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About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (June 20, 1957)
Page 2 Heppner Gazette-Times, Thursday, June 20, 1957 ifjppjmer fedft tinea MORROW COUNTY'S NBWIPAPER The Keppntr Saaette, established Maroh 30, im. The Heppner Tkns eteUetae4 November 18, 1897. Consolidated February II, 1912 N IW $ PA M R PUIUSHIRS ASSOCIATION ROBERT PENLAND Editor and Publisher GRETCHEN PENLANB Associate Publisher NATION A I EDITORIAL ASSOCIATION Published Every Thursday and Entered at the Post Office at Heppner, Oregon, as Second CJass Matter Subscription Rates: Morrow and Grant Counties, $30 Year; Elsewhere $-1.00 Year. Single Copy 10 Cents. 'Niagara of Pennies' Postmaster General Summerfield figuratively pointed a gun at the heads of the American people and demanded $47 million. When his ultimatum was ignored, he pulled the "trigger," and on April 18 the business of this great nation staggered from the blow. No mail was delivered on that day. Coercion got results. Congress handed over $40 million and Summerfield put up his gun, mutter ing threats about further curtailment because he didn't get all he demanded. Although he had already spent his year's appro priation and had to ask for more because he Illeg ally let his department live beyond its means, Summerfield says he really wants it to pay Its own way. So he's clamoring for a boost in postal rates. This leads Advertising Age to ask some pointed questions:' "Why is the postal organization so different from all other branches of the government, which never seem to worry one tiny bit about whether they pay their own way?" The argument is offered, says the magazine, "that this is a service which Is used in differing amount by various individuals and groups, and those who use it should pay for it." Very good; but doesn't this apply to all services? Why aren't school costs paid entirely by those whose children use the facilities? Continu ing, this magazine says: The Chicago Daily News . , . which has been rummaging through the proposed federal budget, reports on the Bureau of Employment Security of the Department of Labor, which supplies farmers with seasonal workers from Mexico. "This pro gram," says the budget scanners, "devised solely for the convenience of American farmers, cost the taxpayers $1,957,000 in 1956. They want $2,683,000 for 1958." Says Advertising Age: "Has anyone heard any cries that those farmers who use this service should pay the costs of this bureau? And how does this differ, except In size, from the post office operation?" The post office's ambition to pay its own way is a commendable one, but it appears to be moving toward Its goal at a snail's pace, if at all. "And why," asks Advertising Age, "is there never any mention of improving the mediocre service which the department provides?" About the time that Summerfield was brandish ing his gun at Congress, Reader's Digest was pre paring to publish "Our Horse and Buggy Malls." Virtually the only difference between mail sorting methods of 1815 and those of today, says this pub lication, Is that in 1845 the clerks wore frock coats. ... A letter often takes 48 hours to travel 100 miles, while in London a housewife can mail her grocery order in the morning and get skiff deliv ered the same day . . . Seventy-five per cent of the cost of the of the post office goes into wages, and one-third of the man-hours is used In sorting mail. ... In New York "you have to push bail bags out of your way to get across the floor, and there are traffic jams of hand carts." The Reader's Digest calls it a "Niagara of pennies going to waste." Smmerfield was so disturbed when he heard this article was coming out that his henchmen some how got him a copy of the text before it was dis tributed. Reader's Digest business manager A. L. Cole was quoted as saying he couldn't explain how anyone got the text of the article before it was circulated in the magazine "unless it was swiped from the printing plant in Dayton." How did Sum rnorfield get in a spot where he gets such poor publicity? The whole fiasco points up the fact that neglect of public relations may have been one of his major trouble from the start. When lie took office and discovered the mess in the postal department, he should have broadcast his shocking discoveries to the people. He could have made nation-wide headlines and aroused the public to the point of demanding prompt reforms and providing money to do the job. It could have been well on its way by now. And the embarrassment of the Reader's Digest expose could have been avoided. Summerfield Is asking $5,000,000 for research in fiscal 1958 on a basis for modernizing the