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About Capital journal. (Salem, Or.) 1919-1980 | View Entire Issue (Nov. 13, 1925)
PAGE EIGHT THE CAPITAL JOURNAL, SALEM, OREGON FRIDAY, NOVEMBER 13, 1925 Women and Dolls Part Played In Revolu tionizing Doll Industry Of Nation By Salem Women As Told In The Everybody's Magazine For November. The following account of "Wom an and Dolls" written by Stella Burke May in Everybody? Mag azine for November la Interesting to Salemltcs for the fact that two of the three doll originators and designers are well known In Salem, and havo relatives here. One's family lives her and the other is m Salem girl. Grace Storey Putnam, creator of the Hyo-lo-baby doll is mother Of Miss Iiruco Putnam, Salem mu sician, and slster-ln-low of George Putnam, editor of Tho Capital Journal. Her dolls aro carried in tock by U. G. Shipley. "Madame Goorgono" Averlll was formerly Gcorgena Hopf, a Salem girl, who lived hero for many years with her brothers, Al and Iijily Hopf, who wcro well known in Salem. Al and Itudy were em ployed for years with the old dry goods firm of J. J. Dalrymple, Hudy as a sign writer, and he later vent Into business as Corvallls. Georgeno . Hopf mar -led James Paul Averlll, tho manager of the doll department of Meier & Frank's store In Portland and they contrlv " d tho Idea of tho doll which has Hi a do them wealthy and famous. Tho entho family went to Seattle about 15 years ago where tin engaged In the doll .nnnufacturlng business, later going to New York. Al Hopf visits Salem nbout every aix months, being on the road for tho doll business. Many of the dolls manufactured by that firm are carried In Steele In S!cm stores. Tho nrtlclo from Kverybodys Vngazlno reads In part as follows: Three American women domin ate tho doll market. Coming from different parts of the country, con verging In New York, these three women havo opened tho eyes of doll manufacturers and doll mer chandisers. They hnvo stimulated the toy trndo to a degree unprece dented nnd today head tho list of American doll-makers dominating the market. I refer to tho threo Amerlenn women whoso threo belles of doll- dom aro at tho present time nuin bercd among tho "best sellers": llrs. Grace Storey Putnam, origi nator of tho Uyo-lo Baby doll, the llfe-tmltntion of a thrce-dny-old baby that has set tho doll trade by the cors; Mrs. James Paul Averlll, Inventor of the Wonder Doll that walked nnd talked its way into juvenile favor and has held high plnco in the catalogs of tho mor chnndlscrs for more than five years and Rose O'Neill, creator of the faltummled little Kowpio doll, ono of tho most popular dolls ever pro duced. Iloso O'Neill's doll mnde a neat little fortune for tho woman-artist whoso brush first gavo It llfo in tho juvenlte pages of a woman's magazine. Mrs. Averill's walking doll Is the biggest selling high priced doll ever marketed; with Graco Storey Putnam's three-day-old baby doll Is moving so fast that nt this writing it may not bo too optimistic to estimate that she may realize fifty thousand dollars In royalties from this year salo of dolls. Tho doll trade has been com' pletcly reeducated since the fall of 1924 when Mrs. Putnam first of fered hor Infant doll, only to ho frowned upon by manufacturers and salesmen alike, who threw up their hands and oxelnlmed with fierce unanimity: "Tho thing won't go. It looks too much like a live baby." But It went and Is still going. All of which only proves that this la an ago of realism and that women who bring children into the World nro pretty good Judges of what thoso children and all chil dren llko to piny with. I tried to classify tho threo wom an who created tho threo popular dolls. Mrs. Putnam would bo tho culptresfl, of course, since that Is what alio Is, having modeled her doll between clnsses, so to .speak, while teaching modeling In tho art dopnrtmcnt of Mills College, Oak band, California. ' Mrs. Averlll would bo tho clear headed business woman, for not only did who orlglnnto tho first walking doll, but entered Into the production business for tho wholo nlo manufacture of It and opened np a shop on Fifth Avenue for Its retail distribution. Roflo O'Neill Is the painter whose klllful brush realized tho wldo ycd elf with tho curly top-knot, and the fat little tummy of a Chi nese Idol that won tho art of child hood. Yet that rigid classification Into sculptress, business woman and painter would not be fair, either. For the sculptress nnd tho painter had aufficlent business acumen to , J -A , 'If - v ii K (lruco Morcy 1'utnum nutting- finishlnit tcnii-liea nn tlm