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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 30, 1934)
PAGE FOUR MEDFORD MAIL TRIBUNE, MEDFORD, OREGON, SUNDAY, DECEMBER 30, 1934. 1935 Automobile Models Arriving Here; Outstanding Values Offered 1935 CARS NOTED Southern Oregon people who are Interested In automobiles, are having the time of their Uvei thesa days, viewing tit many smart new models being shown by Medford automobile dealers. Never before in the history of motoring, hsva grfitr values been offered to car purchasers, and never before have more striking new body lines been featured on new year presentations. Scores of new mechanical features, as well as body Improvements, hark the new cars for 1935, and various degrees of streamline treatment have been given to the radiators, fenders, and bodies. Fvery Indication points to 1935 as a b!? year for the automobile in dustry, with Improved economic times bringing out literally thou sands of potential car buyers. The automobile dealers of Medford are alive to the upturn In the automo bile field, by securing for southern Oregon people a splendid selection of models and body styles In the best known cars In the lndusay. OUTPUT OFAUTOS TOTALSIHCE1930 Steadily Increasing Con sumer Demand Boosts Supply Margin of Profit Decreased Say Makers Flying Automobile Predicted by Well Known Car Engineer "Aviation and automobile engineer Ins are coming closer and closer to gether and eventually they will meet,' observes W. B. Stout, president or Stout Engineering Laboratories. "When they do, automobiles will fly or conversely airplanes, with their wings shed or folded temporarily, will run through the city streets. This day Is coming Just as surely as we now have the radio, television and other accomplishments which 85 years ago appeared Just as Impos sible. "One of the truest signs of this converging of the airplane and the automobile Is the extent to which each of the two Industries la draw ing upon the other In current prac tice. In the early days aviation drew heavily In man-power and Ideas from the automobile industry Today the pendulum Is swinging the other way.: The marked influence of aviation de sign on automobile design may be I seen In some of the following features such as the ability of the automo bile engine to run wide open under full load for days at a time the greater horsepower per pound weight in both power plant and complete vehicle the employment of large re serve horsepower the use of alloy steel, aluminum and other metals which provide strength with light ness balloon tires, Duco from wing dope, aluminum heads, etc. "In some of the up-to-date cars, such as Terraplane, the car has one horsepower for every 34 to as pounds of weight. Airplanes of the normal cruising type have a horsepower for every 10 to 15 pounds of weight. When the power weight ratio of the automobile cornea down to the power weight ratio of the plane, little re mains except the matter of compen sating design Ho prevent the automo bile from flying. In other words, when that time comes engineering knowledge will have caught up with the problem and It becomes a mere matter of adaptation, Adaptation or Igenulty never lngs far behind en gineering knowledge. "The aviation Industry, on the other hand, has one big thing to lenrn from the automobile Industry and that Is how to manufacture good performing engines cheaply. If you buy an engine for your private air plane It costs you almost aioo per horsepower. If you buy an automo bile engine for your automobile It costs you a.3 per horsepower. The difference Is In volume of snles. fly DAVID J. WILKIE DETROIT AP) A steadily In creasing consumer demand, entail ing greater factory output and what appeared to be promising indica tions of better understanding be tween employer and' employe were outstanding developments of 1034 in the automobile Industry. The year saw total faotory output reach Its highest level since 1930. although producers asserted the ex pansion was attained largely at the expense of unit profits, reports of many producing companies showing the margin of return had decreased although the volume of sales con tlrued upward. Production Shows Rise Final flguvea on the year's output of all companies In the United States and Canada are expected to show an aggregate production In excess of 2,800,000 cars and trucks, compared with 2,048.000 units In 1933. The year saw also the greatest threat of labor trouble the Industry ever had encountered. This came early In the spring while the Indus try was engaged In cleaning up a heavy accumulation of new car or ders. It was averted only through Safety Awards Presented ft Maintaining Its high record for accident prevention In all depart ments, General Petroleum Corporation, marketer of Mobiloil and Mobilgas. has just been awarded two trophies by the National Safety Council. Photo