Page 2
Heppner Gazette-Times, Thursday, June 20, 1957
ifjppjmer fedft tinea
MORROW COUNTY'S NBWIPAPER
The Keppntr Saaette, established Maroh 30, im. The Heppner Tkns eteUetae4
November 18, 1897. Consolidated February II, 1912
N IW $ PA M R
PUIUSHIRS
ASSOCIATION
ROBERT PENLAND
Editor and Publisher
GRETCHEN PENLANB
Associate Publisher
NATION A I EDITORIAL
ASSOCIATION
Published Every Thursday and Entered at the Post Office at Heppner, Oregon, as Second CJass Matter
Subscription Rates: Morrow and Grant Counties, $30 Year; Elsewhere $-1.00 Year. Single Copy 10 Cents.
'Niagara of Pennies'
Postmaster General Summerfield figuratively
pointed a gun at the heads of the American people
and demanded $47 million. When his ultimatum
was ignored, he pulled the "trigger," and on April
18 the business of this great nation staggered from
the blow. No mail was delivered on that day.
Coercion got results. Congress handed over $40
million and Summerfield put up his gun, mutter
ing threats about further curtailment because he
didn't get all he demanded.
Although he had already spent his year's appro
priation and had to ask for more because he Illeg
ally let his department live beyond its means,
Summerfield says he really wants it to pay Its
own way. So he's clamoring for a boost in postal
rates. This leads Advertising Age to ask some
pointed questions:'
"Why is the postal organization so different from
all other branches of the government, which never
seem to worry one tiny bit about whether they
pay their own way?" The argument is offered,
says the magazine, "that this is a service which Is
used in differing amount by various individuals
and groups, and those who use it should pay
for it." Very good; but doesn't this apply to all
services? Why aren't school costs paid entirely by
those whose children use the facilities? Continu
ing, this magazine says:
The Chicago Daily News . , . which has been
rummaging through the proposed federal budget,
reports on the Bureau of Employment Security of
the Department of Labor, which supplies farmers
with seasonal workers from Mexico. "This pro
gram," says the budget scanners, "devised solely
for the convenience of American farmers, cost the
taxpayers $1,957,000 in 1956. They want $2,683,000
for 1958."
Says Advertising Age: "Has anyone heard any
cries that those farmers who use this service
should pay the costs of this bureau? And how
does this differ, except In size, from the post office
operation?"
The post office's ambition to pay its own way
is a commendable one, but it appears to be moving
toward Its goal at a snail's pace, if at all. "And
why," asks Advertising Age, "is there never any
mention of improving the mediocre service which
the department provides?"
About the time that Summerfield was brandish
ing his gun at Congress, Reader's Digest was pre
paring to publish "Our Horse and Buggy Malls."
Virtually the only difference between mail sorting
methods of 1815 and those of today, says this pub
lication, Is that in 1845 the clerks wore frock coats.
... A letter often takes 48 hours to travel 100
miles, while in London a housewife can mail her
grocery order in the morning and get skiff deliv
ered the same day . . . Seventy-five per cent of the
cost of the of the post office goes into wages, and
one-third of the man-hours is used In sorting mail.
... In New York "you have to push bail bags out
of your way to get across the floor, and there are
traffic jams of hand carts." The Reader's Digest
calls it a "Niagara of pennies going to waste."
Smmerfield was so disturbed when he heard this
article was coming out that his henchmen some
how got him a copy of the text before it was dis
tributed. Reader's Digest business manager A. L.
Cole was quoted as saying he couldn't explain how
anyone got the text of the article before it was
circulated in the magazine "unless it was swiped
from the printing plant in Dayton." How did Sum
rnorfield get in a spot where he gets such poor
publicity?
The whole fiasco points up the fact that neglect
of public relations may have been one of his major
trouble from the start. When lie took office and
discovered the mess in the postal department, he
should have broadcast his shocking discoveries to
the people. He could have made nation-wide
headlines and aroused the public to the point of
demanding prompt reforms and providing money
to do the job. It could have been well on its way
by now. And the embarrassment of the Reader's
Digest expose could have been avoided.
Summerfield Is asking $5,000,000 for research in
fiscal 1958 on a basis for modernizing the malls.
Compared to the size of the job, that's peanuts, for
the department Is going behind $2 million a day
now.
Yet his chances of getting even the pittance he
asks would not seem too good at the moment.
