Image provided by: Hermiston Public Library; Hermiston, OR
About The Hermiston herald. (Hermiston, Or.) 19??-1984 | View Entire Issue (Dec. 16, 1937)
PAGE FOUR 1938 V-8 ON DISPLAY AT LOCAL DEALER tion of the beams, w h eth er h igh oc depressed. Both fro n t and rear seats are wide enough for th ree persons. Seat cushions and backs are finished in piping and pillow trea tm e n t. In the Ford V-type 8-cylinder cars for de luxe cars th e fin ish is set off 1938 go on display today a t the w ith rows of o rn am en tal buttons. R ohr man Motor Co. showrooms in Ash tra y s are recessed in rea r seat H erm iston. They are offered th is arm rests of th e de luxe closed se year as two d istin ct lines, d iffering dans. L ig h t taupe m ohair or broadcloth in appearance and price. Both are is optional in th e closed de luxe cars, in the lowest price field. One is a new ly-styled stan d ard ta n hand buffed an tiq u e finish gen Ford line, in coupe, Tudor and For- uine le ath e r or tau p e bedford cord do r body types, powered e ith e r w ith in the convertibles and ta n leath er th e 85 or the 60 horsepow er V-8 en in th e phaeton. The seat cushion gine. The sta n d ard cars are de and back of th e rum ble seat in the signed to meet requirem ents of the convertible cabriolet is finished in m any motor car ow ners, whose a rtific ia l leather. In th e sta n d ard line, m ohair and m eans d ic tate m axim um economy in first cost, as well as in m aintenance broadcloth are optional in cars equipped w ith th e 85 horsepow er en and o p era tin g costs. gine. T he m ohair is av ailab le only The other Is a new ly-designed de on special order in the 60 horse luxe line for ow ners who desire ad pow er cars. ditional style and appointm ents. The d riv er seats or all cars except Powered only w ith the 8 5 horsepow er V-8 engine, the line includes th e phaetfon are ad ju sta b le and the eig h t body types, the coupe, Tudor am ount of ad ju stm en t has been in and F ordor sedans, as well as the creased. One of th e u nusual new featu res club coupe, convertible cabriolet, club convertible cabriolet, converti is the fro n t seat of T udor sedans. T he seat cushion is full w idth. Seat ble sedan and th e phaeton. The two lines of cars have the backs are divided, each being hinged same improved V-8 chassis, but diagonally so as to sw ing inw ard th e ir sty lin g is d istin ctly different. as it is tipped forw ard. T his pro The de luxe cars are larg er in ap vides a wide passagew ay on eith er pearance. The hood has been length side for en tra n ce to th e rear com ened. Its nearly v ertical fro n t is partm en t. carried in a “ V” well down into the Clear vision v en tila tio n is contin rad ia to r grille, w ith th e fam iliar ued in all closed bodies. \R e a r q u a r V-8 emblem a t the tip of the “ V” te r w indow s of de luxe F ordor se H orizontal lines of the g rille bars dans and club coupes are pivoted for and the louvres are echoed in ad d itio n al v en tilatio n . b rig h t rustless steel band w hich is Bodies of both car lines are all- carried along th e belt to the rear. steel. T here is no m etal-to-m etal The new stan d ard line cars also contact betw een body and fram e, th e present a la rg e r appearacne, w ith resu lt of thorough use of insulation. new ly designed fro n t end, grille Safety glass is used th ro u g h o u t in hood and fenders. The fro n t end is w indshield, doors and windows. formed in a "V ” , w ith th e horizon The luggage co m p artm en ts in all tai g rille bars extending unbroken cars is closed off by a w all from the along the hoodaide to form th e lou passenger space, and locked w ith a vres. se p arate key. The com partm ent, F enders in both cars are massive door hinges are concealed, th e doors formed low er to provide more com opening from th e bottom . plete coverage of the ru n n in g gear A new featu re of th e re a r deck and extending fa rth e r back. H ead design is a com bination handle, li lam ps are again recessed in fro n t cense b rack et and lig h t, formed in fender aprons, new type tail lamps th e shape of an a irp lan e propeller In th e tips of re a r fenders. hub. Spare wheel and tire are ca r In terio rs of the two cars are ried in all com partm ents except in roomy and a ttra c tiv e , styled in keep the convertible cabriolet. In th is ing w ith the exteriors. The de luxe type, because of th e rum ble seat, the sedan In teriors are larger. e x tra wheel and tire are m ounted A new In stru m en t panel adds back of th e seat. m easurably to th e beauty of the The V-8 112-inch w heelbase chas fro n t com partm ent. The panel of th e de luxe line cars is in w alnut sis has been improved. Its features grain finish, th a t of th e sta n d ard Include "cen terp o ise” co n stru ctio n , rubber-suctioned engine, easy ste er line cars In m ahogany finish. In stru m en ts are arran g ed in two ing, so fter springs, improved cable- groups directly In fro n t of the d riv controlled brakes, sem