tor Ercnmp,
Mav 7, 1925
jfSBs
RFJIDy FOR PATRONS
EFLOWELLTHEATERj
THE EUGENE GUARD
Page Three
Scene From Production "Madame Sans Gene," at Lowell Theatre
com-
I . . .ir! A" t
I I"" ...inp enjoy'"'"' -
. itif '"' , , of a persons
Sis1 - - S
kt tew""'
i!;5;Utu And not
' " Ts. occasion requnc
rriS VoU a-l about the
I ai ' ,V that no one i
f iti eoing nMI 7"
"..!" "V? ea5,
f ,h' (.flics f comfort.
SU-1.!' b'rlie P"cr motor
1 f;"LTtn that cks air in
' 1.1 the Purest source.
Wl"' or cooling take
dis.ributc.lt.yoi.cn.
i.'"'" .,,. the upstairs
' Mctioo downstairs. The
C" .tn drawn off through
TV'lTr is ab-
1 d" 10 V,L T e pressure in
1oPX forci!. of air to the
, v. greater than that
'r: i the air goes out when
- t' fnn s,av8
tlS b "a "g in air as fast as
" .o ca'. ' n",e ,-mI""-i,U
??,resnre is always main-
iml P"1 .. the
"I. i .weltering under n spell
I. ...ade th..e within the
U o sh..l. dlrm
;;;,. .i ' nt ,a
whW has heen thor-
f thJT' w 'Aii'l old saying
X'.r.r.C gets, he patrons'
, , hlvi I installed this ma.-h.aery
taut Lowell audicn.-es may
I," the maximum of enjoyment
mrj aunuie.
"Madame Sans Gene,- one of tne outstandlnfl films of the year, has been chosen as the premier
feature of the new Lowell Theatre. This Is also the Pacific Coast premiere of the picture, and afto
It finishes Its run In Eugene, it is expected to duplicate the success It enjoyed in the East on the
Coast.
On ont uf the busiest corners in
Lugfne. in u new, neat store in t:o;
Lull theater liulMltiig, K. H. Wcatll
,:bn Juil J1.5J Maude Densmolc have
o.iljliiit'il one ol tile finest stores
, louaJ auywiiere. omeu s au-
irfl. "freui liuse to hala," ns Mi.-s
lcsnwre sajs. is ou sale n.n.d sur-
:i-u:ditip as attractive as the c.oiu-
: itaeif.
Urtore launching into the present
WsiMM, bwth Mr. We.ltherbue du'l
Mjsi Ut-u-jiaore bnvc had a grea-.
jnl if exneiiem-c in sin.iliu- hues.
Bflh iUilify, in the ..j.in.oii of those
Tith wham thty deal, as experts n
:aeir cpucitiej. Itut neither was
a.i.fifd to open the ehop with tlicu-
ilily iare t'X.iei'Ieiiee as a guide.
"We deterniuu.l to have the t.net.:
cratn's aia.ar.'l puoii in the country,"
ieruircd Mr. Weotlierbee, "so we set
to Imrn all there was to knw
iboot this business. We visited 1:!
dJffrfnt la.ge cities nil over th-'
rouDtrr. we learned the methods jf
taf Utest up-to-date shops then -e
nailrtcted with nia.mfaeturers in as
amy oit;ea fyr ...ir present high (jtiul.
Ir t'k."
The result ha- been Ihat the store
i it nice awlaiiued one of the nust
kfiut.ful. yet at i!k s;nne time a plaCT
B(re eiflusiveness does not mean
fat ny but popular prices prevail.
A warm, homelike ntinosphe rt,
ptaiant in every way is maintained
nroujio.it the shop, anil the two
fnprieton srm in .re like hosts
iiin shop keepers. Moth are genial,
(jN'iat, and their knowledge of the
Wmw creates a feeling of confi
we in their customers.
' More is iih nlli a,-,,,,, .. .v,,.,
?inty of individual dressing rooms
'M mirrors, or, u,c mezzanine floor
"W thup, nh.re mila.lv can find
'.' 'iPe hat 10 fit h,T i.r..nlilv
A rnanVr of leading I i nea of w'om
41 lanarel im , .;.i ;.. ;.
iwnr, these ore 11,,1,,-rlson and
iirhfll Hresjoe- i;..i.
