10
niE capttat; .touhxal. salem. nnECoT
UTDNESDAY. APTJTT- 21. 1937
TIRES ARE USED
37 YEARS WITH
ENGLISH OWNER
Akron rubber companits are at
cutiomed to Retting request for
adjustments on tires, but one jtust
received from Brian Stack, 7 Mow
bray rond. Erieware, Middlesex, b
the B. F. Goodrich company ha.s
brouyht a laugh from H. M. Baker,
Goodrich district manager. It aks
for an adjustment on tires, or
"tyres" as the English have it, that
have been in service 37 years, since
1900. The ictter follows:
"Dear Sirs: I am in ttoubie with
some of your tyres. They leak grad
ually and not through the valve
They arc rather old, being single
tube tyres of 1900 date of manu
facture. They are on a Locomobile
steam car that I am overhauling
for a famous collector In this coun
try, R. O. Shutileworth of Old War
den Park. Bigcleswade, Bedlord
shire. He is very keen on using
the same tyres on the few runs that
arc made in this country every year
to show how motortna use to be
This size Is 28 by Vk with five lug;
Have you any useful ideas on
how to treat these Internally to cure
their porosity? For instance, how
about putunK a half pound of thick
rubber solution in each tyre?
"The treads are supple and as
good as new a.s far a& I can tell, a
wonderful tribute to the quality
put into them. One out of the four
Is holding up well after a fortnight
Therefore I am hopeful of restoring
the others and preserving in u.se
worlds record that can never be
beaten, pneumatics in use after 36
years."
Goodrich is send Mr. Stack a spe
cial compound developed by its
technical men which it hopes will
preserve the tires for several more
year.s. After all, keep a satisfied
customer feeling that way, is the
motto.
DRIVING HABIT
SHOWS ON TIRES
The amount of mileage a motor
ist gets from a tire depends to a
very large extent upon his driving
habits.
This fact received new emphasis
recently from a tread wear survey
made by United States Rubber
Products. Inc. Fifty-six cars of a
single make and model were equip
ped with the same make and size
of tire and driven over the same
roads by 56 different drivers.
The average tire mileage for all
the cars was 22.994 based on four
tires per cur. Dividing the cars in
to tour groups of fourteen cars
each the following averages were
obtained: Lowest group. 15.960
miles; next 20,560 miles: next, 24,-
430 miles; best, 31.040 miles. In oth
er words, the poorest fourth of all
drivers obtained only about half
the tire mileage obtained by the
best lourth.
Effect of driving habits on tire
wear was brought out still more
forcibly when a comparison be
tween the two low and the two high
drivers of the 56 was made. The
two low obtained an average of
only 10.500 miles, or 46 per cent
of the average for the whole group
The two high averaged 36.900 miles,
which was 60, per cent better than
the group average, and actually 26 -
400 miles more than the two low
obtained. EASTERN TRIP WON
fit TIRE SALESMAN
D. W. Jackson, wholesale salesman
for the B. F. Goodrich company in
the Pacific northwest district, has
won the first prize among the district
sales staff in the trade expansion
program just closed, it is announced
by H. M. Baker, district manaper.
The prize is a three-day victory
celebration trip in June to the com
pany's princi xil headquarters in
Akron, Ohio. Twenty-six other sales
men, in each of the company's sales
districts, won similar prizes tor their
accomplishments ir. the contest, ana
will make the trip at the same time.
A round of banquets, golf tourna
ment and other activities will be ar
ranged tor the victors during their
visit.
B. Van Onsrnoord was runner-up
for (It .sonitle district
mm
HilrJJIIIMJi) M
Bozell-Grimson
X0 N. HIGH STREET. SA1.EM
ANNOUNCE
n
Sales eiecutiv of Hudson Motor
Car Company inspect th first of th
new Ten-aplane "Big Boy" commer
cial cars, which art being announced
at present by the company. The ear
pictured here is a panel delivery,
three-quarter ton model and, like all
PRICE OF AUTO
SET BY INCOME
Chicago Two factors determine
the volume of motor car sales. They
are prices and national income. Of
the two, Milan V. Ay res, analyst
of the National Association of Sales
Finance companies, finds the price
element the more Important.
