ftrrcn-FORD' MATT, TT?TBTTNE, MTJDFORD, ORflflON, MONDAY, JANUARY 1, 1012.
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Car of Eagle Point
Rogue River Valley Fruit Industry
(Continued from Pages 4 ami 5.)
survive iiiiJ Iju profitable rofjardlv
of KroW (amiHKv. lJuehJtlUtriot i.
nml iiiiihI In. ilUlliu'l fit ItwIC, nml
till (IlntiiiettveiiOMi Ik it fimtlH-
mental bam. Tim HpeeiijImiiK "C
oiw nr more variedo in 'Often ilislriot,
which in noldnni imimble nf luting du
plicated vvilli tiu mime dugret of am
ciutw in iiiurv than oiio m-Ption, nml
in very fv iutiri' mow ihnn two.
is tliu vntnt I actor tlm huhl out
prornlM to 1mv iiK'ttlitlo that hmd
lift vniniiiK. It wniorim lln Ie
nfttnj Ttif iHiuiiliu.i 'Jn a Jtuitvrliil;
i.xkfiil. ami Mainlined tirt'oubntthm oil
the w ttoltt. The varUitVdit Hie frtilt
ott llic nmrltel, moreover, is mi rt-1
Kyntml to liwtltlij prion. The dlf-' betterment of lliitiRH by reason of
fiirent district w Hmreforw iirtor-1 boiler understood (iruuinstnnoes. No
dupoudiint. The surer of one' !- iu familiar with tho orchard, nrua
pouiht Inriifly iihmi dm mirecs if in Oregon, Washington nml Idaho,
tlui other. Thfv mmt rk in com- will fail to concede die palm of u
iiioh aiiihuti to rmoli nuom in il , penority ill .wr growing to llio
ulwnil nut form, which mruu profit. Hnito River valley, ami no one will
Th vwral section aw iiwnwir' In atlmit of tlmtgjiility of llio entire
omik.otliei'. mitl ru-utirlh uetwutunmilltvveiit, or of mniiy of it district
llitwi nIioiiIiI l) tho vital nfin'of nil
Hpi'ClullittiiK .Vnrt'dMiry.
7 omii of iHJiirMA lie id dial tlto
Hiililiiiii of vniimioH in oatdi of tha
vmliiiiM itintni'tH Iih lietm tlm tomtit
ofyoah of oxMriinent. in ttiont i-timvi
this i Itiiu, ynt in numt itiMtaiii'o
algo, tint o)riuiiit linn lioon ooMtly.
iany of dm limit mccUoiik in llio
noilliwiml aw todny prodnciiiK fiinn
fill lo (10 vaiiotliw of nppliw. OIIioi-h
fillip iiiinnnlly mow tlinn 7fi varlotio.
Tliu inittm nortlivtriit in growing nut
lutitf tlnin Kill. OntMido of peril up
'Jo IdmlH, ihiu xi-Hiit , nl; oaniKit tio
(dtiwuil iih Mlntidiird. Till wmditiim
oporntoM 'to lindwiiitfKu in diffor
tint way: It ini'iiin to llio j; rower
tho John of tlto diffuiotuKi lioinumi tlio
vitlmi of Dm applo dint in wmitod liy
dm t unlet nnd tlml which in not. On
II iii mliikolH top-lumvv catload mi
t ii i oh, liriiiKhiK low piiiutH, tmlnraily
alTuct viiIiioh of dm butlor (itnlilion.
Home of tho varioliOH aw not wanted
at all. (Ii'iidnallv tlttM (ondition Is
liniti); nu'titiod; the niiwiiitalilu Iwoh
aro lieliifj lop-worKod, or rophuiod he
variutluH that hao hn!ii proven im
.
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Wo Rough Edgos-
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Spitzenbergs That Won Sweepstakes at Spokane Apple Show
most louical and practical for it In
dividual sootioii nml lliu whole coun
try i slowly KCttuiK down to it Imsi
of standardisation timl in vastly more
cmnlthful tlitui when tin1 ureal plum
ing commenced a fow yonrs tigo.
Pioneer la Hscla1ixlti)r.
