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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 1, 1912)
ftrrcn-FORD' MATT, TT?TBTTNE, MTJDFORD, ORflflON, MONDAY, JANUARY 1, 1012. SraCGTB SBVBJf .. J- i V- Car of Eagle Point Rogue River Valley Fruit Industry (Continued from Pages 4 ami 5.) survive iiiiJ Iju profitable rofjardlv of KroW (amiHKv. lJuehJtlUtriot i. nml iiiiihI In. ilUlliu'l fit ItwIC, nml till (IlntiiiettveiiOMi Ik it fimtlH- mental bam. Tim HpeeiijImiiK "C oiw nr more variedo in 'Often ilislriot, which in noldnni imimble nf luting du plicated vvilli tiu mime dugret of am ciutw in iiiurv than oiio m-Ption, nml in very fv iutiri' mow ihnn two. is tliu vntnt I actor tlm huhl out prornlM to 1mv iiK'ttlitlo that hmd lift vniniiiK. It wniorim lln Ie nfttnj Ttif iHiuiiliu.i 'Jn a Jtuitvrliil; i.xkfiil. ami Mainlined tirt'oubntthm oil the w ttoltt. The varUitVdit Hie frtilt ott llic nmrltel, moreover, is mi rt-1 Kyntml to liwtltlij prion. The dlf-' betterment of lliitiRH by reason of fiirent district w Hmreforw iirtor-1 boiler understood (iruuinstnnoes. No dupoudiint. The surer of one' !- iu familiar with tho orchard, nrua pouiht Inriifly iihmi dm mirecs if in Oregon, Washington nml Idaho, tlui other. Thfv mmt rk in com- will fail to concede die palm of u iiioh aiiihuti to rmoli nuom in il , penority ill .wr growing to llio ulwnil nut form, which mruu profit. Hnito River valley, ami no one will Th vwral section aw iiwnwir' In atlmit of tlmtgjiility of llio entire omik.otliei'. mitl ru-utirlh uetwutunmilltvveiit, or of mniiy of it district llitwi nIioiiIiI l) tho vital nfin'of nil Hpi'ClullittiiK .Vnrt'dMiry. 7 omii of iHJiirMA lie id dial tlto Hiililiiiii of vniimioH in oatdi of tha vmliiiiM itintni'tH Iih lietm tlm tomtit ofyoah of oxMriinent. in ttiont i-timvi this i Itiiu, ynt in numt itiMtaiii'o algo, tint o)riuiiit linn lioon ooMtly. iany of dm limit mccUoiik in llio noilliwiml aw todny prodnciiiK fiinn fill lo (10 vaiiotliw of nppliw. OIIioi-h fillip iiiinnnlly mow tlinn 7fi varlotio. Tliu inittm nortlivtriit in growing nut lutitf tlnin Kill. OntMido of peril up 'Jo IdmlH, ihiu xi-Hiit , nl; oaniKit tio (dtiwuil iih Mlntidiird. Till wmditiim oporntoM 'to lindwiiitfKu in diffor tint way: It ini'iiin to llio j; rower tho John of tlto diffuiotuKi lioinumi tlio vitlmi of Dm applo dint in wmitod liy dm t unlet nnd tlml which in not. On II iii mliikolH top-lumvv catload mi t ii i oh, liriiiKhiK low piiiutH, tmlnraily alTuct viiIiioh of dm butlor (itnlilion. Home of tho varioliOH aw not wanted at all. (Ii'iidnallv tlttM (ondition Is liniti); nu'titiod; the niiwiiitalilu Iwoh aro lieliifj lop-worKod, or rophuiod he variutluH that hao hn!ii proven im . T T t f T Ai ;l 'I 'I' HP 4 Wo Rough Edgos- VL Spitzenbergs That Won Sweepstakes at Spokane Apple Show most louical and practical for it In dividual sootioii nml lliu whole coun try i slowly KCttuiK down to it Imsi of standardisation timl in vastly more cmnlthful tlitui when tin1 ureal plum ing commenced a fow yonrs tigo. Pioneer la Hscla1ixlti)r. To tlm Hnuo Hivor valley bolniiKS lliu distinction of boijic "'" f tun fuw districts whore specially wan llif aim of 11m pioneer, and where it Iiiih boon orwoly follower, and therein wa tlm foundation of wjint promiiuw, liom uvurj aiiKlo of i,oiuorntivtt rivioii, lerajiiro "it ni'niiniicncy ninom; (lie Kn'iitiist of all "oroliiinl .litritlH, liio Stability of llio industry in southern Oregon, nml a constant lo HtfrpiiM or evi'ii eipinl the cennil ValllllN Of llM NOWtoWllK. ItlHtfOll opinion do en not rognhito tltmo com nu'roial fiu-Ik. It iw thu voice of da) (mile, Ihg public that eontitiiium tla iiimiiui wiutia iuinkuh iiiu tnuii juii. inunt. lint don't lot im holiltie thu prodneU of olhor loealitieti. To ret'ojtnixo llond ltiver an tho host all round upooiiilixor of dm Spitronhiuy ami lliu Ortlcy, or Wenatciiiw and CaNhinuro an tlto wtar uroworrf of die Wnii'iwii), tlm Ark'niiKitH Ulack and other vnriulivM of tho red applu fain ilv. the Spokane dhttriut iih the nat ural fudd for the WiiKimr, iu to Htp into tlm fiuld of hroad iinilotvlniidiiiK of dm factors whiuh tvp really miik inj; die apple indnstrv of die north we.! dm Hafe, eonipaul hody lhat fully jiiBtificx llio enotiuoiiri nuioini of money Hint lum tlnu far heon in veHted in il. Only llio lU'KlnnliiK, However, wo can jo farther into tliin. 