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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (April 21, 1937)
10 niE capttat; .touhxal. salem. nnECoT UTDNESDAY. APTJTT- 21. 1937 TIRES ARE USED 37 YEARS WITH ENGLISH OWNER Akron rubber companits are at cutiomed to Retting request for adjustments on tires, but one jtust received from Brian Stack, 7 Mow bray rond. Erieware, Middlesex, b the B. F. Goodrich company ha.s brouyht a laugh from H. M. Baker, Goodrich district manager. It aks for an adjustment on tires, or "tyres" as the English have it, that have been in service 37 years, since 1900. The ictter follows: "Dear Sirs: I am in ttoubie with some of your tyres. They leak grad ually and not through the valve They arc rather old, being single tube tyres of 1900 date of manu facture. They are on a Locomobile steam car that I am overhauling for a famous collector In this coun try, R. O. Shutileworth of Old War den Park. Bigcleswade, Bedlord shire. He is very keen on using the same tyres on the few runs that arc made in this country every year to show how motortna use to be This size Is 28 by Vk with five lug; Have you any useful ideas on how to treat these Internally to cure their porosity? For instance, how about putunK a half pound of thick rubber solution in each tyre? "The treads are supple and as good as new a.s far a& I can tell, a wonderful tribute to the quality put into them. One out of the four Is holding up well after a fortnight Therefore I am hopeful of restoring the others and preserving in u.se worlds record that can never be beaten, pneumatics in use after 36 years." Goodrich is send Mr. Stack a spe cial compound developed by its technical men which it hopes will preserve the tires for several more year.s. After all, keep a satisfied customer feeling that way, is the motto. DRIVING HABIT SHOWS ON TIRES The amount of mileage a motor ist gets from a tire depends to a very large extent upon his driving habits. This fact received new emphasis recently from a tread wear survey made by United States Rubber Products. Inc. Fifty-six cars of a single make and model were equip ped with the same make and size of tire and driven over the same roads by 56 different drivers. The average tire mileage for all the cars was 22.994 based on four tires per cur. Dividing the cars in to tour groups of fourteen cars each the following averages were obtained: Lowest group. 15.960 miles; next 20,560 miles: next, 24,- 430 miles; best, 31.040 miles. In oth er words, the poorest fourth of all drivers obtained only about half the tire mileage obtained by the best lourth. Effect of driving habits on tire wear was brought out still more forcibly when a comparison be tween the two low and the two high drivers of the 56 was made. The two low obtained an average of only 10.500 miles, or 46 per cent of the average for the whole group The two high averaged 36.900 miles, which was 60, per cent better than the group average, and actually 26 - 400 miles more than the two low obtained. EASTERN TRIP WON fit TIRE SALESMAN D. W. Jackson, wholesale salesman for the B. F. Goodrich company in the Pacific northwest district, has won the first prize among the district sales staff in the trade expansion program just closed, it is announced by H. M. Baker, district manaper. The prize is a three-day victory celebration trip in June to the com pany's princi xil headquarters in Akron, Ohio. Twenty-six other sales men, in each of the company's sales districts, won similar prizes tor their accomplishments ir. the contest, ana will make the trip at the same time. A round of banquets, golf tourna ment and other activities will be ar ranged tor the victors during their visit. B. Van Onsrnoord was runner-up for (It .sonitle district mm HilrJJIIIMJi) M Bozell-Grimson X0 N. HIGH STREET. SA1.EM ANNOUNCE n Sales eiecutiv of Hudson Motor Car Company inspect th first of th new Ten-aplane "Big Boy" commer cial cars, which art being announced at present by the company. The ear pictured here is a panel delivery, three-quarter ton model and, like all PRICE OF AUTO SET BY INCOME Chicago Two factors determine the volume of motor car sales. They are prices and national income. Of the two, Milan V. Ay res, analyst of the National Association of Sales Finance companies, finds the price element the more Important. Writing In Time-Sales Financing, official publication of the associa tion, Ayres states, for instance, that although the national income in 1936 was about 19 per cent less than in 1926. the number of cara pro duced Tor sale In this country was 4 per cent greater The answer Is found, according to Ayres, principally in the ability of automobile manufacturers to wi den their market through sharp re ductions In prices, under the sub ject of "Motor Vehicle Sales and the National Income," he states in part: 'There arc always a great many people in this country who want new automobiles but do not buy them because they feel they can not afford to do oo. "It may reasonably be deduced that if the national income should increase without a corresponding i increase in the price of cars, a greater number of new cars would I be made and sold. Conversely, if the national income remained the same, but the average price of cars went down, there would also be an increase in the number sold." ' Ayres notes that in addition to incorporating important advance ments in design and body construe tion, there has been an almost uni- crsai demand for closed cars, with the result that price declines have been even more pronounced than the cold figures indicate. SAFETY AND SERVICE KEYNOTE OF DEALERS Praiic