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About The Eugene guard. (Eugene, Or.) 1924-1930 | View Entire Issue (May 7, 1925)
tor Ercnmp, Mav 7, 1925 jfSBs RFJIDy FOR PATRONS EFLOWELLTHEATERj THE EUGENE GUARD Page Three Scene From Production "Madame Sans Gene," at Lowell Theatre com- I . . .ir! A" t I I"" ...inp enjoy'"'"' - . itif '"' , , of a persons Sis1 - - S kt tew""' i!;5;Utu And not ' " Ts. occasion requnc rriS VoU a-l about the I ai ' ,V that no one i f iti eoing nMI 7" "..!" "V? ea5, f ,h' (.flics f comfort. SU-1.!' b'rlie P"cr motor 1 f;"LTtn that cks air in ' 1.1 the Purest source. Wl"' or cooling take dis.ributc.lt.yoi.cn. i.'"'" .,,. the upstairs ' Mctioo downstairs. The C" .tn drawn off through TV'lTr is ab- 1 d" 10 V,L T e pressure in 1oPX forci!. of air to the , v. greater than that 'r: i the air goes out when - t' fnn s,av8 tlS b "a "g in air as fast as " .o ca'. ' n",e ,-mI""-i,U ??,resnre is always main- iml P"1 .. the "I. i .weltering under n spell I. ...ade th..e within the U o sh..l. dlrm ;;;,. .i ' nt ,a whW has heen thor- f thJT' w 'Aii'l old saying X'.r.r.C gets, he patrons' , , hlvi I installed this ma.-h.aery taut Lowell audicn.-es may I," the maximum of enjoyment mrj aunuie. "Madame Sans Gene,- one of tne outstandlnfl films of the year, has been chosen as the premier feature of the new Lowell Theatre. This Is also the Pacific Coast premiere of the picture, and afto It finishes Its run In Eugene, it is expected to duplicate the success It enjoyed in the East on the Coast. On ont uf the busiest corners in Lugfne. in u new, neat store in t:o; Lull theater liulMltiig, K. H. Wcatll ,:bn Juil J1.5J Maude Densmolc have o.iljliiit'il one ol tile finest stores , louaJ auywiiere. omeu s au- irfl. "freui liuse to hala," ns Mi.-s lcsnwre sajs. is ou sale n.n.d sur- :i-u:ditip as attractive as the c.oiu- : itaeif. Urtore launching into the present WsiMM, bwth Mr. We.ltherbue du'l Mjsi Ut-u-jiaore bnvc had a grea-. jnl if exneiiem-c in sin.iliu- hues. Bflh iUilify, in the ..j.in.oii of those Tith wham thty deal, as experts n :aeir cpucitiej. Itut neither was a.i.fifd to open the ehop with tlicu- ilily iare t'X.iei'Ieiiee as a guide. "We deterniuu.l to have the t.net.: cratn's aia.ar.'l puoii in the country," ieruircd Mr. Weotlierbee, "so we set to Imrn all there was to knw iboot this business. We visited 1:! dJffrfnt la.ge cities nil over th-' rouDtrr. we learned the methods jf taf Utest up-to-date shops then -e nailrtcted with nia.mfaeturers in as amy oit;ea fyr ...ir present high (jtiul. Ir t'k." The result ha- been Ihat the store i it nice awlaiiued one of the nust kfiut.ful. yet at i!k s;nne time a plaCT B(re eiflusiveness does not mean fat ny but popular prices prevail. A warm, homelike ntinosphe rt, ptaiant in every way is maintained nroujio.it the shop, anil the two fnprieton srm in .re like hosts iiin shop keepers. Moth are genial, (jN'iat, and their knowledge of the Wmw creates a feeling of confi we in their customers. ' More is iih nlli a,-,,,,, .. .v,,., ?inty of individual dressing rooms 'M mirrors, or, u,c mezzanine floor "W thup, nh.re mila.lv can find '.' 'iPe hat 10 fit h,T i.r..nlilv A rnanVr of leading I i nea of w'om 41 lanarel im , .;.i ;.. ;. iwnr, these ore 11,,1,,-rlson and iirhfll Hresjoe- i;..i. 'k: U Camille and Cameo cor 'l girdles; (iorilon hose and '"ear; Vn t,,ltl. ik undr. r iod gloves: Cameo, I 'anile and ""tarhsme hats. ... .k"p n'1nsp cverv .lav." su ""i"'i."e. anu evervone , 10 Cf,!w "li'1 K' thing i. T they desire to buy or ne. la,l to share the pleasnnl- oar ahon with anyone." Earner Makes Plans For Sixty Pictures '!