Writing In Time-Sales Financing,
official publication of the associa
tion, Ayres states, for instance, that
although the national income in
1936 was about 19 per cent less than
in 1926. the number of cara pro
duced Tor sale In this country was
4 per cent greater
The answer Is found, according
to Ayres, principally in the ability
of automobile manufacturers to wi
den their market through sharp re
ductions In prices, under the sub
ject of "Motor Vehicle Sales and
the National Income," he states in
part:
'There arc always a great many
people in this country who want
new automobiles but do not buy
them because they feel they can
not afford to do oo.
"It may reasonably be deduced
that if the national income should
increase without a corresponding i
increase in the price of cars, a
greater number of new cars would I
be made and sold. Conversely, if
the national income remained the
same, but the average price of cars
went down, there would also be an
increase in the number sold." '
Ayres notes that in addition to
incorporating important advance
ments in design and body construe
tion, there has been an almost uni-
crsai demand for closed cars, with
the result that price declines have
been even more pronounced than
the cold figures indicate.
SAFETY AND SERVICE
KEYNOTE OF DEALERS
Praiic for the crusade to accom
plish "Safety through Service" in
the Pacific Northwest and for a 21
per cent gain in Dodge dealers' new
car sales for this area were given
here by W. It. Bam Cord, director of
parts and service for the Dodge fac
tory at Detroit.
Bamford called on dealers of the
area in company with D. L. Beck.
Dode regional manager, and re
ported that service facilities in this
area both to Dodge owners and
dealers were being developed to a
greater dearee than ever before.
The Dodge dealers of this area
are the outposts for factory service.
he said. "Through regional parts de
partments located here, this service
is almost equivalent to having De
troit moved into the Pacific North
west for convenience.
The value of such service can- ,
not be over-emphasized in a region
having year 'round driving conch
tions." he added. "Our aim is to
provide such service in making
parts available to Dodge owners
that highway accidents cannot be
Inirt to hiiircMv-Mhihty of ncce.sMiry
Til A IMIi I
NEW COMMERCIAL CARS
J- mn..lfrrjJ ,
"a'"-1
four model in the new line, is built
on a 124-inch wheelbase, and has 0ft
horsepower, with 102 horsepower
available at a slight additional tost.
At the left, George H. Pratt, Hudson's
tales manager and W. R. Tracy, vice
parts and safety equipment."
Bamford spoke highly of Scuttle
and Portland automobile testing
stations operated by the cities as a
means of enlisting public coopera
tion m safety precautions.
Beck announced that greatly in
creased sales volume of both new
car and truck and used vehicle sales
in the Northwest region point to
record-breaking spring business in
this area. One of the prime iiv
centives influencing new Dodge
sales, he added. Is the operating
economy of the new models.
TIRE MAKERS SAY
SAFETY DEMANDED
Increasing used car sales empha
size the need for safety equipment
to prevent a corresponding rise in
fatalities, yesterday warned Walter
Zosel. manaper of the Goodrich
Silvertown Stores at 198 South
Commercial street.
"Don't put the question of high
way safety entirely in the hands of
police authorities," he warned. "It
Is your life that is at stake when
your car is improperly equipped, or
when your tires blow out.
"Blowouts are unnecessary in the
majority of cases. In the case of
The B. F. Goodrich Company, years
of research have been expended to
make a safe tire to reduce the dan
ger of blowouts.
"Because It lias been found that
heat developed in weak casings is
one of the principal causes of
blowouts, the Goodrich company
has developed and patented the
Goodrich Silvertown tire with the
Life-Raw Golden Ply.
LISTEN TO
OF CMC
Come in today or phone
for the bedrock proof of
nrfCKl GMCextravalue. Truck
LfrV H aTV buyer, in all lines of in
dustry are critically in
9& SI I 3 If? upectingand comparing
IDbySLjl UW CMC trucks. They find
in the unusually com
plete "truck-built" CMC line of
conventional and cab-over-engine
models a type and size exactly fitted
to their needs one with advanced
stream-styling combined with ex
clusive "dual-tone" color design and
dozens of other modern features that
assure improved performance and
money-saving operation. See, com
pare and judge for yourself.
