Image provided by: Beaverton City Library; Beaverton, OR
About The Beaverton enterprise. (Beaverton, Or.) 1927-1951 | View Entire Issue (July 28, 1950)
BEAVERTON ENTERPRISE— Friday, July 28, 1950 Coolidge Prosperity Boom Sparked Publishing Start I. RPRISE INTERCOMMUNITY FRICTIONS NULLIFIED AIM B U SIN E SS O F F IC E A N D P L A N T P H O N E B E A V E R T O N 2321 Plant located In Beaverton—Tualatin Valley Highway and Short St TO SERVE CONFLICTING INTERESTS OF AREA SUBSCRIPTION RATES Published Friday of each week by The Pioneer Publishing Co., Inc., at I Beaverton. Oregon. Entered as second-class matter at the Post Office j ______________ _______________________ i Beaverton. Oregon __Publisher ___ Manager Eiditor Associate Eiiitvr-Office Mgr. _______ _ Advertising S T A N L E Y W. N E T H E R TO-N L. E. T U R C K ......... ........ ..... W A L L Y R A I N _______________ MRS E D N A BLACK _______ W it . (B ill) M O O R E __________ \ N E W S PA PER NATI ONAL PUBLISHERS ASSOCI ATI ON Part of the customary buildup for war making: and its companion mobilization is the little matter o f enthusiasm. By whatever name, it overcomes inertia and reluctance of ____________ __________ . those destined to man the . guns and ships and planes that materializes the conflict; it spurs the rate o f voluntary enlistments; it fans to full glow the coals of nationalism. However the current war outbreak in Ko- rea is presented, one factor is widely noted, There IS a diminished enthusiasm over the making o f war. This should not be confused with apathy or disinterest. It ’s more of an evidence that id that, with tradi- patience is worn thin and tionai reluctance, the fact of involvement in the Korean struggle must be met with de termination. The enthusiasm stage may de velop. Now it is not riding high. Public attitudes, however, do bespeak a strong, basic faith in the actions o f the ad ministration in taking the lead among United Nations members in acting to quell the outbreak of aggression in far-away Korea. Perhaps very little will divide the future course o f aggression control and the pos sibility of selfish advantage. The support re marked by the populace for the new ad venture in seeking peace seems to indicate a faith that the United States will seek no imperialistic gains. A t the outset, we are mobilizing slowly in order to finish a nasty task. Few indeed, other than those of an outright selfish, greedy nature, have either the stomach or the appetite for war as a self-advancement. * • m FOR HOME TO W N S P IR IT Perhaps if based upon the standards which obtain in high professional ranks, the celebration wasn’t anything to rave about. The parade was long and somewhat drawn out. And it would have been easy to stand back, with critical mien, and list obvious de fect* whose correction would have added sharper e ffe c t But what was most impressive of Hills boro’s Trail Days observance of last Friday was the participation of so many of the resi dents. I f by no more than the masterly prop agation of a crop of chinstubble, the wearing of a gaudy shirt or old-fashioned, sidewalk sweeping gown of a hundred years ago, most everyone took active note of the observance. What is important in affairs of this na ture, of course, is not that professional talent form ” a nucleus of an impressive pageant, to uphold some traditional standard. It's more notable that the mayor, the banker, the mer chant and the ordinary Joe Citizen unloosens to the extent of simulating some degree of pioneer dress and pioneer spirit. To afford the people o f a community the opportunity to dress up and expose them selves to such a bit of play-acting in honor of a date, an event or an essence in past history is to build a precious memory which more closely knits such people into the fab ric o f the community. There is. in fact, no place in Western Ore gon but which might delve deeply into its past and come up with a legitimate reason for marking some observance. However it is done, there will result that degree o f success which is in proportion to the participation of its residents. To communities not taking advantage of this priceless opportunity of combining civic celebration and historical remembrance, there passes by an excellent means of cult ivating home-town pride and spirit. • . * * V IT A L C IV IL IA N JOB In any era that can be remembered of shelters constructed o f inflammable mater ials used by as careless an inhabitant as Man, has been the danger o f fire and the important profession o f fire fighting and fire prevention. Now, with the threat o f war hovering over us, fire prevention and fire safety be comes a matter of survival, not only o f our selves but of our entire civilization and the institutions we have come to accept as the substance o f culture and community life. Throughout the state, there is a campaign afoot to set up a basis o f cooperation lie- tween neighboring fire and police depart ments as an arm o f civilian defense. In the event o f a wartime-inspired