rtva-lo. baby model doll Hint has proved tho biggest sullcr on record. MYSTERIOUS While vitamins are unseen, mysterious (actors, medical science proves that they are necessary to assure health. Scott's Emulsion for over fifty years has been effectually serving human need, with these elements now called vitamins. JtA Scott's Emulsion builds Sn health and strength VII Srett A Bowne. Bloom field, It. J. tS-W make financial successes out of their art; tho business woman had tho necessary talent to make on artistic success out of her dull and her doll shop. No, they cannot be classified. They are Just women who mako dolls. Because and rightfully so, since it Is eternally but three days old Grace Storey Putnam's doll Is the youngest addition to this coterie of toys, I sought her first. Mrs. Put nam is tho wife of Arthur Putnam, a sculptor of fame, and the mother of a twenty-three-year-old daugh ter and a fourteen -year-old son. Iter studio homo Is on Staten Island, that rocky guldo-post to ships that enter and depart hourly from tho New York harbor. xweniy years ngo, when my husband and I wero living In San- Kranclsco nnd my llttlo girl was threo years old, I mado my first doll for her. It was rather crude. First I mado a wire frame and covered that with stockinet. Then I stuffed tho stockinet to rivo It form. Head, body, arms, legs, all wore mado of tho pliable stockinet. I pulled out its cheeks, stuffed and tinted them. Pulled out Its little nosed nnd stuffed that. Pressed In Its eyes nnd painted them. Then f darned hair on It nnd, behold, n doll! I was not so proud of It that I would let my daughter take It out of doors when she went to piny, but I liked It and sho adored it and my husband nnd I both saw commercial possibilities In it. But I was not yet ready for doll-making. Toy Men Hnrd to Convince "Later, when my husband's ill ness mado bread-winning a neces sity for mo, I entered tho art de partment of Mills College. I had taught nnd studied overy branch of art except modeling, having held that In reserve so that modeling might surmount everything. Vet through Arthur Putnam's influ ence modeling seemed to have be come a part of mo, nnd when I entered tho art department of Mills Collego ns a teacher I was given two classes In modeling along with tho other branches I taught. But tho doll Idea kept growing within mo. I must mako a doll that had a universal appeal. And what ap peal so general as that of tho new born Infant 7 So, every whoro I went I studied babies. In niaternlly wards, In hospitals, in tho homes of friends who had new babies I mado a study of the babies from life. Yes," her eyes grew tender and had a yearning mother look "yes, and In clinics I studied the llttlo ones whoso feeble spark had fluttered out. It was all a part of my work. You must know tho tragedy of things before you can apprcciato tho Jiy of them; before you can give them verity; It Is what I call getting 'sand Into your work." Llko tho coarso fibre In tapestry. Tho thing that holds it together. Otherwise lifo and Its expressions would be too sugary sweet. Tha. Is why I did not want a pretty baby, why I did not want a perfect baby. "I wanted to reproduce the baby that all mothers would recognize as their new-born Infant. And 1 found It three days old In an Oak land hospital. I knew tho minute I saw tho babo that he was ono I was looking for. Ho was simply adorable. For two hours I worked feverishly modeling the Infant's face. I returned to work all day, the two following days on tho head worklpg directly from llfo as the tiny thing, awake or i. sleep, lay be fore mo on tho hospital pillow. The faco of tho live baby changed even in thoso two days. But my Bye-lo Jiaby Is ns ho was when threo days old. I mado no change In the face. l-rom that model I perfected one in wax and with tho was model and many letters to toy manufact urers I camo Kant. Most peoplo In tho toy trade know tho story of Grace Storey Putnams strugglo to convince the doll world that a thrco-duy-old in fant was children wanted. At last sho found ono big toy-mnker who igrced to give her doll a trial, nnd tho Bye-lo llnby was born. There had been baby dolls on tho mar ket for years yet they had not been sensational sellers. But there had never been a three-day-old baby doll until Graco Storey Putnam's doll appeared upon tho scene. From tho moment tho tiny llttlo follow with his lifo-llko blsquo head was put on tho market, ho became an inslnntnnenus and overwhelm ing success. Parents nnd prospec tive parents seized i pon him. Chil dren cried for him nnd got him. ills wide, flat nose, his