PAGE FOUR
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON, SUNDAY, DECEMBER 30, 1934.
1935 Automobile Models Arriving Here; Outstanding Values Offered
1935 CARS NOTED
Southern Oregon people who are
Interested In automobiles, are having
the time of their Uvei thesa days,
viewing tit many smart new models
being shown by Medford automobile
dealers. Never before in the history
of motoring, hsva grfitr values
been offered to car purchasers, and
never before have more striking new
body lines been featured on new
year presentations.
Scores of new mechanical features,
as well as body Improvements, hark
the new cars for 1935, and various
degrees of streamline treatment have
been given to the radiators, fenders,
and bodies.
Fvery Indication points to 1935 as
a b!? year for the automobile in
dustry, with Improved economic
times bringing out literally thou
sands of potential car buyers. The
automobile dealers of Medford are
alive to the upturn In the automo
bile field, by securing for southern
Oregon people a splendid selection
of models and body styles In the best
known cars In the lndusay.
OUTPUT OFAUTOS
TOTALSIHCE1930
Steadily Increasing Con
sumer Demand Boosts
Supply Margin of Profit
Decreased Say Makers
Flying Automobile
Predicted by Well
Known Car Engineer
"Aviation and automobile engineer
Ins are coming closer and closer to
gether and eventually they will meet,'
observes W. B. Stout, president or
Stout Engineering Laboratories.
"When they do, automobiles will fly
or conversely airplanes, with their
wings shed or folded temporarily, will
run through the city streets. This
day Is coming Just as surely as we
now have the radio, television and
other accomplishments which 85
years ago appeared Just as Impos
sible. "One of the truest signs of this
converging of the airplane and the
automobile Is the extent to which
each of the two Industries la draw
ing upon the other In current prac
tice. In the early days aviation drew
heavily In man-power and Ideas from
the automobile industry Today the
pendulum Is swinging the other way.:
The marked influence of aviation de
sign on automobile design may be I
seen In some of the following features
such as the ability of the automo
bile engine to run wide open under
full load for days at a time the
greater horsepower per pound weight
in both power plant and complete
vehicle the employment of large re
serve horsepower the use of alloy
steel, aluminum and other metals
which provide strength with light
ness balloon tires, Duco from wing
dope, aluminum heads, etc.
"In some of the up-to-date cars,
such as Terraplane, the car has one
horsepower for every 34 to as pounds
of weight. Airplanes of the normal
cruising type have a horsepower for
every 10 to 15 pounds of weight.
When the power weight ratio of the
automobile cornea down to the power
weight ratio of the plane, little re
mains except the matter of compen
sating design Ho prevent the automo
bile from flying. In other words,
when that time comes engineering
knowledge will have caught up with
the problem and It becomes a mere
matter of adaptation, Adaptation or
Igenulty never lngs far behind en
gineering knowledge.
"The aviation Industry, on the
other hand, has one big thing to
lenrn from the automobile Industry
and that Is how to manufacture good
performing engines cheaply. If you
buy an engine for your private air
plane It costs you almost aioo per
horsepower. If you buy an automo
bile engine for your automobile It
costs you a.3 per horsepower. The
difference Is In volume of snles.
fly DAVID J. WILKIE
DETROIT AP) A steadily In
creasing consumer demand, entail
ing greater factory output and what
appeared to be promising indica
tions of better understanding be
tween employer and' employe were
outstanding developments of 1034 in
the automobile Industry.
The year saw total faotory output
reach Its highest level since 1930.
although producers asserted the ex
pansion was attained largely at the
expense of unit profits, reports of
many producing companies showing
the margin of return had decreased
although the volume of sales con
tlrued upward.
Production Shows Rise
Final flguvea on the year's output
of all companies In the United States
and Canada are expected to show an
aggregate production In excess of
2,800,000 cars and trucks, compared
with 2,048.000 units In 1933.
The year saw also the greatest
threat of labor trouble the Industry
ever had encountered. This came
early In the spring while the Indus
try was engaged In cleaning up a
heavy accumulation of new car or
ders. It was averted only through
Safety Awards Presented
ft
Maintaining Its high record for accident prevention In all depart
ments, General Petroleum Corporation, marketer of Mobiloil and
Mobilgas. has just been awarded two trophies by the National Safety
Council. Photo shows the prizes being presented by R. M. Kctclmm,
right, chairman of the company's Central Safety Committee, to E. L.
Adams, left, vice-president in charge of Pipeline Operations, and
R, C,. Wheeler, center, manager of the Gas Department.