for the crusade to accom plish "Safety through Service" in the Pacific Northwest and for a 21 per cent gain in Dodge dealers' new car sales for this area were given here by W. It. Bam Cord, director of parts and service for the Dodge fac tory at Detroit. Bamford called on dealers of the area in company with D. L. Beck. Dode regional manager, and re ported that service facilities in this area both to Dodge owners and dealers were being developed to a greater dearee than ever before. The Dodge dealers of this area are the outposts for factory service. he said. "Through regional parts de partments located here, this service is almost equivalent to having De troit moved into the Pacific North west for convenience. The value of such service can- , not be over-emphasized in a region having year 'round driving conch tions." he added. "Our aim is to provide such service in making parts available to Dodge owners that highway accidents cannot be Inirt to hiiircMv-Mhihty of ncce.sMiry Til A IMIi I NEW COMMERCIAL CARS J- mn..lfrrjJ , "a'"-1 four model in the new line, is built on a 124-inch wheelbase, and has 0ft horsepower, with 102 horsepower available at a slight additional tost. At the left, George H. Pratt, Hudson's tales manager and W. R. Tracy, vice parts and safety equipment." Bamford spoke highly of Scuttle and Portland automobile testing stations operated by the cities as a means of enlisting public coopera tion m safety precautions. Beck announced that greatly in creased sales volume of both new car and truck and used vehicle sales in the Northwest region point to record-breaking spring business in this area. One of the prime iiv centives influencing new Dodge sales, he added. Is the operating economy of the new models. TIRE MAKERS SAY SAFETY DEMANDED Increasing used car sales empha size the need for safety equipment to prevent a corresponding rise in fatalities, yesterday warned Walter Zosel. manaper of the Goodrich Silvertown Stores at 198 South Commercial street. "Don't put the question of high way safety entirely in the hands of police authorities," he warned. "It Is your life that is at stake when your car is improperly equipped, or when your tires blow out. "Blowouts are unnecessary in the majority of cases. In the case of The B. F. Goodrich Company, years of research have been expended to make a safe tire to reduce the dan ger of blowouts. "Because It lias been found that heat developed in weak casings is one of the principal causes of blowouts, the Goodrich company has developed and patented the Goodrich Silvertown tire with the Life-Raw Golden Ply. LISTEN TO OF CMC Come in today or phone for the bedrock proof of nrfCKl GMCextravalue. Truck LfrV H aTV buyer, in all lines of in dustry are critically in 9& SI I 3 If? upectingand comparing IDbySLjl UW CMC trucks. They find in the unusually com plete "truck-built" CMC line of conventional and cab-over-engine models a type and size exactly fitted to their needs one with advanced stream-styling combined with ex clusive "dual-tone" color design and dozens of other modern features that assure improved performance and money-saving operation. See, com pare and judge for yourself. Cvt n.i, Y im"i yvu B0NESTEELE BROS., INC. .'5S3 Cheineketa Phone 411 1 GENERAL MOTORS TRUCKS TRAILERS Or -1 president in charge of sales, point out the advantages of the new com mercial car for the regional sales manaKers, who gathered in Detroit last week from various sections of the country for sales conference. MOVIES FAVOR LATE BUICKS To appear in many of the year's leading motion pictures, a new fleet of Buick cars was recently pur chased by Warner Brothers, motion picture producers of Hollywood. These new 1937 models, consisting of 10 8-passenger sedans, a convert ible coupe and a convertible phae ton, are to replace a similar num ber of Buicks, which covered more than 230,000 miles in studio service in a year. The cars were delivered to Jack L. Warner, head of the stu dio, and placed under the direct supervision of Art Klein, former race driver and war pilot, himself a Buick owner. Many of Wamer Brothers exec utives and stars drive Buicks and the film company's fleet is used in transportation of stars and equip ment on outdoor shots as well as for "props" in the films themselves, it was explained by Otto Wilson, local Buick dealer. "Among Warner Brothers fea tures in which Buick cars play a role are 'Singing Marine,' Talent Scout,' Kid Galahad ' 'Flyaway Baby.' 'Dance, Charlie, Dance, 'Marry the Girl, 'Marked Woman,' 'The Go Getter 'The Case of the Stuttering Bishop.' 'Her Husbands Secretary,' and 'That Mans Here Again, " he said. "Buick thus tar Is seen daily by millions of persons in motion pic ture theatres throughout the coun try." French troops continued their mountain maneuvers In the Alps during the bitterest part of winter. THE PROOF M A. C'1m Pn,m,f rtom of low.if ovoi'ob'i rof,i QUALITY AT PRICES IOWER THAN AVERAGE USED VEHICLES. RELIABLE ONES DEALERS STATE Why the Dodge factory takes a vital interest in providing depend able ucd cars for patrons of Dodc dealers was explained yesterday by D. L. Beck. Dodge regional mana ger, in connection with current bar gain sales of used vehicles by the Salem Dodxe dealer. Herrall-Owens company, dealer at 235 South Commercial street, is the principal Dodge outlet of the Sa lem area who this week is featur ing drastic sales prices for ued cars. "The used car buyer is just as important to us as the new car buyer," Beck declared "In fact, the used car buyer is the bulwark of the automobile business. "The reason ts obvious. Today it is necesi-ary to sell two