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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 18, 1936)
MEDFORD 'KAIL TRIBUTE. MEDFORD. OREflON. TUESDAY. FEBRUARY 13. 1938. PAGE SEVEN Public Invited to Attend Opening Festivities; Entertainment Planned F 10 Over Forty Exhibits Will Give Visitors Picture of Supplies Carried Free Samples to Be Distributed Colorful food display will tempt the appetite and shiny new kitchen equipment will be admired by hun dreds of guests tomorrow and Tnurs day at the Western States Grocery company's grand opening. More than 40 exhibits were being completed today to give the visitors a pano ramic picture of all types of food supplies and modern culinary methods. Free samples of nationally adver tised food products will be distrib uted at the big show by numer ous representatives of manufacturing companies. Among the displays book ed for the Western States Grocery opening are the following: Morton - Salt company, Haniet Broom company. Porter - ScarpelU Macaroni company. People's Electric Store, Oilman's Dairy. Beck's Bakery, Medford Flower Shop, C. D. Bean, Inc., Huber Packing company. White King Soap company, California Pack ing Corporation, Best Foods Products, Durkee Famous Food, Kellogg Sales company, Beech Nut Packing com pany, Corn Products Refining com pany, Plllsbury Flour Mills, National Biscuit company. Standard Oil com pany. Reynolds' Tobacco company. S perry Flour company, Easson Soap company. Swift and Company, Llbby McNeil and Llbby, Pennant Coffee company. Sleepy Hollow Syrup, Union OH company, Albers Brothers Milling company, Kraft Cheese company. General Foods Sales Co., Alpine Milk company, Proctor and Gamble Co., Colgate, Palmolive, Peet company. Fisher Flouring Mills, Van Camp's Products Co., Golden State Miltc company, Adoscope, Wesson OH Snowdrift, Jels-Rite Fruit Pectin and A. Schilling & Co. K. F. Pair to Wed. RENO, Nev., Feb. 18. (AP) Mar riage licenses Issued here during the week-end Included : . John D. Hamilton, 25, and Dorothy Lartmore, 38, both of Klamath Falls, Ore. HERE ARE THE REAL FACTS ABOUT BRAN Brought Out by Tests with Kellogg's All-Bran Some years ago, there was consid erable difference of opinion regard ing the use of bran. So to discover the actual facts of the case, the Kellogg Company asked for a series of laboratory tests at lead ing universities. Experlri..ntal studies on a gyiup of healthy women showed thatthe continued use of bran was thor oughly satisfactory. Unlike ca thartics, it did not lose its effect. Other independent tests on men indicated that, with certain people, the "bulk" in bran was more effec tive than that found in fruits and vegetables. Laboratory analysis proved that Kellogg's All-Bran supplied vita min B and iron as well as plenty of bulk. This "bulk" in All-Bran is gentle in action. It absorbs a great deal of moisture, and cleanses the intestinal tract. All-Bran corrects constipation due to insufficient "bulk." It is the natural way far better than us ing puis and tablets. Serve as a cereal or use in cooking. Sold by all grocers. Made by Kellogg in Battle Creek. A M EAUN MINUTES Delicious Economical Satisfying New Western States Grocery Company's Warehouse in Medford Scene of Food Show n 1 I ?Zl J! f V FRIL-LETS These tasty fresh egff noodles that "won't slide off the fork" take but a Jiffy to prepare. They are a meal In themselves ao4 combined with left overs nrrer fail to call for a second helping! Torirr FriLUrs see made with 1009fc Grade A-l Durum Sem olina , . , mrt ftavnrfui, mort qutckly tltftited, mort momitbhtg! YJr .