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About The Siuslaw news. (Florence, Lane County, Or.) 1960-current | View Entire Issue (Feb. 3, 2016)
10 A SIUSLAW NEWS ❚ WEDNESDAY, FEBRUARY 3, 2016 www.fl orencechamber.com • 541-997-3128 290 Highway 101, Florence, OR 97439 Florence Area Business Beat February 3, 2016 UPDATE Underwriter 2014-2015 Three Rivers Casino Resort Distinguished Sponsors 101 Things to Do Bi-Mart Banner Bank Burns’s Riverside Chapel Driftwood Shores Resort Florence Heating & Sheet Metal Fred Meyer Stores KCST/Coast Radio Oregon Pacific Bank PeaceHealth Peace Harbor Medical Center Sea Lion Caves Shippin’ Shack/Siuslaw Signs & Graphics Spruce Point Assisted Living TR Hunter Real Estate The Siuslaw News Be sure to thank these members for their investment in our community! Coming Events For even more information on other exciting local events, visit www.FlorenceChamber.com/Calendar. Business At er Hours: February 4th– Home Grown Public House Committee Opportunities: Ambassadors – Mike Bones, Chair City Wide Garage Sale Cindy Wobbe, Chair Downtown Revitalization Team David Wiegan, Chair E-Committee – Robbie Wright, Chair Marketing Committee Mike Rose, Chair Membership Committee Bobby Jensen, Chair Oktoberfest Committee Jenna Bartlett, Chair Old Town Committee Robyn Smith, Chair Rhody Festival – Jenna Bartlett, Chair Rhody Court – Dee Osborne, Chair Rods & Rhodies Car Show Gary Cargill, Chair Siuslaw Awards Lisa Walter-Sedlacek, Chair Check website for more info on committee service. Get the Chamber’s Membership Advantages • Networking • Business Tips • Cooperative Promotions • Preferred Trade Status Welcome New Members! Please join me in welcoming the following new members who joined the Florence Area Chamber of Commerce in January: “Mayor Joe Henry address a packed house at the FEC during the State of the City Addressed at Business After Hours hosted by the City of Florence Cross Road Assembly Church – 1080 10th Street, Florence - A local congregation that has been active in Florence for over 70 years. Active, vibrant Christ centered and community minded. Welcome to the Florence Area Chamber of Commerce! Meet Our Distinguished Sponsors “Local Radio… KCST & KCFM!” KCST and KCFM are Florence’s locally owned and operated community radio stations. KCST can be found at 106.9 FM and KCFM is located at 104.1 FM and 1250 AM. It can also be heard in Mapleton on 103.1 FM. KCFM now features an Oldies/Nostalgia radio format appealing to the eclectic taste of music lovers with songs intended to stir memories from our yesterdays. The format, Soundtrack of our Lives, includes Swing, Do Wop, and early rock and Roll and specifi cally targets Florence’s largest demographic, 50 & over. KCFM also features local personalities, news, sports and information. KCST Radio is the company’s fl agship station reaching south to Coos Bay and east to Swisshome. The music format focuses on top hits from the 1980’s through today. KCST Radio’s contemporary music format, live personalities and emphasis on local news, high school sports and information targets adults 25-plus demographic. It is Florence’s Emergency Broadcast station. Coast Radio’s two distinctly different stations provide the area’s only daily local news Monday through Friday, local public affairs programming and commentary, local high school football, basketball and baseball broadcasts, and breaking news coverage. In addition, the stations carry U of O and OSU sports, ABC Radio’s national news, and several other popular, nationally-produced news and information programs. Coast Broadcasting ownership and its staff are active in the community through volunteering and serving on boards, sponsoring events and efforts, and covering local promotions and events. The company and its staff have received multiple community awards including the Chamber’s Stu Johnston “Business of the Year” twice, and Community Caring award. Coast Radio has been a Distinguished Sponsor of the Florence Area Chamber of Commerce since that membership level was established, and supports the Chamber in numerous immeasurable ways. Business After Hours Showcase Your Business! If you missed the great food at our recent Siuslaw Awards banquet, don’t worry – you can sample some of the same i ne fare at the February 4th Business At er Hours hosted by Homegrown Public House located at 294 Laurel Street. Chef/Owner Kelsey Terry will off er samples of local beer & wine, and their popular appetizers! We have no Business At er Hours scheduled for February 18th, and still have several dates still available for the balance of 2016. h is is a great opportunity to showcase your company and network with your business community. If you would like to schedule one for your location contact the Chamber’s Visitor Center now and get on the schedule! Chamber Visitor Center Volunteers enjoy lunch and fellowship at the annual Volunteer Appreciation Luncheon recently. LCC Florence Campus Interim Director Russ Pierson updates attendees at January Noon Forum on progress at Lane Community College. Competition vs. Cooperation in Business By Bobby Jensen Jr. Chamber Board Member, Y Marina About nine years ago this was a brand new concept to me, competing businesses working together to create more success than by working solo. h ere is a great example of this with Quicksilver the clothing m anu f a c tu re r, specii cally the Roxy (women’s) surf brand. h ey were contacted by MTV back in 2002 about creating a reality TV show called “Roxy Girl”. h is seems like a home run opportunity for Roxy to gain more market share in the surf sector, right? Well that show didn’t air; Roxy told MTV they would help with a show but it would not be called Roxy girl, rather Volunteer with your Chamber! Do you like people? Have a good knowledge of the Florence area? Do you like to help people with their needs? Do you enjoy a task with a lot of variety? If you answered yes to these questions, you might just be a great candidate to serve as a Volunteer in the Visitor Center for the Florence Area Chamber of Commerce! At the Visitor Center we receive as many as 5,000 phone calls and over 11,000 visitors annually, coming from all over the globe as well as our own back yard. h e questions and requests for information can range from maps to trails to lodging to adventure and more. h ey arrive as singles, couples, families and groups, all seeking information on or an “Surf Girls”. Why would Roxy turn down this enormous solo marketing opportunity? Because they wanted to include many other women’s surf brands in the show. Roxy wanted the show to be big and deliver the suri ng girl culture to the world. h ey currently held a 25% market share which was the largest of the women’s surf wear. h e Roxy marketing director knew that by themselves they wouldn’t inl uence the world enough to get millions of non-surfers to wear Surf products. Have you seen how many people wear surf apparel? It has become such a desirable lifestyle that people wear its clothing and have never even touched a surb oard. h is is a result of many competitors coming together to create a larger market which benei ts all of them more than if they all fought over a share of a much smaller market. As a side note, we’re going to put this to the test in our own community. Y Marina and Diversii ed are going to be located right next door to each other in an attempt to have a very large and diverse boat retail lot which we hope will bring more people to our community who are in the market to purchase a boat because of a large amount of inventory in one location. So remember, i nd ways to work with you’re so called competitors and make your market stronger! experience of, the Florence Area. It’s always such a rewarding feeling to be able to satisfy their need and watch them leave with a smile on their face! We accomplish this task with a group of dedicated Volunteers including our Ambassadors who typically work four hour shit s one or two days each week. Our hours run from 9:00 a.m. until 5:00 p.m. weekdays, and then on weekends through most of the year we work shorter hours. We thank all of our Volunteers for their time and talent – we couldn’t do it without them! We have several opportunities for volunteer service here at the Visitor Center, and we invite you to check us out. If you are seeking an experience that’s fun, challenging and rewarding, please consider joining us as a Volunteer in the Visitor Center for the Florence Area Chamber of Commerce. For more information, please call 541-997-3128. Join the Florence Area Chamber of Commerce! www.florencechamber.com • 541-997-3128 Have some good business advice? An event to promote? A story about your Chamber membership? To get an article or notice published in Business Beat, e-mail Cal@FlorenceChamber.com by the third Friday of the month. Editor: Cal Applebee, Executive Director.