ALL-STEEL BODIES
IN 1935
Total Automobile Production
U. S. ft Canada. Unit: Thousand Can
SOU. 1934
m llE
illiliiig
t " " ' ' r n f, if
Laboratories, proving grounds and
years of manufacturing experience
War Mill her orKimlirr Caller
INDIANAPOLIS, Deo. 39 (AP)--
Mrs. Alice M. French, 71, founder
and first president of the American
War Mothers, died today.
the personal Intervention of Presi
dent Roosevelt, A national automo
bile labor board that has dealt main
ly with allegations of discrimination
In the laying off of workers was the
result of the settlement plan pro
posed by the President and accepted
on behalf of workers and employers.
There was strike troublo In the
plants of the Nash motor company
and also In some body plants, but
these were adjusted by arbitration,
and although there were some fur
ther rumblings of discord, the auo.
motive eode which fixed hours of la
bor and wagoa was twice extended by
President Roosevelt to carry over In
to February of 1035.
Heasonal Idleness Attacked
If the plans of the Industry's ex
ecutives do not miscarry, 10.14 may
be marked as the year in which the
problem of seasonal Idleness for sev
eral hundred thousand workors was
started on its way toward solution.
During the summer the Automobile
Manufacturers' association, . which
succeeded the National Automobile
Chamber of Commerce, announced
its withdrawal from sponsorship for
tho annual national automobile
shows and subsequently General Mo
tors corporation announced plans for
"staRgerlng" the Introduction of new
models.
Ileny Hnyal Mntrh
BUCHAREST, Rumania, Deo. 39.
(AP) Reports that King Carol and
his red-haired friend, Mntlame Magda
Lupescu, had actually been secretly
married for the lost four years were
Indignantly denied today by ihe
dowager Queen Marie.
Phone M2. We ll haul away your
refuse. City Sanitary Service.
combined to produce the new all
steel body that are a feature of the
1938 Plymouth, according to H. o.
Moock. vice-president in charge of
sales of the Plymouth Motor corpora
tion, "In planning this body we started
off In the laboratory and developed
what would be perfection. Then we
worked out the problems of pro
duction to make It practical. Noxt
we sot out to test our theories.
"Thoso testa were designed to be
tough and they were. In those test
cars wo crammed the experience of
millions of miles of driving for we
mimuiacturea our own accidents to
test tho strength of the new Plym-
outn oony.
"The whole country was our prov
ing ground. The breath-taking 'roll
overs' of the 'Hell Divers' In the
Plymouths at the Century of Prog
ress served a greater purpose than
thrilling the thousands of spectators.
Those sand pits were the proving
grounds that gave us the pointers
tnot nave enabled us to offer In our
1035 car a safer, stronger automo
one.
In tho new car we've shaped the
steel Into stronger flangos, shoulders
and lock scams. The bodies now rep
resent the most advanced construc
tion that science plus experience has
proven practical."
Mr. Moock oald that the way fn
which tho body la fitted to the frame
In the new car Is one of the most
Important safety Improvements made
this year.
"The body Is bolted to the sides
of the frame as well as through the
top as it 'haa been In the past. Now
we use 40 bolts to fasten it to the
frame where 18 were used formerly.
In this way the body and frame are
Interlocked.
"In this new type of construction,
the frame becomes a part of the
body, along with the all-steel floor,
side panols, center posts and other
membors. The entire unit Is stronger
and much more rigid. Each part,
strong m itself, lends additional
strength to the other parts."
First 1935 Dodge
Goes To Purchaser
First 1914 Model
Worm CoummI 20.000 Ilreaks
MACON, Oa. (UP) Telephone line
men discovered 20.000 breaks In wires
were caused by a snowstorm. It re
quired 2,000 pounds of new copper
u rcnauuiuue the service.
Use Mail Tribune want ads.
DETROIT Twenty years ago, In
1914, when Dodge Brothers began the
manufacture of the now famous car,
the first automobile merchant to ap
ply for the young dealer franchise
was Thomas J. Doyle, of Detroit, who
In the two decades sold over 100,000
passenger cars and trucks.
When the first 1914 Dodge touring
car to reach any dealer came off the
line, the question, "Who'll Ret It?"
was easily answered. "Who else, but
Tom Doyle 1" The heads of the manu
facturing firm. Horace and John
Dodge, themselves performed the In
augural rite of piloting the first car
to enter the market with the Dodge
nameplate to the Doyle showrooms.
The other day, twenty years after
that first episode, Tom Doyle receiv
ed another first delivery the first
1938 production Job to roll off the
Dodge assembly track, just as In
1914. the now car was delivered by
the company's chief executive; only
this time It was K. T. Keller, who,
by way of commemorating the event,
took time off from his multifarious
duties as president of Dodge Broth
ers Corporation to drive the Initial
1935 Dodge to the present Dodge' es
tablishment. I
Tom Doylo, an ardent fisherman,
acknowledged Mr. Keller's courtesy
oy presenting him with a fine trout
fishing rod, "which," he said, "Is
much like tho Dodge; .once you've
tried It, you never want to use any
ocner."
