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IITPPNER
GAZETTE-TIMES
MORROW COUNTY'S NITWSPArCR
Th Il.pi'iw-f C'ett r-.iMihed March 3d. The Hrrrncf
Timet established .Novrmbcr 18, 1KS7. Conaolidated February 15,
1912.
Chaff nd Chatter
Wes Sherman
SCHOOL CHILDREN In th
county have tivn getting vac
l.livttv t e-ierator on paper
"riih line tr "slug line'
clnatkw and immunlt atlon In Iwh la head ra.h callcy to Mrt birthday lVcrmrr 2X
Colorful Life of Mrs. Searcy Closes at 93
"1
The active and productive
of Mr, l-rna Mir I ion Scare),
mother ti Mrm. lhaile Itunnle.
came to a il.we with her tin
eicv'cd death early Iriday
morning, rrhruary 2i. a tur
Trrwilligcr rU home near
tteavcrtott She had passed her
"7
VASJOCIAtlO
NATION A I I0ITOIIAI
WESLEY A. SHERMAN
Editor and rublUhr
HELEN C SHERMAN
Associate Publish
Subscription Eatcs: $450 Year. Single Copy 10 Cents. Published
Every Thursday and Entered at th t Office at Heppner. Oregon.
aa Second Class Matter.
hota resvntiy and nme of ihrm mil of type so mat the ralley
have nmc pretty r arm may te rralily idrritilifd When
where the vaccinations have the story U mt lone that It goes
Taken." one bring the )oung over Into another galley, the on.
daughter of the l! T publisher. , eraior often hcada it. "MOKE
She i successful rnouun In
her campaign on her o arm
(hi morning ao that her parent
reluctantly agreed to allow her
Id tliv home from school, hut
aa so often la the ca these ail.
menu tceome surprisingly bet.
ter after 9 am.
"Hidden Markets" in Smalfer Communities
Some challenging thoughts on retail trade In small com
munltlei In Oregon, together with suggestions for opportunities
for the email towns, were presented by Donald L. Thompson,
assistant professor of marketing. University of Oregon, at the
recent state press conference In Eugene. He had written on the
subject In the November. 1964. Issue of Oregon Business Review.
Despite the trend of population away from rural areas.
Thompson pointed out that, even Including- Portland, a greater
percentage of Oregon's population still lives In communities of
under 2fX) population than lives In those of more than 2500
53 In the smaller towns and 47 In larger cities.
However, of the $2,137 million In retail sales In the state In
a recent year. $1,093 million, or approximately 79 of the total
represented expenditures In towns over 2500. Only $444 million,
or about 21. went Into trade In those of less than 2500,
Thus, on the average, approximately 60 of the retail purch
asing power of communities under 2500 population "escaped"
or "leaked out" to the larger communities of the state. Or. to
put it In another way, only 40 of every dollar spent at retail
by the residents of smaller communities was spent at home.
Also, while 34 of the retail establishments In the state are
located In the small communities, only 21 of the retail pur
chases were made In these small towns.
A study made of the town of Brownsville (875 population),
located near Albany and Eugene, showed that the 36 retail
establishments were financed by local capital and virtually all
were operated by persons who had been long time residents or
who were related to established residents. However. Brownsville
retains only 25 of the purchasing power of Its local residents
and only 3 of the purchasing power of its expanded rural area.
"Local residents complain bitterly over the lack of some
goods and services In the community, yet concerted effort by
the Chamber of Commerce to fill some of these gaps which
represent potentially lucrative Investment opportunities has met
with limited success," Thompson states. "One of the problems
faced by smaller communities, such as Brownsville, lie in the
lack of visibility of their business opportunities to corporations
and individuals having capital to Invest
"Applying expenditure pattern data appropriate to Browns
ville's income level produces the estimate that the community's
one thousand residents spend approximately $1,156,000 annually
for goods and services, while the 6500 persons in the surround
ing rural area spend an additional $6,500,000,
"Studies of consumer behavior tell us that people have, at
least from their standpoint, good and valid reasons for not
looking to smaller communities as a source of all the goods and
. services they need, and that definite preferences exist for pur
chasing shopping and specialty goods In proximate larger sub
urban trading centers or central elites,"
Then Thompson made this Important point: "Retention of
100 of Its local retail purchasing power is not a feasible objec
tive for Brownsville or any other smaller community. On the
other hand, allowing 97 of the area's purchasing power to
"escape" is indicative of under-exploitation of opportunities In
the merchandise areas . . . where, all other things being equal,
consumers prefer to make their purchases with minimum Incon
venience and as close to their homes as possible."