People don't feel very kindly about shelling out
cash to anyone who enforces his demands by
brandishing a gun even a figurative gun.
Summerfield is also asking for an added $500
million in postal rate increases, and Congress
seems likely to give him what he wants. Those
of whose business depends on the post office and
who will have to ante up the $500 million would
feel a lot better about it if we had the assurance
that the post office would be put on an efficient,
mechanized basis. Rock Bradshaw, Publisher,
Crow's Lumber Digest.
It Makes Work Worth While
Nearly everyone, at one time or another, donates
either time, money or gifts, for worthy causes,
Sometimes thanks are received for the work, where
it is possible for the recipient to do so, but more
often the giver knows nothing about what ulti
mately happened to his gift. For that reason it is
mighty nice to hear once in a while that what you
did was appreciated.
Several Morrow county women recently received
the following letter from a Red Cross worker at
the Walla Walla Veterans hospital. She had
charge of distributing a box of gift coats sent to
those men by a group of Morrow county women
who have taken it unto themselves to see that
veteran residents of the hospital can have at least
a few of the pleasures of life. The letter, we know,
makes all their efforts worth while and we reprint
it here to show those who may have aided these
women that their gifts were appreciated:
"Dear Friends:
"I am seldom at a loss for words but I was
entirely speechless when I opened the box you
sent for the patients in our veterans hospital.
"Th coats are so right as to color, style and size
and you cannot imagine the surprised delight
when a patient puts one on, puts his hand in a
pocket and finds a lovely gift.
"As you know, such supplies are given out solely
on the basis of need and therefore they never go
to the man who has means to buy his own things.
That being the case, the ones who receive these
fine coats are men who could have none other
wise and so they are so grateful and proud and
happy.
" Many of our patients now are domiciliary
patients who will be right here for the remainder
of their lives. Most of them have no relatives at
all, no other home and few if any friends outside
the hospital.
"Imagine then, if you can, how much such gifts
as yours mean to them. They are quick to say that
some one remembers our veterans.
"Thank you so much for your generous gift and
be assured the jackets and gifts will be used in
J he right way."
Where Advertising is Welcomed
An impressive evaluation of the merits of news
paper advertising as compared with television ad
vertising has been provided by Robert J. McBride,
director of Research for the Detroit Free Press. He
says: "People watch television because of the en
tertainment commercials actually are intruders,
A survey by Northwestern University shows that
61 of housewives would prefer TV without com
mercials.
"At the same time, advertising is an integral
part of the newspaper. Readers buy the paper for
the ads as much as for the editorial matter. Both
men and women readers plan their shopping from
the newspaper. The Northwestern survey shows
that 92 of the respondents want their newspapers
with advertising."
This brings McBride to his completely logical
conclusion: "The advertiser gets the best results
when his message is welcomed and desired.
"West German housewives are complaining that
their husbands won't help them with the kitchen
work despite a new law that gives the women
equal rights with men . . . Congress is expected
to pass a bill just most any day, giving American
men equal rights with women." Carlsbad, N. M.,
Current-Argus.
Inflation note: The Wall Street Journal reports
thi't a company decided to tear down an unused
smokestack built in 1921. The original cost of the
structure was $8.740 but it cost $13,470 to dis
mantle it.
From Th
County Agent's Office
By N. C Anderson
Th, nnnual erazlne alfalfa tour , shown much promise in past In
held Thursday, Friday and Satur
day of last week, while attended
only by a very few ranchers, gave
nn opportunity to see what seed
ings of grass and alfalfa on dry
land range can do from the stand
point of increased forage out put
per acre. Evidently this spring
has been an excellent one for the
growth of alfalfa and grass and
the majority of the plantings vis
ited were looking the best since
seeded. A number of 1957 seed
lngs visited were off to a good
start and it appeared that there
would be be excellent stands es
tablished. . Seedings we visited were made
under various seeding conditions,
in all parts of the county, on vari
ous soils and under a variety of
moisture conditions. One plant
ing, for Instance, was that made
on the Alex Lindsay ranch In low
er Sand ollow, In a approximately
9-lnch rainfall area. This seed
ing, established In 1953, had not
speetlons, however, this year the
seeding showed up as one of the
better ones visited. Ladak, sevel
ra, nomad and ranger alfalfas are
all doing well and a surprisingly
good stand is evident this year.
