JUNE 15, 2003
Smoke Signals 11
Judi Moreo Tells Casino And Tribal Staffers That 'Attitude Is a Choice'
By Ron Karten
Judi Moreo, who works often to
motivate casino staffers around the
country, told a story to a group of
Spirit Mountain Casino and Con
federated Tribes of Grand Ronde
staffers in mid-May. It was about
how a car attendant had first in
troduced himself to her.
He asked her what her friends
called her. He asked if he could call
her that. And whenever she came
by, he called her by her first name,
which made her not only feel as if
she had a friend at the casino, but
as if she were something of a big
wheel there, too. And afterwards,
whenever she had a choice about
where to go to lunch, this casino
came up.
Sixty eight percent of customers
who find another business do so
because of the "attitude of the per
sonnel," she said. "And very often,
they don't complain. And this is
something so easy to fix."
"You don't have to like the people
you work with. You have to treat
them with respect and expect them
to treat you with respect. How you
behave will change your results,"
she said.
She boils business success down
to good customer service. She boils
good customer service down to staff
actions. And she boils individual
actions down to the thoughts that
go through our heads, whether true
or false, intentional or incidental.
"The subconscious part of our
minds doesn't know the difference
between real or imagined," she
said. "So it will say yes to what
ever we tell it. If we tell it we are
intelligent, confident and strong, it
will say, Yes,' and help us do what
ever we need to create our success."
On the other hand, "ninety three
percent of people in prison were
told when they were children that
they would be in prison when they
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Judi Moreo
grew up," she said.
Moreo has taught classes like this
for a host of major corporations. She
also entered the fray in South Af
rica as a Group Promotions Man
ager for the Argus News Group
during the transition from the dic
tatorship overseeing apartheid to
democratic rule under Nelson
Mandela and the African National
Committee, and taught how simple
attitude changes could make the
transition more successful.
Eighty percent of the time, the
difference between success and fail
ure is not job skills but interpersonal
skills, said Moreo, and the solution
g she proposes is all in your head.
Negative thinking is like a virus
g but positive thinking is not nearly
so catchy, she said. In fact, you
q can't just tell yourself how happy
jl and creative and self-fulfilling you
are once. And here is the rub: you
need to repeat it to yourself pretty
much all the time.
I know can do it. I can make a
positive contribution with this ar
ticle. And I can do it with exactly
497 words. I know I can.
Tribal Member Lindsey Rolston Owns And Operates "Lindsey's Lattes"
By Peta Tinda
Tribal member Lindsey Rolston,
age 21, was born and raised in
Tillamook, where she opened her
own roadside espresso stand,
"Lindsey's Lattes," a cheerful plum
colored building with white lattice
work. Business has been good.
"We hoped for the best and so far
it's worked out well," said the young
entrepreneur.
"It's a big in
vestment for a
21 year old
girl"
Lindsey is the
daughter of
Cliff and Sandy
Rolston of
Tillamook.
Her grandparents are Marvin
and the late Janice Grout.
Since opening last July, Rolston
has done brisk business serving cof
fee and espresso drinks, which have
become extremely popular in recent
years.
She attributes much of her success
to old-fashioned hard work and self
reliance. She choose an ideal location,
in the parking lot of the local Cenex
Farmers Co-op, right on Highway
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101. "Which is pretty much the most
popular place in town to get gas," she
said. She also praised her four part
time employees. "I have really good
help," she said.
Rolston is certainly no slouch ei
ther. She is up at a quarter to four
every morning, so she can open the
shop by five. The morning rush of
people in need of a caffeine fix
starts at seven and goes until ten.
ltm& (folk (iimlb dfp
imam
milkshakes, cappuccinos, smoothies,
blended mochas, bagels and she
makes her own breakfast burritos.
"We try not to make it just for cof
fee people," she said.
At first, said Rolston, it was a com
plicated process to get all of the per
mits needed to open her business.
She had to get what's known as a
"Hawker's License," or a Mobile
Unit License from the city. She had
to purchase the
"It's pretty fast paced. You have to
be quick to keep up," she said.
On her busiest days, she esti
mates that she sells around 500 cof
fee drinks, with the most popular
items being mochas and vanilla
lattes.
Her favorite drink is a Heath Bar
espresso shake, "Though I try not
to drink too many," she said.
She goes through about 10
pounds of coffee each day and
around 60 gallons of milk a week.
In addition, she offers
espresso stand,
which was cus
tom made in
Clackamas.
She had to get
water permits,
sewer permits and insurance. But
she cleared all these hurdles and is
on her way to small business suc
cess. She is quick to credit her parents
and her brother, Nathan Rolston,
for helping her along the way.
"They helped me out a lot," she said.
She also thanked her relatives Matt
and Debbie Phillips, as well as Ron
and Suzie Mercier for supporting
her venture.
The main challenge of the espresso
business, said Rolston, is keeping
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Lindsey Rolston
ahead of the competition, and al
ways knowing what the new
drinks and products are. But she
said she is doing what she enjoys,
and that makes it all worthwhile.
"This is what I love doing," she
said. "I'm a people person, I enjoy
seeing and talking to people. It's a
real upbeat job and that's the kind
of person I am."
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Fundraiser A car wash to raise
funds for the Avon Walk for Breast
Cancer was held in Sheridan on Sat
urday, June 7. The 20 volunteers
scrubbed and sprayed dozens of
cars, raising about $250 that will go
towards sending Matt Bucknell (see
story) on the 39 mile walk through
Portland on July 12-13. The pro-'
ceeds from the walk will go towards
breast cancer research. At right,
Miranda Bucknell and Julia Papen
beautify a Buick, while young David
Campos (left) gets some suds
ready for the next car.,
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