emergency of fire or riot, for example, qualified fire-figh t ers or police officers may 1*> concentrated wherever the need is greatest. Naturally, none should suppose— nor build any hopes— o f being able to call on outsiders to do a required local job o f fire-fighting or policing. Such help, proposed under civilian defense planning, is on the basis that the home community is taken care o f first and no compulsion will ! h > exercised to take pro tective forces from a community whose very existence m ighj depend upon them. In the light o f fast-breaking developments abroad and spurred by the rising realization o f danger on the Pacific coast, civil defense is being shaped up with a note o f urgency. And proper attention is directed toward fire figh tin g agencies as an important nucleus Wash A Multnomah Counties One Y e a r __________________ S2U0 Two Y e a r s ---------------------- » 7 5 three Years _______________ A00 S ix m o n th s - Another complained: “Beaverton thought that we didn't need rural routes. so she fixed them up to Any reader w h o has addition suit herself. Now she has decided al information on name*. p|a- that we shall send our babies of oea or eveau rovered by Mr. the seventh and eighth grades, and Ratoinftou are United to write the high school students to her ihe newspaper. In this way, a school." more complete hlsturicsU se ries will be possible. A committee, appointed at a Address letter* to H en ey K. _ meeting called by the Commercial Club, to sound out public senti Robinson. % Beaterton Enter ment on the high school question. prise. Beaverton. Oregon. ■ reported an overwhelming major ity in favor of the union high (To be continued). school. Meetings were called and a The Pioneer Publishing Company petition was circulated in the dis- ^*3*® It* career under favorable tricts concerned. When the petition ‘•‘«•cumstances. in the midst of the " * * presented to the County Super- Coo»<i**-Hoo era of prosperity, * prot*8' fUfd b>’ . 1.30 IN O R E G O N E DI TORI AL A S SO CÍ A T ÌOÌN N A S T Y T A S K TO FIN ISH By Hervey S. Robinson Payobl« In Advance One V ase *2 50 O T H E R STATES One Year -------- S3 00 around which to build an effective defense organization. Were it profitable to find refuge in a be- lief that the flaming arm o f war would never reach the shores of the United States, formation of any organization o f home- R ° rf ; e btg ” 3llapse °f l 930 , ti wl,'caned L a» d “ q guards, a.r-niid »ardens and defens* corps 2£ would be, in truth, a sham and a subterfuge tionai religion. The strongest opposition came behind which the home front might have its speculation ran riot. Credit was froin Metzger, but Beaverton was harmless excess of super-patriotism and a easy. Enterprises launched upon re u s e d of inciting it A circular fine alibi to parade on cold nigths before a borrowed capital were to enrich over th* name, "Taxpayers’ com- snug fireplace with convivial comrades-in- promoters and provide jobs mittee,” fined with ‘misleading arms. * at S°°d pay Tor everybody. Poverty statements about what taxes would This time, however, the die is o f a sharper would *°°n ** a thing of the past ** ‘f the cltUe®f of Durham, Bend. cut. There is little o f fancy, little o f com- Tou had a good a«d could buy , e >,feI dai ed if7 fort in the prospect that is offered us. Vast Z Z , ™ ? ^ Tn^Z TeJn cities reduced to rubble; vast populations WFr# • iy o u did did not not state state who who were were the the m™. mem homeless; all arteries o f travel jammed and " s ^ ^ h e fe would be , . . tI_ . , .» -------------- -- ^ - chicken of the committee, and Tigard confused by the chaotic flight from death, jn every pot and two cars in every citizens t h r e a t e n e d prosecution disaster and invasion. garage." What a beautiful dreJm, under the corrupt practices act. Yes, the beginning organization for civil to be followed by such a rude Then F w - Hamilton, chairman defense might not seem o f much m o m en t. awakening! Of the Metzger school board came But there is a startling prospect that it is Tigard was well chosen for the forward and admitted being a being developed as more than a reason for publishing company’s first venture, member of the committee which a few ordinary civilians to wear helmets or In common whh other valley issued the circular badges. The world situation is tense; the ' ow"*: lt had good transportation a * *be el* ct on tbe measu" car- • h om e situation w ill need s t r a ig h t e n its e lf fac‘mies Paved highways con- ried by a better than two to one nom e . u u a t io n Will n eed S tr a ig n te n lt s e ll nected it with Portland and with out at the alternative of chaos. it* neighbors in the valley and the In the conferences and blueprints for the West Hills. Competition between future, leaders on the civilian level have a rival railroad systems had covered job of vital importance. the valley with a network of inter- , # m urban electric trolley lines, pro- viding quick and inexpensive trans- ACU'C'TI AC C A V n i n i T P ^ portation for p a s s e n g e r s and A S y> L L L A S L A i H M U A 1 freight. Population was growing, Subject to the November state election, there are a number o f issues »Don which n „ J ls * ues upon men Voters will be called to decide. Little enough time remains for a full exposition of the pros and cons o f each. But an intelligent citizen who has enougl spark about him to cast a ballot really owes it to himself to do a goodly amount of investigation and give thought to the decisions he makes. Constitutional amendments submitted by the legislature include: increasinging pav the legislature include: increasing pay Jo?