An example of one of these
seedings in the higher rainfall
area is that on the Paul Webb
ranch in the foothills of the Blue
Mountains whore rainfall aver
ages approximately 16 Inches.
Seedings of nomad, rizoma, sevel
ra, ladak and ranger alfalfa,
seeded with alta fescue and inter
mediate wheatgrass, was provid
ing an abundance of feed for a
band of sheep and a herd of year
ling steers. Those on the tour
agreed that there Is definately a
place for alfalfa in grass seed
ings for pasture on dry land as
well as irrigated lands. Two old
er seedings of nomad alfalfa vis
ited, that on the Bob Kilkenny
ranch north of Lexington and at
Harold Wright ranch near Hard-
man, are showing a considerable
amount of the creeping character
istics which this variety claims
to have. These older seedings
which are now nine years old
are thicker than ever before. This
is especially true at the Wright
seeding where soil and moisture
conditions are highly favorable.
In commenting on the tour, E. R.
Jackman, range crop specialist,
OSC, said that every rancher with
land in the higher rainfall areas,
comparable to the Paul Webb
ranch in the foothills, should by
all means visit this seeding to
so? the excellent stand and util
ization of the forage being made
at this time.
THIRTY YEARS AGO
I
From the files of the Gazette
Times June 23, 1927
Mrs. Walter Shaw of Vancouver,
B. C. is visiting at the home of
Mr. and Mrs. Jack Hynd at Cecil
The plans and specifications for
the new auditorium-gymnasium
to be erected by School District
No. 1, arrived from the architect
the first of the week.
members, winter hardiness test
ing procedures, a crop spraying
demonstration by helicopter, a
demonstration of the operation of
a new four-bottom, two-way plow
and a new experimental grain
drill. These activities will taxe
place during the morning and a
lunch will be provided on the
grounds. During the noon hour,
Mr. and Mrs. Jack Mills of
Kamiah. Idaho drove over to
Heppner from Pendleton on Mon
day and spent a couple of days
in the city renewing old rnend
ships.
Mr. and Mrs. Chas. Vaughn re
turned from Portland Sunday,
having spent several days in the
city during the past week.
Boys leaving Heppner 'last
Thursday for Vancouver, Wash.,
where they will be in training
camp for a few weeks, were
Maurice Edmundson, Terrel Benge
and Harlan Devin.
Earl and Leonard Gilliam made
the journey to East Lake, south of
Bend, and spent the weekend
fishing.
building livestock corrals at the
rodeo grounds in Heppner. Rodeo
holding pens between the an
nouncing stand and the creek
have been removed with the last
couple of days with the actual
construction of the corrals under
way. By the end of this week the
corral will begin to shape up.
Livestock scales and special gates
have been ordered and are expect
Milan Smith, executive assistant !ed t0 arrive soon t least a part
to the secretary of agriculture will
speak. During the afternoon, stUD
ble mulch and drill trials will be
of the sheepmen are planning to
deliver lambs at market time next
month to the corrals. Cost of the
observed and herbicidal summer Droiect is being covered by vol-
. ,, ..(t-itnl ' J .....
iauow screening moia i untary contributions irom nve
Rate and date seeding trials of
imar and burt wheat; experiments
with canary grass; straw utiliza
tion experiments; selective herbi
cidal cheatgrass control trials and
fence sterilization; spring wheat
and spring barley fertilizer trials;
pea herbicidal trials, experi
mental work with safflower, car
rots, sweet corn, lima beans, etc.
on dry land and a special tour to
stock growers.
A recent meat animals and wool
review report from Oregon State
college cited some Oregon coun
try trading results. In the Lake
view area around 300 rather plain
vearling and older steers were
contracted for August delivery at
18 cents a pound. These will be
weiehed after a 20-mile drive. In
observe small grain variey trials ,tne same are3 a string 0f 500
will make up the afternoon pro- hpa(1 ood 700 DOund yearlings
gram. For the ladies, flower cul-1 were sol( for iate fall delivery at
ture, including a demonstration 2n cents a pound. Weighing con
of making flower cuttings; tood ditions were not reported. Also
DreDaration usins an electronic
oven and a demonstration of Bis-'
hoo sewing techniques will be
held throughout the day. Why
don't you mark this date on your
calendar and plan to attend?
Continued on Page 6
STAR
THEATER
HEPPNER
Thurs., Frl., Sat., June 20, 21, 22
GIANT
From the novel by Edna Ferber.