'o initut look upon the wider fiido of Ho).'tio Iliver vallov develop; uieiit., No one in blind to the faoU that die exploitation of the apple and -Tio Slips Easy. Iho piar In the orchard ol Oregon, j iifchiiiKton and Idaho, Iiiih only com Jmeacitd. Tho tent of yearn anil of experiment will develop to a much farther doree of certainly than ex int at iirehent, whuthe'r die limitation of varieties lo each.iliHtrict in to bo tin idiarply drawn an it appeara to be today. Firwt of nil, it muM be re miiiiibered Ihltt no ariotv grows tho wnmo in all details in different dix Irinlrt; in form, color, appearance, lunlro, flavor, shipping and keeping iiiiilitien, it varieH to a Htartliug ex tent. In many eae the difference aro mi manifest uk to make the variety almont unrecognizable, exeopt to the export in pomology. At the i4 iiiu time, tlii in iiImo true with ro- upecTt to (he tmno speeias of fruit in nay one loonlity, where boil conditions Yry, n dliitaiiee of a fow feet often embracing changes of nnbeliorable extent. Tsko, for oxmnple, die Newtown of the Itogne river valley, which from Home of the orchard matures with a high volar and diMtmet flavor, ami of a neeiiliaily oblong fonn, n" Mgttiiiat the deep green, oblalu New town from olhor orchnrds there. There are undoubtodLv, for that rea son, a multitude of ko'iU in dmt d'm tnet that can, produce other vnriolio of apploti and 6arH, mid of eqmijly high grade. Knpwnio Orchard Illxtricls. The Hiipreino orchard districts !u (he iioitltwtvril, in tlm point of ultimate tonnage, are to he thogu that aro capable of producing tho apple or pear, as the cimc may bo, in it mot perfect utate, regard I osh of the num ber of commercial varieties. It tho Hague river ha indicated by careful, Miiontiflo e.perimeut that it can do so, luihiiioH judgment will determine us to the wisdom of brondeat'tg U Hold of hortieullure on those linoK. When it can be delormiai'd, loo, under llio same pmeutw of repeat eh and demoiiHlratiou, what oauh foot of soil within it moiiH eau and .should pro-J (tuec, it will hao reauhed the -top noleii in ilH developmcut. i Ono elomont of cortainiv alwnys wiiiiIh lo bo kept in mind by the or ehnrdiht in tho Hoguo river alloy oi else whore. The future of the lliwt industry imiHt, and will be, regulnted THIS PICTURE OP A POLLARS PANT PRACK X luachino is but ono of tho several now uiw'hiues wo havo installed in oi'doi" to givo our oustomoi's tho most satisiaetory laundry work obtainable. Iu about two weolvs'-tinio wo will havo in 'operations new ironer.for tho solo pnrj)ose of driving awa Blue Mon day. "Willi tho use of this new onummont it will uor- niit Our saving nnieli time andilabor in the-laundry A and give our patrons a eorrespondinglv lessvoost for A the I'anuly wash. Vo will inako the problem of wash diy look so attractive that you can afford to send your wholo family washing to us while you find other more pjoasant labors about tho homo. "Wiftch for further announcement and tho price CQfpiooes for $1.00 MEDFORD DOMESTIC LAUNDRY CO. Home Kit) ' Pacific 1G61 bv it superior n,tinli!. The domnmlH of (lie trade wjll bo more iiisiKtont from year to year for that fen'tt Quality in tho marketing boiihc. Is cemprehensive: it signifies not only, appearance and unblcmwhcd beauty that must go further than Hkia deep; die inner irtutb of the fruit, the flnvor, texture, Hhioping and kecpiug character, combined witli the outer gloss and superlative uttrnctiventy?1?, are to be tho governing factors. Tho pear, and the Nowtown of Itogtio river posHCHs all those, requisites today, and stand upon