He also posed this question: "Which comes first supply or
demand? If consumers spend little locally for goods and services,
there is the dangerous tendency for those with capital to In
vest to conclude that there is no demand for expanded or Im
proved retail facilities. On the other hand, It may be that lack
of merchandise offerings and dissatisfaction with present facil
ities may be the factor causing consumers to trade elsewhere.
Unless it Is possible to establish an effective 'trade at home
from local businessmen' program (something becoming In
creasingly difficult in this highly mobile era), something must
happen on the supply side if this vicious circle Is to be broken."
The marketing specialist made it clear that some of the
typically advertised "trade at home" appeals were of negative
nature and consequently ineffectual.
He cited the need for small communities to analyze merch
andise offerings In relation to population and purchasing power,
seeking out deficit merchandise areas, and to avoid surplus
merchandise areas; in other words, to determine what merchan
dise is lacking in the community and what merchandise is
available in oversupply.
Lack of statistics and data for towns under 2500 makes it
tough on the smaller communities, Thompson said. He expressed
the belief that there is investment capital in the nation willing
to come to small communities if there were some way for those
with the capital to realize the opportunities that exist, but the
small communities have few channels through which to sell
themselves.
In this time when small towns often are thought of as
MtiKK lONK NKWS" or what
ever It hapten to he. W hen the
page is mad up, this catch line
la thrown away r Is auppoted
to he by the makeup man.
The Corvalll Mier In thU
particular edition had a long
story on a imvch hv Senator
Technique! of administering iWavn Morse. When It carried
Immunization probably hae over Into the second galley, the
improved considerably nine the I Imaginative linotvi titM-rator
-. - .t.,i ik i t . h-1 . . r ..... - -. . k H,i.w.i laiiuniiim-i tip nun
uxi I .,ur mitiiiiBMi. I nin.niv n-i n." rairn i im - tunc., i .
youngster, don't dread the e'MOnSK BALONEY.- and put It j1 W ftTS-Mi 1
lT uin iiirj uniT m uie lop, ,
ifl.V V. xri A tMP at ,".- If U'aytB ak
Alwava an lnHraiion to fam
ily and furl.)!, her pioneer lug
M'lrlt. concern f other, and de
voted lnteret In rmile and
painting have txvn outstanding
17ie family honored her on
th birthday with a
reception at the YVYOA
land and km Interviewed
for a guest ppraranr tin tele
vision. Her Interest In painting
date bak to 1S.U, and alter her
family of eight children weie
grown, she found leisure time to
resume her favorite hob
I
r on her K
M-ccul I"
In IVrt- V
time to I i
y. Her f v
ie and I '
painting of Oregon noenr
landscape! are now widely CAt-
lpM friend i$ i
iSy insurance h
Protect your farm property and profits
with adequate insurance against financial
loss from fire, weather and on-the-job in
juries We handle all types of farm in
surance. Drop in and discuss it with us
. . . without obligation.
Chock your insurance coverage today
C. A. RUGGLES(l
Insurance Agency
nations were to be given.
In college days, we recall the
time when young men were
lined up with shirts off for their
pre ad m Lis Ion shots. One blf
husky fellow witnessed several
of his colleagues get Jabbed In
the arm while awaiting his turn,
and then silently collapsed In
dead faint. Apparently such
incidents were quite common
with servicemen, too. during
World War II davs. Probably the
Kids give less trouble this way
than grown men.
A upeaker we heard the other
day told of a doctor who had
perfected his technique for
gaining children's confidence
when he gave them shots.
"Now this will probably hurt
he would tell the child seriously.