(. .. ,lro'n"r5 rictures. Inc.. (!," K,",k Pur'-hased the, !!ar iMCOmp;",y- wl" mak 60 iv,? '?r at a i-nst of im . t ha : ... . . -mTo? from , .... ... "Vise r -,lr- t k. . a Ml" k company ft tt m, 1 'mediately to itj.. T"L"- " "" ln speaK- " lh;s tt-ni ... - su, j w a new hijt "!d. and th ,taKft -7 material "m' 11L i,m'"'rl"nt rl,l' hoa r, '. b"J,,u'1' '"r Warner Bro- Mi.n already put into H "'!ll;n, rt"l'". It was In h."r 'I" Vltagraph l,,fln!init offices In laeti a'l'1!tin the Blip w " , "'c m Hollv- . . T 'lathush. Brook- Eishteen features adapted from widely known books and plays will be the contribution of B. P. Schulberg Productions to the film output of 1825-1926, J. O. Bach mann, vice-president and genernl manager of distribution, has an nounced. The company's program for next year was completed abont a fort night ago when B. P. Schulberg concluded' his annual visit east. During his stay here the pro ducer, together with his partner, Mr. Baclimann. closed negotiations for the screen rights to an Im pressive array of stories which In clude many of the most import ant productions promised to the independent market next fall. Conspicuous on the list will be the Schulberg screen picturlzatlon of the American stage classic, "Shenandoah." This story with its picturesque bvkground of Civ il War days is the only costume play on Mr. Schulberg's schedule. Of equal importance will be the Schulberg screen Tersion of the big selling novel. "Lew Tyler's Wives." the best known fiction work of Wallace Irwin, author of "The Golden Bed." "Lew Tyler's Wives" --bus one of last , season's outstanding novels, ubllshed by Harper Brothers following us ser ialization In Pictorial Review. Other properties of importance which will reach the screen next year from the Schulberg orogani zaticn are: "With This Ring," Kanny Heas lip Lea's Saturday Evening Post serial Just publisnett in dook lonn "Parisian Love," a colorful mel odrama by F. Oakley Crawford. Dancing Days," a spirited Btory of today by J. J. Bell. "Exclusive Rights." a now story by Evelyn Campbell. "Horses and Women." a novel of the race track and the Btnart set. . "The Aristocrat." a Hearst In tematlonal magazine story by Larry Evans. "The Worst Woman," another fiction success by Larry Evans. "The Romanco of a Million Dol lars." Elizabeth Dejeans' latest novel, which has already run Into numerous editions. "Shopworn." Patricia Wetherill's most successful story. "The Other Woman's Story." by Peggy fiaddis, In which is presen ted the coresponilenl'a side of a Bcnsnttonnl divorce suit. "Open That Door," a problem play by Ewart Adamson. "Eden's Fruit," a screen origin al . "The Girl Who Wouldn't Work." hy Marie B. Wentworth-James. A novel which has created' a sen- j sntion In England and has Just been published nerev "Studies In Wives," a modern treatise on the modern woman by oirs. iielloc Lowndes. "Ruthless Women." a lavish story of . modern college life. Mr. Schulberg is now back in Los Angeles rushing to comple tion the remainder of this year's schedule in order to start actual production on (lhe first group for next season. The scenarios for several of his next eighteen are now in prepartion and shooting will begin in the very near fu ture. Three directors Gasnler. Frank O'Connor and James P. Hbgam have been signed to make this program and It is probable that Mr. Schulberg will place a fourth director under contract coon. The producer hopes to have a number of features ready for screening by early summer so Ihat exhibitors may Judge for themselves the high standard of production that In every case will be put into these eighteen. This list of productions ' distri buted by the l)e Luxe Film Ex change in the Northwest, will be shown at tho Ilex and Lowell theaters. WIRING OF LOWELL T Corinne Griffith Here Soon in Great Film, "Declasse" Th electric il equipment nml )n Btnllation in the new Lowell theater unci store building wns planned ami supervUod