'k: U Camille and Cameo cor
'l girdles; (iorilon hose and
'"ear; Vn t,,ltl. ik undr.
r iod gloves: Cameo, I 'anile and
""tarhsme hats.
... .k"p n'1nsp cverv .lav."
su ""i"'i."e. anu evervone
, 10 Cf,!w "li'1 K' thing i.
T they desire to buy or ne.
la,l to share the pleasnnl-
oar ahon with anyone."
Earner Makes Plans
For Sixty Pictures
'!(. .. ,lro'n"r5 rictures. Inc..
(!," K,",k Pur'-hased the,
!!ar iMCOmp;",y- wl" mak 60
iv,? '?r at a i-nst of im .
t ha : ... . .
-mTo? from , .... ...
"Vise r -,lr-
t k. . a Ml" k company
ft tt m, 1 'mediately to
itj.. T"L"- " "" ln speaK-
" lh;s tt-ni ... -
su, j w a new
hijt "!d. and th ,taKft
-7 material "m'
11L i,m'"'rl"nt rl,l' hoa
r, '. b"J,,u'1' '"r Warner Bro-
Mi.n already put into
H "'!ll;n, rt"l'". It was
In h."r 'I" Vltagraph
l,,fln!init offices In
laeti a'l'1!tin the Blip
w " , "'c m Hollv-
. . T 'lathush. Brook-
Eishteen features adapted from
widely known books and plays
will be the contribution of B. P.
Schulberg Productions to the film
output of 1825-1926, J. O. Bach
mann, vice-president and genernl
manager of distribution, has an
nounced. The company's program for next
year was completed abont a fort
night ago when B. P. Schulberg
concluded' his annual visit east.
During his stay here the pro
ducer, together with his partner,
Mr. Baclimann. closed negotiations
for the screen rights to an Im
pressive array of stories which In
clude many of the most import
ant productions promised to the
independent market next fall.
Conspicuous on the list will be
the Schulberg screen picturlzatlon
of the American stage classic,
"Shenandoah." This story with
its picturesque bvkground of Civ
il War days is the only costume
play on Mr. Schulberg's schedule.
Of equal importance will be the
Schulberg screen Tersion of the
big selling novel. "Lew Tyler's
Wives." the best known fiction
work of Wallace Irwin, author of
"The Golden Bed." "Lew Tyler's
Wives" --bus one of last , season's
outstanding novels, ubllshed by
Harper Brothers following us ser
ialization In Pictorial Review.
Other properties of importance
which will reach the screen next
year from the Schulberg orogani
zaticn are:
"With This Ring," Kanny Heas
lip Lea's Saturday Evening Post
serial Just publisnett in dook lonn
"Parisian Love," a colorful mel
odrama by F. Oakley Crawford.
Dancing Days," a spirited Btory
of today by J. J. Bell.
"Exclusive Rights." a now story
by Evelyn Campbell.
"Horses and Women." a novel
of the race track and the Btnart
set. .
"The Aristocrat." a Hearst In
tematlonal magazine story by
Larry Evans.
"The Worst Woman," another
fiction success by Larry Evans.
"The Romanco of a Million Dol
lars." Elizabeth Dejeans' latest
novel, which has already run Into
numerous editions.
"Shopworn." Patricia Wetherill's
most successful story.
"The Other Woman's Story." by
Peggy fiaddis, In which is presen
ted the coresponilenl'a side of
a Bcnsnttonnl divorce suit.
"Open That Door," a problem
play by Ewart Adamson.
"Eden's Fruit," a screen origin
al .
"The Girl Who Wouldn't Work."
hy Marie B. Wentworth-James.
A novel which has created' a sen-
j sntion In England and has Just
been published nerev
"Studies In Wives," a modern
treatise on the modern woman by
oirs. iielloc Lowndes.
"Ruthless Women." a lavish
story of . modern college life.