"I am going to stick this needle
Into your arm. But If It hum
too badly, you tell me. and I
will pull It out"
MISSING from All Saints Epis
copal parish hall: One large
year ago it was a' Well r ,ir th niUiin
u.a.imi Him- w hhtwuiih "rn .man forgot to throw the catch
it n announces inai vacvi- line awav. ami in the mhMl
of the article In the G T arrear
ed the stark blao line. "MORE
MOUSE BALONEY."
You have to watch these
whimsical Linotype operators.
Sitting and setting at and on a
machine all day. ihey come up
with some corkers.
Dallas. Oregon, where we
spent 15 years, has a chapter
or the u. A. It. which Is named,
"William T. Sherman Circle.
Ladies of the GAR." In honor
of the Civil War general. On one
occasion our operator, whim
sicallv attempting to vary the
monotony of his routine, set a
storv about the GAR and made
It "Wesley A. Sherman Circle.
Ladles of the GAR. knowln
that the Droofreader woul
catch his bit of whimsy and
change It. The proofreader
akin i, and it appeared in print
that way.
WITH THIS ISSUE the Heppner
Gazette-Times starts Its 82nd
X'fJkr th lff rn at Ir it m rv p r f
size coffee percolator, six urn.
five card tables, one collaDstble
dining table. ihat it u about 9th in ace amoni?
"Burglary?" you ask. (Weeklies of the state. John Day s
Oh. no. nothing like that The Blue Mountain Eaele claims the
church has Just been good about 'title as oldest, having started in
lending Its property, but some ISuS. The Dallas Itemlrer-Ob-good
folks have been Just a wee 'server got Its start in 1S75 and
bit negligent about bringing the Athena Press In 1S79. Corn
some of these things back, says.ing along in 18S0 were the In-
Father C Bruce Spencer. I dependence Enterprise, the
It's getting so that the church 'Lakeview Lake County Exam
has trouble finding enough !iner and the Silverton Appeal-
equipment to put on its dinners. Tribune. Following in 1881 were
suppers and other events, the Junction City Times. The
Women of the guild earned the Newport News was next In 18X2.
money for this equipment, and Like the Gazette-Times, the
it would be appreciated if the.Coqullle Valley Sentinel was
borrowers returned It. started in 1883.
Those who borrow items from Hillsboro Argus was founded
In 1873 and the St. Helens Sen
tinel Mist in 1881. These are not
strictly weeklies now since they
publish twice weekly. Many of
the dailies are older than the
Heppner G-T in-newspaper his
tory. There are some 112 weeklies
in the State of Oregon.
AS WE START this year, we
want to give a sincere "thank
you" to the ones most respon-
Monday at 10 ft) a m. at Kin
ley's Mornlnglight chapel In
Portland, with Kev. Robert
Hutihlnson ofllclating. Seven of L
her granton served as pall
bearers. Graveside services fol
lowed at the Moro cemetery. Her
husband preorded her In death
August 21. 1934.
1-ena Klvers Shelton. the 10th
of 13 children, wai born IVeem-
her 23. 1871. to John William
Shelton and Mary Jane Burford
Shelton. on the family farm near
t arlton. She graduated from
MrMinnville College June 4.
1890. taueht In country school
near Mc.Mlnnvllle. then came to
Sherman county In 181M where
she taught school at Rutlcdge.
She filed a homestead claim In
1S".5. and was marTled to
Thomas B. Scarry on November
20. 1X5. In Mc.Mlnnvllle. Eight
children were born and grew up
on the family homestead, with
six still living.
Surviving are two daughters.
Mrs. Nina Pinkerton and Mrs.
Helen Ruggles; four sons. Serai
W.. John L., Owen L.. and Mor
ris L. Also one brother. Hollls
Shelton. Pomeroy. Wn.. 19 grand
children and 3-1 great grandchildren.
T '1
U - "T y-
- , , - , .mt .mi f , - i
MRS. LENA SEARCY
TO THE EDITOR...
To Whom It May Concern:
I see In the Oregonlan quite
often thai there Is a shortage
of small change in transacting
business, and blaming It onto
the parklni! meters, slot ma-
of St. Helena in the Atlantic,
l.ftaj mllea from shore, and wa
guarded. This Island la about
10 miles long and six mile
w ide.
