Image provided by: Morrow County Museum; Heppner, OR
About Heppner gazette-times. (Heppner, Or.) 1925-current | View Entire Issue (Nov. 8, 1956)
Heppner Gazette Times, Thursday, November 8, 1956 Page 3 . AJurn .. "Dream car" design for driving today is offered by Mercury in its completely new line for 1957. Representing one of the most extensive model changes in history, the 1957 Mercury has a unique styling theme highlighted by graceful, sculptured side projectiles topping low rear fenders and terminating in massive V-angle tail-lights. Entirely new, bigger bodies designed especially for Mercury are wider and longer and roomier, giving more passenger comfort. Overall height has been reduced four inches, yet head room has been increased two inches. A softer ride, better handling and roadability result from newly ' engineered chassis features, which include the industry's first air-cushion rear suspension on many models. A choice of a 255 hp. or 290 hp. V-8 engine is offered in Mercury's 15 new models in Monterey, Montclair and station wagon series. Pictured is the Mercury Montclair four-door sedan. Livestock Vitamin Need Investigated By OSC Scientists Higher than normal needs for vitamins in livestock can be in herited, according to rsearch at the Oregon State college agri cultural experiment station. Ralph Bogart and Robert Ma son, OSC animal husbandmen, found that normal-appearing mice can pass on to their off spring much higher than normal needs for certain vitamins. And if these higher needs aren't met, these offspring die. Four strains of mice were cros sed in their experiments. At weaning time, several of the off spring stopped growing. Checking on these cases, the researchers found that one parent always had high thyroid activity in dicating a faster than normal use of vitamins and the other par ent passed on only normal ability to digest and store vitamins. The result was offspring that used vitamins faster than they could get them from the ration normally fed. When B complex vitamins were added to the feed of these sup- pressed-growth mice, They re sumed normal growth and even tually weighed the same as nor mal mice raised on the normal ration. Many of these high-vita min-requiring mice were able to survive on the normal ration af ter they reached full growth, but weren't able to reproduce unless extra B-vitamins were added to tneir met. Actual applications of this re CHRISTMAS mm RIGHT NOW IS THE TIME- TO ORDER PRICED FROM WITH YOUR NAME IMPRINTED 25 FOR ORDER NOW TO BE SURE OF GETTING THE CARDS YOU WANT Heppner Gazette Times Great Gains Seen By 1975 for State Forest Industries Oregon's forest industries are expected to add more than a quarter of a billion dollars to their annual output by 1975, but it won't take many more trees from the state's forests than it does today. J. B. Grantham, managing di rector of the Oregon Forest Pro ducts laboratory, predicts value of the state's forest products will amount to about $1,252,000,000 by 1975. That is an increase of $276, 000,000 over 1954. latest year for which complete information is available. Most of the increase will come from the big users of wood resi duespulp, pager and wood com position board industries. How ever, improved manufacturing methods will also add to produc tivity. Grantham expects the pulp and paper industry to boost its output 83 percent, to $266,000,000. Wood composition boards, including softboard and hardboard, would be up 50 percent, to $30,000,000. The Oregon plywood is expec ted to increase its output by 40 percent, to an annual value of $270,000,000. Lumber production, which accounts for more than half of the value of Oregon's for est products, would increase 12 percent, to $675,000,000. Only tie creases would be in shingles and miscellaneous products. This added value could mean some 27,600 new jobs by. 1975, Grantham estimates. Even with automotion, about 20,000 new jobs would be created. He notes use of wood residues in Oregon grew from 1500 tons In search to livestock production practices aren't known yet. But the two researchers do point out several possibilities. Losses or slow early gains of young livestock may sometimes be caused by higher than usual viatmin needs. Scouring and rough coats are two symptoms of vitamin deficiencies. Perhaps vitamin treatment will stop the troubles. Since the need for vitamins can be inherited, livestock breeding animals may need to be selected under rigorous range conditions rather than from a feed lot, they suggest. 