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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 22, 1934)
ifEDFORD MAIL TRIBUNE, MEDFORD, OREGON, THURSDAY, NOVEMBER 22, 1934. PAGE SEVEN Income Has Shrunk, But Consumer Demand Re mainsAssociation Plans Ad Research Foundation ATLANflC CITY, N. J., Nov. 22. ( ap ) Paul M. Holllster, executive vice-president of R. H. Macy and Co., New York, today told the 25th an nual convention of the Association of National Advertisers that because all income has shrunk advertisers - have fallen Into ths error of con cluding consumer demand haa dwin dled. "It Is as plain as the nose on my face that the only thing depression ' could not kill was consumer demand for the goods you make, the goods we aell," he said. Passion for Goods. "There never was such a passion for the possession of goods aa there la today. The depression did not Btlfle demand it starved It to a point where today It Is ravenous." He pointed out that despite thla demand merchants and manufac turers have been endeavoring to raise the price of goods beyond what the consumer can pay. Speaking of "where we go from here," Allyn B. Mclntyre. president of the association, announced that the A. N. A., had completed plans to set up an advertising research foun dation aa an advisory and guiding body for other advertising organi sations and Individuals. Alma Set Forth. Mclntyre set forth three alms of the foundation: j 1. Mutual co-operation between Bit established advertising factor. i 3. The sound development of ad vertising and through the establish ment of better methods and prac tices the furtherance of American business.- 3. The direction, .supervision and guiding the work of those major ad vertising researches which offer promise of providing results of the greatest value to the greatest number. BIOS ON HAY DECEMBER SIXTH SALEM, Ore., Nov. 22. (AP) Bids on six highway projects In five coun ties will be opened at the meeting of the highway commission Decem ber 6 at Portlnnd, It wag announced here today. The work will cost an estlmnted $350,000. More bids will be awarded at a meeting to be held December 20. Douglas county will get two of the Jobs, the others being In Coos, Mult nomah, Polk and Umatilla counties. Paving of a portion of 82nd street In Portland and construction of the Wallace bridge on the Dallas-Coast ' highway are Included. The projects axe as follows: Coos County: Golden avenueJohn eon avenue unit, Marshfleld section of Oregon Coast highway, 0.34 mile pavement widening and resurfacing. Douglas County: Bolon Island sec tion of Oregon Coast highway, 0.39 mile grading; also Roseburg section of Pacific highway, 0.61 mile pave ment widening and resurfacing. Multnomah County: Clinton street Foster road section of 82nd avenue. 1.41 miles paving. Polk County: Construction of a 190-foot plate girder bridge over the Yamhill river on the Dallas-Coast secondary highway at the Junction with the McMlnnvllle-Tillamook high way about three miles from Wllia tnlna. Umatilla County: Holdman-Mel-ner's ranch section of Pendleton-Cold Springs highway, 6.58 miles grade widening, surfacing and oil mat sur face treatment and furnish crushed rock In stock piles. PENDLETON ROUNDUP urini v rsrnT rnrr IM LttnL T UCBI mCL t PENDLETON. Nov. 22. (AP) Fl- i nances of the Pendleton Round-up association were reported at a meet- j Ing of stock-holders here last night i to be In the best shape In years, with all but 2000 In back debts ' taken core of. The board of directors for the 'annual western show, headed by Dr. W. D. McNary, was re-elected. The 1Q35 roundup will be held September I 12, 13 and 14. WASH OUT 15 MILES OF KIDNEY TUBES Win Back Pep . . . Vigor . . . Viuiitj Medind itnthAi-ftte irrf that ow Wd- nyi cont-vn IS MILKS of tiny tub of fUtr which help to purif th blood and kerp you hraiihy. If you My trouWe with too frcqwnt M-Milfr rw-Akfl with n-anty amount f'i ir.n Virmn and dinerrafort, th 15 MILES of Kiiinf-y UiWt neM washing out, Thfi dan Wr i.iTiaJ ir.ny t-e Lh ln-c.nnmfr f n(Tfrinf Mf-Urhr. U-k rvru, 1 of pip and vitality, fttiTVT i:p rv::h:s, lurr.i'ACO, tmoltfl, frt and an'.li-a, rheumatic paint and die-in. If Vi-.n'-ys ilrn'l mrty pmti every day and fi of 4 pour.ii of waste matter, ro.ir Klv ii! ta':e up jvinn canin r-t: Iro it lp. Jt n ay fcnork yu out and lav up ( r many iTT.tM. I'nn't waiL A y -ur tl 1 t DOAN S PILLS . . . a tl i f-r on . . . which but been i .'dUy t v m't'iorn of kidney fif (t'f I f r cst ' -M rrz. a. "Thrj gv juirk r! f fr, ; h-'"i to waab oul th la aill.F..- ff ,.; V..h, P .! i' -,'t e r'-sr. tt with itrnnc dro f t -i 'i 1 "k 1tm r ru-v." that claim V- fa -, up .r, ; in n .fnr they may aerimiiiy ir re f ; I ' r - ' ,?r dci.rtr t'Murt. I mill n r ; l.S S ... the oM rrliaM r- 1 -. I- c-e :i v-t r"AN? III.IJ -J? fwjw? iwsp -ws. 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