1 see that they are trying to
make daylight saving time nat-
chine, piggy bank . and coin ' That's like cutting a foot
off the bottom of your quilt and
sewing It on the top to make It
longer. If someone want to go
to work one hour earlier, let him
go. Don't try to force the Nation
to do It.
Scott Brown
4931 N. K Pacific
Portland. Oregon
To the Editor:
I was rather surprised and
very much pleased at the re-J any other rubber chin k
sponse to mv inquiry regarding
collectors hoarding It. I think I
the trouble the hluh officials
have used Uncle Sam for Santa
liaus too long. You know, any
one can run a business, govern
ment or private. If he Is allowed
to overdraw on his account.
There should be a law that they
couldn't overdraw, the same as
an Individual. There U only one
way to remedy this, don't start
it. Now our irreenback or paper
dollar Is only a token of money,
the same as your check, and It's
got to where a dollar bill Is only
worth 4." cents; 55 cent of it
is bogus and should bounce like
the churchy .must first obtain
permission of Eddie Gunderson.
junior warden, the vicar says.
THE CORVALLIS Gazette-Tlmes
recently conducted a study on
errors made In its paper and
round that the average was
about 480 errors discovered and
corrected in each 18-page edit
ion. Average cost of making cor
rections was about 7c per error.
Results of the study were pre
sented at a recent meeting of sible lor keeping the paper
advertising managers and at the going by their support the ad
state press conference. Before , vert isers. There may be some in
the last presentation, however, the community who take news-
tne torvauis G-T had an em- paper advertisers for granted
barrassing experience. It made but the paper never does. With-
a real good one that wasn t out them there simply wouldn t
caught be a going newspaper in Morrow
the origin of the name Butter
Creek, and I wish to sincerely
thank you for vour part In on
talning this Information.
Besides the letters you sent
me. I had a fine one from Mrs
Bartholomew, giving me news
of old friends. In fact. I used
to play with her younger brother
and sister, and remember their
home well
My sons are planning to visit
Oregon and the west sometime
when their families are less
care, and all this correspondence
has renewed their Interest to a
large degree. I doubt If I ever
come again, but the memories
I have are wonderful company.
Again, thank you.
Yours truly,
Annie Douglass Payne
8-12 N. Aurora St.
Ithaca. N. Y.
"dying," Thompson's belief in their solidity is refreshing. It Is
surprising to realize that the majority of the state's population
still lives in towns less than 2,500. But his statistics clearly
show the need of the small community to analyze itself and
to work towards plugging the "leaks" that put it in an economic
pinch on the retail level.
Using the statistics from the study of Brownsville, there is
a real challenge to small communities. One can, to all intents
and purposes, strike out the word, "Brownsville," and Insert
the name of almost any other small Oregon town with equal
validity, including Heppner, allowing' for some change in the
comparative figures.
Those who believe in small towns, those who enjoy living in
small towns, and those who like to do business in small towns
don't have to throw up their hands in despair. If they can do
a better Job of using their own gross income for their own
support, instead of allowing it to go to larger towns, they can
thrive and forge ahead.
Merchants who believe In small towns can show their faith
by their earnest attempts to supply goods and services for
which consumers go elsewhere. They can also seek ways of
encouraging investment In areas where they are deficient in
offering goods and services that residents want and need.
county. We sav again that
those who like their paper and
want to give It the opportunity
of truly reflecting the commun
ity as It Is, by reporting the lo
cal news and activities, may
best do this by supporting the
In this way they would bal
ance the budget, otherwise break
even, and would he better off
than going in the red. I was a
stock man In eastern Oregon,
and I found out a loni; time ago
that if a business didn't pay. a
fellow should change hi method
I had to change mine a time
or two. If they don't change
their method of madness. Uncle
Sam Is colng to be stuck.
In IKol. during Abraham Lin
coln's administration, he was
having a little trouble with the
government nnd he put It this
way. "lou can fool all the
people some of the time and
some of the people all the time,
but vou can't fool all the oeonle
all the time."