funny little high forohead with Its scanty hair. I MONDAY ONE Nov. 16 DAY Portia Mansfield Dancers In a Vivid nnd Colorful Dance Concert Presented by SALEM CIVIC MUSIC CLUB NEW SOLO DANCERS 0X OFFICE OPENS FRIDAY RESERVE YOURS SEATS FOR THE ENTIRE SEASON Hutcheon Paint Store Paint, Varnish, Enamel, Kalsomine and Wallpaper If you havo a painting job to do come in and get our prices. We have the right materials and can tell you the amount required for any job large or small. Get the benefit of our 80 years ex perience as practical painters. Phone 594 154 S. Com'l St. Buy Your Paint at a Paint Store tho drowsy eyeH, wrinkled netk and botton mouth appealed to the mother urgo In childhood. Atidi the way ho was seized upon by youthful .femininity made a decided hit with the masculine adults In tho doll trade everywhere. The business woman camo next, It was in her shop working with her dolls that I found Mrs. James Paul Averlll, who Invented the wonder doll that walks and talks. I think it must havo been Mrs. Averill's deslro for perpetual motherhood that, combined with her business acumen, mado a fi nancial success out of her doll, for sho admitted that tho doll of her invention is Just a small copy of the llttlo girl her daughter was at tho age of three. Maxlnc, the daughter, Is now eighteen years old, but in the walking and talk ing doll Mrs. Averlll made, sho has Immortalized her as she was fifteen years ago. Mrs. Averlll Is a native of Den ver and was at ono time a resident of Salem, Oregon. It was while sho was a patient In a Portland hospital that sho mado her first dolls. Tills was natural for not only was she a mother with mother's lovo for children, but she wag tho wife of a professional toy salesman as well, whllo confined to the hospital as a patient, she spent her days of convalescence making rag dolls for the juvenile patients.. This work gavo her an idea, Tho idea was to produce what sho calls "character" dolls. Living In tho Northwest these dolls naturally took th- form of cowboys, cowgirls nnd Indians. After she returned home sho made and sold some of tho dolls. The readiness with which they sold Stimulated her to greater activity. Sho dyed feathers, strung beads. cut and sewed and stuffed and painted dolls with l.er own hands and sold them all. Finding that the Indian dolls mot with the readiest favor, sho made a small replica of an Indian woman famous in the Nor tii west. Princess Angclino, they culled her, "tho Pocahontas of the Northwest." Tho Inventor of the Walking Doll Mrs. Averill's first venture In doll manuafcture on any important scale was the creation of the Princess Angelina doll. During the first six weeks of 1914 she made $2,700 from tho sale of this doll. Then sho and her husband moved to' San Francisco and later to Los Angeles whero sho opened a doll factory to make Indian dolls, pa pooses, cowboys and cowgirls. These dolls wero dressed In pastel felts. The felts wore purchased In T Stop That Cold ' Pains and aches in head and neck chills fever all dis tressing symptoms of Colds, Flu, La Grippe promptly relieved by the physicians' safe prescription An-a-cin. An-a-cin Also Relifuo lTArfny.KA I? .. .. . ... .. m'uino neuritis luuthuche Neurnltfia R he u mat lata AN.A.rtM T,M... A . -n.. L- contain no narcollca. Clinically provedr Handy Pocket Tin only 25c New York. When the war came on and she had difficulty In ob taining felts she camo to New York to find a substitute. By this time , Mrs. Averlll knew that her future lay In doll-maklng. It was about this timo also that tho urge; un derstood of all mothers, to keep her child eternally by her side, be-! gan to. influence her. i "I had no thought, then, of ln-j venting a walking doll Just a talk Ing doll. But after working for months and developing just tho kind of doll I wanted an ador iible llttlo being with baby face and curls, chubby hands and legs and dimpled, elbowfe and knees a doll that could say 'Oh, Mamm with Just the proper voice, I had a sud den Inspiration. One day I picked the talking doll up and said: 'Time you wero learning to walk, young lady.' As I said that I put the doll down on the floor as If she were about to walk. I noticed that by giving the feet a certain pressure, the body seemed to move automat ically. So I went to work again and invented a doll whoso feet and legs wero heavy enough to give the requisite poise and motion. By a practical use of the law of gravi-1 tation and the trick of holding the! doll's hands and slightly lifting! them alternately, tho feet mc rfed ! and the doll toddled along with j her youthful mother." I