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SIUSLAW NEWS ❚ WEDNESDAY, FEBRUARY 3, 2016
www.fl orencechamber.com • 541-997-3128
290 Highway 101, Florence, OR 97439
Florence Area Business Beat
February 3, 2016 UPDATE
Underwriter
2014-2015
Three Rivers Casino Resort
Distinguished Sponsors
101 Things to Do
Bi-Mart
Banner Bank
Burns’s Riverside Chapel
Driftwood Shores Resort
Florence Heating & Sheet Metal
Fred Meyer Stores
KCST/Coast Radio
Oregon Pacific Bank
PeaceHealth Peace Harbor Medical
Center
Sea Lion Caves
Shippin’ Shack/Siuslaw Signs & Graphics
Spruce Point Assisted Living
TR Hunter Real Estate
The Siuslaw News
Be sure to thank these members for their
investment in our community!
Coming Events
For even more information on
other exciting local events, visit
www.FlorenceChamber.com/Calendar.
Business At er Hours:
February 4th–
Home Grown Public House
Committee Opportunities:
Ambassadors – Mike Bones, Chair
City Wide Garage Sale
Cindy Wobbe, Chair
Downtown Revitalization Team
David Wiegan, Chair
E-Committee – Robbie Wright, Chair
Marketing Committee
Mike Rose, Chair
Membership Committee
Bobby Jensen, Chair
Oktoberfest Committee
Jenna Bartlett, Chair
Old Town Committee
Robyn Smith, Chair
Rhody Festival – Jenna Bartlett, Chair
Rhody Court – Dee Osborne, Chair
Rods & Rhodies Car Show
Gary Cargill, Chair
Siuslaw Awards
Lisa Walter-Sedlacek, Chair
Check website for more info
on committee service.
Get the Chamber’s
Membership
Advantages
• Networking
• Business Tips
• Cooperative
Promotions
• Preferred Trade
Status
Welcome New
Members!
Please join me in welcoming the following new
members who joined the Florence Area Chamber of
Commerce in January:
“Mayor Joe Henry address a packed house at the FEC during the State of the City
Addressed at Business After Hours hosted by the City of Florence
Cross Road Assembly Church – 1080 10th
Street, Florence - A local congregation that has been
active in Florence for over 70 years. Active, vibrant
Christ centered and community minded.
Welcome to the
Florence Area Chamber of Commerce!
Meet Our
Distinguished Sponsors
“Local Radio…
KCST & KCFM!”
KCST and KCFM are Florence’s locally owned
and operated community radio stations. KCST can
be found at 106.9 FM and KCFM is located at 104.1
FM and 1250 AM. It can also be heard in Mapleton
on 103.1 FM.
KCFM now features an Oldies/Nostalgia radio
format appealing to the eclectic taste of music
lovers with songs intended to stir memories from
our yesterdays. The format, Soundtrack of our
Lives, includes Swing, Do Wop, and early rock
and Roll and specifi cally targets Florence’s largest
demographic, 50 & over. KCFM also features local
personalities, news, sports and information.
KCST Radio is the company’s fl agship station
reaching south to Coos Bay and east to Swisshome.
The music format focuses on top hits from the
1980’s through today. KCST Radio’s contemporary
music format, live personalities and emphasis on
local news, high school sports and information
targets adults 25-plus demographic. It is Florence’s
Emergency Broadcast station.
Coast Radio’s two distinctly different stations
provide the area’s only daily local news Monday
through Friday, local public affairs programming
and commentary, local high school football,
basketball and baseball broadcasts, and breaking
news coverage. In addition, the stations carry U of
O and OSU sports, ABC Radio’s national news, and
several other popular, nationally-produced news
and information programs.
Coast Broadcasting ownership and its staff
are active in the community through volunteering
and serving on boards, sponsoring events and
efforts, and covering local promotions and events.
The company and its staff have received multiple
community awards including the Chamber’s
Stu Johnston “Business of the Year” twice, and
Community Caring award. Coast Radio has been
a Distinguished Sponsor of the Florence Area
Chamber of Commerce since that membership
level was established, and supports the Chamber in
numerous immeasurable ways.
Business After Hours
Showcase Your
Business!