To tlm Hnuo Hivor valley bolniiKS
lliu distinction of boijic "'" f tun
fuw districts whore specially wan llif
aim of 11m pioneer, and where it Iiiih
boon orwoly follower, and therein
wa tlm foundation of wjint promiiuw,
liom uvurj aiiKlo of i,oiuorntivtt
rivioii, lerajiiro "it ni'niiniicncy
ninom; (lie Kn'iitiist of all "oroliiinl
.litritlH, liio Stability of llio industry
in southern Oregon, nml a constant
lo HtfrpiiM or evi'ii eipinl the cennil
ValllllN Of llM NOWtoWllK. ItlHtfOll
opinion do en not rognhito tltmo com
nu'roial fiu-Ik. It iw thu voice of da)
(mile, Ihg public that eontitiiium tla
iiimiiui wiutia iuinkuh iiiu tnuii juii.
inunt. lint don't lot im holiltie thu
prodneU of olhor loealitieti. To
ret'ojtnixo llond ltiver an tho host all
round upooiiilixor of dm Spitronhiuy
ami lliu Ortlcy, or Wenatciiiw and
CaNhinuro an tlto wtar uroworrf of die
Wnii'iwii), tlm Ark'niiKitH Ulack and
other vnriulivM of tho red applu fain
ilv. the Spokane dhttriut iih the nat
ural fudd for the WiiKimr, iu to Htp
into tlm fiuld of hroad iinilotvlniidiiiK
of dm factors whiuh tvp really miik
inj; die apple indnstrv of die north
we.! dm Hafe, eonipaul hody lhat
fully jiiBtificx llio enotiuoiiri nuioini
of money Hint lum tlnu far heon in
veHted in il.
Only llio lU'KlnnliiK,
However, wo can jo farther into
tliin. 'o initut look upon the wider
fiido of Ho).'tio Iliver vallov develop;
uieiit., No one in blind to the faoU
that die exploitation of the apple and
-Tio Slips Easy.
Iho piar In the orchard ol Oregon,
j iifchiiiKton and Idaho, Iiiih only com
Jmeacitd. Tho tent of yearn anil of
experiment will develop to a much
farther doree of certainly than ex
int at iirehent, whuthe'r die limitation
of varieties lo each.iliHtrict in to bo
tin idiarply drawn an it appeara to be
today. Firwt of nil, it muM be re
miiiiibered Ihltt no ariotv grows tho
wnmo in all details in different dix
Irinlrt; in form, color, appearance,
lunlro, flavor, shipping and keeping
iiiiilitien, it varieH to a Htartliug ex
tent. In many eae the difference
aro mi manifest uk to make the
variety almont unrecognizable, exeopt
to the export in pomology. At the
i4 iiiu time, tlii in iiImo true with ro-
upecTt to (he tmno speeias of fruit in
nay one loonlity, where boil conditions
Yry, n dliitaiiee of a fow feet often
embracing changes of nnbeliorable
extent.
Tsko, for oxmnple, die Newtown
of the Itogne river valley, which from
Home of the orchard matures with
a high volar and diMtmet flavor, ami
of a neeiiliaily oblong fonn, n"
Mgttiiiat the deep green, oblalu New
town from olhor orchnrds there.
There are undoubtodLv, for that rea
son, a multitude of ko'iU in dmt d'm
tnet that can, produce other vnriolio
of apploti and 6arH, mid of eqmijly
high grade.
Knpwnio Orchard Illxtricls.
The Hiipreino orchard districts !u
(he iioitltwtvril, in tlm point of ultimate
tonnage, are to he thogu that aro
capable of producing tho apple or
pear, as the cimc may bo, in it mot
perfect utate, regard I osh of the num
ber of commercial varieties. It tho
Hague river ha indicated by careful,
Miiontiflo e.perimeut that it can do
so, luihiiioH judgment will determine
us to the wisdom of brondeat'tg U
Hold of hortieullure on those linoK.
When it can be delormiai'd, loo, under
llio same pmeutw of repeat eh and
demoiiHlratiou, what oauh foot of soil
within it moiiH eau and .should pro-J
(tuec, it will hao reauhed the -top
noleii in ilH developmcut. i
Ono elomont of cortainiv alwnys
wiiiiIh lo bo kept in mind by the or
ehnrdiht in tho Hoguo river alloy oi
else whore. The future of the lliwt
industry imiHt, and will be, regulnted
THIS PICTURE OP A
POLLARS PANT PRACK X
luachino is but ono of tho several now uiw'hiues wo
havo installed in oi'doi" to givo our oustomoi's tho
most satisiaetory laundry work obtainable. Iu about
two weolvs'-tinio wo will havo in 'operations new
ironer.for tho solo pnrj)ose of driving awa Blue Mon
day. "Willi tho use of this new onummont it will uor-
niit Our saving nnieli time andilabor in the-laundry A
and give our patrons a eorrespondinglv lessvoost for A
the I'anuly wash. Vo will inako the problem of wash
diy look so attractive that you can afford to send
your wholo family washing to us while you find other
more pjoasant labors about tho homo. "Wiftch for
further announcement and tho price
CQfpiooes for $1.00
MEDFORD DOMESTIC LAUNDRY CO.
