Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (Feb. 13, 1958)
MORROW COUNTY'S NBWIPAPKR The Heppner Gazette, established March 30, 18S3. The Heppner Time. rtablUhed November 18, 1897. Consolidated February 15, 1912 2- HEPPNER GAZETTE TIMES, Thursday, February 13, 1958 j PUBLISHERS ASSOCIATION ROBERT PENLAND Editor and Publlahar GRETCHEN PEN LAND Associate Publisher NATIONAL EDITORIAL ASSOCIATION y J u f3 Published Every Thursday and Entered at the Post Office at Heppner, Oregon, as j Second Class Matter Sbscrtptior Rate, . Morrow and Grant Counties, $3.00 Year; Elsewhere H00 Year. Single Copy 10 Cent Advertising's Service When Hal Stebbins, Los Angeles advertising man who is chairman of the Creative Committee for National Advertising Week (Feb 915), adopt ed the theme for the observance "America Is a Better America Thanks to Advertising!", he almost made an understatement. In fact, if we all sat down and started to list the importance of advertising to our daily life, we'd quickly realize that we could hardly get by without it if we wanted to enjoy the comforts of our present high standard of living. You are going to buy a new automobile, so you start looking at ads. The same for television sets, radios, washing machines, phonographs, furnit ure and a host of other things. Your wife wonders about what you'll have for dinner. She looks at the food ads, gets her ideas. Or maybe you're going out to dinner, but where? Look what it says in this ad, just what we'd like. You want to buy a new home, or sell your old one. Ads. The children need new clothing and so do you. Ads. Of course, you're going to the dealers, the stores, etc., to purchase your merchandise. But what you've read in advertisements already has given you a good idea without having to comb miles and miles for the same information. Of course, this is just one of the many facets of the importance of advertising 10 me curisum .i.ii 00 Vio nrlvprtispr. 3 ntn o n- " in an advertisement you see something new that you never thought of before, but you know :u fVnt mM want it. That's the big suggestive power of advertising thnt has so bu It ud this "Deuer we mr oieuui 1 1 oii,ir,r ahnnt it has made for the rich or HfP as compared to the onetime austerity when advertising had little to do with the life of the people. D0.1i MoTiir hankpr. author, savs: "The power of advertising is one of the great persuasive forces not only in educating men and .. o Mrrhor ctnnrlnrd of living, but alSO in providing industry with its necessary sales volume, and workers with their high wages and purchasing power. And so, as we hail National Advertising Week, we pay tribute not only to a great industry from the standpoint of physical power and assets, but also to a great industry of service to both bus iness and the public. From The County Agent's Office By N. C, Aaderson The first seeding of grass that we have heard of was made this week at the D O Nelson ranch in the North Lexington Community. Visiting there Monday morning to check on the rate and depth of seeding, we found one of the most promising seedings being made for some time. Delwin is seeding approximately 300 acres of grass as part of the Conser vation Reserve of the Soil Bank program. The seeding was being made with his deep furrow drills in summer fallow which was an excellent seed bed with moisture galore. He was seeding 6 pounds if grass per acre making quick work of the job with 12 acres be ing seeded per hour. For those who are Interested in grass seed ing in the Conservation Reserve, this seedine should be some thing to watch for results. j Those who attended the field day at the Bernard Doherty ranch last Thursday afternoon were interested in results obtained from the systematic treatment of cattle for grub control. The demonstration-trial set up on Nov ember 15, 1957 included 16 cattle of various ages treated with the new systematic grub control treatment. ET 57. The remain der of the herd of about 25 cows were left untreated for checks. ThP treatment resulted in a 94 control of grubs in comparison to untreated animals. With this hieh decree of control, the treat ment looks promising enough so that livestock operators snouiu hp interested in tills simple me thod of grub control with the new material which will be avatlahle on the market this fall Thirty four persons attended the field day. ant item. Wheat for safe spray ing should be tillered three to four tillers is advised. The fields that I have looked at and have A number of farmers have call ed at the office during the past wppk to discuss weed control In winter eraln. Tar weed and other annual weeds seem to have grown during