malls. Compared to the size of the job, that's peanuts, for the department Is going behind $2 million a day now. Yet his chances of getting even the pittance he asks would not seem too good at the moment. People don't feel very kindly about shelling out cash to anyone who enforces his demands by brandishing a gun even a figurative gun. Summerfield is also asking for an added $500 million in postal rate increases, and Congress seems likely to give him what he wants. Those of whose business depends on the post office and who will have to ante up the $500 million would feel a lot better about it if we had the assurance that the post office would be put on an efficient, mechanized basis. Rock Bradshaw, Publisher, Crow's Lumber Digest. It Makes Work Worth While Nearly everyone, at one time or another, donates either time, money or gifts, for worthy causes, Sometimes thanks are received for the work, where it is possible for the recipient to do so, but more often the giver knows nothing about what ulti mately happened to his gift. For that reason it is mighty nice to hear once in a while that what you did was appreciated. Several Morrow county women recently received the following letter from a Red Cross worker at the Walla Walla Veterans hospital. She had charge of distributing a box of gift coats sent to those men by a group of Morrow county women who have taken it unto themselves to see that veteran residents of the hospital can have at least a few of the pleasures of life. The letter, we know, makes all their efforts worth while and we reprint it here to show those who may have aided these women that their gifts were appreciated: "Dear Friends: "I am seldom at a loss for words but I was entirely speechless when I opened the box you sent for the patients in our veterans hospital. "Th coats are so right as to color, style and size and you cannot imagine the surprised delight when a patient puts one on, puts his hand in a pocket and finds a lovely gift. "As you know, such supplies are given out solely on the basis of need and therefore they never go to the man who has means to buy his own things. That being the case, the ones who receive these fine coats are men who could have none other wise and so they are so grateful and proud and happy. " Many of our patients now are domiciliary patients who will be right here for the remainder of their lives. Most of them have no relatives at all, no other home and few if any friends outside the hospital. "Imagine then, if you can, how much such gifts as yours mean to them. They are quick to say that some one remembers our veterans. "Thank you so much for your generous gift and be assured the jackets and gifts will be used in J he right way." Where Advertising is Welcomed An impressive evaluation of the merits of news paper advertising as compared with television ad vertising has been provided by Robert J. McBride, director of Research for the Detroit Free Press. He says: "People watch television because of the en tertainment commercials actually are intruders, A survey by Northwestern University shows that 61 of housewives would prefer TV without com mercials. "At the same time, advertising is an integral part of the newspaper. Readers buy the paper for the ads as much as for the editorial matter. Both men and women readers plan their shopping from the newspaper. The Northwestern survey shows that 92 of the respondents want their newspapers with advertising." This brings McBride to his completely logical conclusion: "The advertiser gets the best results when his message is welcomed and desired. "West German housewives are complaining that their husbands won't help them with the kitchen work despite a new law that gives the women equal rights with men . . . Congress is expected to pass a bill just most any day, giving American men equal rights with women." Carlsbad, N. M., Current-Argus. Inflation note: The Wall Street Journal reports thi't a company decided to tear down an unused smokestack built in 1921. The original cost of the structure was $8.740 but it cost $13,470 to dis mantle it. From Th County Agent's Office By N. C Anderson Th, nnnual erazlne alfalfa tour , shown much promise in past In held Thursday, Friday and Satur day of last week, while attended only by a very few ranchers, gave nn opportunity to see what seed ings of grass and alfalfa on dry land range can do from the stand point of increased forage out put per acre. Evidently this spring has been an excellent one for the growth of alfalfa and grass and the majority of the plantings vis ited were looking the best since seeded. A number of 1957 seed lngs visited were off to a good start and it appeared that there would be be excellent