shows the prizes being presented by R. M. Kctclmm, right, chairman of the company's Central Safety Committee, to E. L. Adams, left, vice-president in charge of Pipeline Operations, and R, C,. Wheeler, center, manager of the Gas Department. ALL-STEEL BODIES IN 1935 Total Automobile Production U. S. ft Canada. Unit: Thousand Can SOU. 1934 m llE illiliiig t " " ' ' r n f, if Laboratories, proving grounds and years of manufacturing experience War Mill her orKimlirr Caller INDIANAPOLIS, Deo. 39 (AP)-- Mrs. Alice M. French, 71, founder and first president of the American War Mothers, died today. the personal Intervention of Presi dent Roosevelt, A national automo bile labor board that has dealt main ly with allegations of discrimination In the laying off of workers was the result of the settlement plan pro posed by the President and accepted on behalf of workers and employers. There was strike troublo In the plants of the Nash motor company and also In some body plants, but these were adjusted by arbitration, and although there were some fur ther rumblings of discord, the auo. motive eode which fixed hours of la bor and wagoa was twice extended by President Roosevelt to carry over In to February of 1035. Heasonal Idleness Attacked If the plans of the Industry's ex ecutives do not miscarry, 10.14 may be marked as the year in which the problem of seasonal Idleness for sev eral hundred thousand workors was started on its way toward solution. During the summer the Automobile Manufacturers' association, . which succeeded the National Automobile Chamber of Commerce, announced its withdrawal from sponsorship for tho annual national automobile shows and subsequently General Mo tors corporation announced plans for "staRgerlng" the Introduction of new models. Ileny Hnyal Mntrh BUCHAREST, Rumania, Deo. 39. (AP) Reports that King Carol and his red-haired friend, Mntlame Magda Lupescu, had actually been secretly married for the lost four years were Indignantly denied today by ihe dowager Queen Marie. Phone M2. We ll haul away your refuse. City Sanitary Service. combined to produce the new all steel body that are a feature of the 1938 Plymouth, according to H. o. Moock. vice-president in charge of sales of the Plymouth Motor corpora tion, "In planning this body we started off In the laboratory and developed what would be perfection. Then we worked out the problems of pro duction to make It practical. Noxt we sot out to test our theories. "Thoso testa were designed to be tough and they were. In those test cars wo crammed the experience of millions of miles of driving for we mimuiacturea our own accidents to test tho strength of the new Plym- outn oony. "The whole country was our prov ing ground. The breath-taking 'roll overs' of the 'Hell Divers' In the Plymouths at the Century of Prog ress served a greater purpose than thrilling the thousands of spectators. Those sand pits were the proving grounds that gave us the pointers tnot nave enabled us to offer In our 1035 car a safer, stronger automo one. In tho new car we've shaped the steel Into stronger flangos, shoulders and lock scams. The bodies now rep resent the most advanced construc tion that science plus experience has proven practical." Mr. Moock oald that the way fn which tho body la fitted to the frame In the new car Is one of the most Important safety Improvements made this year. "The body Is bolted to the sides of the frame as well as through the top as it 'haa been In the past. Now we use 40 bolts to fasten it to the frame where 18 were used formerly. In this way the body and frame are Interlocked. "In this new type of construction, the frame becomes a part of the body, along with the all-steel floor, side panols, center posts and other membors. The entire unit Is stronger and much more rigid. Each part, strong m itself, lends additional strength to the other parts." First 1935 Dodge Goes To Purchaser First 1914 Model Worm CoummI 20.000 Ilreaks MACON, Oa. (UP) Telephone line men discovered 20.000 breaks In wires were caused by a snowstorm. It re quired 2,000 pounds of new copper u rcnauuiuue the service. Use Mail Tribune want ads. DETROIT Twenty years ago, In 1914, when Dodge Brothers began the manufacture of the now famous car, the first automobile merchant to ap ply for the young dealer franchise was Thomas J. Doyle, of Detroit, who In the two decades sold over 100,000 passenger cars and trucks. When the first 1914 Dodge touring car to reach any dealer came off the line, the question, "Who'll Ret It?" was easily answered. "Who else, but Tom Doyle 1" The heads of the manu facturing firm. Horace and John Dodge, themselves performed the In augural rite of piloting the first car to enter the market with the Dodge nameplate to the Doyle showrooms. The other day, twenty years after that first episode, Tom Doyle receiv ed another first delivery the first 1938 