ifEDFORD MAIL TRIBUNE, MEDFORD, OREGON, THURSDAY, NOVEMBER 22, 1934.
PAGE SEVEN
Income Has Shrunk, But
Consumer Demand Re
mainsAssociation Plans
Ad Research Foundation
ATLANflC CITY, N. J., Nov. 22.
( ap ) Paul M. Holllster, executive
vice-president of R. H. Macy and Co.,
New York, today told the 25th an
nual convention of the Association
of National Advertisers that because
all income has shrunk advertisers
- have fallen Into ths error of con
cluding consumer demand haa dwin
dled. "It Is as plain as the nose on my
face that the only thing depression
' could not kill was consumer demand
for the goods you make, the goods
we aell," he said.
Passion for Goods.
"There never was such a passion
for the possession of goods aa there
la today. The depression did not
Btlfle demand it starved It to a
point where today It Is ravenous."
He pointed out that despite thla
demand merchants and manufac
turers have been endeavoring to
raise the price of goods beyond what
the consumer can pay.
Speaking of "where we go from
here," Allyn B. Mclntyre. president
of the association, announced that
the A. N. A., had completed plans to
set up an advertising research foun
dation aa an advisory and guiding
body for other advertising organi
sations and Individuals.
Alma Set Forth.
Mclntyre set forth three alms of
the foundation: j
1. Mutual co-operation between
Bit established advertising factor. i
3. The sound development of ad
vertising and through the establish
ment of better methods and prac
tices the furtherance of American
business.-
3. The direction, .supervision and
guiding the work of those major ad
vertising researches which offer
promise of providing results of the
greatest value to the greatest number.
BIOS ON HAY
DECEMBER SIXTH
SALEM, Ore., Nov. 22. (AP) Bids
on six highway projects In five coun
ties will be opened at the meeting
of the highway commission Decem
ber 6 at Portlnnd, It wag announced
here today. The work will cost an
estlmnted $350,000. More bids will
be awarded at a meeting to be held
December 20.
Douglas county will get two of the
Jobs, the others being In Coos, Mult
nomah, Polk and Umatilla counties.
Paving of a portion of 82nd street
In Portland and construction of the
Wallace bridge on the Dallas-Coast
' highway are Included. The projects
axe as follows:
Coos County: Golden avenueJohn
eon avenue unit, Marshfleld section
of Oregon Coast highway, 0.34 mile
pavement widening and resurfacing.
Douglas County: Bolon Island sec
tion of Oregon Coast highway, 0.39
mile grading; also Roseburg section
of Pacific highway, 0.61 mile pave
ment widening and resurfacing.
Multnomah County: Clinton street
Foster road section of 82nd avenue.
1.41 miles paving.
Polk County: Construction of a
190-foot plate girder bridge over the
Yamhill river on the Dallas-Coast
secondary highway at the Junction
with the McMlnnvllle-Tillamook high
way about three miles from Wllia
tnlna. Umatilla County: Holdman-Mel-ner's
ranch section of Pendleton-Cold
Springs highway, 6.58 miles grade
widening, surfacing and oil mat sur
face treatment and furnish crushed
rock In stock piles.
PENDLETON ROUNDUP
urini v rsrnT rnrr
IM LttnL T UCBI mCL t
PENDLETON. Nov. 22. (AP) Fl- i
nances of the Pendleton Round-up
association were reported at a meet- j
Ing of stock-holders here last night i
to be In the best shape In years,
with all but 2000 In back debts '
taken core of.
The board of directors for the
'annual western show, headed by Dr.
W. D. McNary, was re-elected. The
1Q35 roundup will be held September I
12, 13 and 14.
WASH OUT
15 MILES OF
KIDNEY TUBES
Win Back Pep . . . Vigor . . . Viuiitj
Medind itnthAi-ftte irrf that ow Wd-
nyi cont-vn IS MILKS of tiny tub of
fUtr which help to purif th blood and
kerp you hraiihy.
If you My trouWe with too frcqwnt
M-Milfr rw-Akfl with n-anty amount f'i
ir.n Virmn and dinerrafort, th 15 MILES
of Kiiinf-y UiWt neM washing out, Thfi dan
Wr i.iTiaJ ir.ny t-e Lh ln-c.nnmfr f n(Tfrinf
Mf-Urhr. U-k rvru, 1 of pip and vitality,
fttiTVT i:p rv::h:s, lurr.i'ACO, tmoltfl, frt
and an'.li-a, rheumatic paint and die-in.
If Vi-.n'-ys ilrn'l mrty pmti every day
and fi of 4 pour.ii of waste matter,
ro.ir Klv ii! ta':e up jvinn canin
r-t: Iro it lp. Jt n ay fcnork yu out and
lav up ( r many iTT.tM. I'nn't waiL
A y -ur tl 1 t DOAN S PILLS . . .
a tl i f-r on . . . which but been
i .'dUy t v m't'iorn of kidney fif
(t'f I f r cst ' -M rrz. a. "Thrj gv juirk
r! f fr, ; h-'"i to waab oul th la
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f t -i 'i 1 "k 1tm r ru-v." that claim V- fa
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$1.39 25 250 25 590 790 250 500
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