stands es tablished. . Seedings we visited were made under various seeding conditions, in all parts of the county, on vari ous soils and under a variety of moisture conditions. One plant ing, for Instance, was that made on the Alex Lindsay ranch In low er Sand ollow, In a approximately 9-lnch rainfall area. This seed ing, established In 1953, had not speetlons, however, this year the seeding showed up as one of the better ones visited. Ladak, sevel ra, nomad and ranger alfalfas are all doing well and a surprisingly good stand is evident this year. An example of one of these seedings in the higher rainfall area is that on the Paul Webb ranch in the foothills of the Blue Mountains whore rainfall aver ages approximately 16 Inches. Seedings of nomad, rizoma, sevel ra, ladak and ranger alfalfa, seeded with alta fescue and inter mediate wheatgrass, was provid ing an abundance of feed for a band of sheep and a herd of year ling steers. Those on the tour agreed that there Is definately a place for alfalfa in grass seed ings for pasture on dry land as well as irrigated lands. Two old er seedings of nomad alfalfa vis ited, that on the Bob Kilkenny ranch north of Lexington and at Harold Wright ranch near Hard- man, are showing a considerable amount of the creeping character istics which this variety claims to have. These older seedings which are now nine years old are thicker than ever before. This is especially true at the Wright seeding where soil and moisture conditions are highly favorable. In commenting on the tour, E. R. Jackman, range crop specialist, OSC, said that every rancher with land in the higher rainfall areas, comparable to the Paul Webb ranch in the foothills, should by all means visit this seeding to so? the excellent stand and util ization of the forage being made at this time. THIRTY YEARS AGO I From the files of the Gazette Times June 23, 1927 Mrs. Walter Shaw of Vancouver, B. C. is visiting at the home of Mr. and Mrs. Jack Hynd at Cecil The plans and specifications for the new auditorium-gymnasium to be erected by School District No. 1, arrived from the architect the first of the week. members, winter hardiness test ing procedures, a crop spraying demonstration by helicopter, a demonstration of the operation of a new four-bottom, two-way plow and a new experimental grain drill. These activities will taxe place during the morning and a lunch will be provided on the grounds. During the noon hour, Mr. and Mrs. Jack Mills of Kamiah. Idaho drove over to Heppner from Pendleton on Mon day and spent a couple of days in the city renewing old rnend ships. Mr. and Mrs. Chas. Vaughn re turned from Portland Sunday, having spent several days in the city during the past week. Boys leaving Heppner 'last Thursday for Vancouver, Wash., where they will be in training camp for a few weeks, were Maurice Edmundson, Terrel Benge and Harlan Devin. Earl and Leonard Gilliam made the journey to East Lake, south of Bend, and spent the weekend fishing. building livestock corrals at the rodeo grounds in Heppner. Rodeo holding pens between the an nouncing stand and the creek have been removed with the last couple of days with the actual construction of the corrals under way. By the end of this week the corral will begin to shape up. Livestock scales and special gates have been ordered and are expect Milan Smith, executive assistant !ed t0 arrive soon t least a part to the secretary of agriculture will speak. During the afternoon, stUD ble mulch and drill trials will be of the sheepmen are planning to deliver lambs at market time next month to the corrals. Cost of the observed and herbicidal summer Droiect is being covered by vol- . ,, ..(t-itnl ' J ..... iauow screening moia i untary contributions irom nve Rate and date seeding trials of imar and burt wheat; experiments with canary grass; straw utiliza tion experiments; selective herbi cidal cheatgrass control trials and fence sterilization; spring wheat and spring barley fertilizer trials; pea herbicidal trials, experi mental work with safflower, car rots, sweet corn, lima beans, etc. on dry land and a special tour to stock growers. A recent meat animals and wool review report from Oregon State college cited some Oregon coun try trading results. In the Lake view area around 300 rather plain vearling and older steers were contracted for August delivery at 18 cents a pound. These will be weiehed after a 20-mile drive. In observe small grain variey trials ,tne same are3 a string 0f 500 will make up the afternoon pro- hpa(1 ood 700 DOund yearlings gram. For the ladies, flower cul-1 were sol( for iate fall delivery at ture, including a demonstration 2n cents a pound. Weighing con of making flower cuttings; tood ditions were not reported. Also DreDaration usins an electronic oven and a demonstration of Bis-' hoo sewing techniques will be held throughout the day. Why don't you mark this date on your calendar and plan to attend? Continued on Page 6 STAR THEATER HEPPNER Thurs., Frl., Sat., June 20, 21, 22 GIANT From the novel by Edna Ferber. Show is 3Vi hours long. Thurs. and Friday show starts at 7 p.m., Saturday at 4 p.m. Sun.. Moil, June 23. 