MEDFORD 'KAIL TRIBUTE. MEDFORD. OREflON. TUESDAY. FEBRUARY 13. 1938.
PAGE SEVEN
Public Invited to Attend Opening Festivities; Entertainment Planned
F
10
Over Forty Exhibits Will
Give Visitors Picture of
Supplies Carried Free
Samples to Be Distributed
Colorful food display will tempt
the appetite and shiny new kitchen
equipment will be admired by hun
dreds of guests tomorrow and Tnurs
day at the Western States Grocery
company's grand opening. More than
40 exhibits were being completed
today to give the visitors a pano
ramic picture of all types of food
supplies and modern culinary
methods.
Free samples of nationally adver
tised food products will be distrib
uted at the big show by numer
ous representatives of manufacturing
companies. Among the displays book
ed for the Western States Grocery
opening are the following:
Morton - Salt company, Haniet
Broom company. Porter - ScarpelU
Macaroni company. People's Electric
Store, Oilman's Dairy. Beck's Bakery,
Medford Flower Shop, C. D. Bean,
Inc., Huber Packing company. White
King Soap company, California Pack
ing Corporation, Best Foods Products,
Durkee Famous Food, Kellogg Sales
company, Beech Nut Packing com
pany, Corn Products Refining com
pany, Plllsbury Flour Mills, National
Biscuit company. Standard Oil com
pany. Reynolds' Tobacco company.
S perry Flour company, Easson Soap
company. Swift and Company, Llbby
McNeil and Llbby, Pennant Coffee
company. Sleepy Hollow Syrup, Union
OH company, Albers Brothers Milling
company, Kraft Cheese company.
General Foods Sales Co., Alpine Milk
company, Proctor and Gamble Co.,
Colgate, Palmolive, Peet company.
Fisher Flouring Mills, Van Camp's
Products Co., Golden State Miltc
company, Adoscope, Wesson OH
Snowdrift, Jels-Rite Fruit Pectin
and A. Schilling & Co.
K. F. Pair to Wed.
RENO, Nev., Feb. 18. (AP) Mar
riage licenses Issued here during
the week-end Included : . John D.
Hamilton, 25, and Dorothy Lartmore,
38, both of Klamath Falls, Ore.
HERE ARE THE REAL
FACTS ABOUT BRAN
Brought Out by Tests with
Kellogg's All-Bran
Some years ago, there was consid
erable difference of opinion regard
ing the use of bran. So to discover
the actual facts of the case, the
Kellogg Company asked for a
series of laboratory tests at lead
ing universities.
Experlri..ntal studies on a gyiup
of healthy women showed thatthe
continued use of bran was thor
oughly satisfactory. Unlike ca
thartics, it did not lose its effect.
Other independent tests on men
indicated that, with certain people,
the "bulk" in bran was more effec
tive than that found in fruits and
vegetables.
Laboratory analysis proved that
Kellogg's All-Bran supplied vita
min B and iron as well as plenty
of bulk. This "bulk" in All-Bran
is gentle in action. It absorbs a
great deal of moisture, and
cleanses the intestinal tract.
All-Bran corrects constipation
due to insufficient "bulk." It is the
natural way far better than us
ing puis and tablets.
Serve as a cereal
or use in cooking.
Sold by all grocers.
Made by Kellogg in
Battle Creek.
A M EAUN
MINUTES
Delicious
Economical
Satisfying
New Western States Grocery Company's Warehouse in Medford Scene of Food Show
n 1 I
?Zl J! f
V
FRIL-LETS
These tasty fresh egff noodles that
"won't slide off the fork" take but a
Jiffy to prepare. They are a meal In
themselves ao4 combined with left
overs nrrer fail to call for a second
helping! Torirr FriLUrs see made
with 1009fc Grade A-l Durum Sem
olina , . , mrt ftavnrfui, mort qutckly
tltftited, mort momitbhtg!
YJr .-swap
w i n " ii lidi i Wiiif n i.im miii ill i, im ul ii 'um.im.1 hi Jut
a mm
ssy: Feed the child plenty of milk,
plus some good vitamin D-rlch food
for milk ordinarily contalna only a
little of this vitamin. Give the child
plenty of outdoor sunshine, too. of
course.