Home Kit) ' Pacific 1G61
bv it superior n,tinli!. The domnmlH
of (lie trade wjll bo more iiisiKtont
from year to year for that fen'tt
Quality in tho marketing boiihc. Is
cemprehensive: it signifies not only,
appearance and unblcmwhcd beauty
that must go further than Hkia deep;
die inner irtutb of the fruit, the
flnvor, texture, Hhioping and kecpiug
character, combined witli the outer
gloss and superlative uttrnctiventy?1?,
are to be tho governing factors. Tho
pear, and the Nowtown of Itogtio river
posHCHs all those, requisites today,
and stand upon the higbet pinnacle
m each respect. Tho mm of the
grow or must bo to further perfect
his output, and 1I0M0 retrograde.
What of tfie Puturo?
Xow, as I ho. ycarjof immense crops
grow nonrer, the question naturally
arises ns to what the Uogue rivar
valley is going to do wilh its output.
The day, of course, has pasned, as
(ho infantile stages of the industry
havo paiywd, Avheit tho thinking grow
er, llio business man of the Hague,
beliovaH he enn itflkhi fruit to better
advantage !y dealing with the trade
direol than by combining his interests'
with those of his neighbors. Au
way he looks at flio matter today,
ho is confronted with the prospects
of volume, and volume of itself is
competition, and unlass guided by the
roins of intellige'ieo nnd knowledge,
oiten (Instructive, ruinous competi
tion. And aside from volume in his
own nudst, ho has the wholo north
west to reckon with. Ho must not
forgot lhat ho has close to L",000
co-workers in the building of tho in
dustry, who may be allies or competi
tors of Jus, as ho himself chooses.
Ho will reenll Hie force of changed
conditions by the mero realization of
die fact thai the next crop of normal
dimensions iu die northwest ought to,
reach n total ot lrom 15,000 to 20,-
000 cars, and that this -erv year of
.1012 promises, fiom tho present as
pect of things, to witness that enor
mous tonnage. ,
We, avIio know the Koguo river val
ley intimately, have patiently awaited
llio day whoa 100rt ears of fruit would
nmvk thu jmsbing of our destinies
from n limited sphere into greatness,
mid that very dav secerns to be ut hand
rigni now, iah m rememoer iiiriucr
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tbnt the fruit titHlnc. of Oregon,
WaKhiiigtoti and Idaho hn not heen
coiiHlriii'led iiioii the same lines net
tlm ordinary innuufiioturiiig indimtry,
(hat measures the extent of it in
vestment, by the undeveloped market
nrctiH that arc capable of being trans
formed into consuming mnrkofg, mid
spends from thousand into millions
of dollars for exploiting purposes'
alone, mouths, and sometimes yoara,
before the product in ready for the
market. The norlhent apple hit not
jet been exploited in that way, or
noun any definite basis.
Mast Ks"k Markets.
Tin's is particularly true of tho
Itogue river product. Iff yei Jjn lie
iulnIiio((l into the gret rnnftt ol
undeveloped murkeiB wlifeh it must
dcjend iifKin ns its iilUrttMlv eoawmi
ers. The npple'nnd pear of ilogue
river lias gone into too fow market
heretofore lo unsnrr.a llmt in Its flrt
season of heavy crops no advance
effort, and a gigantic effort at tbnt,
must be rnndc in order to cuablo the
shipment of evory car being sur
roiindd with cool certainty a to
vvhero it is going and what price it
is going to return. The buyer who
sought the fruit iu 1000 must be
sought after, solicited, drummed in
cessantly, daily, lo tube die crojw of
1012, nnd hundreds and thousand of
similar dealers must be gone aftur
in the same manner.
As lo dearth of market opportuni
ties, there arc none. As to difficul
ties tu marketing, there arc none lhat
nre (insurmountable. Why, more tha.n
100 markets can be made to consume
the Hoguo river Hartlett after ono or
to seasons of correct, persistent,
scientific exploitation. Jforo than 150
markets arc consuming the northwest
npplo today, whcroaK prior to 1010
less than one-half that number knetv
of them. Stability of the markets
depends upon two things in order io
justify and maintain value : a
healthy, regular supply iu every mar
ket, constantly growing lo meet in
creasing consumption lhat naturally
will follow correct distribution, intro
duction nnd salesmanship; a spread,
in proper proportions, in order to
avoid congestion fa any market, nnd
especially in the great ceaters that
are so commonly looked upon ns the
logical dumping ground for tho prod
ucts of everywhere. Regulation,
therefore, as Jwhnt is needed, bill
regulation of thu products of one
district means tho necessity for a
eorresiwnding regulation of the prod
ucts of others, whether similar or any
way analogous.
