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About Smoke signals. (Grand Ronde, Or.) 19??-current | View Entire Issue (June 15, 2003)
JUNE 15, 2003 Smoke Signals 11 Judi Moreo Tells Casino And Tribal Staffers That 'Attitude Is a Choice' By Ron Karten Judi Moreo, who works often to motivate casino staffers around the country, told a story to a group of Spirit Mountain Casino and Con federated Tribes of Grand Ronde staffers in mid-May. It was about how a car attendant had first in troduced himself to her. He asked her what her friends called her. He asked if he could call her that. And whenever she came by, he called her by her first name, which made her not only feel as if she had a friend at the casino, but as if she were something of a big wheel there, too. And afterwards, whenever she had a choice about where to go to lunch, this casino came up. Sixty eight percent of customers who find another business do so because of the "attitude of the per sonnel," she said. "And very often, they don't complain. And this is something so easy to fix." "You don't have to like the people you work with. You have to treat them with respect and expect them to treat you with respect. How you behave will change your results," she said. She boils business success down to good customer service. She boils good customer service down to staff actions. And she boils individual actions down to the thoughts that go through our heads, whether true or false, intentional or incidental. "The subconscious part of our minds doesn't know the difference between real or imagined," she said. "So it will say yes to what ever we tell it. If we tell it we are intelligent, confident and strong, it will say, Yes,' and help us do what ever we need to create our success." On the other hand, "ninety three percent of people in prison were told when they were children that they would be in prison when they ! .,...-.iB"'" f Judi Moreo grew up," she said. Moreo has taught classes like this for a host of major corporations. She also entered the fray in South Af rica as a Group Promotions Man ager for the Argus News Group during the transition from the dic tatorship overseeing apartheid to democratic rule under Nelson Mandela and the African National Committee, and taught how simple attitude changes could make the transition more successful. Eighty percent of the time, the difference between success and fail ure is not job skills but interpersonal skills, said Moreo, and the solution g she proposes is all in your head. Negative thinking is like a virus g but positive thinking is not nearly so catchy, she said. In fact, you q can't just tell yourself how happy jl and creative and self-fulfilling you are once. And here is the rub: you need to repeat it to yourself pretty much all the time. I know can do it. I can make a positive contribution with this ar ticle. And I can do it with exactly 497 words. I know I can. Tribal Member Lindsey Rolston Owns And Operates "Lindsey's Lattes" By Peta Tinda Tribal member Lindsey Rolston, age 21, was born and raised in Tillamook, where she opened her own roadside espresso stand, "Lindsey's Lattes," a cheerful plum colored building with white lattice work. Business has been good. "We hoped for the best and so far it's worked out well," said the young entrepreneur. "It's a big in vestment for a 21 year old girl" Lindsey is the daughter of Cliff and Sandy Rolston of Tillamook. Her grandparents are Marvin and the late Janice Grout. Since opening last July, Rolston has done brisk business serving cof fee and espresso drinks, which have become extremely popular in recent years. She attributes much of her success to old-fashioned hard work and self reliance. She choose an ideal location, in the parking lot of the local Cenex Farmers Co-op, right on Highway . (I y ; jt ft.1. . If -J'M 101. "Which is pretty much the most popular place in town to get gas," she said. She also praised her four part time employees. "I have really good help," she said. Rolston is certainly no slouch ei ther. She is up at a quarter to four every morning, so she can open the shop by five. The morning rush of people in need of a caffeine fix starts at seven and goes until ten. ltm& (folk (iimlb dfp imam milkshakes, cappuccinos, smoothies, blended mochas, bagels and she makes her own breakfast burritos. "We try not to make it just for cof fee people," she said. At first, said Rolston, it was a com plicated process to get all of the per mits needed to open her business. She had to get what's known as a "Hawker's License," or a Mobile Unit License from the city. She had to purchase the "It's pretty fast paced. You have to be quick to keep up," she said. On her busiest days, she esti mates that she sells around 500 cof fee drinks, with the most popular items being mochas and vanilla lattes. Her favorite drink is a Heath Bar espresso shake, "Though I try not to drink too many," she said. She goes through about 10 pounds of coffee each day and around 60 gallons of milk a week. In addition, she offers espresso stand, which was cus tom made in Clackamas. She had to get water permits, sewer permits and insurance. But she cleared all these hurdles and is on her way to small business suc cess. She is quick to credit her parents and her brother, Nathan Rolston, for helping her along the way. "They helped me out a lot," she said. She also thanked her relatives Matt and Debbie Phillips, as well as Ron and Suzie Mercier for supporting her venture. The main challenge of the espresso business, said Rolston, is keeping MM? : J. k I ., f.j . ra t , , , a. Lindsey Rolston ahead of the competition, and al ways knowing what the new drinks and products are. But she said she is doing what she enjoys, and that makes it all worthwhile. "This is what I love doing," she said. "I'm a people person, I enjoy seeing and talking to people. It's a real upbeat job and that's the kind of person I am." W'.L WTV 1" 1111111 '!'..!"' W'-av sir , f - . w . 7 i ' v'jf " :"''!.f Fundraiser A car wash to raise funds for the Avon Walk for Breast Cancer was held in Sheridan on Sat urday, June 7. The 20 volunteers scrubbed and sprayed dozens of cars, raising about $250 that will go towards sending Matt Bucknell (see story) on the 39 mile walk through Portland on July 12-13. The pro-' ceeds from the walk will go towards breast cancer research. At right, Miranda Bucknell and Julia Papen beautify a Buick, while young David Campos (left) gets some suds ready for the next car., . " " c! Ik tr-' . -rim' ' mm..- .", t ITS IP I t. ! 11 O