But what shall be used ss a food
rich In vitamin D? Doctors and nu
tritionists alike have said cod-liver
oil which furnishes the Important
vitamin A also and cod liver oil
has become a more or less regular
pnrt of the child's diet nowaday,
especially in winter when there U
letw sunshine, snd Ipss of the use
ful rsys In what sunshine there la.
Vitamin D for adults Is not much
of a question. Their bones are built,
and if they get plenty of outdoor
sunshine, the small amounts of vita
min D they prt in the milk, butter,
eggs, salmon, sardines, and liver
they eat are probably all they need,
nutritionists say. Not sunshine
through window panes, however, or
through any other glass, unless It
Is the kind of glass speclslty manu
factured to let the ultra-violet rays
come through. Outdoor sunshine,
however, ran not be Improved upon.
View of the fine, modern warehouse and office of the Western States Grocery Company, established at the corner of Fir and eleventh streets In Mfdford. This plant will he
the heodquarters and distributing point for the vast southern Oregon territory and will be managed by t.O. Blckel. A portion of this warehouse will house the two-day food
show,-Wednesday and Thursday, which will be a feature of the Western States Grocery Company's MedTord opening. Brilliant dHplsrs of merchandise and foods have been ar
ranged and nn elaborate program of entertainment has bees prepared for visiting guests during the two days. Thursday evening, however, will be reserved for grocers snd their fam
ilies and special entertainment and n dance will be arranged.
Area Chief
:''' ,
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fV ----
"9m $
L. G. Blckel haa been named man
ager of the newly established Western
States Grocery headquarters In this
city, following his association with
this large company during the past
year when he served as manager of
the plant In Grants Pass, Ore.
Twenty years experience In grocery
business In Portland and Eugene,
Ore. haa thoroughly acquainted Mr.
Blckel with all angles of the food
Industry. He haa already inoved
his family to Medford. In keeping
with' the sentiment of the local or
ganization, Mr. Bickers motto Is, "If
It helps the Rogue river valley, we
are for It."
Be correctly corseted In
an Artist Model by
Ethelwyn. B. Hoffmann.
Use Mall Tribune want ads.
VARIETY OF FOOD
NEEDED 10 GAIN
Housewives' Problem Made
Easier by Analysis of
Foods Prepared by U. S.
Bureau Home Economics
Foods that are called rich In vita
mins may contain them all, but
few foods are really rich In more
than two or three of the six or
seven known vitamins. That puts
It up to the housekeeper again, says
the bureau of home economics of
the XT. 8. department of agriculture,
for It la part of her Job to provide
the family with all the essentials of
a good diet. In other words, she
must provide vitamins, as well as
carbohydrates, fats, proteins, and
minerals In the meals she serves,
and there Is a "how" to this for
each of the vitamins even for vita
mins A and D. although these two
"fat-soluble" vitamins are found
In some of the same foods.
Vitamin A Is found In two claases
of foods, however. The best sources
of vitamin A are, on the one hand,
yellow vegetables, yellow fruits, and
green leafy vegetables: and on the
other hand, certain foods from ani
mal sources. This Is due to the fact,
nutritionists say, that the "mother
substance" of vitamin A, or Its "pre
cursor" Is carotene, a yellow color
ing matter In carrots and In other
yellow vegetables snd fruits. Caro
tene la also present In the green
leafy vegetables, although here It Is
masked by the green coloring, or
chlorophyll. Carotene In these foods,
when eaten by man or beast, be
come vitamin A In the body.
Each Important.
Each of the vitamins Is important
In Its own way. Nutritionists hare
found that vitamin A Is necessary
not only for growth and develop
ment of the body generally, but in
particular to keep the linings In
good condition membranes of the
nose, sinuses, throat, lungs, and the
digestive tract. This Is one of the
vitamins the body csn store up. but
when foods providing vitamin A are
lacking long enough for the body's
store to be depleted, those linings
lose resistance to Infection, and
trouble sets In.