Co-operation RsseaUal.
This is the fruitful result of co
operation, nnd it is to be the key
NINE-YEAR-OLD YELLOW NEWTOWN APPLE TREE ON THE MONI
TOR ORCHARD OF WESTERN OREGON ORCHARD COMPANY
Nowtown apples from this orchard won both first
American Apple Exposition at Denver, Colorado, last .November-
' What makes tho winning of prizes moro significant and valuable, is tho
fact that Newtown apples from eight difforent states and thirty-six entries
competed for these prizes.
During tho past two years J. A. Westerlund, President and Manager of
this- orchard company, has captured eight first and second prizes At tho load
ing national tipple shows on apples grown on this orchard.
The orchard is ono of tho best in the valley. Mr. Westerlund takes groat
prido in keeping it in first-class condition, and we predict that in a fow years
this orchard will be one of tho biggest monoy-makors in tho Koguo River
Valley.
note of llnniH'inl stability and prollli
to (he imbirttrv nt large in die north
western futc. All tbow things are
not to bo nccompliflhxl In a duy, but
the day is ripo for thoir inauguration.
Vot probloinK are to ho solved before
tho liidmlry in plnocd'Hpon Hn tent,
nml is ombtidded in a fottudiilion of
solidity. Tlm irick of mnkinsc two
blade of grew jjronr, whore one jrrcw
before, in childish aport, ns eompnrnl
witb what tMHfit he done, for example,
to cxUmd the mnrkoliny moahoii !
northwowt fruit tnm three month
lo flfx-, seven, or Iftttjpr. Prhnr
tile i'HiimiM ennui will help km vr
'omr Mine of tftefte nooettsary diffi
cHllien, but the ukhhI in of the future
NM1 not Ike present, nnd we rn t
iIohI mth the iiamediato if we aro !
moro abmg the Ime of progre.
Storaxtm, cold and dry, at shipping
point, in tho interior, at the ?
board nnd the senorl, nnd in the
markets thcnmolvo, rnunt sooner or
later be provided, to carry out the 1
I me element of busuies foremgltt
and demnnds. Kuropean market
must bo treated upon tho name bunt
of exjrfoitatimi a thond of tho United
State and Canada.
Search tho World Ovnr.
The Orient, Aiistrnlia, South Amri
ca, and ail over, must be rognrded in
th light of our future patrons, nnd
be made such. In other words, what
Iho grower iu the Rogue river valley
must do to protect the integrity o'
his investments, to insure the continu
ance of profits, to help increase tluwe
profits, to assist constantly to uplift
the standing and reputation of In
fruits, is to look upon Iho "whole
proposition from a broad, hnsmess
point of view. The district of the
Hognc, working, actinf, thinking as
a body, and co-working with the
grower at Hood Hivor, Wonatehee.
every where, where interests- arc com
mon, will help solve nil these prob
lem, and ocrcome all of the seeming
pcrplexitioH.
The erniiicl of the growers in the
OLWELL
SELLS
ORCHARDS
J. D. OLWELL
Medford, Oregon
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Rogue rnor vnllev, second trt noun
in any narlctilruriil or horlietiltmntl
dilrie(, havo accomplished wonder
in fruit growing. They will rise to it
nimilar oowtflioii in the disposition f
their mutable fruits shaped by thu
results of thoir iiiteilirjeneo and ef
forts, when opportunity calls, tuid llio
opportunity calls Dow.
i ,,i,.l;lm.,i.!.j-j:j
Denl with the man that does the
mont husinpsit. You will find thore
Is a reason for it.
Daring the past thiee yearn
over 300,000 trees and vings have
been delivpred to the planters of
tho Hogue Hiver vullcy by tho
Nursery
All stock leaving this nursery is
guaranteed to I'LEASK. and the
PHICE IS RIGHT. WHAT MORE
HO YOU WANT!
N. S. Bennett
Office 1201
Box 823.
Harth Central Ave.
Medford, Ore.
Twenty-two years' experience in
orchard and nursery work iu tho
Rogue Hiver valley.
and second Drizo at tho
Eden
Valley
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