Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (March 4, 1965)
RCrmCl GA XI TTT TIMES. Thuradarr. Mot 1 IMS mmim1 1 at TUB IITPPNER GAZETTE-TIMES MORROW COUNTY'S NITWSPArCR Th Il.pi'iw-f C'ett r-.iMihed March 3d. The Hrrrncf Timet established .Novrmbcr 18, 1KS7. Conaolidated February 15, 1912. Chaff nd Chatter Wes Sherman SCHOOL CHILDREN In th county have tivn getting vac l.livttv t e-ierator on paper "riih line tr "slug line' clnatkw and immunlt atlon In Iwh la head ra.h callcy to Mrt birthday lVcrmrr 2X Colorful Life of Mrs. Searcy Closes at 93 "1 The active and productive of Mr, l-rna Mir I ion Scare), mother ti Mrm. lhaile Itunnle. came to a il.we with her tin eicv'cd death early Iriday morning, rrhruary 2i. a tur Trrwilligcr rU home near tteavcrtott She had passed her "7 VASJOCIAtlO NATION A I I0ITOIIAI WESLEY A. SHERMAN Editor and rublUhr HELEN C SHERMAN Associate Publish Subscription Eatcs: $450 Year. Single Copy 10 Cents. Published Every Thursday and Entered at th t Office at Heppner. Oregon. aa Second Class Matter. hota resvntiy and nme of ihrm mil of type so mat the ralley have nmc pretty r arm may te rralily idrritilifd When where the vaccinations have the story U mt lone that It goes Taken." one bring the )oung over Into another galley, the on. daughter of the l! T publisher. , eraior often hcada it. "MOKE She i successful rnouun In her campaign on her o arm (hi morning ao that her parent reluctantly agreed to allow her Id tliv home from school, hut aa so often la the ca these ail. menu tceome surprisingly bet. ter after 9 am. "Hidden Markets" in Smalfer Communities Some challenging thoughts on retail trade In small com munltlei In Oregon, together with suggestions for opportunities for the email towns, were presented by Donald L. Thompson, assistant professor of marketing. University of Oregon, at the recent state press conference In Eugene. He had written on the subject In the November. 1964. Issue of Oregon Business Review. Despite the trend of population away from rural areas. Thompson pointed out that, even Including- Portland, a greater percentage of Oregon's population still lives In communities of under 2fX) population than lives In those of more than 2500 53 In the smaller towns and 47 In larger cities. However, of the $2,137 million In retail sales In the state In a recent year. $1,093 million, or approximately 79 of the total represented expenditures In towns over 2500. Only $444 million, or about 21. went Into trade In those of less than 2500, Thus, on the average, approximately 60 of the retail purch asing power of communities under 2500 population "escaped" or "leaked out" to the larger communities of the state. Or. to put it In another way, only 40 of every dollar spent at retail by the residents of smaller communities was spent at home. Also, while 34 of the retail establishments In the state are located In the small communities, only 21 of the retail pur chases were made In these small towns. A study made of the town of Brownsville (875 population), located near Albany and Eugene, showed that the 36 retail establishments were financed by local capital and virtually all were operated by persons who had been long time residents or who were related to established residents. However. Brownsville retains only 25 of the purchasing power of Its local residents and only 3 of the purchasing power of its expanded rural area. "Local residents complain bitterly over the lack of some goods and services In the community, yet concerted effort by the Chamber of Commerce to fill some of these gaps which represent potentially lucrative Investment opportunities has met with limited success," Thompson states. "One of the problems faced by smaller communities, such as Brownsville, lie in the lack of visibility of their business opportunities to corporations and individuals having capital to Invest "Applying expenditure pattern data appropriate to Browns ville's income level produces the estimate that the community's one thousand residents spend approximately $1,156,000 annually for goods and services, while the 6500 persons in the surround ing rural area spend an additional $6,500,000, "Studies of consumer behavior tell us that