Mr. Schulberg is now back in
Los Angeles rushing to comple
tion the remainder of this year's
schedule in order to start actual
production on (lhe first group for
next season. The scenarios for
several of his next eighteen are
now in prepartion and shooting
will begin in the very near fu
ture. Three directors Gasnler. Frank
O'Connor and James P. Hbgam
have been signed to make this
program and It is probable that
Mr. Schulberg will place a fourth
director under contract coon.
The producer hopes to have a
number of features ready for
screening by early summer so
Ihat exhibitors may Judge for
themselves the high standard of
production that In every case will
be put into these eighteen.
This list of productions ' distri
buted by the l)e Luxe Film Ex
change in the Northwest, will be
shown at tho Ilex and Lowell
theaters.
WIRING OF LOWELL
T
Corinne Griffith
Here Soon in Great
Film, "Declasse"
Th electric il equipment nml )n
Btnllation in the new Lowell theater
unci store building wns planned ami
supervUod by 1,. H. Sigwnrt, of the
Sigwart elect rir cominny, pioneer
electrical eontrictlnK firm of r'ugent!
No expense lias been spared to ninke
the li nh tins and electrical inHt auc
tion the nii-st complete of tiny 111 co
lor in the Pacific northwest.
The main muliuinum is lighted ij !
cor.ceiil.iiK liphts of varioim colors !
which ghe a vnru-d effect. The atune j
lighting is of the most approved and I
up-to-date metiicd. and will take ore I
of the Jargcst operas or road howi
on the stnfce today. '
The main switchboard is a marvel
for operator a, it is declared. it is
ill ho safe, us all switches are en
closed ami no o;)tn contacts are matU
l.ulh the stage end auditorium lights
arc controlled both from the lamp
booth and the stage. This is neces
nary, as the theater is equipped for
both rond shows and pictures.
All wiring was installed in metal
conduits several miles of which wri
ucd. Altogether, about 10 miles .'f
wire of various sizes went into the
building. It required the work of
skilled el( ctricl.nw for several months
to complete the equipment.
With one of the most completely
equipped printing hop on the coast,
and with the largest Kelly automatic
printing press in the state, the new
Sheltou. Turnbull, Fuller company
has moved into commodious quarters
iu the new Lowell theater building.
The new Kelly press, which has al
ready demonstrated its efficiency is
now turning out quantities of printed
matter daily. It takes a sheet of
paper from the stack, sends it through
to come out printed, and does this
il.0H limes every hour. No hand
work is required, from the time the:
paper is placet) in readiness, until it j
comes out finished nt the other end.
The shop is justly proud of its 1
liff-'.tit:g facilities, and it is declared
to be one of the lightest shops in this
part of the country. Large windows
open all along the west wall. It is
also well ventilated, and during cool
weather a heating system functions
perfeety.
Kquipment installed Includes n new'
model eight linotype machine, two
job presses, stitchers, folders, and
complete sets of new type. Kverything
requiring power is electrically driven.
The front part of the building is
being fitted up as a stationery sales
room, and a complete line of such
wares will be carried. This will be
augmented by printed material from
the shop. The counters and equip
ment of the front office will be white
marble, and two large display win
dows are provided.
The firm is already well known ns
a publication center. The Oregon
.Motorist, the Oregon Sportsman, the
Sportsman and Fancier, the World
Kvangel. The Mortician, and tut
Heilig Newsevents are all published
regularly once a month or oftener.
In addition, the plant is equipped to
do book and annual work and cata
loguing of all kinds.
All members of the firm are well
pleased with the new location, and a
thriving business is anticipated.
!
I Star of the West
A i:
chocolates, and all standard lines of
drugs.
The store aims to give the public
service in every way, hence, stamps
are always available, and the free
telephone and rest room arc at the
patron's disposal.
In neot, up-to-date quarters, the
Eugene lrug company has opened its
door ill Ibe new Lowell theater
building. The place fairly radiates
newness, from the front door to thej
prescription room. (.'ntmter on j
either side, with display cases in thej
middle, are tastefully arranged. j
Features of the new store include !
a beauty parlor on the Mezzanine
floor, a rubber goods room, a pi e-
script ion room, antl a ladies rct room j
tm the balcony. Later a stock of i
supplies will be put in on the rest
of the space around the balcony, an-1
notmces E. A. Stack, manager.