English Newspaper
Praises Speed New
Graham Automobile
An American product, the Graham
Supercharged Eight, has won a glow
ing trlbue two columns In length In
one of the world's most famous news
papers, the London, England, Times,
known for years as "The Thunderer.''
The article, which ws written by
H. E. Symons, outstanding British
commentator on automobiles, de
clares that the "eight cylinder Gra
ham Is probably tho lowest-priced fnst
car of Its type on the British mar
ket" and adds that "It is one of the
most Interesting cars I have ever
tried."
After pointing out that the Gra
ham Is capable of any speed from
walking pace to 100 miles an hour
In top gear, Mr, Syirftwds praises the
cars "remarkable acceleration" ami
speed In both second and third gears.
Mr. Symons says that the Graham Is
free from any kind of lusslncsu."
and after trying It out on several
steep hills wrote that the "Graham
upsets any preconceived notions of
how fast a given climb can be accomplished."
BATTLE CRY FORD
DEALERS FOR 1935
"Out of the depression with Ford 1'
That is the battle cry which b. E.
Gates, local Ford dealer, brought
back from the annual meeting of
dealers operating under the Ford Mo
tor company Richmond, California
branch.
According to Mr. Gates, the San
Francisco sales conclave was the larg
est gathering of Ford men ever held
in the west. Approximately 1250 Ford
dealers, sales managers and company
orilclals were present, representing
every section or northern California
Nevada and southern Oregon. It was
estimated in advance that the total
attendance would be 900.
The meeting was opened by O. A
Bullwlnkel, manager of the Ford Mo
tor Company Richmond branch, who
extended a welcome to the assembled
dealers and briefly reviewed the
achievements of the Ford Motor com
pany during 1934, according to Mr.
uaies. immediately following the re
marks of the branch manager, the
1035 Ford program was presented
mis presentation, the local dealer
says, was both instructive and en
tertaining, being In the form of
talking film.
One of the highlights of the meet
ing was a national telephone hookup
and address from Ford headquarters
at Dearborn, M'ch, by Henry Ford,
Edsel Ford, and other Ford Motor
company home office executives.
These telephonic talks were received
witn great enthusiasm by , the as
sembled dealers, Mr. Gates says, and
they all pledged themselves and their
organizations to greater effort In
1935.
There was a break in the business
of the day for the annual Ford deal
er luncheon, then followed the pres
entation of the new Ford V-8 cars
and trucks by means of sound film.
Then, the dealers were given their
first view of the new Ford V-8 mod
els for 1935. After the preview of the
1935 Ford, staged In ihe Venetian
room of the Fairmont hotel, there
was a sales meeting a serious two
hour session which brought the
great merchandising convention to a
close.
According to Mr. Gates, the whole
theme of the meeting was, "End the
depression In your community by
doubling your sales of 1934."
When Mr. Henry Ford spoke to us
over tne telephone," said Mr. Gates.
"he told us to remember that as we
prosper we make others prosper. So.
with an Improved car and Increased
buying power, with new determina
tion and new confidence, we of the
Ford 1 organization are pledged to
move forward with Ford and pull out
or rne aepresslon In 1035."
CHRYSLER CONTINUES AIRFLOW
AND ADDS AIRSTREAM LINE
Wm nm lyw'.p IHWPUi'mi" jwHwajaapiiawaMSs
mm
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4
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4
Above la showa the Airflow Chrysler Imperial ttU-paasengei
sedan. This car baa a wbeelbase of 128 inches and Its
engine develops 130 horsepower. Overdrive and booater
powar brakes are standard equipment
At tbe left la shown the large luggage compartment that Is
a feature of the touring models of the new Chrysler Air
stream line. The spare tire may bd carried either la this
compartment or on the front fender.
At the right Is shown the famo, a Airflow bridge truas-typa
of frame, which extends from the headlight to the tail
light. This construction not only gives greater safety but
permits greater room in the body.
Motor Fatalities
Increase New AAA
Statistics Show
WASHINGTON, 0.. Dec 30.
With motor fatalities and Injuries
soaring to an all-time high, states
with safety-responsibility laws are
reporting Increases which are much
smaller than the Increase for the
country as a whole, according to a
stntement Issued by the American
Automobile Association today.
