MORROW COUNTY'S NBWIPAPKR
The Heppner Gazette, established March 30, 18S3. The Heppner Time. rtablUhed
November 18, 1897. Consolidated February 15, 1912
2- HEPPNER GAZETTE TIMES, Thursday, February 13, 1958 j
PUBLISHERS
ASSOCIATION
ROBERT PENLAND
Editor and Publlahar
GRETCHEN PEN LAND
Associate Publisher
NATIONAL EDITORIAL
ASSOCIATION
y J u
f3
Published Every Thursday and Entered at the Post Office at Heppner, Oregon, as j Second Class Matter
Sbscrtptior Rate, . Morrow and Grant Counties, $3.00 Year; Elsewhere H00 Year. Single Copy 10 Cent
Advertising's Service
When Hal Stebbins, Los Angeles advertising
man who is chairman of the Creative Committee
for National Advertising Week (Feb 915), adopt
ed the theme for the observance "America Is a
Better America Thanks to Advertising!", he
almost made an understatement.
In fact, if we all sat down and started to list
the importance of advertising to our daily life,
we'd quickly realize that we could hardly get by
without it if we wanted to enjoy the comforts of
our present high standard of living.
You are going to buy a new automobile, so you
start looking at ads. The same for television sets,
radios, washing machines, phonographs, furnit
ure and a host of other things.
Your wife wonders about what you'll have for
dinner. She looks at the food ads, gets her ideas.
Or maybe you're going out to dinner, but where?
Look what it says in this ad, just what we'd like.
You want to buy a new home, or sell your old
one. Ads. The children need new clothing and so
do you. Ads.
Of course, you're going to the dealers, the stores,
etc., to purchase your merchandise. But what
you've read in advertisements already has given
you a good idea without having to comb miles
and miles for the same information.
Of course, this is just one of the many facets
of the importance of advertising 10 me curisum
.i.ii 00 Vio nrlvprtispr.
3 ntn o n- "
in an advertisement you see something new
that you never thought of before, but you know
:u fVnt mM want it.
That's the big suggestive power of advertising
thnt has so bu It ud this "Deuer we mr oieuui
1 1 oii,ir,r ahnnt it has made for the rich
or HfP as compared to the onetime austerity
when advertising had little to do with the life of
the people.
D0.1i MoTiir hankpr. author, savs:
"The power of advertising is one of the great
persuasive forces not only in educating men and
.. o Mrrhor ctnnrlnrd of living, but alSO
in providing industry with its necessary sales
volume, and workers with their high wages and
purchasing power.
And so, as we hail National Advertising Week,
we pay tribute not only to a great industry from
the standpoint of physical power and assets, but
also to a great industry of service to both bus
iness and the public.
From The
County Agent's Office
By N. C, Aaderson
The first seeding of grass that
we have heard of was made this
week at the D O Nelson ranch in
the North Lexington Community.
Visiting there Monday morning
to check on the rate and depth
of seeding, we found one of the
most promising seedings being
made for some time. Delwin is
seeding approximately 300 acres
of grass as part of the Conser
vation Reserve of the Soil Bank
program. The seeding was being
made with his deep furrow drills
in summer fallow which was an
excellent seed bed with moisture
galore. He was seeding 6 pounds
if grass per acre making quick
work of the job with 12 acres be
ing seeded per hour. For those
who are Interested in grass seed
ing in the Conservation Reserve,
this seedine should be some
thing to watch for results. j
Those who attended the field
day at the Bernard Doherty ranch
last Thursday afternoon were
interested in results obtained
from the systematic treatment of
cattle for grub control. The demonstration-trial
set up on Nov
ember 15, 1957 included 16 cattle
of various ages treated with the
new systematic grub control
treatment. ET 57. The remain
der of the herd of about 25 cows
were left untreated for checks.
ThP treatment resulted in a 94
control of grubs in comparison
to untreated animals. With this
hieh decree of control, the treat
ment looks promising enough so
that livestock operators snouiu
hp interested in tills simple me
thod of grub control with the
new material which will be
avatlahle on the market this fall
Thirty four persons attended the
field day.
ant item. Wheat for safe spray
ing should be tillered three to
four tillers is advised. The fields
that I have looked at and have
A number of farmers have call
ed at the office during the past
wppk to discuss weed control In
winter eraln. Tar weed and other
annual weeds seem to have
grown during the entire winter
with manv of the weeds so large
farmer are anxious to spray now
hpfore thev cet out of hand. In
determining when to spray the
major considerations depend up
on several items: 1. the stage of
growth of the grain to be spray
ed. 2. the size of weeds, 3. tem
perature at time of spraying.