used cars for every new car sold. Almost ev ery new car buyer has a trade-in Thus, not only must our new pro ducts appeal to popular demand but we must provide a sales outlet for the new car buyer's trade-in. "In recognition of this fundamen tul faci, the Dodse factory has es tablished rigid rules to extend the dependability trademark, which has featured Dodge products for more than a score of years, to the used cars sold by Dodge dealers. "Tliis requires careful inspection and reconditioning of used cars to yield the maximum of unused transportation in them with econ omy and safety for the purchaser.' Beck pointed out that used car bujers have developed a shrewdness and sense of values that compel honest merchandising a charac teristic to which he paid tribute as a contribution to the advance ment of the motor car industry- Welcome news to the small boy is that Norway's cod liver oil out put was reduced last year. Style Feature TENITE STEERING wheels of at tractive spring steel spoke design are a style feature of the 1937 Buick ears. The Buick crest Is carried In the center on the horn button. WHY PUT with MONET-BACK GUARANTEE! BAG meant rencwod and guar, aniead. Erary HG cat if chocked al OTr 30 points le maat factory pecilicaliont. Every R 0 oar ii old with a written guarantee of t00l laiitlaction or 100 refund. RftQnied cars axcol many make, and are lold by Ford Dealers only. Ford Announces PICTURKD ABOVE is a new dual purpose car. a coupe with a pick-up box, designed for operators wbo re quire a light commercial unit with the coinfurt and style of a passenger cur, which has just been announced by the Kurd Motor Company. The new unit is available with either the 85 hursopowcr or the 60 horsepower V-8 engiuc. This car Is expected to find a wide field of usefulness amoug farmers. Contractors, plumbers, oil Held LICENSE LAWS MORE POPULAR New York Adoption of driver li cense laws in eight states thus lar this year, with the possibility of several more before the end of cur rent legislative sessions, was today declared tp be the greatest contri bution to highway safety thus far in 1937 by AJvan Macauley, presi dent of the Automobile Manufac turers' association. "The wholesome success of this effort to bring as many states as possible up to standard as regards driver licensing is particularly grati fying to our industry," said Mr. Macauley. "Through the Automobile Manufacturers' association the en tire industry joined in the effort of the American Association of State Motor Vehicle administrators, the National Safety council, the General Federation of Women's clubs, the American Legion, the Na tional Congress of Parents and Teachers, the American Automobile association, the National Grange and a host of others to obtain the enactment of these vitally neces sary laws." States in which new laws have already been adopted this year are: Arkansas, Georgia, Indiana, Kansas, Maine, New Mexico, North Dakota and Tennessee. Driver license bills are now pending In Illinois, Michi gan, Minnesota. Missouri, Nebraska, Oklahoma. Texas and Wisconsin UP WITH A BARGAIN LIKE THESE ON Jo" ' Drive Tour I it) utjely mark the cars of the last two years. Aod at your Ford Dealer's you can enjoy these new advan tages right now at very little cost. Apply your old car against the down payment arrange easy terms for the balance and take Coupe With Box workers and appliance saltwnioii. Addition of the new pick up box converts the coupe into a light de livery or utility unit. The pick-up box provides a load space bl inches long, 33 inchefl wide and 1J inches deup. The sides and tailgate of tho box are of steel. The ttoor is of wood, protected by Bleel skid-strips. Tho tailgate Is tilted with drop chains and provides additional space when lowered. L LI at me Lowe&lTotal Cobl You save more than time, coming to us for an Auto Loan. Our Auto Loans are arranged on the lowest terms obtainable. See us before you finance the purchase of your new automobile, or used one, not over three years old. LADD&BUSH bankers SALEM'S ONLY HOME-OWNED BANK Member Federal Deposit WORN - OUT CAR, WITH THE MARKET? cn MO Old Car In - Drive a comfort, beauty, and See your FORD DEALER today! X Eojj terms through Lniitrul Credit Companj AUTO FATALITY . REDUCTION HAS FOUR LINE PLAN On aha The low auto fatality rate scored by Omaha is due chief ly to lour lines u activity. Irving It jtTzan, president of the Omaha sairty council, riecJares. "Showing ot thy movies, 'Rcmenv bcr Jiminie' and Sudden Death, brought detinile results,'' Zerzan said, "In impressing careless drtv ers." Salety test for drivers at police station; six-wecic drivers' school at city hall: estiblishment ol Uit municipal auto-te?ting station; dis tribution ol 'safety lesson sheets, circulating bicycle safety cards la tiie elementary sciiools, and a spa cial educational program In thf high schools; 60 salcly talks a month. Y by various civic yionpt.; distnbu ' lion of safety literature at auto show ; enforcement of the state fin annul responsibility law. The.se activities will be continued in 19;;7. In addition, the following will be added: Establishment of traffic courts legislation to provide uniform pen allies for law violations; enlarge ments of traffic squad at police sta lions to Insure complete patrolling of the streets. AUTO LOANS Insurance Corporation Modern Car Ont ! ; v- illinium yonr choice of the many different makes and models, Ford V-8 and otherwise! Many of the best buys are R&G oscd cars renewed, and guaranteed, on a money-back basis. Don't put up with a worn out car. Enjoy modern motoring pleasure and safety instead.