*? ,f o r home and farm purjx>ses (S ta te ) ; refunding present fee-supported building bonds issued by the state board of higher education. Statute submitted by legislature concerns boosting the basic school support, for state aid to local school districts, from $50 per census child to $80. Under the present Ore- gon tax situation, this amount would be taken from the state income tax revenues, in lieu o f property tax. Initiative petitions have presented: World W ar II veterans^ bonus; “ balanced plan” o f reapportionment for membership in the state legislature ; prohibition of any alcoholic beverage, including beer, which is promo- tively advertised in Oregon. Petitions have invoted, for referendum: a 1949 measure authorizing the governor to decree daylight saving time under given con- ditions and a 1949 measure providing $o0 per month as minimum old age welfare pay- ments to persons over 65 years, subject to certain conditions. Voters will do well to weigh these issues and vote intelligently on them, as well as on „ r a n d id a te s * • * OREGON SCHOOL S TA N D A R D S . . . . . . vote Every district gave it a ma- Jor‘ty. except Metxger, where the vote stood 72 for and 119 against the proposal. A later election provided for the erection of a building, which was dedicated in 1927. Mr. Jeffries was soon convinced ’-hat it would be better to publish real esta,e 'walues were advancing and new homes and business houses were gpr|ngjn„ Up all over valley. Beaverton, Multnomah, Oswego, and Sherwood already had news- papers of their own. Tigard, just as well situated, had none, and welcomed the new publication en- thuslaaUcally. The plan to make the ‘Sentinel” the ' inter-commun- ,ty Newspaper" appealed to ad- ' B u r 7 h e ^ L a n^ a ? u rIn y. T i d T t appeal to the publishers of news- papers already established m other towns of the area, The editor and publisher of the "Sentinel" soon discovered that ,here V re rivalries and conflict- in,r interest* between the neigh- fK>rinK town>- as wen as interests in comm and “ wa» the inter-community feature, time> fiII ,nto a declin. for communities, pooling the ad\ertis- ing for a wider coverage and using such news and feature material as wa* of common interest in all of them, with special local matter for each paper, In August 1925. he purchased the 'Multnomah Community Press,” which had been struggling along since 1921. with various editors and publishers, and added it to his group. Both papers showed marked improvement at once. In 1927, he moved his plant to Beaverton and started the "Beaverton Enterprise" and the “Aloha News”, making four papers in his group. The Tigmrd S«*nttnH. of July 23 1930 carried display ad., which read "JUST T H R E E T H IN G S W E S E LL *** A N D L E A D E R S IN T H E IR R E S P E C T IV E LIN ES. A D V E R T IS IN G — To the Mer chants who believe in what they have to sell and are anx ious to get it before the larg est number of readers. N E W S to the people who want to know what 1s going on in our community and want the facts as they are, and not bi ased in any manner. P R IN T IN G — To the business and professional man who ap preciates the value of good printing and high grade sta tionery. P IO N E E R P U B L IS H IN G CO. 406-7-8, Dekum Building, Port land, ATwater 5914. Plant. Beaverton, Telephone, 13 0 3. Publishers of Beaverton Enter prise; Aloha News; Tigard Sen tinel; Multnomah Press; Yam hill Journal; Gaston Herald; Clatsop County Argus; Trout- dale-Sandy Bulletin." I The ventures outside of the Tu alatin valley did not prove prof itable and were soon discontinued. In 1949. under the ownership of Stanley Netherton, the “Tualatin Times” was added to the group, but after a separate existence of sixteen months has been merged with the “Tigard Sentinel”. The Pioneer Publishing Com pany has recently been incorpo- cated. Lloyd Turck was named general manager with Stanley Netherton, Robert Clapperton and Lloyd Turck serving on the board of directors. A B O U T A T H L E 'y C ’S FOOT 4036 P R O M IN E N T DR UG GISTS C A N T BE WRONG Here's what Meyer of Munice, Ind., says; “T-4-L has rapidly be come our largest selling athlete's foot preparation. W e hear so many favorable comments. Not once have we had to refund." IN' O N E H O U R if not completely pleased, your 40c back at any drug store. N O W at