Cvt n.i, Y
im"i yvu
B0NESTEELE BROS., INC.
.'5S3 Cheineketa Phone 411 1
GENERAL MOTORS TRUCKS TRAILERS
Or -1
president in charge of sales, point
out the advantages of the new com
mercial car for the regional sales
manaKers, who gathered in Detroit
last week from various sections of the
country for sales conference.
MOVIES FAVOR
LATE BUICKS
To appear in many of the year's
leading motion pictures, a new fleet
of Buick cars was recently pur
chased by Warner Brothers, motion
picture producers of Hollywood.
These new 1937 models, consisting
of 10 8-passenger sedans, a convert
ible coupe and a convertible phae
ton, are to replace a similar num
ber of Buicks, which covered more
than 230,000 miles in studio service
in a year. The cars were delivered
to Jack L. Warner, head of the stu
dio, and placed under the direct
supervision of Art Klein, former
race driver and war pilot, himself
a Buick owner.
Many of Wamer Brothers exec
utives and stars drive Buicks and
the film company's fleet is used in
transportation of stars and equip
ment on outdoor shots as well as
for "props" in the films themselves,
it was explained by Otto Wilson,
local Buick dealer.
"Among Warner Brothers fea
tures in which Buick cars play a
role are 'Singing Marine,' Talent
Scout,' Kid Galahad ' 'Flyaway
Baby.' 'Dance, Charlie, Dance,
'Marry the Girl, 'Marked Woman,'
'The Go Getter 'The Case of the
Stuttering Bishop.' 'Her Husbands
Secretary,' and 'That Mans Here
Again, " he said.
"Buick thus tar Is seen daily by
millions of persons in motion pic
ture theatres throughout the coun
try." French troops continued their
mountain maneuvers In the Alps
during the bitterest part of winter.
THE PROOF
M A. C'1m Pn,m,f rtom
of low.if ovoi'ob'i rof,i
QUALITY AT PRICES
IOWER THAN AVERAGE
USED VEHICLES.
RELIABLE ONES
DEALERS STATE
Why the Dodge factory takes a
vital interest in providing depend
able ucd cars for patrons of Dodc
dealers was explained yesterday by
D. L. Beck. Dodge regional mana
ger, in connection with current bar
gain sales of used vehicles by the
Salem Dodxe dealer.
Herrall-Owens company, dealer at
235 South Commercial street, is the
principal Dodge outlet of the Sa
lem area who this week is featur
ing drastic sales prices for ued
cars.
"The used car buyer is just as
important to us as the new car
buyer," Beck declared "In fact,
the used car buyer is the bulwark
of the automobile business.
"The reason ts obvious. Today
it is necesi-ary to sell two used cars
for every new car sold. Almost ev
ery new car buyer has a trade-in
Thus, not only must our new pro
ducts appeal to popular demand
but we must provide a sales outlet
for the new car buyer's trade-in.
"In recognition of this fundamen
tul faci, the Dodse factory has es
tablished rigid rules to extend the
dependability trademark, which has
featured Dodge products for more
than a score of years, to the used
cars sold by Dodge dealers.
"Tliis requires careful inspection
and reconditioning of used cars to
yield the maximum of unused
transportation in them with econ
omy and safety for the purchaser.'
Beck pointed out that used car
bujers have developed a shrewdness
and sense of values that compel
honest merchandising a charac
teristic to which he paid tribute
as a contribution to the advance
ment of the motor car industry-
Welcome news to the small boy
is that Norway's cod liver oil out
put was reduced last year.
Style Feature
TENITE STEERING wheels of at
tractive spring steel spoke design
are a style feature of the 1937 Buick
ears. The Buick crest Is carried In
the center on the horn button.
WHY PUT
with
MONET-BACK GUARANTEE!
BAG meant rencwod and guar,
aniead. Erary HG cat if chocked
al OTr 30 points le maat factory
pecilicaliont. Every R 0 oar ii
old with a written guarantee of
t00l laiitlaction or 100 refund.
RftQnied cars axcol many make,
and are lold by Ford Dealers only.
