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About Heppner gazette. (Heppner, Morrow County, Or.) 1892-1912 | View Entire Issue (Jan. 8, 1903)
The Hcppncr Gazette Issued Thursday Morning. Warnook fc Mieliell. Entered at the PostotHeo nt lleppner Oregon, as seeond-i'lsss nmttXT. v Thursday. , .Jan. S, 100.1 Don't forget to write it l'JO.'J. It is easy to make New Year resolutions but they are already beginning to weigh heavily. The annual edition of the Ore gonian is a 4S page paper full of valuable k formation pertaining to Oregon. It should he widely dis tributed for it will do ranch good in advertising the resoiuces of the state. The Gazftte has received many compliments n the New Year number of the paper. The price is only o cents; can't you think of a friend in the East who would like to hear all about Morrow county. probably within the next ten years the present irrigated area will be fully doubled if not trebled in ex tent. But fortunately, perhaps, the work of changing these desolate lands into tracts fit for hubitation will necessiarily cover a period of years, so that agriculture and general business can be gradually adapted to the change which ir rigation will work. About Advertising. FIRST ANNUAL PRE-INVENTORY JB 0Ot UhJ- Aw "V TTfc ..HI T It TGTV it This is not a gigantic or a colossal or a phenomenal sale. It simply means 5i that we have some lines of goods that we are anxious to close out and are willing $ to cut the price so that it will be an object for you to buy. Every department on j the main l'oor has some splendid bargains to offer you. & . 4b The Portland Journal has ad vanced the theory that Portland could afford to open the Columbia river for commercial advantages to that city. This is a good idea if nothing more. If Portland and the Inland Empire would pull to gether on this propositien, the river will be opened. This gate way should be unlocked. Eastern Oregon is ready now to help un lock this barrier. The near approach of the Ore gon legislature brings forth a great amount of discussion of the ever perplexing question of taxation. The East Oregonian believes in raiting the value of property. While there is inequality in the present system of taxation, it is a stubborn problem. To be dealt with properly will require the labor of a competent commission In Colorado an idea can be gain ed of what irrigation means to the West, for here about 2,000,000 acres are cultivated hy means of water supplied from canals and reservoirs, and statistics again show that the yield of the soil is almost, if not fully, equal in value to the entire product of the silver mines of the state, says the Ameri cmi Wool and Cotton Reporter Yet every acre, prior to irrigation, was included in what is termed the arid territory, lint far more acre age than lias thus far been re claimed is available for agii cultural purposes in Colorado, and the plans of the government in clude additional water storage in this state. A portion of the sur veys which are now being made in the West for irrigation purposes are within the boundaries of Colo rado, but not less than 13 parties have been sent out by the Depart ment of the Iuterior to secure ad dition data for sites of dams and canals which will be constructed in the near luture. Some of the principal projects which have al ready been decided upon by the the government may be mentioned, which will give an idea of the vast scope of the plans. The Gila river, near Fan Carlos in Arizona, will be lammed and an irrigation system constructed, which is estimated, will cost fully 81,000,000, inclnd ing the canls and reservoirs. It is believed that at least 150,000 acres will be reclaimed by it. The waters of the St. Mary's liver in Montana will also bo diverted to serve .uO.OOO acres in that state by "j Inborate irrigation syttem, 4b 4b 4b 4 tr lm ..lincall Minn crtMut l'irhp It, IS ! ' realiv the end of advertisin and over again the sages who write advice tell the business man that he must never let up on his pub icity