The firm carries a complete line .
of Msrinello beauty aids, Eastman 1
kodaks, with a five-hour developing j
antl printing service, society brain)
HA HOLD LLOYD FIRST
Humid Lloyd U tbe favorite film
nrtor of the movie fans of Fairmont,
W. Vc, and vicinity, leading Milton
Sills more than fifty votes, according
to finals in ,a voting ctmtest which
has bten carried on over n course of
several months hy the Movie News,
a local publication. Colleen Moore
is third favorite and leads the female
stars with tiloria Swanson standing
second. Nearly 1,100 votes were
cast.
UfE SCENTED DECOYS
JOHANNES). I South Africa.
May ". -Wooden tb'coys with a snie'l
like animal flesh art used in parts of
South Africa to trap the deadly t'te
flies, which cui' sleeping sick nrs.
The flies rling to the dummy wtth tlie
flesh smell aiul are easily killed. '
Tom Mix, who will be featured la '
Zaas Gray s "Riaurs of tho Purpio
Sage" at the Lowoll soon. ' j
ly" during the making predict that j
the screen version will more than
outdistance in popularity the col- j
orful production that Zicgfeld gavoi
to the at.ige. I
Corrinne Griffith Productions,
Inc., announces that "Declasse'
which First National will offer at
the Lowell theater some time next
month, is the most pretentious
work of Miss Griffith's individual
producing career. It advances the
following fact.s in substantiation
of this statement: t
"Deciasso'-' was originally writ
ten In ptay form by Zoe Aklns
for Ethel liarrymore and that star
found it a highly successful vehi
cle, not only for a long run on
Uronu'way but an, extended tour,
as well, thus proving Its enter
tainment value.
It was this proof, as well as the
Ideal role it affords, which promp-
j ted Miss Griffith to purchase the
j screen rights. And she has sur-
rounded herself with a supporting
j cast of unusual proportions for
I picture. Included are many names
which, themselves, have enjoyed
the supremacy of the stellar
lights Cllve Urook, the disting
uished English actor; Lloyd
Hughes, whose recent promising
work caused First National to
place him under a five-year con
tract; Louise Fazenda, former
Keystone comedienne, and others.
Heating Work in'
Lowell Theatre is
Done by J. Finne
Not only will Lowell theater pat
rons be assured of good sent! and
pleasant surroundings', but they will
ho kept comfortnble in . cool weather
aa well, for one of the most efficient
heating plums in the state has been
installed by .1. Finne, heating expert.
The complete p:nnt Is located in the
basement, and heat is directed to
every part of the building.
Mr. Finne lias been in the business
of supplying heating apparatus for
several years, and he made a special
study of the Lowell building. The
equipment is the latest des'gned for
this bind of work, and it is combined
with the ventilation apparatus in the
theater proper.
Automatic devices regulate the
temperolure in the tbenier so tlmt it
is always comfort able imd coty.
Every part lias been tried out antl
is now working perfectly, it is muted.
STAR IM "SALLY"
Colleen Moore hna aiilil goodbye
to "Sally."
The final scenes of Hits, her
newest First National BtarrliiR ve
hicle, have been completed under
tho direction of Alfred K. (Ireen.
The picture will he shown at the
Lowell theater Monday, Tuesday
and Wednesday.
"Sally" was adapted from the
noted Zlegfeld' hit of the same
ntune by June Mathis and enacted
before the camera by n cast of
more thnn ordinary excellence.
As "Rally," Colleen Moore Is de
clared to have eclipsed any role
she has portrayed In the past.
Her "Sally" Is frauttht with or
iKlnallty, charm and hoydenlsh
humor.
Chief In her support Ir I.loyd
Hughes, playing tho foster son of
a mnltl-niilllonnlre, who first
meets "Sally" when she Is nn In
mate of an East Side Foundling
Asylum. Kate links the lives of
the two and carries them through
the. vrclasitudes of struggle to fin
al success and happiness.
Leon Krrol, who crented that In
imitable comedy role, the Duke of
Checkergovlnla, In the original
stage version, appears In the film
version In the same character.