-swap w i n " ii lidi i Wiiif n i.im miii ill i, im ul ii 'um.im.1 hi Jut a mm ssy: Feed the child plenty of milk, plus some good vitamin D-rlch food for milk ordinarily contalna only a little of this vitamin. Give the child plenty of outdoor sunshine, too. of course. But what shall be used ss a food rich In vitamin D? Doctors and nu tritionists alike have said cod-liver oil which furnishes the Important vitamin A also and cod liver oil has become a more or less regular pnrt of the child's diet nowaday, especially in winter when there U letw sunshine, snd Ipss of the use ful rsys In what sunshine there la. Vitamin D for adults Is not much of a question. Their bones are built, and if they get plenty of outdoor sunshine, the small amounts of vita min D they prt in the milk, butter, eggs, salmon, sardines, and liver they eat are probably all they need, nutritionists say. Not sunshine through window panes, however, or through any other glass, unless It Is the kind of glass speclslty manu factured to let the ultra-violet rays come through. Outdoor sunshine, however, ran not be Improved upon. View of the fine, modern warehouse and office of the Western States Grocery Company, established at the corner of Fir and eleventh streets In Mfdford. This plant will he the heodquarters and distributing point for the vast southern Oregon territory and will be managed by t.O. Blckel. A portion of this warehouse will house the two-day food show,-Wednesday and Thursday, which will be a feature of the Western States Grocery Company's MedTord opening. Brilliant dHplsrs of merchandise and foods have been ar ranged and nn elaborate program of entertainment has bees prepared for visiting guests during the two days. Thursday evening, however, will be reserved for grocers snd their fam ilies and special entertainment and n dance will be arranged. Area Chief :''' , r fV ---- "9m $ L. G. Blckel haa been named man ager of the newly established Western States Grocery headquarters In this city, following his association with this large company during the past year when he served as manager of the plant In Grants Pass, Ore. Twenty years experience In grocery business In Portland and Eugene, Ore. haa thoroughly acquainted Mr. Blckel with all angles of the food Industry. He haa already inoved his family to Medford. In keeping with' the sentiment of the local or ganization, Mr. Bickers motto Is, "If It helps the Rogue river valley, we are for It." Be correctly corseted In an Artist Model by Ethelwyn. B. Hoffmann. Use Mall Tribune want ads. VARIETY OF FOOD NEEDED 10 GAIN Housewives' Problem Made Easier by Analysis of Foods Prepared by U. S. Bureau Home Economics Foods that are called rich In vita mins may contain them all, but few foods are really rich In more than two or three of the six or seven known vitamins. That puts It up to the housekeeper again, says the bureau of home economics of the XT. 8. department of agriculture, for It la part of her Job to provide the family with all the essentials of a good diet. In other words, she must provide vitamins, as well as carbohydrates, fats, proteins, and minerals In the meals she serves, and there Is a "how" to this for each of the vitamins even for vita mins A and D. although these two "fat-soluble" vitamins are found In some of the same foods. Vitamin A Is found In two claases of foods, however. The best sources of vitamin A are, on the one hand, yellow vegetables, yellow fruits, and green leafy vegetables: and on the other hand, certain foods from ani mal sources. This Is due to the fact, nutritionists say, that the "mother substance" of vitamin A, or Its "pre cursor" Is carotene, a yellow color ing matter In carrots and In other yellow vegetables snd fruits. Caro tene la also present In the green leafy vegetables, although here It Is masked by the green coloring, or chlorophyll. Carotene In these foods, when eaten by man or beast, be come vitamin A In the body. Each Important. Each of the vitamins Is important In Its own way. Nutritionists hare found that vitamin A Is necessary not only for growth and develop ment of the body generally, but in particular to keep the linings In good condition membranes of the nose, sinuses, throat, lungs, and the digestive tract. This Is one of the vitamins the body csn store up. but when foods providing vitamin A are lacking long enough for the body's store to be depleted, those linings lose resistance to Infection, and trouble sets In. There need be no lack of vitamin A, however. If the right foods