BEAVERTON ENTERPRISE— Friday, July 28, 1950
Coolidge Prosperity Boom
Sparked Publishing Start
I.
RPRISE
INTERCOMMUNITY FRICTIONS NULLIFIED AIM
B U SIN E SS O F F IC E A N D P L A N T
P H O N E B E A V E R T O N 2321
Plant located In Beaverton—Tualatin Valley Highway and Short St
TO SERVE CONFLICTING INTERESTS OF AREA
SUBSCRIPTION RATES
Published Friday of each week by The Pioneer Publishing Co., Inc., at I
Beaverton. Oregon. Entered as second-class matter at the Post Office j
______________ _______________________ i
Beaverton. Oregon
__Publisher
___ Manager
Eiditor
Associate Eiiitvr-Office Mgr.
_______ _
Advertising
S T A N L E Y W. N E T H E R TO-N
L. E. T U R C K ......... ........ .....
W A L L Y R A I N _______________
MRS E D N A BLACK _______
W it . (B ill) M O O R E __________
\
N E W S PA PER
NATI ONAL
PUBLISHERS
ASSOCI ATI ON
Part of the customary buildup for war
making: and its companion mobilization is
the little matter o f enthusiasm. By whatever
name, it overcomes inertia and reluctance of
____________
__________
.
those
destined
to man the . guns and ships
and planes that materializes the conflict; it
spurs the rate o f voluntary enlistments; it
fans to full glow the coals of nationalism.
However the current war outbreak in Ko-
rea is presented, one factor is widely noted,
There IS a diminished enthusiasm over the
making o f war.
This should not be confused with apathy
or disinterest. It ’s more of an evidence that
id that, with tradi-
patience is worn thin and
tionai reluctance, the fact of involvement in
the Korean struggle must be met with de
termination. The enthusiasm stage may de
velop. Now it is not riding high.
Public attitudes, however, do bespeak a
strong, basic faith in the actions o f the ad
ministration in taking the lead among
United Nations members in acting to quell
the outbreak of aggression in far-away
Korea.
Perhaps very little will divide the future
course o f aggression control and the pos
sibility of selfish advantage. The support re
marked by the populace for the new ad
venture in seeking peace seems to indicate a
faith that the United States will seek no
imperialistic gains.
A t the outset, we are mobilizing slowly in
order to finish a nasty task. Few indeed,
other than those of an outright selfish,
greedy nature, have either the stomach or
the appetite for war as a self-advancement.
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FOR HOME TO W N S P IR IT
Perhaps if based upon the standards
which obtain in high professional ranks, the
celebration wasn’t anything to rave about.
The parade was long and somewhat drawn
out. And it would have been easy to stand
back, with critical mien, and list obvious de
fect* whose correction would have added
sharper e ffe c t
But what was most impressive of Hills
boro’s Trail Days observance of last Friday
was the participation of so many of the resi
dents. I f by no more than the masterly prop
agation of a crop of chinstubble, the wearing
of a gaudy shirt or old-fashioned, sidewalk
sweeping gown of a hundred years ago, most
everyone took active note of the observance.
What is important in affairs of this na
ture, of course, is not that professional talent
form ” a nucleus of an impressive pageant, to
uphold some traditional standard. It's more
notable that the mayor, the banker, the mer
chant and the ordinary Joe Citizen unloosens
to the extent of simulating some degree of
pioneer dress and pioneer spirit.
To afford the people o f a community the
opportunity to dress up and expose them
selves to such a bit of play-acting in honor
of a date, an event or an essence in past
history is to build a precious memory which
more closely knits such people into the fab
ric o f the community.
There is. in fact, no place in Western Ore
gon but which might delve deeply into its
past and come up with a legitimate reason
for marking some observance. However it is
done, there will result that degree o f success
which is in proportion to the participation of
its residents.
To communities not taking advantage of
this priceless opportunity of combining civic
celebration and historical remembrance,
there passes by an excellent means of cult
ivating home-town pride and spirit.
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V IT A L C IV IL IA N JOB
In any era that can be remembered of
shelters constructed o f inflammable mater
ials used by as careless an inhabitant as
Man, has been the danger o f fire and the
important profession o f fire fighting and
fire prevention.
Now, with the threat o f war hovering
over us, fire prevention and fire safety be
comes a matter of survival, not only o f our
selves but of our entire civilization and the
institutions we have come to accept as the
substance o f culture and community life.
Throughout the state, there is a campaign
afoot to set up a basis o f cooperation lie-
tween neighboring fire and police depart
ments as an arm o f civilian defense. In the
event o f a wartime-inspired emergency of
fire or riot, for example, qualified fire-figh t
ers or police officers may 1*> concentrated
wherever the need is greatest.
