PAGE EIGHT
THE CAPITAL JOURNAL, SALEM, OREGON
FRIDAY, NOVEMBER 13, 1925
Women and Dolls
Part Played In Revolu
tionizing Doll Industry
Of Nation By Salem
Women As Told In The
Everybody's Magazine
For November.
The following account of "Wom
an and Dolls" written by Stella
Burke May in Everybody? Mag
azine for November la Interesting
to Salemltcs for the fact that two
of the three doll originators and
designers are well known In Salem,
and havo relatives here. One's
family lives her and the other is
m Salem girl.
Grace Storey Putnam, creator
of the Hyo-lo-baby doll is mother
Of Miss Iiruco Putnam, Salem mu
sician, and slster-ln-low of George
Putnam, editor of Tho Capital
Journal. Her dolls aro carried in
tock by U. G. Shipley.
"Madame Goorgono" Averlll was
formerly Gcorgena Hopf, a Salem
girl, who lived hero for many years
with her brothers, Al and Iijily
Hopf, who wcro well known in
Salem. Al and Itudy were em
ployed for years with the old dry
goods firm of J. J. Dalrymple,
Hudy as a sign writer, and he later
vent Into business as Corvallls.
Georgeno . Hopf mar -led James
Paul Averlll, tho manager of the
doll department of Meier & Frank's
store In Portland and they contrlv
" d tho Idea of tho doll which has
Hi a do them wealthy and famous.
Tho entho family went to Seattle
about 15 years ago where tin
engaged In the doll .nnnufacturlng
business, later going to New York.
Al Hopf visits Salem nbout every
aix months, being on the road for
tho doll business. Many of the
dolls manufactured by that firm
are carried In Steele In S!cm stores.
Tho nrtlclo from Kverybodys
Vngazlno reads In part as follows:
Three American women domin
ate tho doll market. Coming from
different parts of the country, con
verging In New York, these three
women havo opened tho eyes of
doll manufacturers and doll mer
chandisers. They hnvo stimulated
the toy trndo to a degree unprece
dented nnd today head tho list of
American doll-makers dominating
the market.
I refer to tho threo Amerlenn
women whoso threo belles of doll-
dom aro at tho present time nuin
bercd among tho "best sellers":
llrs. Grace Storey Putnam, origi
nator of tho Uyo-lo Baby doll, the
llfe-tmltntion of a thrce-dny-old
baby that has set tho doll trade by
the cors; Mrs. James Paul Averlll,
Inventor of the Wonder Doll that
walked nnd talked its way into
juvenile favor and has held high
plnco in the catalogs of tho mor
chnndlscrs for more than five years
and Rose O'Neill, creator of the
faltummled little Kowpio doll, ono
of tho most popular dolls ever pro
duced.
Iloso O'Neill's doll mnde a neat
little fortune for tho woman-artist
whoso brush first gavo It llfo in
tho juvenlte pages of a woman's
magazine. Mrs. Averill's walking
doll Is the biggest selling high
priced doll ever marketed; with
Graco Storey Putnam's three-day-old
baby doll Is moving so fast
that nt this writing it may not bo
too optimistic to estimate that she
may realize fifty thousand dollars
In royalties from this year salo of
dolls.
Tho doll trade has been com'
pletcly reeducated since the fall of
1924 when Mrs. Putnam first of
fered hor Infant doll, only to ho
frowned upon by manufacturers
and salesmen alike, who threw up
their hands and oxelnlmed with
fierce unanimity: "Tho thing won't
go. It looks too much like a live
baby."
But It went and Is still going.
All of which only proves that
this la an ago of realism and that
women who bring children into the
World nro pretty good Judges of
what thoso children and all chil
dren llko to piny with.
I tried to classify tho threo wom
an who created tho threo popular
dolls. Mrs. Putnam would bo tho
culptresfl, of course, since that Is
what alio Is, having modeled her
doll between clnsses, so to .speak,
while teaching modeling In tho art
dopnrtmcnt of Mills College, Oak
band, California. '
Mrs. Averlll would bo tho clear
headed business woman, for not
only did who orlglnnto tho first
walking doll, but entered Into the
production business for tho wholo
nlo manufacture of It and opened
np a shop on Fifth Avenue for Its
retail distribution.
Roflo O'Neill Is the painter whose
klllful brush realized tho wldo
ycd elf with tho curly top-knot,
and the fat little tummy of a Chi
nese Idol that won tho art of child
hood. Yet that rigid classification Into
sculptress, business woman and
painter would not be fair, either.
For the sculptress nnd tho painter
had aufficlent business acumen to
, J -A , 'If - v ii K
(lruco Morcy 1'utnum nutting- finishlnit tcnii-liea nn tlm rtva-lo.
baby model doll Hint has proved tho biggest sullcr on record.
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Srett A Bowne. Bloom field, It. J. tS-W
make financial successes out of
their art; tho business woman had
tho necessary talent to make on
artistic success out of her dull and
her doll shop. No, they cannot be
classified. They are Just women
who mako dolls.