There need be no lack of vitamin
A, however. If the right foods are
chosen, and used often enough. The
variety of foods rich in vitamin A
that Is, rich In carotene, or vita
min A, or both Is such that one
or more such foods may easily ap
pear on the table In the course of
a day, or even at every meal.
"Rich," however, la a comparative
term. There Is actuslly not very
much Vitamin A In any food, w
there is little chsnce of getting too
much In our mesls. The best sources
of vitamin A are:
Animal foods: Uver, egg yolks.
butteV, cream cheese, Cheddar cheese,
cream, salmon (fresh or canned),
cod Uver oil and other fish Uver
oils.
Vegetables: Greens of all kinds,
and the green parts (but not the
white parts) of ' lettuce, cabbage;
and other leafy salad vegetables,
green peppers, green peas, green
beans; carrots, sweet potatoes, yellow
squash, tomatoes.
Fruits: Apricota, prunes, yellow
peaches.
"D" Different Problem.
Vitamin D presents a very differ
ent problem to the housekeepef.
This vitamin, like vitamin A, oc
curs In certain animal fats and oils
but there are not very many foods
rich In vitamin D. Richest of all are
such oily fish ss salmon and sar
dines. Eggs and butter are compara
tively good sources, though variable.
Liver, cream, milk and oysters con
tain a little. But at best, the quan
tity of this vitamin that can be had
In the common foods under ordi
nary conditions Is not very great.
We Congratulate-
The Western States Grocery Company
upon the opening of their..
NEW MEDFORD WAREHOUSE
We are glad to welcome the Western States Grocery Company
to Medford . . . The establishment of offices and warehouse
in this city is another expression of faith in the advancement of
this fine community and all southern Oregon. To Mr. L. 0.
Bickel, manager, and officials of the Western States Orocery
Company and Food Buyers' Association we extend our best
wishes for success in their Medford operations.
ED. EFTELAND, Manager.
BE SURE TO SEE THE
0m
DISPLAY
As a Feature of the
Western States Grocery Co.'s
FOOD SHOW
Ther Is another source of Tlt
mln D, howoer. and that la sun
light or rather, tha ultra-violet rays
In the sunlight acting upon ths
skin either of animals or human
beings. The skin contains a sub
stance which Is changed bv the
sun's ultra-violet rays Into vitamin
D, so human beings and animals
that spend a great deal of their
time In the sun get much of their
vitamin D that way.
Tha dlscoverv nr tft.. ..ita hnii
Important results for children. It
was known that undernourished
babies, and little children shut off
from the sunshine In city tenement
district commonly had rickets a
disease of the bones, which left such
children bow-legged, "chicken-breasted.-
or otherwise deformed for life.
Milk helps to prevent thla condition,
because of the bone-msJtlng mate
rials (calcium and DhosDhornni milk
contalna. But milk alone will not
do It. Something else Is needed.
something to herp the child's body
use ths bone-maktng materlala milt
supplles In other words, vitamin D.
which must be supplied In the
children's foods If they do not get
enough sunshine. Nowadays, there
fore, to prevent rickets, nutritionists
Schilling
retains its delicate
flavor in all
DESSERTS
Congratulations
WESTERN STATES
GROCERY CO.
We are glad to have a part in your big
FOOD SHOW
We will serve FREE Hot
Bisquick Biscuits
at our booth
Sperry Flour Co.
SHOW
Special Demonstration
At The Western States Grocery Cos
FOOD
WEDNESDAY - - THURSDAY
At The New Medford Warehouse, 1 1th and Fir Sts.
SEE THE NEW, FASTER
(qj
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Using WHITE KING
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Inclined Imnlnf hoard, mnh
ture trap, ruffle Iron, thvrmft
itatt, Vtft poundi of prfMiir.
SftO qoire Inrhtf of Iron InR
urfac,
Prpuwi unit Iron automittl rally
and thft mult U prrfprt Iron
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Auto-type shift lever to
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Adjustable legs to suit your
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Easy -rolling, rust resisting
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TELEPHONE 520
229 East Main Street.
, Phone 497