people have, at least from their standpoint, good and valid reasons for not looking to smaller communities as a source of all the goods and . services they need, and that definite preferences exist for pur chasing shopping and specialty goods In proximate larger sub urban trading centers or central elites," Then Thompson made this Important point: "Retention of 100 of Its local retail purchasing power is not a feasible objec tive for Brownsville or any other smaller community. On the other hand, allowing 97 of the area's purchasing power to "escape" is indicative of under-exploitation of opportunities In the merchandise areas . . . where, all other things being equal, consumers prefer to make their purchases with minimum Incon venience and as close to their homes as possible." He also posed this question: "Which comes first supply or demand? If consumers spend little locally for goods and services, there is the dangerous tendency for those with capital to In vest to conclude that there is no demand for expanded or Im proved retail facilities. On the other hand, It may be that lack of merchandise offerings and dissatisfaction with present facil ities may be the factor causing consumers to trade elsewhere. Unless it Is possible to establish an effective 'trade at home from local businessmen' program (something becoming In creasingly difficult in this highly mobile era), something must happen on the supply side if this vicious circle Is to be broken." The marketing specialist made it clear that some of the typically advertised "trade at home" appeals were of negative nature and consequently ineffectual. He cited the need for small communities to analyze merch andise offerings In relation to population and purchasing power, seeking out deficit merchandise areas, and to avoid surplus merchandise areas; in other words, to determine what merchan dise is lacking in the community and what merchandise is available in oversupply. Lack of statistics and data for towns under 2500 makes it tough on the smaller communities, Thompson said. He expressed the belief that there is investment capital in the nation willing to come to small communities if there were some way for those with the capital to realize the opportunities that exist, but the small communities have few channels through which to sell themselves. In this time when small towns often are thought of as MtiKK lONK NKWS" or what ever It hapten to he. W hen the page is mad up, this catch line la thrown away r Is auppoted to he by the makeup man. The Corvalll Mier In thU particular edition had a long story on a imvch hv Senator Technique! of administering iWavn Morse. When It carried Immunization probably hae over Into the second galley, the improved considerably nine the I Imaginative linotvi titM-rator -. - .t.,i ik i t . h-1 . . r ..... - -. . k H,i.w.i laiiuniiim-i tip nun uxi I .,ur mitiiiiBMi. I nin.niv n-i n." rairn i im - tunc., i . youngster, don't dread the e'MOnSK BALONEY.- and put It j1 W ftTS-Mi 1 lT uin iiirj uniT m uie lop, , ifl.V V. xri A tMP at ,".- If U'aytB ak Alwava an lnHraiion to fam ily and furl.)!, her pioneer lug M'lrlt. concern f other, and de voted lnteret In rmile and painting have txvn outstanding 17ie family honored her on th birthday with a reception at the YVYOA land and km Interviewed for a guest ppraranr tin tele vision. Her Interest In painting date bak to 1S.U, and alter her family of eight children weie grown, she found leisure time to resume her favorite hob I r on her K M-ccul I" In IVrt- V time to I i y. Her f v ie and I ' painting of Oregon noenr landscape! are now widely CAt- lpM friend i$ i iSy insurance h Protect your farm property and profits with adequate insurance against financial loss from fire, weather and on-the-job in juries We handle all types of farm in surance. Drop in and discuss it with us . . . without obligation. Chock your insurance coverage today C. A. RUGGLES(l Insurance Agency nations were to be given. In college days, we recall the time when young men were lined up with shirts off for their pre ad m Lis Ion shots. One blf husky fellow witnessed several of his colleagues get Jabbed In the arm while awaiting his turn, and then silently