that to he effective it, Must be continu ous. Why? Simply because the ef feet of each ad, even in general cam paigns, is a limited thing. lieMilts may come from advertising a year after the ad was printed, hut tliers is bound to he a time when the ad dies. The only thing that lives as the result of wie advertis ing, coupled with able, honest mer chandising, is reputation the good name. It is the most valuable asset that an advertiser can acquirethe on'y asset that he can show for h's expenditure after immediate returns are in. If the appropriation isn't translated into reputation it is largely wasted, save for Hie transitory returns. Reputation is the interest on publicity. It gives a basis for future operations. It is the thing of which much has been said lately cumulative eilVct. Unless pub licitv has this cumu'ative e fleet it is a transitory as a tale that is told. Each separate ad in every campaign must do its share towaid spreading knowledge about the worth of the good;, if it is a general campaign, and Hhout the store policy if it is a local retail campaign. There ate no accurate, st.i listics in the matter, but it is saf to state that rather m.ie than ha'f (fab tl)e successful publicity lining printed today in magazines and dailies is direct ed Bo'ely to the creation of a good name for the house that pay the spice bills. The (Jorharn Company's tilvfrware advertising never mentions prices. It seldom describes a defir ite article. It does not even oiler a booklet, but sim ply asks the reader to remember the word '(iorham" in connection with silver, and to step into his local jewel er's when he ban the time and see the solid, artirtic, beautiful things that it A CLEAN-UP ON SILKS $ in fancy waist patterns, short lengths, plain, .s,ng. over! mUi Rml fitr- of TailetH, IVau de Soie, V - i. t.. uros vjnui, uupnuettt-, kii;. Four yard waist patterns, SI 00 per yard quality, now $3 a pattern; some 2.75 and as low fis"$lr0. These are not old silks, as you will see at a glance. 1 25 quality silk marked down to 75c 1 u0 " " " " " 5c 85 " " " " " bfc 50 35 it it tt " 25c BOYS SUITS Ages 3 to 15 Two and three piece Suite Knee Pauls, ifl 50 quality, now. . .ffl 00 .$3 75 qnrdity, now . 1 75 " "... 1 00 4 50 " " . . . 2 5') " "... 1 50 5 50 " " . . . 3 00 " " ... 2 00 0 50 " . . . 3 50 " "... 2 25 7 00 " " ... Boys 3 piece euits Lock Pants, ages 10 to 17 $5 00 quality, now. . $3 75 $7 00 quality, now . . .$t 75 0 00 " " ... 4 00 8 00 " "... 5 00 .$2 50 . 2 75 . 4 00 . 4 25 . 4 75 9 00 6 00 10 00 50 Short lengths arc marked at ridiculous prices. Bovs Knee Pants, 503, 75a end $1.00 quality, ' now 25c, 40a Boys Long Prints, SI 25, $1.50.82 00 nnd $2 50 quality, now 75c, $1 00, $1.25 uud $1.50 cum mm The Dress Goods stock has bargains to oiler, such as have not an equal. We haven't the space to quote prices, hut if you want to lay in a sup ply, now is the time. MEN'S AND YOUTHS SACK AND FROCK SUITS These are broken lots, but are full in all sifces. They are down to quick-sell- (V in"- nrices and in a short time vou mav find trouble in getting vour size. & t mi $h its & Co SVi 1 1 ior represents. At all times there is a steady current of magazine publicity behind the name, and at intervals the (Jorham Company upends $50,00 or $100,000 in dailies to the same end. The reputation of the Wanamwker stores is the underlaying motive of each individual bargain advertised in the daily ad. Kun through the pasroB of any magazine or any prominent daily paper and the proportion ot advertisers who make reputation the main purpose is really three to the single adveitiser who eetks only immediate relief. The advertiser who relies on the building of reputation is in dailies and magazines year after year, and the name and good will of his business is appraised in the hundreds of thousands of dollars, i nd even in the millions, when he sells out to retire. The advertiser who seeks simply the immediate returns from month to month inevitably disappears after a peason, and the place that knew