The Hcppncr Gazette
Issued Thursday Morning.
Warnook fc Mieliell.
Entered at the PostotHeo nt lleppner Oregon, as
seeond-i'lsss nmttXT.
v
Thursday. ,
.Jan. S, 100.1
Don't forget to write it l'JO.'J.
It is easy to make New Year
resolutions but they are already
beginning to weigh heavily.
The annual edition of the Ore
gonian is a 4S page paper full of
valuable k formation pertaining to
Oregon. It should he widely dis
tributed for it will do ranch good
in advertising the resoiuces of the
state.
The Gazftte has received many
compliments n the New Year
number of the paper. The price
is only o cents; can't you think of a
friend in the East who would like
to hear all about Morrow county.
probably within the next ten years
the present irrigated area will be
fully doubled if not trebled in ex
tent. But fortunately, perhaps,
the work of changing these desolate
lands into tracts fit for hubitation
will necessiarily cover a period of
years, so that agriculture and
general business can be gradually
adapted to the change which ir
rigation will work.
About Advertising.
FIRST ANNUAL PRE-INVENTORY
JB 0Ot UhJ- Aw "V TTfc ..HI T
It
TGTV it
This is not a gigantic or a colossal or a phenomenal sale. It simply means
5i that we have some lines of goods that we are anxious to close out and are willing
$ to cut the price so that it will be an object for you to buy. Every department on
j the main l'oor has some splendid bargains to offer you.
&
. 4b
The Portland Journal has ad
vanced the theory that Portland
could afford to open the Columbia
river for commercial advantages to
that city. This is a good idea if
nothing more. If Portland and
the Inland Empire would pull to
gether on this propositien, the
river will be opened. This gate
way should be unlocked. Eastern
Oregon is ready now to help un
lock this barrier.
The near approach of the Ore
gon legislature brings forth a great
amount of discussion of the ever
perplexing question of taxation.
The East Oregonian believes in
raiting the value of property.
While there is inequality in the
present system of taxation, it is a
stubborn problem. To be dealt
with properly will require the
labor of a competent commission
In Colorado an idea can be gain
ed of what irrigation means to the
West, for here about 2,000,000
acres are cultivated hy means of
water supplied from canals and
reservoirs, and statistics again
show that the yield of the soil is
almost, if not fully, equal in value
to the entire product of the silver
mines of the state, says the Ameri
cmi Wool and Cotton Reporter
Yet every acre, prior to irrigation,
was included in what is termed the
arid territory, lint far more acre
age than lias thus far been re
claimed is available for agii
cultural purposes in Colorado, and
the plans of the government in
clude additional water storage in
this state. A portion of the sur
veys which are now being made in
the West for irrigation purposes
are within the boundaries of Colo
rado, but not less than 13 parties
have been sent out by the Depart
ment of the Iuterior to secure ad
dition data for sites of dams and
canals which will be constructed in
the near luture. Some of the
principal projects which have al
ready been decided upon by the
the government may be mentioned,
which will give an idea of the vast
scope of the plans. The Gila river,
near Fan Carlos in Arizona, will be
lammed and an irrigation system
constructed, which is estimated,
will cost fully 81,000,000, inclnd
ing the canls and reservoirs. It is
believed that at least 150,000 acres
will be reclaimed by it. The
waters of the St. Mary's liver in
Montana will also bo diverted to
serve .uO.OOO acres in that state by
"j Inborate irrigation syttem,
4b
4b
4b
4
tr lm ..lincall Minn crtMut l'irhp It, IS ! '
realiv the end of advertisin
and over again the sages who write
advice tell the business man that he
must never let up on his pub icity
that to he effective it, Must be continu
ous. Why? Simply because the ef
feet of each ad, even in general cam
paigns, is a limited thing. lieMilts may
come from advertising a year after the ad
was printed, hut tliers is bound to he a
time when the ad dies. The only thing
that lives as the result of wie advertis
ing, coupled with able, honest mer
chandising, is reputation the good
name.
It is the most valuable asset that an
advertiser can acquirethe on'y asset
that he can show for h's expenditure
after immediate returns are in. If the
appropriation isn't translated into
reputation it is largely wasted, save
for Hie transitory returns. Reputation
is the interest on publicity. It gives a
basis for future operations. It is the
thing of which much has been said
lately cumulative eilVct. Unless pub
licitv has this cumu'ative e fleet it is a
transitory as a tale that is told.
Each separate ad in every campaign
must do its share towaid spreading
knowledge about the worth of the good;,
if it is a general campaign, and Hhout
the store policy if it is a local retail
campaign. There ate no accurate, st.i
listics in the matter, but it is saf to
state that rather m.ie than ha'f (fab
tl)e successful publicity lining printed
today in magazines and dailies is direct
ed Bo'ely to the creation of a good name
for the house that pay the spice bills.
The (Jorharn Company's tilvfrware
advertising never mentions prices. It
seldom describes a defir ite article. It
does not even oiler a booklet, but sim
ply asks the reader to remember the
word '(iorham" in connection with
silver, and to step into his local jewel
er's when he ban the time and see the
solid, artirtic, beautiful things that it
A CLEAN-UP ON SILKS
$ in fancy waist patterns, short lengths, plain,
.s,ng. over! mUi Rml fitr- of TailetH, IVau de Soie,
V - i. t..
uros vjnui, uupnuettt-, kii;.
Four yard waist patterns, SI 00 per yard
quality, now $3 a pattern; some 2.75 and as
low fis"$lr0. These are not old silks, as you
will see at a glance.
1 25 quality silk marked down to 75c
1 u0 " " " " " 5c
85 " " " " " bfc
50
35
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it
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" 25c
BOYS SUITS
Ages 3 to 15
Two and three piece Suite Knee Pauls,
ifl 50 quality, now. . .ffl 00 .$3 75 qnrdity, now .