1944 to 860,000 tons in 1954. This figure Is expected to double by 1975. Despite this increased use, Grantham says about 12,000,000 tons of residues are available an nually that can be better utilized. The OFPL is concentraaing its efforts on use of residues, par ticularly on chemical utilization of bark, high-yield pulping of mill leftovers, barking and chip ping of logs in the woods and on seeking waste to use sawdust and bark in agriculture. The forest products laboratory, located at Oregon State college, is a state research agency sup ported mainly by a timber har vest tax. o Marketing Services Hold Key to Price Of Foods in Stores Have you ever wondered why you pay 30 cents for a loaf of bread when there's such a sur plus of wheat? Or why Oregon's Bartlett pears cost you about the same as they do a family in New York? Or why canned and frozen food prices are so much higher than the ray product? Answers to these and other price spreads are found in mod ern food marketing services con sumers enjoy, according to Ore gon State colege extension ser vice specialists who call attention to Farm City week. November 16 to 22. Services provided by food pro cessors and distributors are need ed to get food from farm to table and they cost money, they point out. The consumer's food dollar is used to produce, process and distribute the food supply. The agricultural labor force takes a good slice of the con sumer's food dollar plus the ser vices, supplies and equipment used in farming. A larger por tion in most instances goes to processors, transportation agen cies, wholesalers, retailers and the millions of workers involved directly or indirectly in the dis tribution of food. All costs of marketing figure into prices paid for food have in creased in the past 10 years, the specialists explain. Wages have been going up since 1945 and have almost doubled in 10 years. Freight rates and other costs, including packaging, containers, material, fuel, equipment and rents are up about two-thirds. Despite these increases, how ever, the portion of the family budget spent for food is no great er today than it was 10 years ago, they emphasize. Lexington News Invitations are out for the wedding of Miss Mary Carole Jackson, daughter of Mr. and Mrs. Ralph Jackson, former resi dents of Lexington, to Dennis Aale Rice. The wedding will be a December event in Portland. HOW TO RETIRE YOUR EQUIPMENT . and yourself Would you like an easy way to depreciate your equipment? And at the same time would you like to build retirement income for the years when you no longer want to work so hard? Your Equitable man can show you how to do both. Since 1890, farmers, ranchers, and other busi nessmen have found that Equitable programs are the answer to efficient money management. It will pay you, in actual dollars and cents, to learn the details. Ask your Equitable man ir nit in ana man the coupon below for all the facts. consult your EQUITABLE REPRESENTATIVE WILLIAM K. MORGAN 39 S. W. Dorlon Pendleton, Oregon Phone: 4334 1 EQUITABLE BUILDING, PORTLAND 4, OREGON Please set that 1 get full information about Equitable savings plans. Nmw , Strut AJ.lrr.it wR.F.D. N 12. - ..Zm . St.ltt . "wmwainaHHU.AW . v. . -. - v. ,-.w ... v. v Thi new Ford Fabian 50Q A new kind of Ford with that Sculptured Look andThunderbird"Go" 4 A. i Tht new Ford Custom 300 From a proved-in-actlon "Inntr Ford" tmi a whel car that'i built lo tay young for yoan The moment you see thb new kind of Ford, you'll know you're seeing something that's com pletely new completely different. Ford's road-hugging '57 models are ai much as four inches lower up to nine Inches longer. And there's a choice of two big-car sizes: the big Custom and Custom 300's over 16 feet long, and the even bigger Fairlane and Falrlane 500's over 17 feet long. The longer, lower lines that give you that "sculptured look," the power of Iti Thunder bird V-8 . . . these are just the beginnings of the story of the '57 Ford. Underneath there's a built-to-last "Inner Ford" with features that are a challenge to even the hig A-priced cars. You ride on a new wide-base frame which flares out a foot wider. You'll find you sit lower down, with even more room and comfort. And entering is easier than ever with the new wide swinging doors. And as for handling! You'll find light-as-air steering, and cornering comfort like you've never had before. The '57 Ford "flattens out" the roughest roads as well as the steepest hills . : ; . makes driving more fun for you! There are new Silver Anniversary V-8 engines with a wide range of horsepower to suit jk every need. Or you may choose the great, new j$ Mileage Maker Six. Come In and Action Test the new kind of Ford now. iptdof 270-fip rWwfaM Sllsipw V I Win nolhbk at tin coi. ufra-Mgf-prfenMM nxmoVbfrtf 312 Super V-l wgliw dtlntrlnt up to 2S ks. S Cwtom Modlli iCuilgrn 100 Maim IN 2 NEW SUPER SIZES OVER 16 FT. LONG an l iww US' tiblM OVER 17 FT. 4 ri tMi LONG n mw I 111' irtiMlblH SFalrliMMaMKtl Phi 5 Nw Station Wojom 57 Ford Rosewall Motor Company See the car that makes "BIG" a low-priced word . ; . Also See Your Ford Dealer for jfv Used Cars and Trucks