If you missed the great food at our recent Siuslaw
Awards banquet, don’t worry – you can sample some
of the same i ne fare at the February 4th Business
At er Hours hosted by Homegrown Public House
located at 294 Laurel Street. Chef/Owner Kelsey
Terry will off er samples of local beer & wine, and
their popular appetizers!
We have no Business At er Hours scheduled
for February 18th, and still have several dates still
available for the balance of 2016. h is is a great
opportunity to showcase your company and network
with your business community. If you would like to
schedule one for your location contact the Chamber’s
Visitor Center now and get on the schedule!
Chamber Visitor Center Volunteers enjoy lunch and fellowship at the annual Volunteer
Appreciation Luncheon recently.
LCC Florence Campus Interim Director Russ Pierson updates attendees at January
Noon Forum on progress at Lane Community College.
Competition vs.
Cooperation in Business
By Bobby Jensen Jr.
Chamber Board Member, Y Marina
About nine years
ago this was a brand
new concept to me,
competing businesses
working together to
create more success
than by working
solo.
h ere is a
great example of this
with
Quicksilver
the
clothing
m anu f a c tu re r,
specii cally the Roxy
(women’s) surf brand. h ey were contacted by
MTV back in 2002 about creating a reality TV
show called “Roxy Girl”. h is seems like a home
run opportunity for Roxy to gain more market
share in the surf sector, right? Well that show
didn’t air; Roxy told MTV they would help with
a show but it would not be called Roxy girl, rather
Volunteer with your
Chamber!
Do you like people? Have a good knowledge of
the Florence area? Do you like to help people with
their needs? Do you enjoy a task with a lot of variety?
If you answered yes to these questions, you might
just be a great candidate to serve as a Volunteer in
the Visitor Center for the Florence Area Chamber
of Commerce!
At the Visitor Center we receive as many as 5,000
phone calls and over 11,000 visitors annually, coming
from all over the globe as well as our own back yard.
h e questions and requests for information can
range from maps to trails to lodging to adventure
and more. h ey arrive as singles, couples, families
and groups, all seeking information on or an
“Surf Girls”. Why would Roxy turn down this
enormous solo marketing opportunity? Because
they wanted to include many other women’s
surf brands in the show. Roxy wanted the show
to be big and deliver the suri ng girl culture to
the world. h ey currently held a 25% market
share which was the largest of the women’s surf
wear. h e Roxy marketing director knew that
by themselves they wouldn’t inl uence the world
enough to get millions of non-surfers to wear
Surf products. Have you seen how many people
wear surf apparel? It has become such a desirable
lifestyle that people wear its clothing and have
never even touched a surb oard. h is is a result
of many competitors coming together to create
a larger market which benei ts all of them more
than if they all fought over a share of a much
smaller market. As a side note, we’re going to put
this to the test in our own community. Y Marina
and Diversii ed are going to be located right next
door to each other in an attempt to have a very
large and diverse boat retail lot which we hope
will bring more people to our community who
are in the market to purchase a boat because of
a large amount of inventory in one location. So
remember, i nd ways to work with you’re so called
competitors and make your market stronger!
experience of, the Florence Area. It’s always such a
rewarding feeling to be able to satisfy their need and
watch them leave with a smile on their face!
We accomplish this task with a group of
dedicated Volunteers including our Ambassadors
who typically work four hour shit s one or two days
each week. Our hours run from 9:00 a.m. until
5:00 p.m. weekdays, and then on weekends through
most of the year we work shorter hours. We thank
all of our Volunteers for their time and talent – we
couldn’t do it without them!
We have several opportunities for volunteer
service here at the Visitor Center, and we invite you
to check us out. If you are seeking an experience that’s
fun, challenging and rewarding, please consider
joining us as a Volunteer in the Visitor Center for the
Florence Area Chamber of Commerce. For more
information, please call 541-997-3128.
Join the Florence Area Chamber of Commerce!
www.florencechamber.com • 541-997-3128
Have some good business advice? An event to promote? A story about your Chamber membership? To get an article or notice
published in Business Beat, e-mail Cal@FlorenceChamber.com by the third Friday of the month.
Editor: Cal Applebee, Executive Director.