the entire winter with manv of the weeds so large farmer are anxious to spray now hpfore thev cet out of hand. In determining when to spray the major considerations depend up on several items: 1. the stage of growth of the grain to be spray ed. 2. the size of weeds, 3. tem perature at time of spraying. Dean Swan, weed research man at the Pendleton station has found over the years that the size of the wheat being spray ed Is probably the most import- talked to our farmers about seemed to he well enough ad vanced so that size is not a problem in the majority of cases. The smaller the weeds at the time of spraying, the better the weed control. Concerning tem perature, work done earlier indi cates higher wheat yields when the minimum temperature at spraying time is above 25 de grees. Higher degrees also Insure better weed control in that tne 2,4-D will be taken in readily by the plant if it is actively grow inc. While it is a bit difficult to prophecy the weather and how cold it will tret the night after your field has been sprayed, It I appears that the following state ment can be made, "If early nlantod wheat has made eood growth and weeds have also made good growth, then it looks advisable to sprav and gamble on the temperature. I don't think that growers in all sections will want to spray, but with good wheat growth, and big weeds, it looks advisable to at least spray certain fields." Last week we ad vised farmers to hold off on spraying, however, by the time this is read, two weeks have elapsed which makes us closer to spring. Some questions have been ask ed about the best formulation of 2,4-D. Various types and rates of 2,4 D have been stucueu at tne Pendleton station. For the hard to kill weeds such as tarweed and blue mustard, three quart ers pound acid of Propylene gly col butyl ether and one pound of iso propyl-esther z,i u gave best control, fcitner win ao a good job. For those who are still undecided we have results of sev eral years experiments on time and temperature of application, two types and rates of 2,4 D used and yield. Some of this data shows that wheat yields were lowered considerably when spraying is done below or drops below 25 degrees temperature shortly alter spraying. However, at these temperatures good weed control was obtained which might be due partly to the small size of the weed when sprayed. Weed snravine is another farm practice which depends on a number of situations and results are not the same year after year even though the same pattern THIRTY YEARS AGO From the files of the Gazette Times February 16, 1928 A Leap Year party was the order of the evening at the M L Case residence Friday night when Mrs Case entertained for ten guests. E B Aldrlch and a party of friends were visitors in the city for a short time Sunday from Pendletin. Mr Aldrlch is editor of the East Oregonian of that city. vf onH Mrc 1 A Trnpdson and ivil anu 4tiio v ,1 - - , Francis Jones spent Tuesday ninht tn this eitv. coming up from Morgan to take in the wonderful oil fonnrt? from all over the nation, this past holiday sea son postal service was ine now est, most Inefficient in history. lotiKiiiv it was not the fault of the postal employees, as their till aching backt will bear tf . y 1 be- Called "junk mail," illegiti mate mail, or any other name, it is be coming i pvoncinplv fin parent that the fe" I amendment to c. w. Hamtr the postal rate increase bill by Rep. Rhodes of Pennsylvania is a very sound one. His amend ment provides that no one user of the second or third class mails shall be subsidized more than $100,000 in a year. Writing in the Denver Post, that great newspaper's outstanding columnist, Roscoe Fleming;, re cently reported some weird hap penings In post office of Mile High city while holiday mailing rush was getting underway. One big food company decided to send through the mail free samples of mashed potatoes to Denver householders. The sam ples weighed 5.5 ounces, or three to a pound. Thus on basis of 200, 000 home delivery, Mr. Fleming estimates weary postman toted around 66,000 pounds, or 33 tons of mashed potatoes. The huge company that per petrated this load for the mail men paid at the rate of 4.5 cents per package, or a total of around $9,000, which figured out less than 14 cents per pound. "By contrast," wrote Mr. Fleming, "We, the ever lovin' people pay about $1.20 per pound to send first class and air mail." Ntlonl Fwlerallin of 1nnpnH-nt Hi!lnwi that the Post Of fice Dept. claims that Junk mail 1. lose tncf a half hlllion more to handle than was paid for this service, Mr. Fleming reporvcu ti,nt rieht while the mashed po tato storm was In progress, an agent