Naturally, none should suppose— nor build
any hopes— o f being able to call on outsiders
to do a required local job o f fire-fighting or
policing. Such help, proposed under civilian
defense planning, is on the basis that the
home community is taken care o f first and
no compulsion will ! h > exercised to take pro
tective forces from a community whose very
existence m ighj depend upon them.
In the light o f fast-breaking developments
abroad and spurred by the rising realization
o f danger on the Pacific coast, civil defense
is being shaped up with a note o f urgency.
And proper attention is directed toward fire
figh tin g agencies as an important nucleus
Wash A Multnomah Counties
One Y e a r __________________ S2U0
Two Y e a r s ---------------------- » 7 5
three Years _______________ A00
S ix m o n th s
-
Another complained: “Beaverton
thought that we didn't need rural
routes. so she fixed them up to
Any reader w h o has addition
suit herself. Now she has decided
al information on name*. p|a-
that we shall send our babies of
oea or eveau rovered by Mr.
the seventh and eighth grades, and
Ratoinftou are United to write
the high school students to her
ihe newspaper. In this way, a
school."
more complete hlsturicsU se
ries will be possible.
A committee, appointed at a
Address letter* to H en ey K. _ meeting called by the Commercial
Club, to sound out public senti
Robinson. % Beaterton Enter
ment on the high school question.
prise. Beaverton. Oregon.
■ reported an overwhelming major
ity in favor of the union high
(To be continued).
school. Meetings were called and a
The Pioneer Publishing Company petition was circulated in the dis-
^*3*® It* career under favorable tricts concerned. When the petition
‘•‘«•cumstances. in the midst of the " * * presented to the County Super-
Coo»<i**-Hoo
era of prosperity,
* prot*8'
fUfd b>’
.
1.30
IN O R E G O N
E DI TORI AL
A S SO CÍ A T ÌOÌN
N A S T Y T A S K TO FIN ISH
By Hervey S. Robinson
Payobl« In Advance
One V ase
*2 50
O T H E R STATES
One Year --------
S3 00
around which to build an effective defense
organization.
Were it profitable to find refuge in a be-
lief that the flaming arm o f war would
never reach the shores of the United States,
formation of any organization o f home- R ° rf ; e btg ” 3llapse °f l 930 , ti
wl,'caned L
a» d “ q
guards, a.r-niid »ardens and defens* corps
2£
would be, in truth, a sham and a subterfuge tionai religion.
The strongest opposition came
behind which the home front might have its
speculation ran riot. Credit was froin Metzger, but Beaverton was
harmless excess of super-patriotism and a easy. Enterprises
launched upon re u s e d of inciting it A circular
fine alibi to parade on cold nigths before a borrowed capital were to enrich over th* name, "Taxpayers’ com-
snug fireplace with convivial comrades-in-
promoters and provide jobs mittee,” fined with
‘misleading
arms.
*
at S°°d pay Tor everybody. Poverty statements about what taxes would
This time, however, the die is o f a sharper would *°°n ** a thing of the past ** ‘f the cltUe®f of Durham, Bend.
cut. There is little o f fancy, little o f com- Tou had a good
a«d could buy , e >,feI
dai ed
if7
fort in the prospect that is offered us. Vast Z Z , ™ ?
^
Tn^Z
TeJn
cities reduced to rubble; vast populations WFr#
•
iy o u did
did not
not state
state who
who were
were the
the m™.
mem
homeless;
all
arteries
o
f
travel
jammed
and
"
s
^
^
h
e
fe
would
be
,
. .
tI_
.
,
.»
-------------- --
^ - chicken
of the committee, and Tigard
confused by the chaotic flight from death, jn every pot and two cars in every citizens t h r e a t e n e d prosecution
disaster and invasion.
garage." What a beautiful dreJm, under the corrupt practices act.
Yes, the beginning organization for civil to be followed by such a rude Then F w - Hamilton, chairman
defense might not seem o f much m o m en t. awakening!
Of the Metzger school board came
But there is a startling prospect that it is
Tigard was well chosen for the forward and admitted being a
being developed as more than a reason for publishing company’s first venture, member of the committee which
a few ordinary civilians to wear helmets or In common whh other valley issued the circular
badges. The world situation is tense; the ' ow"*: lt had good transportation
a * *be el* ct on tbe measu"
car-
• h om e situation w ill need s t r a ig h t e n its e lf fac‘mies
Paved highways con- ried by a better than two to one
nom e
. u u a t io n
Will n eed
S tr a ig n te n
lt s e ll
nected it with Portland and with
out at the alternative
of chaos.
it* neighbors in the valley and the
In the conferences and blueprints for the West Hills. Competition between
future, leaders on the civilian level have a rival railroad systems had covered
job of vital importance.
the valley with a network of inter-
,
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m
urban electric trolley lines, pro-
viding quick and inexpensive trans-
ACU'C'TI
AC C A V n i n i T P ^
portation for p a s s e n g e r s and
A S y> L L L A S L A i H M U A 1
freight. Population was growing,
Subject to the November state election,
there are a number o f issues »Don which
n „
J ls * ues upon
men
Voters will be called to decide. Little enough
time remains for a full exposition of the
pros and cons o f each. But an intelligent
citizen who has enougl spark about him to
cast a ballot really owes it to himself to do
a goodly amount of investigation and give
thought to the decisions he makes.