Dean Swan, weed research man
at the Pendleton station has
found over the years that the
size of the wheat being spray
ed Is probably the most import-
talked to our farmers about
seemed to he well enough ad
vanced so that size is not a
problem in the majority of cases.
The smaller the weeds at the
time of spraying, the better the
weed control. Concerning tem
perature, work done earlier indi
cates higher wheat yields when
the minimum temperature at
spraying time is above 25 de
grees. Higher degrees also Insure
better weed control in that tne
2,4-D will be taken in readily by
the plant if it is actively grow
inc. While it is a bit difficult to
prophecy the weather and how
cold it will tret the night after
your field has been sprayed, It
I appears that the following state
ment can be made, "If early
nlantod wheat has made eood
growth and weeds have also
made good growth, then it looks
advisable to sprav and gamble
on the temperature. I don't think
that growers in all sections will
want to spray, but with good
wheat growth, and big weeds, it
looks advisable to at least spray
certain fields." Last week we ad
vised farmers to hold off on
spraying, however, by the time
this is read, two weeks have
elapsed which makes us closer
to spring.
Some questions have been ask
ed about the best formulation of
2,4-D. Various types and rates of
2,4 D have been stucueu at tne
Pendleton station. For the hard
to kill weeds such as tarweed
and blue mustard, three quart
ers pound acid of Propylene gly
col butyl ether and one pound
of iso propyl-esther z,i u gave
best control, fcitner win ao a
good job. For those who are still
undecided we have results of sev
eral years experiments on time
and temperature of application,
two types and rates of 2,4 D
used and yield. Some of this data
shows that wheat yields were
lowered considerably when
spraying is done below or drops
below 25 degrees temperature
shortly alter spraying. However,
at these temperatures good weed
control was obtained which
might be due partly to the small
size of the weed when sprayed.
Weed snravine is another farm
practice which depends on a
number of situations and results
are not the same year after year
even though the same pattern
THIRTY YEARS AGO
From the files of the
Gazette Times
February 16, 1928
A Leap Year party was the
order of the evening at the M L
Case residence Friday night
when Mrs Case entertained for
ten guests.
E B Aldrlch and a party of
friends were visitors in the city
for a short time Sunday from
Pendletin. Mr Aldrlch is editor
of the East Oregonian of that
city.
vf onH Mrc 1 A Trnpdson and
ivil anu 4tiio v ,1 - - ,
Francis Jones spent Tuesday
ninht tn this eitv. coming up from
Morgan to take in the wonderful
oil fonnrt? from all over
the nation, this past holiday sea
son postal service was ine now
est, most Inefficient in history.
lotiKiiiv it was not the fault
of the postal employees, as their
till aching
backt will bear
tf . y
1
be-
Called "junk
mail," illegiti
mate mail, or
any other
name, it is be
coming i
pvoncinplv fin
parent that the fe" I
amendment to c. w. Hamtr
the postal rate increase bill by
Rep. Rhodes of Pennsylvania is
a very sound one. His amend
ment provides that no one user
of the second or third class mails
shall be subsidized more than
$100,000 in a year.
Writing in the Denver Post, that
great newspaper's outstanding
columnist, Roscoe Fleming;, re
cently reported some weird hap
penings In post office of Mile High
city while holiday mailing rush
was getting underway.
One big food company decided
to send through the mail free
samples of mashed potatoes to
Denver householders. The sam
ples weighed 5.5 ounces, or three
to a pound. Thus on basis of 200,
000 home delivery, Mr. Fleming
estimates weary postman toted
around 66,000 pounds, or 33 tons
of mashed potatoes.
The huge company that per
petrated this load for the mail
men paid at the rate of 4.5 cents
per package, or a total of around
$9,000, which figured out less than
14 cents per pound.
"By contrast," wrote Mr.
Fleming, "We, the ever lovin'
people pay about $1.20 per pound
to send first class and air mail."
Ntlonl Fwlerallin of 1nnpnH-nt Hi!lnwi
that the Post Of
fice Dept. claims that Junk mail
1. lose tncf a half hlllion more to
handle than was paid for this
service, Mr. Fleming reporvcu
ti,nt rieht while the mashed po
tato storm was In progress, an
agent for the Junk man muus
tries came to Denver and insist
ed the Junk mailers are not sub
sidized. It's really the people who
are subsidized because of all the
Junk they get for nothing.
Thus, his contention was that
people should be grateful for this
free junk, forgetting that out of
their tax money this year will
come at least $600 million to pay.
for this service.
Of course, pending before Con
gress is a bill to raise first class
postage to four cents. First ' lass
makes money for the post office,
hence the aim to Increase profit
making end of the business is
fin several occasions na
tion's independent businessmen,
voting through the National Fed
eration of Independent Business,
have opposed such a move.
