Heppner Gazette Times, Thursday, November 8, 1956
Page 3
. AJurn ..
"Dream car" design for driving today is offered by Mercury in its completely new
line for 1957. Representing one of the most extensive model changes in history, the 1957
Mercury has a unique styling theme highlighted by graceful, sculptured side projectiles
topping low rear fenders and terminating in massive V-angle tail-lights. Entirely new,
bigger bodies designed especially for Mercury are wider and longer and roomier, giving
more passenger comfort. Overall height has been reduced four inches, yet head room has
been increased two inches. A softer ride, better handling and roadability result from newly
' engineered chassis features, which include the industry's first air-cushion rear suspension
on many models. A choice of a 255 hp. or 290 hp. V-8 engine is offered in Mercury's 15
new models in Monterey, Montclair and station wagon series. Pictured is the Mercury
Montclair four-door sedan.
Livestock Vitamin
Need Investigated
By OSC Scientists
Higher than normal needs for
vitamins in livestock can be in
herited, according to rsearch at
the Oregon State college agri
cultural experiment station.
Ralph Bogart and Robert Ma
son, OSC animal husbandmen,
found that normal-appearing
mice can pass on to their off
spring much higher than normal
needs for certain vitamins. And
if these higher needs aren't met,
these offspring die.
Four strains of mice were cros
sed in their experiments. At
weaning time, several of the off
spring stopped growing. Checking
on these cases, the researchers
found that one parent always
had high thyroid activity in
dicating a faster than normal use
of vitamins and the other par
ent passed on only normal ability
to digest and store vitamins.
The result was offspring that
used vitamins faster than they
could get them from the ration
normally fed.
When B complex vitamins were
added to the feed of these sup-
pressed-growth mice, They re
sumed normal growth and even
tually weighed the same as nor
mal mice raised on the normal
ration. Many of these high-vita
min-requiring mice were able to
survive on the normal ration af
ter they reached full growth, but
weren't able to reproduce unless
extra B-vitamins were added to
tneir met.
Actual applications of this re
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Heppner Gazette Times
Great Gains Seen
By 1975 for State
Forest Industries
Oregon's forest industries are
expected to add more than a
quarter of a billion dollars to
their annual output by 1975, but
it won't take many more trees
from the state's forests than it
does today.
J. B. Grantham, managing di
rector of the Oregon Forest Pro
ducts laboratory, predicts value of
the state's forest products will
amount to about $1,252,000,000 by
1975. That is an increase of $276,
000,000 over 1954. latest year for
which complete information is
available.
Most of the increase will come
from the big users of wood resi
duespulp, pager and wood com
position board industries. How
ever, improved manufacturing
methods will also add to produc
tivity. Grantham expects the pulp and
paper industry to boost its output
83 percent, to $266,000,000. Wood
composition boards, including
softboard and hardboard, would
be up 50 percent, to $30,000,000.
The Oregon plywood is expec
ted to increase its output by 40
percent, to an annual value of
$270,000,000. Lumber production,
which accounts for more than
half of the value of Oregon's for
est products, would increase 12
percent, to $675,000,000. Only tie
creases would be in shingles and
miscellaneous products.
This added value could mean
some 27,600 new jobs by. 1975,
Grantham estimates. Even with
automotion, about 20,000 new
jobs would be created.
He notes use of wood residues
in Oregon grew from 1500 tons In
search to livestock production
practices aren't known yet. But
the two researchers do point out
several possibilities.
Losses or slow early gains of
young livestock may sometimes
be caused by higher than usual
viatmin needs. Scouring and
rough coats are two symptoms of
vitamin deficiencies. Perhaps
vitamin treatment will stop the
troubles.
Since the need for vitamins can
be inherited, livestock breeding
animals may need to be selected
under rigorous range conditions
rather than from a feed lot, they
suggest.
1944 to 860,000 tons in 1954. This
figure Is expected to double by
1975.
Despite this increased use,
Grantham says about 12,000,000
tons of residues are available an
nually that can be better utilized.
The OFPL is concentraaing its
efforts on use of residues, par
ticularly on chemical utilization
of bark, high-yield pulping of
mill leftovers, barking and chip
ping of logs in the woods and on
seeking waste to use sawdust and
bark in agriculture.