i-centrifugal er. In the m iddle of the panel is a clutch, full torque tube drive and grille, for radio speaker in sta lla straddle-m ounted rear axle d riv in g tion w hen specified. At th e rig h t pinion. R efinem ents in the V-8 engines is a glove com partm ent. In de luxe cars a lock is provided for the com to provide b etter perform ance, p a r p artm en t and a clock is recessed in tic u la rly at low er car speeds, and brake im provem ents Increase th e th e com partm ent door. In stru m en ts in both cars a re ease of control by the driver. R id lighted by Improved frin g e illu m in a ing Is made more com fortable by tion. designed to provide safer the Improved springs. lig h tin g for n ig h t driving. In te rio r lig h ts are located on the rig h t and- left pillars of the sedans and over the re a r windows of coupes. S teering w heels of the de luxe By Robert Bensel cars are of flexible m ultiple steel A. E. Rugg was again elected spoke type, w ith hubs of rich brown leader of th e Progressive Calf club. bakelized m aterial and rim s of lig h t The o th e r officers elected Sunday, e r co n tra stin g color. S tandard car November 28th, for 1938 are : steerin g wheels are of three-spoke R ichard Rugg. presid en t: Jam es type, finished in beige. The upper Rugg. vice p resid en t; Eugene Rugg, spokes are widely spaced to give secretary ; and Robert Bensel. re the driver unobstructed view of the porter. O ther members are F ran k instru m en t dials. and Janies Bensel and Joseph Coon N ight drivin g safety Is also in ey. The local leader expressed his creased by addition of a headlam p wish of m aking a stro n g ju d g in g beam control on the toe-board of team from the club and also have it both lines. The control Is operated In shape for some of th e ea rlier by the foot. A tell-tale light on the shows. The first practice was set instrum ent panel indicates the posi for December 11th. 4-H CLUB NEWS I PHONE YOUR jgCHRISTMAS ORDER g CLAUS % Shop i i jg B TWO NEW FORD V 8 (ARS FOR 19)8 De Luxe cars are equipped with the 85- offers two new cars for 1938— horsepower engine only. the Standard Ford V-8 and the De Luxe Ford V-8. They are different in ap The Standard is even lower priced than the De Luxe. It has graceful new lines pearance — but built to the same high and well-tailored interiors— with a choice standard of mechanical excellence — on of engine sizes— 85 or 60 horsepower. the same chassis. Before Ford made V-type 8-cylinder en Because people liked our 1937 car so gines available to every one, they were well, they bought .more than of any other used only in expensive cars. Since then, make. They liked its looks, its smooth four million Ford owners have learned performance, and the way it handled. We the genuine enjoyment of driving an eight- have improved on that car in the newly cylinder car with all-around economy. styled Standard Ford V-8. The thrifty “60” engine, especially, makes But some folks wanted still more size possible in Standard models a very low and style, with the same Ford advantages. For them, we designed a new De Luxe line. first cost and equally low operating cost. The De Luxe Ford V-8 Sedans are longer With two distinct designs, two engine with • more room, larger luggage space, sizes and two price ranges, you’ll find a and finer appointm ents all around. 1938 Ford car to fit your needs exactly. ord F P R IC E S FOR CARS DELtVERED IN DETROIT— TAXES EXTRA Standard Ford V-8 (60 hp.)—Coupe, $599: Tndor, $644; Fordor, $689. Standard Ford V-8 (85 hp.)—Coupe, $629; Tudor, $669; Fordor, $714. De Luxe Ford V-8 (85 hp. only) — Coupe, $689; Tudor, $729; Fordor, $774; Con vertible Coupe, $774; Club Coupe, $749; Convertible Club Coupe, $804; Phaeton, $824; Convertible Sedan, $904. f Standard and De Luxe cars equipped with bumpers, bumper guards, spare wheel, tire, tube, tire lock and band, cigar lighter, twin horns, and headlight beam indicator on instru ment panel, at no extra charge. In addition, De Luxe cars are equipped with extra tail light, windshield wiper, sun visor; also de luxe steering wheel, glove compart ment lock, clock, and chrome wheel bands, at no extra charge. These Beautiful New Cars NOW DISPLAY at the Rohrman Motor Co. and .. ------- Attractive DOLLS 5c to $5.00 STANDARD FORD V-8 . . . 112" wheelbase; 85 or 60 horse power engine; Improved Easy-Action Safety Brakes; Center- Poise Ride; All-steel body; Broadcloth or Mohair uphol stery, Mohair extra in “60” ; Mahogany-finished trim; One tail light, sun visor; Twin horns; 3 body types; 3 colors. OB LUXE FORD V-8 . . . 112" wheelbase; 85-horsepower engine; Improved Easy-Action Safety Brakes; Center-Poise Ride; All- steel body; Mohair or Broadcloth upholstery; ITalnut-finished trim; Twin horns, tail lights, sun visors; Clock; 6.00" black tires, white side-walls are extra; 8 body types; 6 colors. SANTA | Brierley’s gr A /z n o u n c in q to B 1 g THURSDAY. DECEMBER 16, 1937. THE HERMISTON HERALD. HERMISTON. OREGON. I Your Dealer HERMISTON, ORE.