1 75 " "... 1 00 4 50 " " . . .
2 5') " "... 1 50 5 50 " " . . .
3 00 " " ... 2 00 0 50 " . . .
3 50 " "... 2 25 7 00 " " ...
Boys 3 piece euits Lock Pants, ages 10 to 17
$5 00 quality, now. . $3 75 $7 00 quality, now . . .$t 75
0 00 " " ... 4 00 8 00 " "... 5 00
.$2 50
. 2 75
. 4 00
. 4 25
. 4 75
9 00
6 00 10 00
50
Short lengths arc marked at ridiculous prices.
Bovs Knee Pants, 503, 75a end $1.00 quality,
' now 25c, 40a
Boys Long Prints, SI 25, $1.50.82 00 nnd $2 50
quality, now 75c, $1 00, $1.25 uud $1.50
cum
mm
The Dress Goods stock has bargains to oiler, such as have not an equal.
We haven't the space to quote prices, hut if you want to lay in a sup
ply, now is the time.
MEN'S AND YOUTHS SACK AND FROCK SUITS
These are broken lots, but are full in all sifces. They are down to quick-sell- (V
in"- nrices and in a short time vou mav find trouble in getting vour size. &
t mi
$h its
&
Co
SVi 1 1
ior
represents. At all times there is a
steady current of magazine publicity
behind the name, and at intervals the
(Jorham Company upends $50,00 or
$100,000 in dailies to the same end.
The reputation of the Wanamwker
stores is the underlaying motive of each
individual bargain advertised in the
daily ad. Kun through the pasroB of
any magazine or any prominent daily
paper and the proportion ot advertisers
who make reputation the main purpose
is really three to the single adveitiser
who eetks only immediate relief. The
advertiser who relies on the building of
reputation is in dailies and magazines
year after year, and the name and good
will of his business is appraised in the
hundreds of thousands of dollars, i nd
even in the millions, when he sells out
to retire. The advertiser who seeks
simply the immediate returns from
month to month inevitably disappears
after a peason, and the place that knew
him knows him no more. Therefore, if
voh advertise let your publicity, be di
rected toward the creation of a gocd
name that nothing can withstand.
Make it a tradition. Printers' Ink.
places of safety before the rushing
wa-ers had surrounded their homes.
At O'P.rien, however, little children,
wuiivii and men were imprisoned in
th'Mr homes with eight and 10 feet of
water about them.
A relief train was ordered from
Sea'tle, and on arriving with boats, the
rescuing parta found several fanvi!i . s
the women and children of vhich were
huddled on chairs and tables in o'der to
keep from the water that was more
than two feet deep on on the floors. AU
persons ere taken to places of safety
No lives are reported lost, but much
household belongings, fences and some
buildings have been mined or lost. To
night the floods are tubeiding and no
further danger is feared.
Not since ISO!) have there ben snch
floods in the White River Valley. The
present one was caused bs the recent
nine days' rain and the chinook winds,
which melted the heavy snows in the
Cascade Mountains, discharging the
tributaries of the White River.
1 '00 .- rr 7n 5- . .m- ' - ftf --Mr; "V; "" -, '' "': " 4 t
The prent sug-ap-l)eet industry of
the world owes its very existence to
a discovery of Vilmorin, says Success.
The original sugar beet grown in
France did not contain enough sug-ar
for commerce. The amount of sugar
could be easily determined in the
beet, but in making the test the re
productive qualities of the plant were
always destroyed. Vilmorin learned
how to extract the pulp without de
stroying the plant, and by selection
and cross-breeding he grew a plant
upon which the great industry is now
founded. We owe also to Vilmorin
the present carrot, a vegetable which
was nothing more than a thin, hard,
woody root, unfit for the stomach of
a sheep or a cow. Year after year,
he sowed in a bed and carefully ex
amined ever- root. Ity selecting seed
from only the best plants for the
new sowing, he produced a carrot
with more flesh and less wood. The
horse-radish, the turnip, and, indeed,
the potato vine, were once plants
with thin, dry, woody roots, without
the least suggestion that they would
ever develop into food for man or
beast.
Mr
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a Bisbee
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LEADING HARD
WARE DEALERS
The most complete and beautiful line of genuine
HI I E
MO
GLASSWARE
Ever shown in Heppner or Morrow county
Hand painted Souvenir Platoa, Water Sets.
Xeat designs and beautiful combinations, with
decorations to please, in large assortment. In
spection of our display will interest you.
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Seattle, Jan. 4. White Kiver over- j
'lowed its banks near O'P.rien Station.!
four miles below Seattle, at .' o'clock
this morning. The people ef the town
not tearing disaster, ):ad retired lat
night, but were awakened by the water,
wliil1 in addition to Colorado, Cali- I jn many cases creeping into tl eir beds.
- - -r
ffor
The First National Grocery y
Can be found on Main street and
is the place to buy : : : : : :
h Groceries, Provisions, Glassware, Tin- &
zzzware and Furnishing Goods
These Goods are well adapted to
either City or Country Trade : : :
ft
Staple & Fancy Groceries. Fine Teas & Collees f
Good Goods...
Fair Prices. l
u OD. K. IIOWAWD, Heppnei
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furiii i. Nevada. Washington, Xew
Mexo. Jvantas, Texas hnd Okla
hoiiie Territory will be included in
Orilha, a town on the V,i;p Kiver, two
miles above O'lh ien, was also flooded
hut the people were watned and many
the work of reclamation, and 0f them left thur l.oires and secured
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CiCCHk-STES CUZZXlCAt, CO.
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23 Jo! t St., i.'tw York.