT IS A KNOCKOUT SOMETHING ENTIRELY NEW IN APPEARANCE
PRICE AND ECONOMY WILL CALL YOU WHEN I GET BACK WANT
YOU TO SEE IT NOVEMBER 14TH-
C E GATES.
Chrysler and Plymouth
WKIYX
buy an imitation when you can get
the GENUINE article?
READ THESE
25 OUTSTANDING ENGINEERING FEATURES
first perfected and introduced by Chrysler
5?
1. HYDRAULIC nilAKKH Genuine four wheel
double acting. Introduced by Chryaler 12
yeart 'to and today the only Oenulne My
dranllo Drake uted.
2. CIIHYM.ER ALL STKBL DOIlE Introduced
t yeara ao and Imitated by all other leadln(
manuracturen.
3. REDISTRIBUTION Ot WEIOHT Introduced
by Chryaler In the flrat Chrysler Airflow three
yeara afo.
4. FIRHT HCIENTIP1CALLY STREAM LINED
MOTOR CAR Tha chryaler Airflow dMljned
three yeara ago and atlll five yeara ahead.
I. SYNCHRONIZED SPRING ACTION Three
yeara afo.
, GENUINE AUTOMATIC OVERDRIVE t rant"
minion . . . three yeari aro. Klrrt uied In
Chryiler Airflow.
7. RUDDER ENGINE MOUNTINOS twelve yeari
(O.
5. PLOATINO POWER fife yeari mo. L'aed
only by one other car, the famoua Roll Royce.
. FULL FORCE OILINO SYSTEM for low priced
rare. Twelve yeara ago.
10. RUIIIIKR KPIUNO SHACKLES Twelve yeara
ajo.
18.
16.
11.
IS.
10.
to.
II.
it.
M.
14.
IS.
ZD.
ST.
Tl'DULAR FRONT AXLE Twelve yeari ago.
AIR CLEANER Ten yeara ago.
HIOH COMPRESSION ENGINE Twelve
years ago and now nsed by all others.
SMALL DIAMETER WHEELS Twelve yean
ago.
RALANCED WHEELS Five years ago.
HELLICAL CUT GEARS throughout trans
mission. Silent operation, six years ago.
HARD STEEL VALVE INSERTS Four years
ago.
RIDE STABILIZER Three yean. ago.
UNIT FRAME AND BODY MOUNTINO
Three years ago.
VENTILATED CLUTCH Two yeara ago.
RUST PROOFED FENDERS and sheet metal
parts.
RUST PROOFED BODY Two years ago.
CENTRIFUSB, CAST IRON BRAKE LIN I NO
LIGHT WEIGHT ALUMINUM PISTONS.
DOWN DRAFT CARBURETIO.N Six years
ago. Now used hy all others.
VACUUM SPARK CONTROL Five years ago.
SHOCK ABSORBERS on low priced cars.
Chrysler and Plymouth use Genuine Timkln Bearings Throughout.
IT'B THINGS YOU CAN'T SEE THAT MAKES
CHRYSLER and PLYMOUTH THE BIG 1037 VALUE
See the 1937 Ohryileri and Plymouth and be convinced
Laonge Motto? Can? Go.
38 North Riverside
T4
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