Because and rightfully so, since
it Is eternally but three days old
Grace Storey Putnam's doll Is the
youngest addition to this coterie of
toys, I sought her first. Mrs. Put
nam is tho wife of Arthur Putnam,
a sculptor of fame, and the mother
of a twenty-three-year-old daugh
ter and a fourteen -year-old son.
Iter studio homo Is on Staten
Island, that rocky guldo-post to
ships that enter and depart hourly
from tho New York harbor.
xweniy years ngo, when my
husband and I wero living In San-
Kranclsco nnd my llttlo girl was
threo years old, I mado my first
doll for her. It was rather crude.
First I mado a wire frame and
covered that with stockinet. Then
I stuffed tho stockinet to rivo It
form. Head, body, arms, legs, all
wore mado of tho pliable stockinet.
I pulled out its cheeks, stuffed and
tinted them. Pulled out Its little
nosed nnd stuffed that. Pressed
In Its eyes nnd painted them. Then
f darned hair on It nnd, behold, n
doll! I was not so proud of It
that I would let my daughter take
It out of doors when she went to
piny, but I liked It and sho adored
it and my husband nnd I both saw
commercial possibilities In it. But
I was not yet ready for doll-making.
Toy Men Hnrd to Convince
"Later, when my husband's ill
ness mado bread-winning a neces
sity for mo, I entered tho art de
partment of Mills College. I had
taught nnd studied overy branch
of art except modeling, having held
that In reserve so that modeling
might surmount everything. Vet
through Arthur Putnam's influ
ence modeling seemed to have be
come a part of mo, nnd when I
entered tho art department of Mills
Collego ns a teacher I was given
two classes In modeling along with
tho other branches I taught. But
tho doll Idea kept growing within
mo. I must mako a doll that had
a universal appeal. And what ap
peal so general as that of tho new
born Infant 7 So, every whoro I
went I studied babies. In niaternlly
wards, In hospitals, in tho homes
of friends who had new babies I
mado a study of the babies from
life. Yes," her eyes grew tender
and had a yearning mother look
"yes, and In clinics I studied the
llttlo ones whoso feeble spark had
fluttered out. It was all a part of
my work. You must know tho
tragedy of things before you can
apprcciato tho Jiy of them; before
you can give them verity; It Is
what I call getting 'sand Into your
work." Llko tho coarso fibre In
tapestry. Tho thing that holds it
together. Otherwise lifo and Its
expressions would be too sugary
sweet. Tha. Is why I did not want
a pretty baby, why I did not want
a perfect baby.
"I wanted to reproduce the baby
that all mothers would recognize
as their new-born Infant. And 1
found It three days old In an Oak
land hospital. I knew tho minute
I saw tho babo that he was ono I
was looking for. Ho was simply
adorable. For two hours I worked
feverishly modeling the Infant's
face. I returned to work all day,
the two following days on tho head
worklpg directly from llfo as the
tiny thing, awake or i. sleep, lay be
fore mo on tho hospital pillow. The
faco of tho live baby changed even
in thoso two days. But my Bye-lo
Jiaby Is ns ho was when threo days
old. I mado no change In the face.
l-rom that model I perfected one
in wax and with tho was model
and many letters to toy manufact
urers I camo Kant.
Most peoplo In tho toy trade
know tho story of Grace Storey
Putnams strugglo to convince the
doll world that a thrco-duy-old in
fant was children wanted. At last
sho found ono big toy-mnker who
igrced to give her doll a trial, nnd
tho Bye-lo llnby was born. There
had been baby dolls on tho mar
ket for years yet they had not been
sensational sellers. But there had
never been a three-day-old baby
doll until Graco Storey Putnam's
doll appeared upon tho scene.
From tho moment tho tiny llttlo
follow with his lifo-llko blsquo head
was put on tho market, ho became
an inslnntnnenus and overwhelm
ing success. Parents nnd prospec
tive parents seized i pon him. Chil
dren cried for him nnd got him.
ills wide, flat nose, his funny little
high forohead with Its scanty hair.
I MONDAY ONE
Nov. 16
DAY
Portia Mansfield Dancers
In a
Vivid nnd Colorful Dance Concert
Presented by
SALEM CIVIC MUSIC CLUB
NEW SOLO DANCERS
0X OFFICE
OPENS FRIDAY
RESERVE YOURS SEATS FOR
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Paint, Varnish, Enamel, Kalsomine
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If you havo a painting job to do come
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We have the right materials and can
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Get the benefit of our 80 years ex
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Phone 594 154 S. Com'l St.
Buy Your Paint at a Paint Store
tho drowsy eyeH, wrinkled netk
and botton mouth appealed to the
mother urgo In childhood. Atidi
the way ho was seized upon by
youthful .femininity made a decided
hit with the masculine adults In
tho doll trade everywhere.
The business woman camo next,
It was in her shop working with
her dolls that I found Mrs. James
Paul Averlll, who Invented the
wonder doll that walks and talks.