Beaverton Pharmacy. QUALITY CONCRETE PIPE for CULVERT DRAIN SEWER IRRIGATION See Y o u r B u ild in g M o t e r io l D e o le r Portland Concrete Pipe & Products Co. 5&t9 S.W. Macadam Phone: ATwater 8384 id e a r t i* From where I s it ... Jy J o e M arsh Take Your Choice Sitting around last Friday eve ning. the talk turned to the best way of getting to sleep when it seems you just can’t. “ The way I always do,” says Sandy Johnson, “ is to breathe de«p and make believe I weigh a ton." “ Just throw away the pillow— i t works every time,” says Buzz Ellis. When counting sheep cam e up, right away was the question: W hat kind o f sheep? From where I sit, you could ar gue ’til Doomsday and never get complete agreement on a lot o f things. Now , take me. I ’m all fo r having a glass of beer or ale on occasion. Your “sociable beverage" may be a “Coke”— or buttermilk or maybe a cup of hot coffee. But enjoying our preferences is a right in this country and each of us is entitled to his own. The im portant thing is to respect that right in the true democratic spirit of understanding! As a matter of fact, what a tiresome old world this would be if we all did have the same likes and dislikes! Copyright, 19S0, United States Brewers Foundation a The chief conflicts of interests were with Oswego and Beaverton Tigard had no rural route and wanted one. People Who belonged to the Ti*ard community were re- ceiving their man fro«n Oswego Beaverton routes, and those ' s e X e i ' ^ r t e d " T ^ r X claim and the route WM 8<>cured over THE RANGE THAT COOKS W HILE TO II’ RE AW AT! the protest, of the other towns, and with a loss of favor for the "Sentinel” The bitterest conflict resulted from a movement to secure a l ’nlon H ‘* h School at Tigard for Tigard. Metzger. Durham and Bend school districts. Naturally. Teacher- editor Nedry favored it, and when, after a few months, he surrender- ed fbe editorial chair to Mrs. Jef- fries she too championed the meas- ure Tigard was then sending fifty »tudents to Beaverton High Sehool and ten to Portland School. Bus service from Beaverton was such Misunderstanding is prevalent among school district taxpayers as to this “ Basic School Support Fund,” as provided from state income tax receipts as an offset to property taxes- There will be, on the November election that chlldren h» d leave home at ballot, an issue which proposes to increase 1,*' ^Td stay un,il 5 p' m The the payment o f this basic school support T ‘*rard Comm*»'ciai ciub argued fnm, »50 per census child to $80. At 'pres- ent, this will come from state taxes on per- plies and other things that migh- sonal income, rather than as another levy better be spent in Tigard "to in- on property. crease the business of our stores.” What this means to every school district msn argued: " i f we have to in the state might be inferred by the fact ***>’ on* <»u»rter of the upkeep at that this $80 per child will be granted to all ‘ B,,*vfrton we might as well have who conform to certain minimum standards lh* scho01 heri " nd h*ve it an as set by the state department of education. I p * 1’1 for in a few year* The standardization o f schools, their buildings, curricula and spirit, might be sub ject to misinterpretation, too. Because sur vey o f a school is always followed by a re port setting forth defects which must lie corrected to continue qualification for basic school funds. The state does not specify the type of construction necessary nor the cost o f the correction; only that the school must con form. by results, with a standard o f educa tion. The state superintendent o f instruction to fin a n c e yocir a u to , has called a meeting, in August, o f in house t r a ile r o r lig h t formed lay people to go into the matter of school support standards, as they apply to tr u c k P a y m e n ts re the basic school support funds program. d u ce d Purpose of the meeting is to discuss present standards and suggest necessary revision, fn order to satisfy the long-range purposes of 1032 N E C A N Y O N RD education. It is commendable that the state invites H o s k e ll S h o p p in g C e n te r citizens to meet with its leading educators P h o n e E e a v e rto n 4 6 6 5 to explore as important a subpect as the • standards o f education. And certainly it will answer doubts and L»c M 3 8 3 misapprehensions as to the role o f the state in the business o f a local school district. Paxson Finance Co. rfufomatCc You *et it— sad forget it! The Zenith “ Automatic Chef” ov#n timer turns on and off automatically at any time you desire. A complete meal cooks while vou’re gon is ready when you get home! Latest Development in Simplified Cooking! The new Zenith T. K. surface unit provides faster cooking — more efficient heating over the entire surface area on each of 7 measured cooking speeds. E a c h surface unit tilts up for easy cleaning. COME I N A N D SEE I T T O D A Y ! M A R S H A L L - W ELLS STORES* " Doherty Co. Hardware TIGARD PHONE 2981 Beaverton Hardware BEAVERTON PHONE 3921