the higbet pinnacle m each respect. Tho mm of the grow or must bo to further perfect his output, and 1I0M0 retrograde. What of tfie Puturo? Xow, as I ho. ycarjof immense crops grow nonrer, the question naturally arises ns to what the Uogue rivar valley is going to do wilh its output. The day, of course, has pasned, as (ho infantile stages of the industry havo paiywd, Avheit tho thinking grow er, llio business man of the Hague, beliovaH he enn itflkhi fruit to better advantage !y dealing with the trade direol than by combining his interests' with those of his neighbors. Au way he looks at flio matter today, ho is confronted with the prospects of volume, and volume of itself is competition, and unlass guided by the roins of intellige'ieo nnd knowledge, oiten (Instructive, ruinous competi tion. And aside from volume in his own nudst, ho has the wholo north west to reckon with. Ho must not forgot lhat ho has close to L",000 co-workers in the building of tho in dustry, who may be allies or competi tors of Jus, as ho himself chooses. Ho will reenll Hie force of changed conditions by the mero realization of die fact thai the next crop of normal dimensions iu die northwest ought to, reach n total ot lrom 15,000 to 20,- 000 cars, and that this -erv year of .1012 promises, fiom tho present as pect of things, to witness that enor mous tonnage. , We, avIio know the Koguo river val ley intimately, have patiently awaited llio day whoa 100rt ears of fruit would nmvk thu jmsbing of our destinies from n limited sphere into greatness, mid that very dav secerns to be ut hand rigni now, iah m rememoer iiiriucr T t T X t & v t T T f T T T tbnt the fruit titHlnc. of Oregon, WaKhiiigtoti and Idaho hn not heen coiiHlriii'led iiioii the same lines net tlm ordinary innuufiioturiiig indimtry, (hat measures the extent of it in vestment, by the undeveloped market nrctiH that arc capable of being trans formed into consuming mnrkofg, mid spends from thousand into millions of dollars for exploiting purposes' alone, mouths, and sometimes yoara, before the product in ready for the market. The norlhent apple hit not jet been exploited in that way, or noun any definite basis. Mast Ks"k Markets. Tin's is particularly true of tho Itogue river product. Iff yei Jjn lie iulnIiio((l into the gret rnnftt ol undeveloped murkeiB wlifeh it must dcjend iifKin ns its iilUrttMlv eoawmi ers. The npple'nnd pear of ilogue river lias gone into too fow market heretofore lo unsnrr.a llmt in Its flrt season of heavy crops no advance effort, and a gigantic effort at tbnt, must be rnndc in order to cuablo the shipment of evory car being sur roiindd with cool certainty a to vvhero it is going and what price it is going to return. The buyer who sought the fruit iu 1000 must be sought after, solicited, drummed in cessantly, daily, lo tube die crojw of 1012, nnd hundreds and thousand of similar dealers must be gone aftur in the same manner. As lo dearth of market opportuni ties, there arc none. As to difficul ties tu marketing, there arc none lhat nre (insurmountable. Why, more tha.n 100 markets can be made to consume the Hoguo river Hartlett after ono or to seasons of correct, persistent, scientific exploitation. Jforo than 150 markets arc consuming the northwest npplo today, whcroaK prior to 1010 less than one-half that number knetv of them. Stability of the markets depends upon two things in order io justify and maintain value : a healthy, regular supply iu every mar ket, constantly growing lo meet in creasing consumption lhat naturally will follow correct distribution, intro duction nnd salesmanship; a spread, in proper proportions, in order to avoid congestion fa any market, nnd especially in the great ceaters that are so commonly looked upon ns the logical dumping ground for tho prod ucts of everywhere. Regulation, therefore, as Jwhnt is needed, bill regulation of thu products of one district means tho necessity for a eorresiwnding regulation of the prod ucts of others, whether