production Job to roll off the Dodge assembly track, just as In 1914. the now car was delivered by the company's chief executive; only this time It was K. T. Keller, who, by way of commemorating the event, took time off from his multifarious duties as president of Dodge Broth ers Corporation to drive the Initial 1935 Dodge to the present Dodge' es tablishment. I Tom Doylo, an ardent fisherman, acknowledged Mr. Keller's courtesy oy presenting him with a fine trout fishing rod, "which," he said, "Is much like tho Dodge; .once you've tried It, you never want to use any ocner." English Newspaper Praises Speed New Graham Automobile An American product, the Graham Supercharged Eight, has won a glow ing trlbue two columns In length In one of the world's most famous news papers, the London, England, Times, known for years as "The Thunderer.'' The article, which ws written by H. E. Symons, outstanding British commentator on automobiles, de clares that the "eight cylinder Gra ham Is probably tho lowest-priced fnst car of Its type on the British mar ket" and adds that "It is one of the most Interesting cars I have ever tried." After pointing out that the Gra ham Is capable of any speed from walking pace to 100 miles an hour In top gear, Mr, Syirftwds praises the cars "remarkable acceleration" ami speed In both second and third gears. Mr. Symons says that the Graham Is free from any kind of lusslncsu." and after trying It out on several steep hills wrote that the "Graham upsets any preconceived notions of how fast a given climb can be accomplished." BATTLE CRY FORD DEALERS FOR 1935 "Out of the depression with Ford 1' That is the battle cry which b. E. Gates, local Ford dealer, brought back from the annual meeting of dealers operating under the Ford Mo tor company Richmond, California branch. According to Mr. Gates, the San Francisco sales conclave was the larg est gathering of Ford men ever held in the west. Approximately 1250 Ford dealers, sales managers and company orilclals were present, representing every section or northern California Nevada and southern Oregon. It was estimated in advance that the total attendance would be 900. The meeting was opened by O. A Bullwlnkel, manager of the Ford Mo tor Company Richmond branch, who extended a welcome to the assembled dealers and briefly reviewed the achievements of the Ford Motor com pany during 1934, according to Mr. uaies. immediately following the re marks of the branch manager, the 1035 Ford program was presented mis presentation, the local dealer says, was both instructive and en tertaining, being In the form of talking film. One of the highlights of the meet ing was a national telephone hookup and address from Ford headquarters at Dearborn, M'ch, by Henry Ford, Edsel Ford, and other Ford Motor company home office executives. These telephonic talks were received witn great enthusiasm by , the as sembled dealers, Mr. Gates says, and they all pledged themselves and their organizations to greater effort In 1935. There was a break in the business of the day for the annual Ford deal er luncheon, then followed the pres entation of the new Ford V-8 cars and trucks by means of sound film. Then, the dealers were given their first view of the new Ford V-8 mod els for 1935. After the preview of the 1935 Ford, staged In ihe Venetian room of the Fairmont hotel, there was a sales meeting a serious two hour session which brought the great merchandising convention to a close. According to Mr. Gates, the whole theme of the meeting was, "End the depression In your community by doubling your sales of 1934." When Mr. Henry Ford spoke to us over tne telephone," said Mr. Gates. "he told us to remember that as we prosper we make others prosper. So. with an Improved car and Increased buying power, with new determina tion and new confidence, we of the Ford 1 organization are pledged to move forward with Ford and pull out or rne aepresslon In 1035." CHRYSLER CONTINUES AIRFLOW AND ADDS AIRSTREAM LINE Wm nm lyw'.p IHWPUi'mi" jwHwajaapiiawaMSs mm " ' 1 2 1 4 ISA 4 Above la showa the Airflow Chrysler Imperial ttU-paasengei sedan. This car baa a wbeelbase of 128 inches and Its engine develops 130 horsepower. Overdrive and booater powar brakes are standard equipment At tbe left la shown the large luggage compartment that Is a feature of the touring models of the new Chrysler Air stream line. The spare tire may bd carried either la this compartment or on the front fender. At the right Is shown the famo, a Airflow bridge truas-typa of frame, which extends from the headlight to the tail light. This construction not only gives greater safety but permits greater room in the body. Motor Fatalities Increase New AAA Statistics Show WASHINGTON, 0.. Dec 30. With motor fatalities and Injuries soaring to an all-time high, states with safety-responsibility laws are reporting Increases which are much smaller