collapsed In dead faint. Apparently such incidents were quite common with servicemen, too. during World War II davs. Probably the Kids give less trouble this way than grown men. A upeaker we heard the other day told of a doctor who had perfected his technique for gaining children's confidence when he gave them shots. "Now this will probably hurt he would tell the child seriously. "I am going to stick this needle Into your arm. But If It hum too badly, you tell me. and I will pull It out" MISSING from All Saints Epis copal parish hall: One large year ago it was a' Well r ,ir th niUiin u.a.imi Him- w hhtwuiih "rn .man forgot to throw the catch it n announces inai vacvi- line awav. ami in the mhMl of the article In the G T arrear ed the stark blao line. "MORE MOUSE BALONEY." You have to watch these whimsical Linotype operators. Sitting and setting at and on a machine all day. ihey come up with some corkers. Dallas. Oregon, where we spent 15 years, has a chapter or the u. A. It. which Is named, "William T. Sherman Circle. Ladies of the GAR." In honor of the Civil War general. On one occasion our operator, whim sicallv attempting to vary the monotony of his routine, set a storv about the GAR and made It "Wesley A. Sherman Circle. Ladles of the GAR. knowln that the Droofreader woul catch his bit of whimsy and change It. The proofreader akin i, and it appeared in print that way. WITH THIS ISSUE the Heppner Gazette-Times starts Its 82nd X'fJkr th lff rn at Ir it m rv p r f size coffee percolator, six urn. five card tables, one collaDstble dining table. ihat it u about 9th in ace amoni? "Burglary?" you ask. (Weeklies of the state. John Day s Oh. no. nothing like that The Blue Mountain Eaele claims the church has Just been good about 'title as oldest, having started in lending Its property, but some ISuS. The Dallas Itemlrer-Ob-good folks have been Just a wee 'server got Its start in 1S75 and bit negligent about bringing the Athena Press In 1S79. Corn some of these things back, says.ing along in 18S0 were the In- Father C Bruce Spencer. I dependence Enterprise, the It's getting so that the church 'Lakeview Lake County Exam has trouble finding enough !iner and the Silverton Appeal- equipment to put on its dinners. Tribune. Following in 1881 were suppers and other events, the Junction City Times. The Women of the guild earned the Newport News was next In 18X2. money for this equipment, and Like the Gazette-Times, the it would be appreciated if the.Coqullle Valley Sentinel was borrowers returned It. started in 1883. Those who borrow items from Hillsboro Argus was founded In 1873 and the St. Helens Sen tinel Mist in 1881. These are not strictly weeklies now since they publish twice weekly. Many of the dailies are older than the Heppner G-T in-newspaper his tory. There are some 112 weeklies in the State of Oregon. AS WE START this year, we want to give a sincere "thank you" to the ones most respon- Monday at 10 ft) a m. at Kin ley's Mornlnglight chapel In Portland, with Kev. Robert Hutihlnson ofllclating. Seven of L her granton served as pall bearers. Graveside services fol lowed at the Moro cemetery. Her husband preorded her In death August 21. 1934. 1-ena Klvers Shelton. the 10th of 13 children, wai born IVeem- her 23. 1871. to John William Shelton and Mary Jane Burford Shelton. on the family farm near t arlton. She graduated from MrMinnville College June 4. 1890. taueht In country school near Mc.Mlnnvllle. then came to Sherman county In 181M where she taught school at Rutlcdge. She filed a homestead claim In 1S".5. and was marTled to Thomas B. Scarry on November 20. 