similar or any way analogous. Co-operation RsseaUal. This is the fruitful result of co operation, nnd it is to be the key NINE-YEAR-OLD YELLOW NEWTOWN APPLE TREE ON THE MONI TOR ORCHARD OF WESTERN OREGON ORCHARD COMPANY Nowtown apples from this orchard won both first American Apple Exposition at Denver, Colorado, last .November- ' What makes tho winning of prizes moro significant and valuable, is tho fact that Newtown apples from eight difforent states and thirty-six entries competed for these prizes. During tho past two years J. A. Westerlund, President and Manager of this- orchard company, has captured eight first and second prizes At tho load ing national tipple shows on apples grown on this orchard. The orchard is ono of tho best in the valley. Mr. Westerlund takes groat prido in keeping it in first-class condition, and we predict that in a fow years this orchard will be one of tho biggest monoy-makors in tho Koguo River Valley. note of llnniH'inl stability and prollli to (he imbirttrv nt large in die north western futc. All tbow things are not to bo nccompliflhxl In a duy, but the day is ripo for thoir inauguration. Vot probloinK are to ho solved before tho liidmlry in plnocd'Hpon Hn tent, nml is ombtidded in a fottudiilion of solidity. Tlm irick of mnkinsc two blade of grew jjronr, whore one jrrcw before, in childish aport, ns eompnrnl witb what tMHfit he done, for example, to cxUmd the mnrkoliny moahoii ! northwowt fruit tnm three month lo flfx-, seven, or Iftttjpr. Prhnr tile i'HiimiM ennui will help km vr 'omr Mine of tftefte nooettsary diffi cHllien, but the ukhhI in of the future NM1 not Ike present, nnd we rn t iIohI mth the iiamediato if we aro ! moro abmg the Ime of progre. Storaxtm, cold and dry, at shipping point, in tho interior, at the ? board nnd the senorl, nnd in the markets thcnmolvo, rnunt sooner or later be provided, to carry out the 1 I me element of busuies foremgltt and demnnds. Kuropean market must bo treated upon tho name bunt of exjrfoitatimi a thond of tho United State and Canada. Search tho World Ovnr. The Orient, Aiistrnlia, South Amri ca, and ail over, must be rognrded in th light of our future patrons, nnd be made such. In other words, what Iho grower iu the Rogue river valley must do to protect the integrity o' his investments, to insure the continu ance of profits, to help increase tluwe profits, to assist constantly to uplift the standing and reputation of In fruits, is to look upon Iho "whole proposition from a broad, hnsmess point of view. The district of the Hognc, working, actinf, thinking as a body, and co-working with the grower at Hood Hivor, Wonatehee. every where, where interests- arc com mon, will help solve nil these prob lem, and ocrcome all of the seeming pcrplexitioH. The erniiicl of the growers in the OLWELL SELLS ORCHARDS J. D. OLWELL Medford, Oregon KKt-V "SwwiSwJl ,V-HI WS -, "TljT-y- -j -yfolrc-J,--r tjn H - -V Pt tfNGfKtSfSPb. v JfiCQi ?&- 5?j " K?HHHBnSBBBnKk VK'IBHBBBBbHrbH BBMKfi!ylWBJ.iPTi8BiPJBBBMi IKZBC&uHB BBjmiw''TB'BOTfrlli5TvtftiiHMiBwBM HBB iXUmF r''' '-'KBSS3Mmi&:S SSBbBBhBBBH Rogue rnor vnllev, second trt noun in any narlctilruriil or horlietiltmntl dilrie(, havo accomplished wonder in fruit growing. They will rise to it nimilar oowtflioii in the disposition f their mutable fruits shaped by thu results of thoir iiiteilirjeneo and ef forts, when opportunity calls, tuid llio opportunity calls Dow. i ,,i,.l;lm.,i.!.j-j:j Denl with the man that does the mont husinpsit. You will find thore Is a reason for it. Daring the past thiee yearn over 300,000 trees and vings have been delivpred to the planters of tho Hogue Hiver vullcy by tho Nursery All stock leaving this nursery is guaranteed to I'LEASK. and the PHICE IS RIGHT. WHAT MORE HO YOU WANT! N. S. Bennett Office 1201 Box 823. Harth Central Ave. Medford, Ore. Twenty-two years' experience in orchard and nursery work iu tho Rogue Hiver valley. and second Drizo at tho Eden Valley K " ....... . i . KKtKK