are chosen, and used often enough. The variety of foods rich in vitamin A that Is, rich In carotene, or vita min A, or both Is such that one or more such foods may easily ap pear on the table In the course of a day, or even at every meal. "Rich," however, la a comparative term. There Is actuslly not very much Vitamin A In any food, w there is little chsnce of getting too much In our mesls. The best sources of vitamin A are: Animal foods: Uver, egg yolks. butteV, cream cheese, Cheddar cheese, cream, salmon (fresh or canned), cod Uver oil and other fish Uver oils. Vegetables: Greens of all kinds, and the green parts (but not the white parts) of ' lettuce, cabbage; and other leafy salad vegetables, green peppers, green peas, green beans; carrots, sweet potatoes, yellow squash, tomatoes. Fruits: Apricota, prunes, yellow peaches. "D" Different Problem. Vitamin D presents a very differ ent problem to the housekeepef. This vitamin, like vitamin A, oc curs In certain animal fats and oils but there are not very many foods rich In vitamin D. Richest of all are such oily fish ss salmon and sar dines. Eggs and butter are compara tively good sources, though variable. Liver, cream, milk and oysters con tain a little. But at best, the quan tity of this vitamin that can be had In the common foods under ordi nary conditions Is not very great. We Congratulate- The Western States Grocery Company upon the opening of their.. NEW MEDFORD WAREHOUSE We are glad to welcome the Western States Grocery Company to Medford . . . The establishment of offices and warehouse in this city is another expression of faith in the advancement of this fine community and all southern Oregon. To Mr. L. 0. Bickel, manager, and officials of the Western States Orocery Company and Food Buyers' Association we extend our best wishes for success in their Medford operations. ED. EFTELAND, Manager. BE SURE TO SEE THE 0m DISPLAY As a Feature of the Western States Grocery Co.'s FOOD SHOW Ther Is another source of Tlt mln D, howoer. and that la sun light or rather, tha ultra-violet rays In the sunlight acting upon ths skin either of animals or human beings. The skin contains a sub stance which Is changed bv the sun's ultra-violet rays Into vitamin D, so human beings and animals that spend a great deal of their time In the sun get much of their vitamin D that way. Tha dlscoverv nr tft.. ..ita hnii Important results for children. It was known that undernourished babies, and little children shut off from the sunshine In city tenement district commonly had rickets a disease of the bones, which left such children bow-legged, "chicken-breasted.- or otherwise deformed for life. Milk helps to prevent thla condition, because of the bone-msJtlng mate rials (calcium and DhosDhornni milk contalna. But milk alone will not do It. Something else Is needed. something to herp the child's body use ths bone-maktng materlala milt supplles In other words, vitamin D. which must be supplied In the children's foods If they do not get enough sunshine. Nowadays, there fore, to prevent rickets, nutritionists Schilling retains its delicate flavor in all DESSERTS Congratulations WESTERN STATES GROCERY CO. We are glad to have a part in your big FOOD SHOW We will serve FREE Hot Bisquick Biscuits at our booth Sperry Flour Co. SHOW Special Demonstration At The Western States Grocery Cos FOOD WEDNESDAY - - THURSDAY At The New Medford Warehouse, 1 1th and Fir Sts. SEE THE NEW, FASTER (qj 1, MODEL 0 W WASH CLOTHES FASTER Using WHITE KING Granulated Soap Ironing Quickly, Easily Done with a G. E. Automatic IRONER Inclined Imnlnf hoard, mnh ture trap, ruffle Iron, thvrmft itatt, Vtft poundi of prfMiir. SftO qoire Inrhtf of Iron InR urfac, Prpuwi unit Iron automittl rally and thft mult U prrfprt Iron ing and a ahortr Ironing dar. Own a Maytag For Only r Sv prpuwi and Irona autnmatlrally E3 r' n'' ,n r",,,t ' P"' Imn- fv M fyrW 'n "" ahortfr Ironlnf day. I 1. 1. BEA A Month Low F.H.A. Terms LOOK At These Outstanding Maytag Features! 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