PAGE FOUR
1938 V-8 ON DISPLAY
AT LOCAL DEALER
tion of the beams, w h eth er h igh oc
depressed.
Both fro n t and rear seats are
wide enough for th ree persons. Seat
cushions and backs are finished in
piping and pillow trea tm e n t. In the
Ford V-type 8-cylinder cars for de luxe cars th e fin ish is set off
1938 go on display today a t the w ith rows of o rn am en tal buttons.
R ohr man Motor Co. showrooms in Ash tra y s are recessed in rea r seat
H erm iston.
They are offered th is arm rests of th e de luxe closed se
year as two d istin ct lines, d iffering dans.
L ig h t taupe m ohair or broadcloth
in appearance and price. Both are
is optional in th e closed de luxe cars,
in the lowest price field.
One is a new ly-styled
stan d ard ta n hand buffed an tiq u e finish gen
Ford line, in coupe, Tudor and For- uine le ath e r or tau p e bedford cord
do r body types, powered e ith e r w ith in the convertibles and ta n leath er
th e 85 or the 60 horsepow er V-8 en in th e phaeton. The seat cushion
gine. The sta n d ard cars are de and back of th e rum ble seat in the
signed to meet requirem ents of the convertible cabriolet is finished in
m any motor car ow ners,
whose a rtific ia l leather.
In th e sta n d ard line, m ohair and
m eans d ic tate m axim um economy in
first cost, as well as in m aintenance broadcloth are optional in cars
equipped w ith th e 85 horsepow er en
and o p era tin g costs.
gine. T he m ohair is av ailab le only
The other Is a new ly-designed de
on special order in the 60 horse
luxe line for ow ners who desire ad
pow er cars.
ditional style
and
appointm ents.
The d riv er seats or all cars except
Powered only w ith the 8 5 horsepow
er V-8 engine, the
line includes th e phaetfon are ad ju sta b le and the
eig h t body types, the coupe, Tudor am ount of ad ju stm en t has been in
and F ordor sedans, as well as the creased.
One of th e u nusual new featu res
club coupe, convertible cabriolet,
club convertible cabriolet, converti is the fro n t seat of T udor sedans.
T he seat cushion is full w idth. Seat
ble sedan and th e phaeton.
The two lines of cars have the backs are divided, each being hinged
same improved V-8 chassis, but diagonally so as to sw ing inw ard
th e ir sty lin g is d istin ctly different. as it is tipped forw ard. T his pro
The de luxe cars are larg er in ap vides a wide passagew ay on eith er
pearance. The hood has been length side for en tra n ce to th e rear com
ened. Its nearly v ertical fro n t is partm en t.
carried in a “ V” well down into the
Clear vision v en tila tio n is contin
rad ia to r grille, w ith th e fam iliar ued in all closed bodies. \R e a r q u a r
V-8 emblem a t the tip of the “ V” te r w indow s of de luxe F ordor se
H orizontal lines of the g rille bars dans and club coupes are pivoted for
and the louvres are echoed in
ad d itio n al v en tilatio n .
b rig h t rustless steel band w hich is
Bodies of both car lines are all-
carried along th e belt to the rear.
steel.
T here is no m etal-to-m etal
The new stan d ard line cars also contact betw een body and fram e, th e
present a la rg e r appearacne, w ith
resu lt of thorough use of insulation.
new ly designed fro n t end, grille Safety glass is used th ro u g h o u t in
hood and fenders. The fro n t end is w indshield, doors and windows.
formed in a "V ” , w ith th e horizon
The luggage co m p artm en ts in all
tai g rille bars extending unbroken cars is closed off by a w all from the
along the hoodaide to form th e lou passenger space, and locked w ith a
vres.
se p arate
key.
The com partm ent,
F enders in both cars are massive door hinges are concealed, th e doors
formed low er to provide more com opening from th e bottom .
plete coverage of the ru n n in g gear
A new featu re of th e re a r deck
and extending fa rth e r back. H ead
design is a com bination handle, li
lam ps are again recessed in fro n t
cense b rack et and lig h t, formed in
fender aprons, new type tail lamps
th e shape of an a irp lan e propeller
In th e tips of re a r fenders.
hub. Spare wheel and tire are ca r
In terio rs of the two
cars are
ried in all com partm ents except in
roomy and a ttra c tiv e , styled in keep
the convertible cabriolet.
In th is
ing w ith the exteriors. The de luxe
type, because of th e rum ble seat, the
sedan In teriors are larger.
e x tra wheel and tire are m ounted
A new In stru m en t panel
adds
back of th e seat.
m easurably to th e beauty of the
The V-8 112-inch w heelbase chas
fro n t com partm ent.
The panel of
th e de luxe line cars is in w alnut sis has been improved. Its features
grain finish, th a t of th e sta n d ard Include "cen terp o ise” co n stru ctio n ,
rubber-suctioned engine, easy ste er
line cars In m ahogany finish.
In stru m en ts are arran g ed in two ing, so fter springs, improved cable-
groups directly In fro n t of the d riv controlled brakes, sem i-centrifugal
er. In the m iddle of the panel is a clutch, full torque tube drive and
grille, for radio speaker in sta lla straddle-m ounted rear axle d riv in g
tion w hen specified. At th e rig h t pinion.