Ford Announces
PICTURKD ABOVE is a new dual
purpose car. a coupe with a pick-up
box, designed for operators wbo re
quire a light commercial unit with
the coinfurt and style of a passenger
cur, which has just been announced
by the Kurd Motor Company. The
new unit is available with either the
85 hursopowcr or the 60 horsepower
V-8 engiuc.
This car Is expected to find a wide
field of usefulness amoug farmers.
Contractors, plumbers, oil Held
LICENSE LAWS
MORE POPULAR
New York Adoption of driver li
cense laws in eight states thus lar
this year, with the possibility of
several more before the end of cur
rent legislative sessions, was today
declared tp be the greatest contri
bution to highway safety thus far
in 1937 by AJvan Macauley, presi
dent of the Automobile Manufac
turers' association.
"The wholesome success of this
effort to bring as many states as
possible up to standard as regards
driver licensing is particularly grati
fying to our industry," said Mr.
Macauley. "Through the Automobile
Manufacturers' association the en
tire industry joined in the effort
of the American Association of
State Motor Vehicle administrators,
the National Safety council, the
General Federation of Women's
clubs, the American Legion, the Na
tional Congress of Parents and
Teachers, the American Automobile
association, the National Grange
and a host of others to obtain the
enactment of these vitally neces
sary laws."
States in which new laws have
already been adopted this year are:
Arkansas, Georgia, Indiana, Kansas,
Maine, New Mexico, North Dakota
and Tennessee. Driver license bills
are now pending In Illinois, Michi
gan, Minnesota. Missouri, Nebraska,
Oklahoma. Texas and Wisconsin
UP WITH A
BARGAIN
LIKE THESE ON
Jo" '
Drive Tour
I it)
utjely mark the cars of the last two
years. Aod at your Ford Dealer's
you can enjoy these new advan
tages right now at very little cost.
Apply your old car against the
down payment arrange easy
terms for the balance and take
Coupe With Box
workers and appliance saltwnioii.
Addition of the new pick up box
converts the coupe into a light de
livery or utility unit. The pick-up
box provides a load space bl inches
long, 33 inchefl wide and 1J inches
deup.
The sides and tailgate of tho box
are of steel. The ttoor is of wood,
protected by Bleel skid-strips. Tho
tailgate Is tilted with drop chains
and provides additional space when
lowered.
L LI
at me
Lowe&lTotal Cobl
You save more than time, coming to us for an
Auto Loan. Our Auto Loans are arranged on
the lowest terms obtainable. See us before you
finance the purchase of your new automobile,
or used one, not over three years old.
LADD&BUSH bankers
SALEM'S ONLY HOME-OWNED BANK
Member Federal Deposit
WORN - OUT CAR, WITH
THE MARKET?
cn
MO
Old Car In - Drive a
comfort, beauty, and
See your FORD DEALER today! X
Eojj terms through Lniitrul Credit Companj
AUTO FATALITY .
REDUCTION HAS
FOUR LINE PLAN
On aha The low auto fatality
rate scored by Omaha is due chief
ly to lour lines u activity. Irving
It jtTzan, president of the Omaha
sairty council, riecJares.
"Showing ot thy movies, 'Rcmenv
bcr Jiminie' and Sudden Death,
brought detinile results,'' Zerzan
said, "In impressing careless drtv
ers."
Salety test for drivers at police
station; six-wecic drivers' school
at city hall: estiblishment ol Uit
municipal auto-te?ting station; dis
tribution ol 'safety lesson sheets,
circulating bicycle safety cards la
tiie elementary sciiools, and a spa
cial educational program In thf
high schools; 60 salcly talks a month. Y
by various civic yionpt.; distnbu '
lion of safety literature at auto
show ; enforcement of the state fin
annul responsibility law.
The.se activities will be continued
in 19;;7. In addition, the following
will be added:
Establishment of traffic courts
legislation to provide uniform pen
allies for law violations; enlarge
ments of traffic squad at police sta
lions to Insure complete patrolling
of the streets.
AUTO
LOANS
Insurance Corporation
Modern Car Ont !
; v-
illinium
yonr choice of the many different
makes and models, Ford V-8 and
otherwise! Many of the best buys
are R&G oscd cars renewed,
and guaranteed, on a money-back
basis. Don't put up with a worn
out car. Enjoy modern motoring
pleasure and safety instead.