1X5. In Mc.Mlnnvllle. Eight children were born and grew up on the family homestead, with six still living. Surviving are two daughters. Mrs. Nina Pinkerton and Mrs. Helen Ruggles; four sons. Serai W.. John L., Owen L.. and Mor ris L. Also one brother. Hollls Shelton. Pomeroy. Wn.. 19 grand children and 3-1 great grandchildren. T '1 U - "T y- - , , - , .mt .mi f , - i MRS. LENA SEARCY TO THE EDITOR... To Whom It May Concern: I see In the Oregonlan quite often thai there Is a shortage of small change in transacting business, and blaming It onto the parklni! meters, slot ma- of St. Helena in the Atlantic, l.ftaj mllea from shore, and wa guarded. This Island la about 10 miles long and six mile w ide. 1 see that they are trying to make daylight saving time nat- chine, piggy bank . and coin ' That's like cutting a foot off the bottom of your quilt and sewing It on the top to make It longer. If someone want to go to work one hour earlier, let him go. Don't try to force the Nation to do It. Scott Brown 4931 N. K Pacific Portland. Oregon To the Editor: I was rather surprised and very much pleased at the re-J any other rubber chin k sponse to mv inquiry regarding collectors hoarding It. I think I the trouble the hluh officials have used Uncle Sam for Santa liaus too long. You know, any one can run a business, govern ment or private. If he Is allowed to overdraw on his account. There should be a law that they couldn't overdraw, the same as an Individual. There U only one way to remedy this, don't start it. Now our irreenback or paper dollar Is only a token of money, the same as your check, and It's got to where a dollar bill Is only worth 4." cents; 55 cent of it is bogus and should bounce like the churchy .must first obtain permission of Eddie Gunderson. junior warden, the vicar says. THE CORVALLIS Gazette-Tlmes recently conducted a study on errors made In its paper and round that the average was about 480 errors discovered and corrected in each 18-page edit ion. Average cost of making cor rections was about 7c per error. Results of the study were pre sented at a recent meeting of sible lor keeping the paper advertising managers and at the going by their support the ad state press conference. Before , vert isers. There may be some in the last presentation, however, the community who take news- tne torvauis G-T had an em- paper advertisers for granted barrassing experience. It made but the paper never does. With- a real good one that wasn t out them there simply wouldn t caught be a going newspaper in Morrow the origin of the name Butter Creek, and I wish to sincerely thank you for vour part In on talning this Information. Besides the letters you sent me. I had a fine one from Mrs Bartholomew, giving me news of old friends. In fact. I used to play with her younger brother and sister, and remember their home well My sons are planning to visit Oregon and the west sometime when their families are less care, and all this correspondence has renewed their Interest to a large degree. I doubt If I ever come again, but the memories I have are wonderful company. Again, thank you. Yours truly, Annie Douglass Payne 8-12 N. Aurora St. Ithaca. N. Y. "dying," Thompson's belief in their solidity is refreshing. It Is surprising to realize that the majority of the state's population still lives in towns less than 2,500. But his statistics clearly show the need of the small community to analyze itself and to work towards plugging the "leaks" that put it in an economic pinch on the retail level. Using the statistics from the study of Brownsville, there is a real challenge to small communities. One can, to all intents and purposes, strike out the word, "Brownsville," and Insert the name of almost any other small Oregon town with equal validity, including Heppner, allowing' for some change in the comparative figures. Those who believe in small towns, those who enjoy living in small towns, and those who like to do business in small towns don't have to throw up their hands in despair. If they can do a better Job of using their own gross income for their own support, instead of allowing it to go to larger towns, they can thrive and forge ahead. Merchants who believe In small towns can show their faith by their earnest attempts to supply goods and services for which consumers go elsewhere. They can also seek ways of encouraging investment In areas where they are deficient in offering goods and services that residents want and need. county. We sav again that those who like their paper and want to give It the opportunity of truly reflecting the commun ity as It Is, by reporting the lo cal news and activities, may best do this by supporting the In this way they would bal ance the budget, otherwise break even, and would he better off than going in the red. I was a stock man