The forest products laboratory,
located at Oregon State college,
is a state research agency sup
ported mainly by a timber har
vest tax.
o
Marketing Services
Hold Key to Price
Of Foods in Stores
Have you ever wondered why
you pay 30 cents for a loaf of
bread when there's such a sur
plus of wheat? Or why Oregon's
Bartlett pears cost you about the
same as they do a family in
New York? Or why canned and
frozen food prices are so much
higher than the ray product?
Answers to these and other
price spreads are found in mod
ern food marketing services con
sumers enjoy, according to Ore
gon State colege extension ser
vice specialists who call attention
to Farm City week. November 16
to 22.
Services provided by food pro
cessors and distributors are need
ed to get food from farm to table
and they cost money, they point
out. The consumer's food dollar
is used to produce, process and
distribute the food supply.
The agricultural labor force
takes a good slice of the con
sumer's food dollar plus the ser
vices, supplies and equipment
used in farming. A larger por
tion in most instances goes to
processors, transportation agen
cies, wholesalers, retailers and
the millions of workers involved
directly or indirectly in the dis
tribution of food.
All costs of marketing figure
into prices paid for food have in
creased in the past 10 years, the
specialists explain. Wages have
been going up since 1945 and have
almost doubled in 10 years.
Freight rates and other costs,
including packaging, containers,
material, fuel, equipment and
rents are up about two-thirds.
Despite these increases, how
ever, the portion of the family
budget spent for food is no great
er today than it was 10 years ago,
they emphasize.
Lexington News
Invitations are out for the
wedding of Miss Mary Carole
Jackson, daughter of Mr. and
Mrs. Ralph Jackson, former resi
dents of Lexington, to Dennis
Aale Rice. The wedding will be
a December event in Portland.
HOW TO RETIRE
YOUR EQUIPMENT
. and yourself
Would you like an easy way to depreciate your
equipment? And at the same time would you like to
build retirement income for the years when you no
longer want to work so hard? Your Equitable man
can show you how to do both.
Since 1890, farmers, ranchers, and other busi
nessmen have found that Equitable programs are the
answer to efficient money management. It will
pay you, in actual dollars and cents, to learn
the details. Ask your Equitable man
ir nit in ana man the coupon
below for all the facts.
consult your
EQUITABLE
REPRESENTATIVE
WILLIAM K. MORGAN
39 S. W. Dorlon
Pendleton, Oregon
Phone: 4334
1
EQUITABLE BUILDING, PORTLAND 4, OREGON
Please set that 1 get full information about Equitable
savings plans.
Nmw ,
Strut AJ.lrr.it
wR.F.D. N
12.
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Thi new Ford Fabian 50Q
A new kind of Ford
with that Sculptured Look andThunderbird"Go"
4 A.
i
Tht new Ford Custom 300
From a proved-in-actlon "Inntr Ford" tmi a
whel car that'i built lo tay young for yoan
The moment you see thb new kind of Ford,
you'll know you're seeing something that's com
pletely new completely different.
Ford's road-hugging '57 models are ai much
as four inches lower up to nine Inches longer.
And there's a choice of two big-car sizes: the big
Custom and Custom 300's over 16 feet long,
and the even bigger Fairlane and Falrlane 500's
over 17 feet long.
The longer, lower lines that give you that
"sculptured look," the power of Iti Thunder
bird V-8 . . . these are just the beginnings of the
story of the '57 Ford. Underneath there's a
built-to-last "Inner Ford" with features that
are a challenge to even the hig A-priced cars.
You ride on a new wide-base frame which
flares out a foot wider. You'll find you sit lower
down, with even more room and comfort. And
entering is easier than ever with the new wide
swinging doors.
And as for handling! You'll find light-as-air
steering, and cornering comfort like you've
never had before. The '57 Ford "flattens out"
the roughest roads as well as the steepest hills .
: ; . makes driving more fun for you!
There are new Silver Anniversary V-8
engines with a wide range of horsepower to suit jk
every need. Or you may choose the great, new j$
Mileage Maker Six.
Come In and Action Test the new kind of
Ford now.
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IN 2 NEW SUPER SIZES
OVER 16 FT.
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57 Ford
Rosewall Motor Company
See the car that makes "BIG" a low-priced word . ; .
Also See Your Ford Dealer for jfv Used Cars and Trucks