As Mrs, Averlll explained It to mo it all sounded very simple. Yet tho fact that the walking and talk ing doll has been a sensational sel ler for five years, that It is known all over the world, that it Is the biggest-selling high-priced doll on the market, and the further fact that tho crowd around her Fifth Avenue shop at Christmas timo often requires the direction of a traffic policeman, proves to mo at least, that Mrs. Averill's success has been gained by hard work and practical knowledge of human na ture, 6he knew what tho children wanted. "It's because my doll Is pretty and cuddly," sho -ays. "Before my doll was brought out, most of the dolls on the market wore stiff-bod ied things that no stretch of child lsh imagination could convert Into a real baby. I made a soft-bodied doll that a child could cuddle. That was what made it popular at first. Then I added a voice and taught It to walk. What I had done was to hark back to my own childhod and remember what I would have liked then. Children may grow more sophisticated as tho world moves ahead, but the maternal Instinct remains tho same. COMING Saturday and Sunday WIUIftM roX ptiuau r' The FVFBIACTlMfJ HEILIG . JtilBERjiL TERMS AT SHERMAN, fir W fO. Mandolins Banjos Saxophones Saxellos Trumpets Musical novelties Player pianos and rolls Victrolas and Radio sets and accessories at $herman,Jglay.& Coy 224 N. High St. Phone 2284 WOOLEN SPORT HOSE The cold snappy weather finds us ready with a complete stock of woolen ,part wool and wool mixture here. We will list here just a few values and prices to give you an idea of what can be had in our hose department. Fart wool hose clocked or plain In mole. African or black. This la a brok en line that we will clean up at 49c Impoted English wool and atiflclal silk in camel and white and black and whlto and black. All sizes 98c Imported all wool English hoso In the brown heather mixtures, ribbed or clocked 98c Part wool and artificial silk mixtures In colors of camel, baize, fawn and black 98c Part wool, ribbed top hose In French, nude, Jackrabblt, baize, (awn or black $1.15 The new plaid woolen sport hose of hearer and white, tan and white, brown and green, and gray and black $1.25 Full fashioned silk and wool In all of the wanted shades including baize, blonde, beaver, jackrabblt, black $1.95 Children's full length wool hose In the new shades 75c Kiddles three quarter socks of woo! and silk and wool with fancy tops 49c, 98c, $1.48 Coys Jackie Coogan sox "Just like Dad's " wool plaids 75c, silk and lisle 49c Infants fibre and wool hose In baize 50c; all wool 60c; silk and wool 75c Inner hose tor dress wear 18c We also carry a stock of outslie In wool hose. Full fashioned silk hose in the new shades including honey- rtr suckle, extaccy, rose blonde, atmosphere, gold and- silver J) J y5 Wis Your Coffee Good This Morning Did you leave your breakfast table this morning entirely satis fied with your cofTee? Did it have the fine rich color and flavor of coffee at its best? An increasing number of people are constantly turning to Crescent Vac uum Packed for complete coffee satis faction. There u no better coffee at any price. Every cup rich in color, fragrant in aroma, exquisite in flavor CRESCENT MFG. CO. Seule , Wuliiiigton Makert of CRESCENT BAKING POWDER VACUUM Cmilman'j Tan It 7 Vat'd) I'recUion movement Solid fTn fold caie. black tnar..:ltd, J6j Canoucht 107 Wtdtt told r tin forced, beautifully engraved caie, Jjj llnnainlli How little can you afford to pay for your watch? You probably have In mind a certain amount Q which is the most you can afford to pay for X the watch you have wanted. Likewise you ? realize that for less than a certain amount u you cannot secure a watch good enough to Q meet your standards. 5 What you can afford to pay for your G watch, therefore, is a question not only of P how much, but also of how little. This question our new Divided Charge Service will help you decide. p Under this plan you can afford to 'pur- chase a fine Gruen watch without touching r your savings, by conveniently purchasing out p of income. Just pay a part of the full price V upon selection of your watch. The rest will 5 be divided into equal sums payable monthly. G Hartman Bros, jj Jewelers and Silversmiths V State and Liberty. Salem, Oregon f. gggi Facts About Optometery . The Optometrist does not use drops when making an eye , examination but bases his correction on an accurate measure of the defect while the eye is working under its usual conditions. We Are Dealers in Perfect Sight! Staples Optical Co. Portland Salem, Ore. Masonic Temple