him knows him no more. Therefore, if voh advertise let your publicity, be di rected toward the creation of a gocd name that nothing can withstand. Make it a tradition. Printers' Ink. places of safety before the rushing wa-ers had surrounded their homes. At O'P.rien, however, little children, wuiivii and men were imprisoned in th'Mr homes with eight and 10 feet of water about them. A relief train was ordered from Sea'tle, and on arriving with boats, the rescuing parta found several fanvi!i . s the women and children of vhich were huddled on chairs and tables in o'der to keep from the water that was more than two feet deep on on the floors. AU persons ere taken to places of safety No lives are reported lost, but much household belongings, fences and some buildings have been mined or lost. To night the floods are tubeiding and no further danger is feared. Not since ISO!) have there ben snch floods in the White River Valley. The present one was caused bs the recent nine days' rain and the chinook winds, which melted the heavy snows in the Cascade Mountains, discharging the tributaries of the White River. 1 '00 .- rr 7n 5- . .m- ' - ftf --Mr; "V; "" -, '' "': " 4 t The prent sug-ap-l)eet industry of the world owes its very existence to a discovery of Vilmorin, says Success. The original sugar beet grown in France did not contain enough sug-ar for commerce. The amount of sugar could be easily determined in the beet, but in making the test the re productive qualities of the plant were always destroyed. Vilmorin learned how to extract the pulp without de stroying the plant, and by selection and cross-breeding he grew a plant upon which the great industry is now founded. We owe also to Vilmorin the present carrot, a vegetable which was nothing more than a thin, hard, woody root, unfit for the stomach of a sheep or a cow. Year after year, he sowed in a bed and carefully ex amined ever- root. Ity selecting seed from only the best plants for the new sowing, he produced a carrot with more flesh and less wood. The horse-radish, the turnip, and, indeed, the potato vine, were once plants with thin, dry, woody roots, without the least suggestion that they would ever develop into food for man or beast. Mr tit ii ilt (! vfii i ii f Ml a Bisbee i i LEADING HARD WARE DEALERS The most complete and beautiful line of genuine HI I E MO GLASSWARE Ever shown in Heppner or Morrow county Hand painted Souvenir Platoa, Water Sets. Xeat designs and beautiful combinations, with decorations to please, in large assortment. In spection of our display will interest you. 8 rtv p bisbee to Hi h i it i iff 0 iff iff O O q Q (f '.ft (ft !ft fft (ft 'ft I I unit t oil tlie Sniniil. Seattle, Jan. 4. White Kiver over- j 'lowed its banks near O'P.rien Station.! four miles below Seattle, at .' o'clock this morning. The people ef the town not tearing disaster, ):ad retired lat night, but were awakened by the water, wliil1 in addition to Colorado, Cali- I jn many cases creeping into tl eir beds. - - -r ffor The First National Grocery y Can be found on Main street and is the place to buy : : : : : : h Groceries, Provisions, Glassware, Tin- & zzzware and Furnishing Goods These Goods are well adapted to either City or Country Trade : : : ft Staple & Fancy Groceries. Fine Teas & Collees f Good Goods... Fair Prices. l u OD. K. IIOWAWD, Heppnei :K H furiii i. Nevada. Washington, Xew Mexo. Jvantas, Texas hnd Okla hoiiie Territory will be included in Orilha, a town on the V,i;p Kiver, two miles above O'lh ien, was also flooded hut the people were watned and many the work of reclamation, and 0f them left thur l.oires and secured . - i . i . u .t. ,-. .. ' " l " ' 'I.' r1',! r. ' L; f rt ;msrrl'lk '- :inil t.ttf :l i;f . .'.inofyiiTlTi.':-', - -. j ..' l'.ir'Mi.l.ir, 1 -H- . -,:'., r f ... .' I ', f-tii. J'.iiM iii:tit fxlioy CiCCHk-STES CUZZXlCAt, CO. SI EEL PBttS THE STAi3;rS PES V:RY.VHZFu. k JU WO II WOrVS. L3Tiapn. n. j. w.u.t. ,.; w'wf .?: and li. I . -liltS. roid by fill Sta'i nfr?. 23 Jo! t St., i.'tw York.