by 1,. H. Sigwnrt, of the Sigwart elect rir cominny, pioneer electrical eontrictlnK firm of r'ugent! No expense lias been spared to ninke the li nh tins and electrical inHt auc tion the nii-st complete of tiny 111 co lor in the Pacific northwest. The main muliuinum is lighted ij ! cor.ceiil.iiK liphts of varioim colors ! which ghe a vnru-d effect. The atune j lighting is of the most approved and I up-to-date metiicd. and will take ore I of the Jargcst operas or road howi on the stnfce today. ' The main switchboard is a marvel for operator a, it is declared. it is ill ho safe, us all switches are en closed ami no o;)tn contacts are matU l.ulh the stage end auditorium lights arc controlled both from the lamp booth and the stage. This is neces nary, as the theater is equipped for both rond shows and pictures. All wiring was installed in metal conduits several miles of which wri ucd. Altogether, about 10 miles .'f wire of various sizes went into the building. It required the work of skilled el( ctricl.nw for several months to complete the equipment. With one of the most completely equipped printing hop on the coast, and with the largest Kelly automatic printing press in the state, the new Sheltou. Turnbull, Fuller company has moved into commodious quarters iu the new Lowell theater building. The new Kelly press, which has al ready demonstrated its efficiency is now turning out quantities of printed matter daily. It takes a sheet of paper from the stack, sends it through to come out printed, and does this il.0H limes every hour. No hand work is required, from the time the: paper is placet) in readiness, until it j comes out finished nt the other end. The shop is justly proud of its 1 liff-'.tit:g facilities, and it is declared to be one of the lightest shops in this part of the country. Large windows open all along the west wall. It is also well ventilated, and during cool weather a heating system functions perfeety. Kquipment installed Includes n new' model eight linotype machine, two job presses, stitchers, folders, and complete sets of new type. Kverything requiring power is electrically driven. The front part of the building is being fitted up as a stationery sales room, and a complete line of such wares will be carried. This will be augmented by printed material from the shop. The counters and equip ment of the front office will be white marble, and two large display win dows are provided. The firm is already well known ns a publication center. The Oregon .Motorist, the Oregon Sportsman, the Sportsman and Fancier, the World Kvangel. The Mortician, and tut Heilig Newsevents are all published regularly once a month or oftener. In addition, the plant is equipped to do book and annual work and cata loguing of all kinds. All members of the firm are well pleased with the new location, and a thriving business is anticipated. ! I Star of the West A i: chocolates, and all standard lines of drugs. The store aims to give the public service in every way, hence, stamps are always available, and the free telephone and rest room arc at the patron's disposal. In neot, up-to-date quarters, the Eugene lrug company has opened its door ill Ibe new Lowell theater building. The place fairly radiates newness, from the front door to thej prescription room. (.'ntmter on j either side, with display cases in thej middle, are tastefully arranged. j Features of the new store include ! a beauty parlor on the Mezzanine floor, a rubber goods room, a pi e- script ion room, antl a ladies rct room j tm the balcony. Later a stock of i supplies will be put in on the rest of the space around the balcony, an-1 notmces E. A. Stack, manager. The firm carries a complete line . of Msrinello beauty aids, Eastman 1 kodaks, with a five-hour developing j antl printing service, society