Show is 3Vi hours long. Thurs.
and Friday show starts at 7
p.m., Saturday at 4 p.m.
Sun.. Moil, June 23. 24
FULL OF LIFE
Judy Holliday, Richard Conte.
Sunday at 4, 6:05, 8:10
Tues.. Wed. June 25-26
THE
TATTERED DRESS
Jeff Chandler, Jeanne Craine,
Jack Carson
FAMILY NIGHTS
USE GAZETTE TIMES
CLASSIFIED ADS
I
Mr. and Mrs. Grant Olden of
Rhea Creek were Saturday visitors
in Heppner.
ing, tree identification, forest
grazing management of cattle and
grass as well as a lot of recrea
tion. Boys who might be inter
ested In attending this year's
camp should contact this office
or county chairman, Orville Cuts
forth for more details. The cost
of the camp is $25 for the week
with organizations interested, pro
viding scholarships in past years.
The Heppner Soil Conservation
district have provided a scholar
ship for a worthy boy this year.
The staff of the Pendleton
branch experiment station has
extended a cordial invitation to
all farmers in the Columbia Basin
to attend their annual field day
which is being held on July 2
this year. In the past, the staff
has been extremely disappointed
in the attendance at their field
days. They are making a special
effort this year to get a good turn
out so that they might show the
people of the area research work
and progress there. They have
planned ait' interesting program
for everyone, including the ladies.
It will be held at the main station
only, and will begin at 9 a.m.
Briefly, the field day includes
a flower garden Inspection and
individual conferences with staff
Progress is being made by the
Morrow County Livestock Grow
ers association in their project of
CALL FOR BIDS
NOTICE IS HEREBY GIVEN that
the Heppner Cemetery Mainten
ance District will receive bids for
road paving as follows:
Approximately 42,000 sq. ft. to be
surfaced, using type 0-9 oil matt
surface. Contractor will be re
quired to prepare base for sur
face, which includes rolling and
sprinkling hauling and placing of
aggregate. Rock to be furnished
by the District. Contractor shall
furnish oil for paving, using RC-3
asphalt; oil to be aplied to State
Specifications, on 0-9 surface. Con
tractor to roll completed job, leav
ing a smooth wearing surface, free
from swales and humps, and shall
dust surface, using Vi-10 oil rock.
When excessive bleeding occurs,
contractor agrees to replace any
part of surface for a period of one
year, should it not hold.
All bids shall be sealed and
directed to Elaine S. George, Sec
retary of the said District, at the
office of J. O. Turner in Heppner,
Oregon, not later than 8:00 P. M.
July 3, 1957. '
The Cemetery District reserve
the right to reject any and all
bids.
Elaine S. George, Secretary,
Heppner Cemetery Mainten
ance District. 14-lc
TOW
IS THE TIME
MM
leisureaeice
COSTS NO MORE NOW
THAN LATER
PREMIUMS AS LOW
AS ANYWHERE
C A RUGGLES
NSURANCE AGENCY
PHONE 6-9625
HEPPNER
AIR CONDITIONING' TEMPERATURES MADE TO 0R0ER-AT NEW LOW COST. GET A DEMONSTRATION!
Plans have been made for the
annual youth range camp which
will be held this year at the Tup
per guard station in Morrow
county. The dates are July 29, 30,
31 and August 1, 2 and 3. Camp
attended by 411, FFA and other
boys 14 years of age and older is
directed at giving the boys a week
of experience and pleasures in
conservation of range wildlife and
natural resources, with activities,
of Identification and collection ofl
plans, how to act in the woods,'
equipment for hunting and fish.-
X
Its got
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but it's a lamb to handle)
To know a Chevy in all its glory,
head one into the open the more
mountains the better. You'll soon
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that smooth sure Chevrolet re
sponse and stout-hearted power.
Chevy's performance makes their
dollars look big!
You don't have to urge this car
along. A Chevrolet comes alive
with the flip of an ignition key. The
power is charged with gumption.
The wheel responds in a twinkling
to tight corners or turns. And on a
back road a Chevrolet steps with
ease over ruts that would look
like barricades to lesser suspension
systems. In short, a Chevy shows
"savvy." You can, too. See your
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f Chevrolet!
New Chevrolet Bl Air 4-Door Sedon with Body Dy Fisneri
Only francliised Chevrolet dealers
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MORE PEOPLE DRIVE
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