Thus, the amendment to the
um nut nn It hv EeD. Rhodes
looms as most important. Thus,
for example, some 01 tne Dig na
tional magazines now subsidized
up to as much as $10 million per
year would have to pay for this
criro after the first $100,000
worth of subsidy. Obviously, they
are going to battle this.
i iirnu l sn will concerns such
as the hu?e soap company which
spent 000,009 plastering tne na
(inn with samnle boxes of a new
iintpreent. which cost the tax
payers $1,900,000 over what the
soap company paid. Also of in
terest will be editorial stand of
hlir m!ra7ines on this issue. It's
kind of difficult to urge economy
one week, a subsidy for self the
next week.
restrictions.
NEW STATE UNIT
A new state department has
been added to Oregon's numerous
divisions, boards, councils, etc.
A migrant farm labor division
started at its functions this week
as a division of the Oregon State
Department of Labor.
I Mark Martinez Infante of Port
lland heads the new division. He
a lavu rWree from the Uni-
versity of Mexico, and was labor
disputes referee in iuexiuu be
fore coming to Portland. The de
partment set up and appoint-
ment was maue vy i-auwi
mijcr,riciT Nil sen.
lilio-J'-''
termors who hire Mexican
workers will have to pay higher
Fees for contract-
in have been raised from $7 to
$10 per WOrKer. Mexicans v-an ui.
brought in only wnen me iu-ai
labor supply is inadequate.
Migratory labor problems are
now being studied by a special
interim committee of the Oregon
Legislature.
KNOW YOUR GOtnmn
A etatPw de "Youtn 4tt Know
Your Government" session m
Salem March 78 will teature,
speeches by three high elective j
officials of Oregon. j
On the opening day Secretary
of State Mark Hatfield will de
liver the welcoming address. Gov
Rnhprt n Holmes will speak at
a banquet in the evening. State
Treasurer Sig Unander will add
ress the delegates Marcli 8.
Each county will send two 4-H
members.
WHAT PRICE PORK CHOPS?
A total of 38 bred gilts brought
. - an
nual Oregon Swine Growers sale
held at the Oregon State Fair
grounds in Salem.
The crowd becamp a .i
crowd when W II Tipton, Rose
burg, ran Earl E Simontel's Oak-
dale Koyai lurK, a Yoikshire un
to $175. p
These boys are not hntho
with missile fever. It's pork chop
STATE FAIR A'READYING
ine same roaeo company that
put on last years show at the
Oregon State Fair will be seen
ai una jcai o j.u-uay iair. The
rodeo contract calls for the first
S5.000 to the State Fair. thP novt
$15,000 to the rodeo, and a 50-50
spilt ior ine rest.
The Oregon State Fair goard
and Manager Howard Maple
have settled most of the amuse
ment problems for the enlarged
1958 show.
Max Manchester who staged
the 1957 horse snow has been re
tained, at $1,150 and ordered to
select more "diversified" judges
at less expense. The board also
asked that a bid be made for the
appearance of the Canadian
Mounties. Larry Allen, who pro
'duced the 1957 night review
stage show will produce the 1958
show.
DIGEST OF OREGON LAWS
j Attorney General Robert Y
Thornton recently released the
'following legal opinions on Ore
gon laws:
The State Industrial Accident
Commission has the power and
authority under amended law
Continued on page f
puiiPiiiiu niiiiiiiiii
picture Ben
theater.
Hur at the Star
4444
Earl Hallock and Earl Gordon
visited Walla Walla Sunday in
Uillnnlr'a mr OTllnff OVPT and
iiaiiui.li to n .
back the same day just for a rec
reatlon jaunt.
The fourth grade of Heppner i
school gave a play entitled Bet
sy Ross and the First Flag" at
the Parent Teacher meeting Tues
day. The cast included the fol
lowing:' Marshall Fell, William
McRoberts, Howard Cleveland,
l.ovd Burkenbine, Marie Barlow,
Olivia Baldwin, Louise Anderson,
and Viola Kirk.
"MIGHT HAVE BEEN YOU"
"The training a child gets from
his parents in his early years is
his later conscience," Amos Reed,
Oregon's new superintendant of
MacLaren School for Boys, Wood
burn, said in an interview Mon
day.
grounds in Pendleton on Feb
ruary 19 and 20. The sale will
be held beginning at 11 a m on
Thursday the 20th.
Reed said present plans call for
making the Woodburn school as
much like a real home or school
as possible. ,
Reed enumerated tnree "gen
eral areas of causation : ine
child himself, the family and the
community. At one year the child
begins to know there are certain
things that are not done. By six
his pattern is beginning to be
formed. By 12, according to Reed,
his standard is pretty much form-
oH nnH hpvond that acre he is
difficult to chance.