In eastern Oregon, and I found out a loni; time ago that if a business didn't pay. a fellow should change hi method I had to change mine a time or two. If they don't change their method of madness. Uncle Sam Is colng to be stuck. In IKol. during Abraham Lin coln's administration, he was having a little trouble with the government nnd he put It this way. "lou can fool all the people some of the time and some of the people all the time, but vou can't fool all the oeonle all the time." They should stop this give- awav to forelcn countries and South America. They are only makinp a lot of drones out of them. If It was me. I'd put them on a diet. It might help. And this trip to the moon that' a lot of hooey. Pay this money on the national debt: let Uncle Sam get his feet on the ground. This s aomethlmr to th nk about: The last time I reckoned It. the In terest on the National debt was I see they appropriated 6 billion If a aovteniscrs. , $17,690.00 every CO seconds In a real sense the public, not', thl.v .nnrf!nrne,i r mii only the publishers, determine , donars to eo to the moon how good a paper will be. nerson had a billion Hoiinr. nrf (gave away $1,000.00 an hour, it jwould take 114 years, one month, in days and 6 hours before he "ONE OF THE most humane acts that ever came to my at tention took place here In Lex InRton." writes Newt O'Harra. 'The story goes like this Earl Papineau, his wire, Dar- would bo broke. Now, If Russia wants to go to the moon. let them eo. Thev jhave to do something to keep tc r a 'n very fSsnksJ detail i-aci Qf cvery j0, Qualified by years of training and ex perience, your registered pharmacist takes pro fessional pride in compounding your doctor's prescriptions with the utmost accuracy. Yes, you can depend on us! HUMPHREYS REXALL DRUG ene. and small son nave a,tnc,r pp0pie content(,d, you cnn iarKe uuk. ivuiii.K u. read history as far back as you months they take the dog forjlke. , ncVPr aw dlcta(or ihat h s weekly exercise over the made cood. ,lke Nnpol(,oni Black Horse hill to Dr. Hubert- who once had all Europe at his thAtb.ck h0.mC aK? o,, '' at last was sent to the is- At Km ltfTo w'hthC K land ot Klbc ln th" Medlterran- Horse hill there is a sharp blind ean. he came undone again, then curve. As the dog was frisking ln 1814 he was put on ,amJ aiong. a iasi-movmg car bituck the big dog, tearing the skin and flesh from his shoulders to the end of his tail. By lifting the flesh you could see the bones and the inside of his body. I "The family hurriedly decided that the dog would die before ' they could take him to a vet so ' they decided to sew him up. They took several needles and I fish line and went to work. 'The dog is well and healthy today, with a very small scar on his body. The Job took over two hours but was well worth the time spent for their faithful i pet." COMMUNITY BILLBOARD Coming Events HEPPNER HIGH BASKETBALL District playoff Heppner vs. Enterprise Milton Frcewater gym Saturday. 8 pm. EASTERN STAR RECEPTION Ruth Chapter. OES. 7Uth An nlversary. Monday. March (8, 8 pm Masonic hall. Reception honoring Inez Huff man. COW BELLE LUNCHEON Monday, March 8. 12:00 noon Hotel (.rill dining room. Members and guests. SCHOOL BAND CONCERT Heppner High bands, solo Wednesday, March 10, 8 p.m. High school multipurpose room. No admission. Public welcome PTA MEETING Wednesday, March 10. Grade school multipurpose room. Blue Mountain College speak er. SPONSORED AS A PUBLIC SERVICE BY C. A. RUGGLES Insurance Agency P. O. Box 247 PH. 676-962S HeppcT PBaBHaVBBVHaMnBHB Cleaners HEPPNER PH. 676-9610 We Will Deliver Your Processed Meat iCVX 1 Charge 1 1 Heppner, Jj2jSw"J Lexington WHOLESALE MEATS CUSTOM SLAUGHTERING SCHEDULE: Hogs Tuesday Cattle Wed.. Thure. Sheep Any Day Follett Meat Co. Hermiston, Oregon Ph. 567-6651 On Hermiston- MeNary Heppner OFFERS YOU SERVICE: THE FOLLOWING Complete Dry Cleaning Service Here D HOST Rug Clcaning-Wc will rent you the equipment for you to do it your self or will do the complete job for you. You can be back on your rug in a half-hour . Upholstery Cleaning Coin-Op Type Cleaning by the Pound Weekly Laundry Service-Sent Out Re-weaving Dyeing HEPPNER CLEANERS Ph. 676-9441 Ph. 676-9625 Heppner