They should stop this give-
awav to forelcn countries and
South America. They are only
makinp a lot of drones out of
them. If It was me. I'd put them
on a diet. It might help. And
this trip to the moon that' a
lot of hooey. Pay this money on
the national debt: let Uncle Sam
get his feet on the ground. This
s aomethlmr to th nk about: The
last time I reckoned It. the In
terest on the National debt was
I
see they appropriated 6 billion
If a
aovteniscrs. , $17,690.00 every CO seconds
In a real sense the public, not', thl.v .nnrf!nrne,i r mii
only the publishers, determine , donars to eo to the moon
how good a paper will be. nerson had a billion Hoiinr. nrf
(gave away $1,000.00 an hour, it
jwould take 114 years, one month,
in days and 6 hours before he
"ONE OF THE most humane
acts that ever came to my at
tention took place here In Lex
InRton." writes Newt O'Harra.
'The story goes like this
Earl Papineau, his wire, Dar-
would bo broke.
Now, If Russia wants to go to
the moon. let them eo. Thev
jhave to do something to keep
tc r a 'n very
fSsnksJ detail
i-aci Qf cvery j0,
Qualified by years of training and ex
perience, your registered pharmacist takes pro
fessional pride in compounding your doctor's
prescriptions with the utmost accuracy. Yes,
you can depend on us!
HUMPHREYS REXALL DRUG
ene. and small son nave a,tnc,r pp0pie content(,d, you cnn
iarKe uuk. ivuiii.K u. read history as far back as you
months they take the dog forjlke. , ncVPr aw dlcta(or ihat
h s weekly exercise over the made cood. ,lke Nnpol(,oni
Black Horse hill to Dr. Hubert- who once had all Europe at his
thAtb.ck h0.mC aK? o,, '' at last was sent to the is-
At Km ltfTo w'hthC K land ot Klbc ln th" Medlterran-
Horse hill there is a sharp blind ean. he came undone again, then
curve. As the dog was frisking ln 1814 he was put on ,amJ
aiong. a iasi-movmg car bituck
the big dog, tearing the skin
and flesh from his shoulders to
the end of his tail. By lifting
the flesh you could see the bones
and the inside of his body. I
"The family hurriedly decided
that the dog would die before '
they could take him to a vet so '
they decided to sew him up.
They took several needles and I
fish line and went to work.
'The dog is well and healthy
today, with a very small scar
on his body. The Job took over
two hours but was well worth
the time spent for their faithful i
pet."
COMMUNITY
BILLBOARD
Coming Events
HEPPNER HIGH
BASKETBALL
District playoff
Heppner vs. Enterprise
Milton Frcewater gym
Saturday. 8 pm.
EASTERN STAR RECEPTION
Ruth Chapter. OES. 7Uth An
nlversary.
Monday. March (8, 8 pm
Masonic hall.
Reception honoring Inez Huff
man.
COW BELLE LUNCHEON
Monday, March 8. 12:00 noon
Hotel (.rill dining room.
Members and guests.
SCHOOL BAND CONCERT
Heppner High bands, solo
Wednesday, March 10, 8 p.m.
High school multipurpose
room.
No admission. Public welcome
PTA MEETING
Wednesday, March 10.
Grade school multipurpose
room.
Blue Mountain College speak
er.
SPONSORED AS A PUBLIC
SERVICE BY
C. A. RUGGLES
Insurance Agency
P. O. Box 247 PH. 676-962S
HeppcT
PBaBHaVBBVHaMnBHB
Cleaners
HEPPNER
PH. 676-9610
We Will
Deliver Your
Processed Meat
iCVX 1 Charge
1 1 Heppner,
Jj2jSw"J Lexington
WHOLESALE MEATS
CUSTOM SLAUGHTERING
SCHEDULE:
Hogs Tuesday
Cattle Wed.. Thure.
Sheep Any Day
Follett Meat Co.
Hermiston, Oregon
Ph. 567-6651
On Hermiston- MeNary
Heppner
OFFERS YOU
SERVICE:
THE FOLLOWING
Complete Dry Cleaning Service Here
D HOST Rug Clcaning-Wc will rent you
the equipment for you to do it your
self or will do the complete job for
you. You can be back on your rug in
a half-hour .
Upholstery Cleaning
Coin-Op Type Cleaning by the Pound
Weekly Laundry Service-Sent Out
Re-weaving
Dyeing
HEPPNER CLEANERS
Ph. 676-9441
Ph. 676-9625
Heppner