brain) HA HOLD LLOYD FIRST Humid Lloyd U tbe favorite film nrtor of the movie fans of Fairmont, W. Vc, and vicinity, leading Milton Sills more than fifty votes, according to finals in ,a voting ctmtest which has bten carried on over n course of several months hy the Movie News, a local publication. Colleen Moore is third favorite and leads the female stars with tiloria Swanson standing second. Nearly 1,100 votes were cast. UfE SCENTED DECOYS JOHANNES). I South Africa. May ". -Wooden tb'coys with a snie'l like animal flesh art used in parts of South Africa to trap the deadly t'te flies, which cui' sleeping sick nrs. The flies rling to the dummy wtth tlie flesh smell aiul are easily killed. ' Tom Mix, who will be featured la ' Zaas Gray s "Riaurs of tho Purpio Sage" at the Lowoll soon. ' j ly" during the making predict that j the screen version will more than outdistance in popularity the col- j orful production that Zicgfeld gavoi to the at.ige. I Corrinne Griffith Productions, Inc., announces that "Declasse' which First National will offer at the Lowell theater some time next month, is the most pretentious work of Miss Griffith's individual producing career. It advances the following fact.s in substantiation of this statement: t "Deciasso'-' was originally writ ten In ptay form by Zoe Aklns for Ethel liarrymore and that star found it a highly successful vehi cle, not only for a long run on Uronu'way but an, extended tour, as well, thus proving Its enter tainment value. It was this proof, as well as the Ideal role it affords, which promp- j ted Miss Griffith to purchase the j screen rights. And she has sur- rounded herself with a supporting j cast of unusual proportions for I picture. Included are many names which, themselves, have enjoyed the supremacy of the stellar lights Cllve Urook, the disting uished English actor; Lloyd Hughes, whose recent promising work caused First National to place him under a five-year con tract; Louise Fazenda, former Keystone comedienne, and others. Heating Work in' Lowell Theatre is Done by J. Finne Not only will Lowell theater pat rons be assured of good sent! and pleasant surroundings', but they will ho kept comfortnble in . cool weather aa well, for one of the most efficient heating plums in the state has been installed by .1. Finne, heating expert. The complete p:nnt Is located in the basement, and heat is directed to every part of the building. Mr. Finne lias been in the business of supplying heating apparatus for several years, and he made a special study of the Lowell building. The equipment is the latest des'gned for this bind of work, and it is combined with the ventilation apparatus in the theater proper. Automatic devices regulate the temperolure in the tbenier so tlmt it is always comfort able imd coty. Every part lias been tried out antl is now working perfectly, it is muted. STAR IM "SALLY" Colleen Moore hna aiilil goodbye to "Sally." The final scenes of Hits, her newest First National BtarrliiR ve hicle, have been completed under tho direction of Alfred K. (Ireen. The picture will he shown at the Lowell theater Monday, Tuesday and Wednesday. "Sally" was adapted from the noted Zlegfeld' hit of the same ntune by June Mathis and enacted before the camera by n cast of more thnn ordinary excellence. As "Rally," Colleen Moore Is de clared to have eclipsed any role she has portrayed In the past. Her "Sally" Is frauttht with or iKlnallty, charm and hoydenlsh humor. Chief In her support Ir I.loyd Hughes, playing tho foster son of a mnltl-niilllonnlre, who first meets "Sally" when she Is nn In mate of an East Side Foundling Asylum. Kate links the lives of the two and carries them through the. vrclasitudes of struggle to fin al success and happiness. Leon Krrol, who crented that In imitable