for the Junk man muus tries came to Denver and insist ed the Junk mailers are not sub sidized. It's really the people who are subsidized because of all the Junk they get for nothing. Thus, his contention was that people should be grateful for this free junk, forgetting that out of their tax money this year will come at least $600 million to pay. for this service. Of course, pending before Con gress is a bill to raise first class postage to four cents. First ' lass makes money for the post office, hence the aim to Increase profit making end of the business is fin several occasions na tion's independent businessmen, voting through the National Fed eration of Independent Business, have opposed such a move. Thus, the amendment to the um nut nn It hv EeD. Rhodes looms as most important. Thus, for example, some 01 tne Dig na tional magazines now subsidized up to as much as $10 million per year would have to pay for this criro after the first $100,000 worth of subsidy. Obviously, they are going to battle this. i iirnu l sn will concerns such as the hu?e soap company which spent 000,009 plastering tne na (inn with samnle boxes of a new iintpreent. which cost the tax payers $1,900,000 over what the soap company paid. Also of in terest will be editorial stand of hlir m!ra7ines on this issue. It's kind of difficult to urge economy one week, a subsidy for self the next week. restrictions. NEW STATE UNIT A new state department has been added to Oregon's numerous divisions, boards, councils, etc. A migrant farm labor division started at its functions this week as a division of the Oregon State Department of Labor. I Mark Martinez Infante of Port lland heads the new division. He a lavu rWree from the Uni- versity of Mexico, and was labor disputes referee in iuexiuu be fore coming to Portland. The de partment set up and appoint- ment was maue vy i-auwi mijcr,riciT Nil sen. lilio-J'-'' termors who hire Mexican workers will have to pay higher Fees for contract- in have been raised from $7 to $10 per WOrKer. Mexicans v-an ui. brought in only wnen me iu-ai labor supply is inadequate. Migratory labor problems are now being studied by a special interim committee of the Oregon Legislature. KNOW YOUR GOtnmn A etatPw de "Youtn 4tt Know Your Government" session m Salem March 78 will teature, speeches by three high elective j officials of Oregon. j On the opening day Secretary of State Mark Hatfield will de liver the welcoming address. Gov Rnhprt n Holmes will speak at a banquet in the evening. State Treasurer Sig Unander will add ress the delegates Marcli 8. Each county will send two 4-H members. WHAT PRICE PORK CHOPS? A total of 38 bred gilts brought . - an nual Oregon Swine Growers sale held at the Oregon State Fair grounds in Salem. The crowd becamp a .i crowd when W II Tipton, Rose burg, ran Earl E Simontel's Oak- dale Koyai lurK, a Yoikshire un to $175. p These boys are not hntho with missile fever. It's pork chop STATE FAIR A'READYING ine same roaeo company that put on last years show at the Oregon State Fair will be seen ai una jcai o j.u-uay iair. The rodeo contract calls for the first S5.000 to the State Fair. thP novt $15,000 to the rodeo, and a 50-50 spilt ior ine rest. The Oregon State Fair goard and Manager Howard Maple have settled most of the amuse ment problems for the enlarged 1958 show. Max Manchester who staged the 1957 horse snow has been re tained, at $1,150 and ordered to select more "diversified" judges at less expense. The board also asked that a bid be made for the appearance of the Canadian Mounties. Larry Allen, who pro 'duced the 1957 night review stage show will produce the 1958 show. DIGEST OF OREGON LAWS j Attorney General Robert Y Thornton recently released the 'following legal opinions on Ore gon laws: The State Industrial Accident Commission has the power and authority under amended law Continued on page f puiiPiiiiu niiiiiiiiii picture Ben theater. Hur at the Star 4444 Earl Hallock and Earl Gordon visited Walla Walla Sunday in Uillnnlr'a mr OTllnff OVPT and iiaiiui.li to n . back the same day just for a rec reatlon jaunt. The fourth grade of Heppner i school gave a play entitled Bet sy Ross and the First Flag" at the Parent Teacher meeting Tues day. The cast included the fol lowing:' Marshall Fell, William McRoberts, Howard Cleveland, l.ovd Burkenbine, Marie Barlow, Olivia Baldwin, Louise Anderson, and Viola Kirk. "MIGHT HAVE BEEN YOU" "The training a child gets from his parents in his early years is his later conscience," Amos Reed, Oregon's new superintendant of MacLaren School for Boys, Wood burn, said in an interview Mon day. grounds in Pendleton on Feb ruary 19 and 20. The