I think it must havo been Mrs.
Averill's deslro for perpetual
motherhood that, combined with
her business acumen, mado a fi
nancial success out of her doll, for
sho admitted that tho doll of her
invention is Just a small copy of
the llttlo girl her daughter was at
tho age of three. Maxlnc, the
daughter, Is now eighteen years
old, but in the walking and talk
ing doll Mrs. Averlll made, sho has
Immortalized her as she was fifteen
years ago.
Mrs. Averlll Is a native of Den
ver and was at ono time a resident
of Salem, Oregon. It was while
sho was a patient In a Portland
hospital that sho mado her first
dolls. Tills was natural for not
only was she a mother with
mother's lovo for children, but she
wag tho wife of a professional toy
salesman as well, whllo confined
to the hospital as a patient, she
spent her days of convalescence
making rag dolls for the juvenile
patients.. This work gavo her an
idea, Tho idea was to produce what
sho calls "character" dolls.
Living In tho Northwest these
dolls naturally took th- form of
cowboys, cowgirls nnd Indians.
After she returned home sho made
and sold some of tho dolls. The
readiness with which they sold
Stimulated her to greater activity.
Sho dyed feathers, strung beads.
cut and sewed and stuffed and
painted dolls with l.er own hands
and sold them all. Finding that the
Indian dolls mot with the readiest
favor, sho made a small replica of
an Indian woman famous in the
Nor tii west. Princess Angclino, they
culled her, "tho Pocahontas of the
Northwest."
Tho Inventor of the Walking Doll
Mrs. Averill's first venture In
doll manuafcture on any important
scale was the creation of the
Princess Angelina doll. During the
first six weeks of 1914 she made
$2,700 from tho sale of this doll.
Then sho and her husband moved
to' San Francisco and later to Los
Angeles whero sho opened a doll
factory to make Indian dolls, pa
pooses, cowboys and cowgirls.
These dolls wero dressed In pastel
felts. The felts wore purchased In
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New York. When the war came
on and she had difficulty In ob
taining felts she camo to New York
to find a substitute. By this time
, Mrs. Averlll knew that her future
lay In doll-maklng. It was about
this timo also that tho urge; un
derstood of all mothers, to keep
her child eternally by her side, be-!
gan to. influence her. i
"I had no thought, then, of ln-j
venting a walking doll Just a talk
Ing doll. But after working for
months and developing just tho
kind of doll I wanted an ador
iible llttlo being with baby face and
curls, chubby hands and legs and
dimpled, elbowfe and knees a doll
that could say 'Oh, Mamm with
Just the proper voice, I had a sud
den Inspiration. One day I picked
the talking doll up and said: 'Time
you wero learning to walk, young
lady.' As I said that I put the doll
down on the floor as If she were
about to walk. I noticed that by
giving the feet a certain pressure,
the body seemed to move automat
ically. So I went to work again
and invented a doll whoso feet and
legs wero heavy enough to give the
requisite poise and motion. By a
practical use of the law of gravi-1
tation and the trick of holding the!
doll's hands and slightly lifting!
them alternately, tho feet mc rfed !
and the doll toddled along with j
her youthful mother." I
As Mrs, Averlll explained It to
mo it all sounded very simple. Yet
tho fact that the walking and talk
ing doll has been a sensational sel
ler for five years, that It is known
all over the world, that it Is the
biggest-selling high-priced doll on
the market, and the further fact
that tho crowd around her Fifth
Avenue shop at Christmas timo
often requires the direction of a
traffic policeman, proves to mo
at least, that Mrs. Averill's success
has been gained by hard work and
practical knowledge of human na
ture, 6he knew what tho children
wanted.
"It's because my doll Is pretty
and cuddly," sho -ays. "Before my
doll was brought out, most of the
dolls on the market wore stiff-bod
ied things that no stretch of child
lsh imagination could convert Into
a real baby. I made a soft-bodied
doll that a child could cuddle. That
was what made it popular at first.
Then I added a voice and taught It
to walk. What I had done was to
hark back to my own childhod and
remember what I would have liked
then. Children may grow more
sophisticated as tho world moves
ahead, but the maternal Instinct
remains tho same.
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WOOLEN SPORT HOSE
The cold snappy weather finds us ready with a complete stock of
woolen ,part wool and wool mixture here. We will list here just a few
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department.
Fart wool hose clocked or plain In
mole. African or black. This la a brok
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49c
Impoted English wool and atiflclal
silk in camel and white and black and
whlto and black. All sizes
98c
Imported all wool English hoso In
the brown heather mixtures, ribbed or
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98c
Part wool and artificial silk mixtures
In colors of camel, baize, fawn and
black
98c
Part wool, ribbed top hose In French,
nude, Jackrabblt, baize, (awn or black
$1.15
The new plaid woolen sport hose of
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Children's full length wool hose In
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Infants fibre and wool hose In baize
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Inner hose tor dress wear 18c We
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hose.
Full fashioned silk hose in the new shades including honey- rtr
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