R efinem ents in the V-8 engines
is a glove com partm ent. In de luxe
cars a lock is provided for the com to provide b etter perform ance, p a r
p artm en t and a clock is recessed in tic u la rly at low er car speeds, and
brake im provem ents Increase th e
th e com partm ent door.
In stru m en ts in both
cars
a re ease of control by the driver. R id
lighted by Improved frin g e illu m in a ing Is made more com fortable by
tion. designed to provide safer the Improved springs.
lig h tin g for n ig h t driving. In te rio r
lig h ts are located on the rig h t and-
left pillars of the sedans and over
the re a r windows of coupes.
S teering w heels of the de luxe
By Robert Bensel
cars are of flexible m ultiple steel
A. E. Rugg was again elected
spoke type, w ith hubs of rich brown leader of th e Progressive Calf club.
bakelized m aterial and rim s of lig h t The o th e r officers elected Sunday,
e r co n tra stin g color. S tandard car November 28th, for
1938 are :
steerin g wheels are of three-spoke R ichard Rugg. presid en t: Jam es
type, finished in beige. The upper Rugg. vice p resid en t; Eugene Rugg,
spokes are widely spaced to give secretary ; and Robert Bensel. re
the driver unobstructed view of the porter. O ther members are F ran k
instru m en t dials.
and Janies Bensel and Joseph Coon
N ight drivin g safety Is also in ey. The local leader expressed his
creased by addition of a headlam p wish of m aking a stro n g ju d g in g
beam control on the toe-board of team from the club and also have it
both lines. The control Is operated In shape for some of th e ea rlier
by the foot. A tell-tale light on the shows. The first practice was set
instrum ent panel indicates the posi for December 11th.
4-H CLUB NEWS
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TWO NEW FORD V 8 (ARS FOR 19)8
De Luxe cars are equipped with the 85-
offers two new cars for 1938—
horsepower engine only.
the Standard Ford V-8 and the De
Luxe Ford V-8. They are different in ap The Standard is even lower priced than
the De Luxe. It has graceful new lines
pearance — but built to the same high
and well-tailored interiors— with a choice
standard of mechanical excellence — on
of engine sizes— 85 or 60 horsepower.
the same chassis.
Before Ford made V-type 8-cylinder en
Because people liked our 1937 car so
gines available to every one, they were
well, they bought .more than of any other
used only in expensive cars. Since then,
make. They liked its looks, its smooth
four million Ford owners have learned
performance, and the way it handled. We
the genuine enjoyment of driving an eight-
have improved on that car in the newly
cylinder car with all-around economy.
styled Standard Ford V-8.
The thrifty “60” engine, especially, makes
But some folks wanted still more size
possible in Standard models a very low
and style, with the same Ford advantages.
For them, we designed a new De Luxe line.
first cost and equally low operating cost.
The De Luxe Ford V-8 Sedans are longer
With two distinct designs, two engine
with • more room, larger luggage space,
sizes and two price ranges, you’ll find a
and finer appointm ents all around.
1938 Ford car to fit your needs exactly.
ord
F
P R IC E S
FOR CARS DELtVERED IN
DETROIT— TAXES EXTRA
Standard Ford V-8 (60 hp.)—Coupe, $599:
Tndor, $644; Fordor, $689. Standard Ford V-8
(85 hp.)—Coupe, $629; Tudor, $669; Fordor,
$714. De Luxe Ford V-8 (85 hp. only) —
Coupe, $689; Tudor, $729; Fordor, $774; Con
vertible Coupe, $774; Club Coupe, $749;
Convertible Club Coupe, $804; Phaeton, $824;
Convertible Sedan, $904.
f
Standard and De Luxe cars equipped with
bumpers, bumper guards, spare wheel, tire,
tube, tire lock and band, cigar lighter, twin
horns, and headlight beam indicator on instru
ment panel, at no extra charge.
In addition, De Luxe cars are equipped with
extra tail light, windshield wiper, sun visor;
also de luxe steering wheel, glove compart
ment lock, clock, and chrome wheel bands,
at no extra charge.
These Beautiful New Cars
NOW
DISPLAY
at the
Rohrman Motor Co.
and
..
-------
Attractive
DOLLS
5c to $5.00
STANDARD FORD V-8 . . . 112" wheelbase; 85 or 60 horse
power engine; Improved Easy-Action Safety Brakes; Center-
Poise Ride; All-steel body; Broadcloth or Mohair uphol
stery, Mohair extra in “60” ; Mahogany-finished trim; One
tail light, sun visor; Twin horns; 3 body types; 3 colors.
OB LUXE FORD V-8 . . . 112" wheelbase; 85-horsepower engine;
Improved Easy-Action Safety Brakes; Center-Poise Ride; All-
steel body; Mohair or Broadcloth upholstery; ITalnut-finished
trim; Twin horns, tail lights, sun visors; Clock; 6.00" black
tires, white side-walls are extra; 8 body types; 6 colors.
SANTA
| Brierley’s
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A /z n o u n
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THURSDAY. DECEMBER 16, 1937.
THE HERMISTON HERALD. HERMISTON. OREGON.
I
Your
Dealer
HERMISTON, ORE.