Constitutional amendments submitted by
the legislature include: increasinging pav
the legislature include: increasing pay
Jo?*? ,f o r
home and farm purjx>ses
(S ta te ) ; refunding present fee-supported
building bonds issued by the state board of
higher education.
Statute submitted by legislature concerns
boosting the basic school support, for state
aid to local school districts, from $50 per
census child to $80. Under the present Ore-
gon tax situation, this amount would be
taken from the state income tax revenues,
in lieu o f property tax.
Initiative petitions have presented: World
W ar II veterans^ bonus; “ balanced plan” o f
reapportionment for membership in the
state legislature ; prohibition of any alcoholic
beverage, including beer, which is promo-
tively advertised in Oregon.
Petitions have invoted, for referendum: a
1949 measure authorizing the governor to
decree daylight saving time under given con-
ditions and a 1949 measure providing $o0
per month as minimum old age welfare pay-
ments to persons over 65 years, subject to
certain conditions.
Voters will do well to weigh these issues
and vote intelligently on them, as well as on
„
r a n d id a te s
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OREGON SCHOOL S TA N D A R D S
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vote Every district gave it a ma-
Jor‘ty. except Metxger, where the
vote stood 72 for and 119 against
the proposal.
A later election provided for the
erection of a building, which was
dedicated in 1927.
Mr. Jeffries was soon convinced
’-hat it would be better to publish
real esta,e 'walues were advancing
and new homes and business
houses were gpr|ngjn„ Up all over
valley.
Beaverton, Multnomah, Oswego,
and Sherwood already had news-
papers of their own. Tigard, just
as well situated, had none, and
welcomed the new publication en-
thuslaaUcally. The plan to make
the ‘Sentinel” the ' inter-commun-
,ty Newspaper" appealed to ad-
' B u r 7 h e ^ L a n^ a ? u rIn y. T i d T t
appeal to the publishers of news-
papers already established m other
towns of the area,
The editor and publisher of the
"Sentinel" soon discovered that
,here V re rivalries and conflict-
in,r interest* between the neigh-
fK>rinK town>- as wen as interests
in comm
and “ wa»
the inter-community feature,
time> fiII ,nto a declin.
for
communities, pooling the ad\ertis-
ing for a wider coverage and using
such news and feature material as
wa* of common interest in all of
them, with special local matter
for each paper,
In August 1925. he purchased the
'Multnomah
Community
Press,”
which had been struggling along
since 1921. with various editors
and publishers, and added it to his
group. Both papers showed marked
improvement at once. In 1927, he
moved his plant to Beaverton and
started the "Beaverton Enterprise"
and the “Aloha News”, making
four papers in his group.
The Tigmrd S«*nttnH. of July 23
1930 carried
display ad., which
read
"JUST T H R E E T H IN G S W E
S E LL *** A N D L E A D E R S IN
T H E IR R E S P E C T IV E LIN ES.
A D V E R T IS IN G — To the Mer
chants who believe in what
they have to sell and are anx
ious to get it before the larg
est number of readers.
N E W S to the people who want
to know what 1s going on in
our community and want the
facts as they are, and not bi
ased in any manner.
P R IN T IN G — To the business
and professional man who ap
preciates the value of good
printing and high grade sta
tionery.
P IO N E E R P U B L IS H IN G CO.
406-7-8, Dekum Building, Port
land, ATwater 5914. Plant.
Beaverton, Telephone, 13 0 3.
Publishers of Beaverton Enter
prise; Aloha News; Tigard Sen
tinel; Multnomah Press; Yam
hill Journal; Gaston Herald;
Clatsop County Argus; Trout-
dale-Sandy Bulletin."
I
The ventures outside of the Tu
alatin valley did not prove prof
itable and were soon discontinued.
In 1949. under the ownership of
Stanley Netherton, the “Tualatin
Times” was added to the group,
but after a separate existence of
sixteen months has been merged
with the “Tigard Sentinel”.
The Pioneer Publishing Com
pany has recently been incorpo-
cated. Lloyd Turck was named
general
manager
with
Stanley
Netherton, Robert Clapperton and
Lloyd Turck serving on the board
of directors.
A B O U T A T H L E 'y C ’S FOOT
4036 P R O M IN E N T DR UG GISTS
C A N T BE WRONG
Here's what Meyer of Munice,
Ind., says; “T-4-L has rapidly be
come our largest selling athlete's
foot preparation. W e hear so many
favorable comments. Not once have
we had to refund."