24 FULL OF LIFE Judy Holliday, Richard Conte. Sunday at 4, 6:05, 8:10 Tues.. Wed. June 25-26 THE TATTERED DRESS Jeff Chandler, Jeanne Craine, Jack Carson FAMILY NIGHTS USE GAZETTE TIMES CLASSIFIED ADS I Mr. and Mrs. Grant Olden of Rhea Creek were Saturday visitors in Heppner. ing, tree identification, forest grazing management of cattle and grass as well as a lot of recrea tion. Boys who might be inter ested In attending this year's camp should contact this office or county chairman, Orville Cuts forth for more details. The cost of the camp is $25 for the week with organizations interested, pro viding scholarships in past years. The Heppner Soil Conservation district have provided a scholar ship for a worthy boy this year. The staff of the Pendleton branch experiment station has extended a cordial invitation to all farmers in the Columbia Basin to attend their annual field day which is being held on July 2 this year. In the past, the staff has been extremely disappointed in the attendance at their field days. They are making a special effort this year to get a good turn out so that they might show the people of the area research work and progress there. They have planned ait' interesting program for everyone, including the ladies. It will be held at the main station only, and will begin at 9 a.m. Briefly, the field day includes a flower garden Inspection and individual conferences with staff Progress is being made by the Morrow County Livestock Grow ers association in their project of CALL FOR BIDS NOTICE IS HEREBY GIVEN that the Heppner Cemetery Mainten ance District will receive bids for road paving as follows: Approximately 42,000 sq. ft. to be surfaced, using type 0-9 oil matt surface. Contractor will be re quired to prepare base for sur face, which includes rolling and sprinkling hauling and placing of aggregate. Rock to be furnished by the District. Contractor shall furnish oil for paving, using RC-3 asphalt; oil to be aplied to State Specifications, on 0-9 surface. Con tractor to roll completed job, leav ing a smooth wearing surface, free from swales and humps, and shall dust surface, using Vi-10 oil rock. When excessive bleeding occurs, contractor agrees to replace any part of surface for a period of one year, should it not hold. All bids shall be sealed and directed to Elaine S. George, Sec retary of the said District, at the office of J. O. Turner in Heppner, Oregon, not later than 8:00 P. M. July 3, 1957. ' The Cemetery District reserve the right to reject any and all bids. Elaine S. George, Secretary, Heppner Cemetery Mainten ance District. 14-lc TOW IS THE TIME MM leisureaeice COSTS NO MORE NOW THAN LATER PREMIUMS AS LOW AS ANYWHERE C A RUGGLES NSURANCE AGENCY PHONE 6-9625 HEPPNER AIR CONDITIONING' TEMPERATURES MADE TO 0R0ER-AT NEW LOW COST. GET A DEMONSTRATION! Plans have been made for the annual youth range camp which will be held this year at the Tup per guard station in Morrow county. The dates are July 29, 30, 31 and August 1, 2 and 3. Camp attended by 411, FFA and other boys 14 years of age and older is directed at giving the boys a week of experience and pleasures in conservation of range wildlife and natural resources, with activities, of Identification and collection ofl plans, how to act in the woods,' equipment for hunting and fish.- X Its got the heart of a lion but it's a lamb to handle) To know a Chevy in all its glory, head one into the open the more mountains the better. You'll soon see why so many people dote on that smooth sure Chevrolet re sponse and stout-hearted power. Chevy's performance makes their dollars look big! You don't have to urge this car along. A Chevrolet comes alive with the flip of an ignition key. The power is charged with gumption. The wheel responds in a twinkling to tight corners or turns. And on a back road a Chevrolet steps with ease over ruts that would look like barricades to lesser suspension systems. In short, a Chevy shows "savvy." You can, too. See your Chevrolet dealer! f Chevrolet! New Chevrolet Bl Air 4-Door Sedon with Body Dy Fisneri Only francliised Chevrolet dealers airr---"iilti"'rf-AB;V1"iA v n vLj MORE PEOPLE DRIVE CUEVROLETS THAN ANY OTHER CAR display this famous trademark See Your Local Authorized Chevrolet Dealer