than the Increase for the country as a whole, according to a stntement Issued by the American Automobile Association today. The A. A. A. statement Is bawd on an analysis of motor fatality figures Hugo F. Lange of Amstrong Motors, Inc., returned to Medford Saturday with both a six and eight-cylinder model In the new Chrysler Alrstream. sensational new car, which has been added this yaer to the Chrysler family. The new Alrstreairj are now on display at the showrooms of Arm strong Motors, Inc., at 38 North River side. Many new body and mechanical features, which have proven their worth In the Airflow line, are em bodltd in the new Alrstream series. The Chrysler Airflow Is continued i The new Chrysler Alrstream Eight touring sedan, a ear that embodies moat of the im portant features proved out In the Airflow line. The car , haa a wheelbase of 121 Inches and its engine develops 105 horsepower. An mil -steel body fastened to the frame at 46 points gives It great safety and stability. Interior fittings and upholstery ars exceptionally fine. Riding ease is attained by moving seat and engine forward. with a new radiator treatment thafc adds materially to the appearance of the new cars. The 1035 Airflow models will soon be received by Armstrong Motors, to augment the Alrstream models now being shown, according to H. P. iLange. for the first ten months of the year, It shows: 1. The Increase In fatalities for the group of 21 states which have Safe- ty-wesponsiDiuty Laws, was 11 per cent. a. The Increase for the country as a wnoie was lo.uo per cent. 3. The Increase for tho group of states that have no financial respon sibility laws, was 23 per ccntt, or more than twice the Increase In the Safety Responsibility states. 4. Of the eight states reporting de creases through the ten months-period, seven have a Snfety-Responslbil-Ity Law. These states are: Connecti cut, Delaware, Maine, New Hamp shire, New Jersey, New York, and South Dakota. The other state in this class Is West Virginia. Commenting on the findings. Thos. P. Henry of Detroit. Mich., president i of the A. A. A., said: 1 "The compilation of final figures for the entire year may somewhat modify this picture. However, - the record to date affords further evi dence of the efficacy of Safety-Responsibility Laws as a weapon for the control of the reckless and Irrespon sible driver. The better showing of these states In the midst of the worst motor accident period In the history of the country, tiould prove an In centive for the passage of the law by those states that have not yet adopt ed It." Married In Autc WARRENSBURG, Mo. (UP) W. P. Early, 26, and Jane Hartman. 25, chose the Intersection of highways 50 and 13 for the scene of their mar riage. They remained In their car while Probate Judgs W. C. McDon ald read the service. Use Mall Tribune want ads. 1935 Ford Scores Hit First Showing At Gates Auto Co, Literally hundreds of southern Ore gon people visited the showrooms of C. E. Gates Auto company yesterday, to view the new 1935 Ford V-8. En thusiastic praise was given by all who inspected the new Ford creation, and Ht was a consensus of opinion that the new model far exceeds in smart ness and beauty, any previous Ford product. A DeLuxe Coupo will be received by the C. E. Gates Auto lompany to day, and will be shown with the se dan, which was on display Saturday. Within the next few days a carload shipment of 1935 Fords will roll into Medford. 1 a. i. ISJ.". lfJPJ SMSSHSPIW -ftY ft Wisfflir A sWii I j-mMsttan that you can purchase a Blew 1935 Dodge Automobile Fully Equipped, Delivered in Medford FOR AS LOW AS or a Hew 1935 Plymouth AutomoM Fully Equipped, Delivered in Medford FOR AS LOW AS E l e Now on Display in Our Showrooms We also have icvernl Good Buys in late model Used, Reconditioned Automo blle, taken In on new Dodges and Plymouth!. PIERCE ALLEN MOTOR CO. 112 South Riverside phono 150 " 1 1 D-TI l HI III! II ll in I,, ""-'- - - - - - m WiWWWWVp.lSIlSfSJBfSBijBfJBJISS 'f Vmm THE SENSATION of 1935 Will Be In Medford This Week! THE NEW Crysler "AIRSTREA Now Joins the Famous "Airflow" Family! In addition to the Airflow cars, Chrysltr offrrs th Alrstitam Six and th A!ttrsm Eight, two entirely new cars which will sell at a lower price than Is possible with Airflow deslpn. Although these cars differ from the Airflow cars In appearance, they bav many features In common with Airflow. Much that was learned during the yesrs of experiment on Airflow deslsn " and through the year that Airflow haa been In production ha been Incorporated In (he Alrstresm'cars. The New AIRFLOW With Distinctive New Radiator Treatment Will Be Here Soon. See This 1935 Sensation! The large luggaee compartment that Is a feature of the touring models of the new Chrysler Alrstream line. The spare tlr. my be carried either In this compartment or on the front fender. ARMSTRONG MOTORS, Inc.