Other Important players are: Myr
tle Stedman. John T. Murray. Hay
llallor, Kva Novak. Dan' MaHon,
Carlo Schlpa. K. II. Calvert and
Loulso Ileaud'et.
"Sally" la ono of tho moRt pre
tentious productions that First Na
tional has attempted. It has been
lavishly staged, the settings be
ing designed by 10. J. Sliulter.
T .T). McCord, who photogrnphed
Colleen Moore's previous triumph,
"So Hfg." was tho cameraman on
"Sally."
Those who have witnessed 'Sal-
New Millinery Shop
to be Opened in
Lowell Building
A commodious shop, excellent In
oppointment, with every facility for
finding just the type hat desired. Is
soon to be fount! iu the new Lowell j
Theater building. Already o new
sign, unique and artistic, proclaims to
the public that -Mrs. Huth McCalluin
Carter is to open her millinery shop
in that location soon. The move will
be made from her present location
about June 1, she announces.
In addition to Iter popular line of
hats, in which Ibe Fiske is promi
nently featured, she will enlarge tier
stock, antl feature children's hats in
great variety. Hats, big, little,
ii'idiuin, all shades, will soon be seen
amidst the mirrors and tastefully sr.
ranged Bhelves,
A complete line of artistic goods,
including draperies, cliinaware. gift
specialties, and other art articles, will
also he installed by Mrs. Carter, she
announces. Fart of these goods will
be found on the mezzanine floor.
Every thing will be arranged artis
tically in the new shop, and the force
will le enlarged to care for patrons.
Mrs. t arter has been In business
in Eugene for many years, and during
that time has gained n reputation as
one of the leading milliners. She has
always kept posted on all styles, and
she has an excellent taste for color
and line. Her patronage Is an attest
of her skill in this, her chosen line.
Phono KuiO
731 (Hive St.
J. r mule
HOT WATER HEATING SYSTEMS
Steam Vacuum Installations
Plans and Estimates Given
SPECIAL
On Plumbing Fixtures
Not Seconds But First Quality
I B ft. Bnth Tub, trimmed completo to floor.
II China Tank Closet Combination, trimmed completo to floor.
1 P635li Apron Lavatory, trimmed complete to wall.
130 gal. Standard ltnngo Holler with Hawk Holler Stand.
1 tOxSO Flat Kim Sink, trimmed complete to wall.
There Is nothing extra to buy with these fixtures. Ali trim
mings are best Quality and (iunrnnteed. Fixtures nrc Pacific
Fixtures, and' fully Wnrrnntcd First Quality.
PRICE FOR THIS SET AT SHOP $110.00. CAN YOU. BEAT IT?
731 Olivo Street
Finnie for Plumbing
Finnie for Price
We Want Your Business
Steam Mains and HeatlnR Installation In Store Ilulldlng of
McDonald Schneffer project done by us. System Is a Steam
Vacuum Installation, and open for your Inspection.
i 1 W.pr
r.,n ""urne rharite
tb. p , "''i,rBec1- business
'"'or' V,7, ?ni-"" 'he
TV R....' " , production
"Tl" B'.. J" ' production i "
t I'"?.''! i're.s.": v
r'"t i. T r""' P'flure. as
Kii Mm"1 b Viu-
In "Night Club" i
- i
Wallice Beery. rh cs-ttart is thi
comedy riot. "The Nijht Club." Hn
Iht tilk tut comtdiM Riymosd Griffith.
Lowell raarHet
A. M. Tripp
Only the Best of Meats
will be handled.
Modern, Sanitary
Refrigeration
FREE DELIVERY SERVICE
Government Inspected Meats
Prompt attention and the most
careful service will be
given to all our patrons.
The Electrical Equipment
and Installation
in tl
ne
Lowell Theatre and
McDonald-Schaefers
Building
was done by
SIGWAR'f
ELECTRIC
CO.
Phone 718
When you build your new home,
be sure and look oer our up-to-date
line of lighting fixtures, and
labor-saving electric home devices,
such as the Kelvinator the Iceless
Refrigerator, Savage Washer, and
Dryer, Royal Electric Cleaner, and
the Westinghouse Automatic Elec
tric Range.