comedy role, the Duke of Checkergovlnla, In the original stage version, appears In the film version In the same character. Other Important players are: Myr tle Stedman. John T. Murray. Hay llallor, Kva Novak. Dan' MaHon, Carlo Schlpa. K. II. Calvert and Loulso Ileaud'et. "Sally" la ono of tho moRt pre tentious productions that First Na tional has attempted. It has been lavishly staged, the settings be ing designed by 10. J. Sliulter. T .T). McCord, who photogrnphed Colleen Moore's previous triumph, "So Hfg." was tho cameraman on "Sally." Those who have witnessed 'Sal- New Millinery Shop to be Opened in Lowell Building A commodious shop, excellent In oppointment, with every facility for finding just the type hat desired. Is soon to be fount! iu the new Lowell j Theater building. Already o new sign, unique and artistic, proclaims to the public that -Mrs. Huth McCalluin Carter is to open her millinery shop in that location soon. The move will be made from her present location about June 1, she announces. In addition to Iter popular line of hats, in which Ibe Fiske is promi nently featured, she will enlarge tier stock, antl feature children's hats in great variety. Hats, big, little, ii'idiuin, all shades, will soon be seen amidst the mirrors and tastefully sr. ranged Bhelves, A complete line of artistic goods, including draperies, cliinaware. gift specialties, and other art articles, will also he installed by Mrs. Carter, she announces. Fart of these goods will be found on the mezzanine floor. Every thing will be arranged artis tically in the new shop, and the force will le enlarged to care for patrons. Mrs. t arter has been In business in Eugene for many years, and during that time has gained n reputation as one of the leading milliners. She has always kept posted on all styles, and she has an excellent taste for color and line. Her patronage Is an attest of her skill in this, her chosen line. Phono KuiO 731 (Hive St. J. r mule HOT WATER HEATING SYSTEMS Steam Vacuum Installations Plans and Estimates Given SPECIAL On Plumbing Fixtures Not Seconds But First Quality I B ft. Bnth Tub, trimmed completo to floor. II China Tank Closet Combination, trimmed completo to floor. 1 P635li Apron Lavatory, trimmed complete to wall. 130 gal. Standard ltnngo Holler with Hawk Holler Stand. 1 tOxSO Flat Kim Sink, trimmed complete to wall. There Is nothing extra to buy with these fixtures. Ali trim mings are best Quality and (iunrnnteed. Fixtures nrc Pacific Fixtures, and' fully Wnrrnntcd First Quality. PRICE FOR THIS SET AT SHOP $110.00. CAN YOU. BEAT IT? 731 Olivo Street Finnie for Plumbing Finnie for Price We Want Your Business Steam Mains and HeatlnR Installation In Store Ilulldlng of McDonald Schneffer project done by us. System Is a Steam Vacuum Installation, and open for your Inspection. i 1 W.pr r.,n ""urne rharite tb. p , "''i,rBec1- business '"'or' V,7, ?ni-"" 'he TV R....' " , production "Tl" B'.. J" ' production i " t I'"?.''! i're.s.": v r'"t i. T r""' P'flure. as Kii Mm"1 b Viu- In "Night Club" i - i Wallice Beery. rh cs-ttart is thi comedy riot. "The Nijht Club." Hn Iht tilk tut comtdiM Riymosd Griffith. Lowell raarHet A. M. Tripp Only the Best of Meats will be handled. Modern, Sanitary Refrigeration FREE DELIVERY SERVICE Government Inspected Meats Prompt attention and the most careful service will be given to all our patrons. The Electrical Equipment and Installation in tl ne Lowell Theatre and McDonald-Schaefers Building was done by SIGWAR'f ELECTRIC CO. Phone 718 When you build your new home, be sure and look oer our up-to-date line of lighting fixtures, and labor-saving electric home devices, such as the Kelvinator the Iceless Refrigerator, Savage Washer, and Dryer, Royal Electric Cleaner, and the Westinghouse Automatic Elec tric Range.