The A. A. A. statement Is bawd on
an analysis of motor fatality figures
Hugo F. Lange of Amstrong Motors,
Inc., returned to Medford Saturday
with both a six and eight-cylinder
model In the new Chrysler Alrstream.
sensational new car, which has
been added this yaer to the Chrysler
family. The new Alrstreairj are now
on display at the showrooms of Arm
strong Motors, Inc., at 38 North River
side. Many new body and mechanical
features, which have proven their
worth In the Airflow line, are em
bodltd in the new Alrstream series.
The Chrysler Airflow Is continued
i
The new Chrysler Alrstream
Eight touring sedan, a ear
that embodies moat of the im
portant features proved out
In the Airflow line. The car ,
haa a wheelbase of 121 Inches
and its engine develops 105
horsepower. An mil -steel
body fastened to the frame
at 46 points gives It great
safety and stability. Interior
fittings and upholstery ars
exceptionally fine. Riding
ease is attained by moving
seat and engine forward.
with a new radiator treatment thafc
adds materially to the appearance of
the new cars.
The 1035 Airflow models will soon
be received by Armstrong Motors, to
augment the Alrstream models now
being shown, according to H. P.
iLange.
for the first ten months of the year,
It shows:
1. The Increase In fatalities for the
group of 21 states which have Safe-
ty-wesponsiDiuty Laws, was 11 per
cent.
a. The Increase for the country as
a wnoie was lo.uo per cent.
3. The Increase for tho group of
states that have no financial respon
sibility laws, was 23 per ccntt, or more
than twice the Increase In the Safety
Responsibility states.
4. Of the eight states reporting de
creases through the ten months-period,
seven have a Snfety-Responslbil-Ity
Law. These states are: Connecti
cut, Delaware, Maine, New Hamp
shire, New Jersey, New York, and
South Dakota. The other state in this
class Is West Virginia.
Commenting on the findings. Thos.
P. Henry of Detroit. Mich., president i
of the A. A. A., said: 1
"The compilation of final figures
for the entire year may somewhat
modify this picture. However, - the
record to date affords further evi
dence of the efficacy of Safety-Responsibility
Laws as a weapon for the
control of the reckless and Irrespon
sible driver. The better showing of
these states In the midst of the worst
motor accident period In the history
of the country, tiould prove an In
centive for the passage of the law by
those states that have not yet adopt
ed It."
Married In Autc
WARRENSBURG, Mo. (UP) W. P.
Early, 26, and Jane Hartman. 25,
chose the Intersection of highways
50 and 13 for the scene of their mar
riage. They remained In their car
while Probate Judgs W. C. McDon
ald read the service.
Use Mall Tribune want ads.
1935 Ford Scores
Hit First Showing
At Gates Auto Co,
Literally hundreds of southern Ore
gon people visited the showrooms of
C. E. Gates Auto company yesterday,
to view the new 1935 Ford V-8. En
thusiastic praise was given by all who
inspected the new Ford creation, and
Ht was a consensus of opinion that
the new model far exceeds in smart
ness and beauty, any previous Ford
product.
A DeLuxe Coupo will be received
by the C. E. Gates Auto lompany to
day, and will be shown with the se
dan, which was on display Saturday.
Within the next few days a carload
shipment of 1935 Fords will roll into
Medford.
1
a.
i.
ISJ.". lfJPJ SMSSHSPIW
-ftY ft Wisfflir A sWii I
j-mMsttan
that you can purchase a
Blew 1935 Dodge Automobile
Fully Equipped, Delivered in Medford
FOR AS LOW AS
or a
Hew 1935 Plymouth AutomoM
Fully Equipped, Delivered in Medford
FOR AS LOW AS
E l
e
Now on Display in Our Showrooms
We also have icvernl Good Buys in late model Used, Reconditioned Automo
blle, taken In on new Dodges and Plymouth!.
PIERCE ALLEN MOTOR CO.
112 South Riverside phono 150
" 1 1 D-TI l HI III! II ll in I,,
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THE
SENSATION
of 1935
Will Be In Medford
This Week!
THE NEW
Crysler "AIRSTREA
Now Joins the Famous "Airflow" Family!
In addition to the Airflow cars, Chrysltr offrrs th Alrstitam
Six and th A!ttrsm Eight, two entirely new cars which will
sell at a lower price than Is possible with Airflow deslpn.
Although these cars differ from the Airflow cars In appearance,
they bav many features In common with Airflow. Much that
was learned during the yesrs of experiment on Airflow deslsn "
and through the year that Airflow haa been In production ha
been Incorporated In (he Alrstresm'cars.
The New AIRFLOW
With Distinctive New Radiator Treatment Will Be
Here Soon. See This 1935 Sensation!
The large luggaee compartment that Is a feature of
the touring models of the new Chrysler Alrstream
line. The spare tlr. my be carried either In this
compartment or on the front fender.
ARMSTRONG MOTORS, Inc.