If you are honest in your self
analvsis. vou'll find vou are not
so good yourself. You have been
saved because you naa unaer
standbier relatives or friends.
The speaker urged parents and
friends to make every child feel
wnntprl and needed, to have a
responsibility in his home and
community and to feel there are
6-5817
OUR
NEW PHONE
WE HAVE INSTALLED-
New wall-to-wall carpeting, tile showers and steam heat In
all looms.
NORTHWESTERN MOTEL
Mr. & Mrs. Rufus Piper
iBnliiiiiHiM
ALL SAINTS' EPISCOPAL CHURCH
ANNUAL
Pancake L
uocheon
SHROVE TUESDAY
FEBRUARY 18
Parish House 1 1 :30 a. m. to 2 p. m.
is followed.
Air Conditioning-temperatures made to order
lor all-weather comfort. Gt a demonstration I
A lot of our hay farmers are
wondering about what to do a
bout the hay situation in 1958.
Sincp manv of our farms nave
carried over a lot of hay it might
be time now to do a little fig
urine on whether to cut or past
ure some of the normal hay area.
For those who can, pasturing
has thesp advantages if you see
you do not need all the hay you
can produce. 1. It s lots cneaper
than havlne. 2. The owner's live
stock furnish a market right on
the place, 3. Pasture or this Kind
can be used as a tool to help the
range. Use the pasture early and
let the range grasses get up high
enough so that the livestock will
have plenty of feed later in the
summer. 4. Machinery isn't wear
ing out If the grass is cut by the
cows.
STAR
THEATER
Thurs., Fri., Sat, Feb. 13, 14, 15
Zero Hour
Dana Andrews, Linda Darnell,
Sterling Hayden
TLUS
The Restless Breed
Scott Brady, Anne Bancroft,
Jay C. Fllppen
Sun., Mon.. Feb. 16, 17
The Tin Star
Anthony Perkins, Henry Fon
da, Betsy Palmer. Sunday at 4,
6 and 8
Tuefc, Wed., Feb. 18, 19
The Broken Lance
Spencer Tracy, Richard Wid-
mark, family xniuuis.
For those who are interested in
herd bulls we would like to re-
mind you of the Oregon Cattle
'men's Association sponsored
'range bull show and sale at the
'fairgrounds at Ontario on Feb
'ruarv 14 and 15 with the sale
Saturday afternoon and the Blue
Tag sale at the Round up
Newer and finer in every way. Yet
CHEVROLET IS LOWEST
W-PRICE
OF THE LO
D THRU
THE MODELS MOST PEO
Chevrolet is by far the newest, nicest car in its field the only one
that's new from ride to roof. And in the models most people prefer,
Chevy costs you less than the other two low-priced cars.
From where I sit ... Joe Marsh
Winds "Sleep Machine"
"Call me laiy," ay Windy
Taylor, "but it's folks like me
who are responsible for progress.
Come see my latest invention."
Windy's la tost consists of an
old alarm clock, some door
springs, a car battcry-all wired
up to the hopper of his cattle
feeder. When the alarm goes off it
closes a circuit -opening the
chute and sending feed into the
manger automatically. The
dock's set at 12, bo the cattle
jret fed midnight and noon while
Windy sleeps (he takes a mid
day nap). They look fat and con
tented... and so does he.
From where I sit, I wouldn't
call Windy "hiry." Far from it.
It's Just that he looks at things
from every possible angle-and it
seems to do him good. Windy
keeps an open mind on all sub
jects. If you prefer buttermilk to,
say, a glass of beer, he's not the
type to "invent" ways of forcing
his choice on you.
Caoyriiht, 19iS, United Sialtt BjtwmFendation
Chevrolet does more for your dollars
than any other car in the low-price
field. Even the lowest priced models
share in Chevy's unique new beauty
and cosdy car feel.
Every Chevrolet's a full nine inches
longer lower and wider, too. When
you hitch these new dimensions to
any of Chevy's new engines, you've
got a big serving of spirited action.
See your dealer to find out how
little Chevy's brand of fun will cost
you. You get more for your money in
every model and Chevrolet is the
lowest priced of the low-priced three
in the models most people buy!
Only franchistd Chtvroltt dtalwt
display this famous trademark
,i- -v,i
' .Brawler-- LZZ--'
s
Kfcf
The Bal Air Sport Coup. Every window
of every Oievroel It Safefy Plata Class.
See your local authorized Chevrolet dealer for quick appraisal-prompt delivery!
BASED ON FACTORY Hal rKitti run uwakaoic scuati mnd nAKuivr rvwutu,
-. FIOM
nm