IN' O N E H O U R
if not completely pleased, your 40c
back at any drug store. N O W at
Beaverton Pharmacy.
QUALITY CONCRETE PIPE
for
CULVERT
DRAIN
SEWER
IRRIGATION
See Y o u r B u ild in g M o t e r io l D e o le r
Portland Concrete Pipe & Products Co.
5&t9 S.W. Macadam
Phone: ATwater 8384
id e a r t i*
From where I s it ... Jy J o e M arsh
Take Your Choice
Sitting around last Friday eve
ning. the talk turned to the best
way of getting to sleep when it
seems you just can’t. “ The way I
always do,” says Sandy Johnson, “ is
to breathe de«p and make believe I
weigh a ton."
“ Just throw away the pillow— i t
works every time,” says Buzz Ellis.
When counting sheep cam e up,
right away was the question: W hat
kind o f sheep?
From where I sit, you could ar
gue ’til Doomsday and never get
complete agreement on a lot o f
things. Now , take me. I ’m all fo r
having a glass of beer or ale on
occasion. Your “sociable beverage"
may be a “Coke”— or buttermilk or
maybe a cup of hot coffee.
But enjoying our preferences is
a right in this country and each of
us is entitled to his own. The im
portant thing is to respect that
right in the true democratic spirit
of understanding! As a matter of
fact, what a tiresome old world this
would be if we all did have the same
likes and dislikes!
Copyright, 19S0, United States Brewers Foundation
a
The chief conflicts of interests
were with Oswego and Beaverton
Tigard had no rural route and
wanted one. People Who belonged
to the Ti*ard community were re-
ceiving their man fro«n Oswego
Beaverton routes, and those
' s e X e i ' ^ r t e d " T ^ r X claim
and the route WM 8<>cured over
THE RANGE THAT COOKS
W HILE TO II’ RE AW AT!
the protest, of the other towns,
and with a loss of favor for the
"Sentinel”
The bitterest conflict resulted
from a movement to secure a
l ’nlon H ‘* h School at Tigard for
Tigard. Metzger. Durham and Bend
school districts. Naturally. Teacher-
editor Nedry favored it, and when,
after a few months, he surrender-
ed fbe editorial chair to Mrs. Jef-
fries she too championed the meas-
ure
Tigard was then sending fifty
»tudents to Beaverton High Sehool
and ten to Portland School. Bus
service from Beaverton was such
Misunderstanding is prevalent among
school district taxpayers as to this “ Basic
School Support Fund,” as provided from
state income tax receipts as an offset to
property taxes-
There will be, on the November election that chlldren h» d
leave home at
ballot, an issue which proposes to increase 1,*'
^Td stay un,il 5 p' m The
the payment o f this basic school support T ‘*rard Comm*»'ciai ciub argued
fnm, »50 per census child to $80. At 'pres-
ent, this will come from state taxes on per- plies and other things that migh-
sonal income, rather than as another levy better be spent in Tigard "to in-
on property.
crease the business of our stores.”
What this means to every school district
msn argued: " i f we have to
in the state might be inferred by the fact ***>’ on* <»u»rter of the upkeep at
that this $80 per child will be granted to all ‘ B,,*vfrton we might as well have
who conform to certain minimum standards lh* scho01 heri " nd h*ve it an
as set by the state department of education. I p * 1’1 for in a few year*
The standardization o f schools, their
buildings, curricula and spirit, might be sub
ject to misinterpretation, too. Because sur
vey o f a school is always followed by a re
port setting forth defects which must lie
corrected to continue qualification for basic
school funds.
The state does not specify the type of
construction necessary nor the cost o f the
correction; only that the school must con
form. by results, with a standard o f educa
tion.
The state superintendent o f instruction
to fin a n c e yocir a u to ,
has called a meeting, in August, o f in
house t r a ile r o r lig h t
formed lay people to go into the matter of
school support standards, as they apply to
tr u c k
P a y m e n ts
re
the basic school support funds program.
d u ce d
Purpose of the meeting is to discuss present
standards and suggest necessary revision, fn
order to satisfy the long-range purposes of
1032 N
E C A N Y O N RD
education.
It is commendable that the state invites
H o s k e ll S h o p p in g C e n te r
citizens to meet with its leading educators
P h o n e E e a v e rto n 4 6 6 5
to explore as important a subpect as the
•
standards o f education.
And certainly it will answer doubts and
L»c M 3 8 3
misapprehensions as to the role o f the state
in the business o f a local school district.
Paxson
Finance
Co.
rfufomatCc
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COME I N A N D SEE I T T O D A Y !
M A R S H A L L - W ELLS STORES* "
Doherty Co. Hardware
TIGARD PHONE 2981
Beaverton Hardware
BEAVERTON PHONE 3921