sale will be held beginning at 11 a m on Thursday the 20th. Reed said present plans call for making the Woodburn school as much like a real home or school as possible. , Reed enumerated tnree "gen eral areas of causation : ine child himself, the family and the community. At one year the child begins to know there are certain things that are not done. By six his pattern is beginning to be formed. By 12, according to Reed, his standard is pretty much form- oH nnH hpvond that acre he is difficult to chance. If you are honest in your self analvsis. vou'll find vou are not so good yourself. You have been saved because you naa unaer standbier relatives or friends. The speaker urged parents and friends to make every child feel wnntprl and needed, to have a responsibility in his home and community and to feel there are 6-5817 OUR NEW PHONE WE HAVE INSTALLED- New wall-to-wall carpeting, tile showers and steam heat In all looms. NORTHWESTERN MOTEL Mr. & Mrs. Rufus Piper iBnliiiiiHiM ALL SAINTS' EPISCOPAL CHURCH ANNUAL Pancake L uocheon SHROVE TUESDAY FEBRUARY 18 Parish House 1 1 :30 a. m. to 2 p. m. is followed. Air Conditioning-temperatures made to order lor all-weather comfort. Gt a demonstration I A lot of our hay farmers are wondering about what to do a bout the hay situation in 1958. Sincp manv of our farms nave carried over a lot of hay it might be time now to do a little fig urine on whether to cut or past ure some of the normal hay area. For those who can, pasturing has thesp advantages if you see you do not need all the hay you can produce. 1. It s lots cneaper than havlne. 2. The owner's live stock furnish a market right on the place, 3. Pasture or this Kind can be used as a tool to help the range. Use the pasture early and let the range grasses get up high enough so that the livestock will have plenty of feed later in the summer. 4. Machinery isn't wear ing out If the grass is cut by the cows. STAR THEATER Thurs., Fri., Sat, Feb. 13, 14, 15 Zero Hour Dana Andrews, Linda Darnell, Sterling Hayden TLUS The Restless Breed Scott Brady, Anne Bancroft, Jay C. Fllppen Sun., Mon.. Feb. 16, 17 The Tin Star Anthony Perkins, Henry Fon da, Betsy Palmer. Sunday at 4, 6 and 8 Tuefc, Wed., Feb. 18, 19 The Broken Lance Spencer Tracy, Richard Wid- mark, family xniuuis. For those who are interested in herd bulls we would like to re- mind you of the Oregon Cattle 'men's Association sponsored 'range bull show and sale at the 'fairgrounds at Ontario on Feb 'ruarv 14 and 15 with the sale Saturday afternoon and the Blue Tag sale at the Round up Newer and finer in every way. Yet CHEVROLET IS LOWEST W-PRICE OF THE LO D THRU THE MODELS MOST PEO Chevrolet is by far the newest, nicest car in its field the only one that's new from ride to roof. And in the models most people prefer, Chevy costs you less than the other two low-priced cars. From where I sit ... Joe Marsh Winds "Sleep Machine" "Call me laiy," ay Windy Taylor, "but it's folks like me who are responsible for progress. Come see my latest invention." Windy's la tost consists of an old alarm clock, some door springs, a car battcry-all wired up to the hopper of his cattle feeder. When the alarm goes off it closes a circuit -opening the chute and sending feed into the manger automatically. The dock's set at 12, bo the cattle jret fed midnight and noon while Windy sleeps (he takes a mid day nap). They look fat and con tented... and so does he. From where I sit, I wouldn't call Windy "hiry." Far from it. It's Just that he looks at things from every possible angle-and it seems to do him good. Windy keeps an open mind on all sub jects. If you prefer buttermilk to, say, a glass of beer, he's not the type to "invent" ways of forcing his choice on you. Caoyriiht, 19iS, United Sialtt BjtwmFendation Chevrolet does more for your dollars than any other car in the low-price field. Even the lowest priced models share in Chevy's unique new beauty and cosdy car feel. Every Chevrolet's a full nine inches longer lower and wider, too. When you hitch these new dimensions to any of Chevy's new engines, you've got a big serving of spirited action. See your dealer to find out how little Chevy's brand of fun will cost you. You get more for your money in every model and Chevrolet is the lowest priced of the low-priced three in the models most people buy! Only franchistd Chtvroltt dtalwt display this famous trademark ,i- -v,i ' .Brawler-- LZZ--' s Kfcf The Bal Air Sport Coup. Every window of every Oievroel It Safefy Plata Class. See your local authorized Chevrolet dealer for quick appraisal-prompt delivery! BASED ON FACTORY Hal rKitti run uwakaoic scuati mnd nAKuivr rvwutu, -. FIOM nm
