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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (July 21, 1931)
! I ; "'M' ? i j PAGE TEN The OREGON STATESMAN. Saltzrf. Qrt cri. Tuesday Horning July 21, 1931 j I: on , TTCdE Lwi Tread' Breaker g . PLl ES M 1 I IV til . i I Mill 14 t ; . i . .. - ..... ; . ! : : . -1 rnv ii re.n q VI! U lliaLaC' It is NOT A VlYj it is a breaker strip! The National Better Business Bureau defines a "ply as follows "A ply is one of a number of layers of rubberized cotton fabric, either cord or square woven, extending from bead to " bead, and forming the body of the tire." Four or six plies form the carcass or the body of the tire. If the fabric does NOT extend entirely around the tire from BEAD TO BEAD, IT IS NOT A PLY. The illustration points out the difference between a ply and a breaker strip. It also points out the "beads." . Certain manufacturers and dealers, jealous of Ward's commanding position In the tire industry, have made misleading statements about Wird's tires. They have published and displayed mis leading charts they have shown sections of ob solete tires they compare their "second line" tires with bur "first line" tires and now in advertising and selling talks, "breaker strips'9 are being called -"plys." .These misleading statements, however, are. cleverly worded and the breaker strip Is called ' a ply under the tread." No twisting of wordJ, however, can turn a BREAKER STRIP into a PLY. Every tire manufacturer and dealer knows it, AND WE BELIEVE THE CUSTOMER, TOO, IS ENTITLED TOKNOW THE FACTS. mm e? ufeac; GUgpg' Gl(i3G3VGO :$fUBo TOE flO Q3 flVS Many readers are familiar with the recent Firestone , ads which compare Firestone tires with unidenti fied mail order tires. Weight has been given prom . inence as one of the items of comparison. Mont gomery Ward l Co. maintains that weight is t NOT AN INDICATION OF TIRE QUALITY. : We recently purchased five Firestone Oldfield tires and five Firestone High Speed tires theHigh j Speed tire is more expensive than the Oldfield. . These tires were carefully weighed by Dr.'EUery H. Ji Harveandthe results are shown in the statement at the right. In the first place, note that there is a variation of five ounces .between the heaviest and the lightest i; Oldfield, and that there is a six-ounce variation between the heaviest and the lightest Firestone High Speed. MOST IMPORTANT OF ALL NOTE THAT THE AVERAGE WEIGHT OF THE OLDFIELD IS ONE POUND FIVE OUNCES HEAVIER THAN THE AVERAGE WEIGHT OF THE HIGH SPEED TIRES. If j; weight denotes superiority, why is the cheaper Fife stone tire heavier than the more expensive Fire j stone tire? Sorely this should convince anynnbiased ; person how ridiculous it is to consider weight an : indication of tire quality. Again we say, WE BE LIEVE THE CUSTOMER IS ENTITLED TO KNOW THE FACTS, r 1 . . ' LESS EXPENSIVE TIRE Wciyfu More Oa Jon 20, 1931,1 weighed five FIraroae Oldfield tires on a tested Howe scale. Immediately after on the same scale 1 weighed five Fircacone four ply High Speed tires. All ten tires were size 4-50-21. They weighed as follows: Yircston Oldfield ; - 17 lbs. Hoc 17lb. 8 17 lbs. 9 17 lbs. 6 17 lbs. 7QK.S " fiilbs. 9. Arswt.pctir 17 lb. Sox. Variation between Bghtest and heaviest tire Fere . Highspeed I6Ib2 ! 16 lbs. 5. 16 lbs. 1 ox. 16Ibs.7oz. ' 16 lbs. 3 or. J 6ilbs.l. 16 lbs. 3 oz. 6 ox. ' Watas Snhscribed and rworn to before me this twenty sec cmd day off Jnae wlnrtrm hundred thirty-one, at CUcaco,UU S2y24' ' ' t . , . r . . . . i J ; 'i . , ' i ..... . -t - -, -' - j -. . -' . d k i - - J i . . . . '. ,.' r . 1 . ! - ITIf fe UG3H TTSOJIflj Afooofi W&tfifQ - I ' -" 1 ' .. . ' nilliPIBkM ' "''''mm.' "' . ' no uivtLiizfiuiz. taour ursz quality tire, it is made by one of the largest tire companies in the world. It is built to one of the most stringent sets of specifications in the tire industry. It has been sold by Ward's for 19 years. Millions are in use today. RlTcrsidef are backed by a guarantee without limit as to time or mileage Other famous nationally advertised tires that are equal to Riversides are much higher priced than Riversides. ' The table at the right gives yoi the sizes for size price comparison. Haying studied the price comparison with other makes, the only question for you to ask is: "Are Riverside tires really as good as these other tires with which they j are compared !" Well, Montgomery Ward Gl Co. is one of the largest and oldest merchandise institutions In the world. It Is the originator of the "Satisfaction Guaranteed or lour Money Back" guarantee. It depends for its business not only on tires but also on some 40,000 other items of merchandise which it sells to you. Certainly it is reasonable to believe that Ward's is mainraining ine tnita in making these itatementSs Q T,CD:Q iIPXN Fig EE 29x4.4021 30x4021 28x4.7519 29x5X019 30x5.0020 28X&2518 31x5.2521 29x5019 30x5.5020 i5252ts tWTt ' - BaNsHssiS) c.co O.C3 7.00 7.10 7.CO 0.C3 0.C0 o.oo $7.05 7X5 85 9.15 9.40 10X5 11.40 12.00 12;50 tmsswes N 70 o.co i o.co 0.10 o.co 10.2G 10105 11. lO ;io.io .10X0 . 11.15 s 125 .12.60 . 130 14.75 .16.20 .16.10 WASBS ff. i7 i i.r treelStanr YsftlaiM S4.G5 . $43 C.1G . 5.69 COG . 6.65 O.CO . 6X3 Isss wbeti bovght In FREE MOUNTINO SERVICE AT EVERY WARD STORE T;o TRAIL DLAZEil Is our second quality tiro, itu equaitoariyofthlsecoridUnetire 1 panles. As you no doubt know, dose to 90 of all newspaper adver rirfng of the big tire companies is devoted to their "second line" tires 1 and it is these tires with!1 which Trail Blazers compare. However.Trail Blazers SELL FOR LESS than other second line tires. This combination of quality with lowest price which is offered by Ward's seems to have made some of our competitors very envious, so they are making and publishing misleading end incorrect statements about mail order tires! But they do not compare their first quality tires with our Riversides and their second quality tireswith our Trail Blazers. They know to do 10 would immediately indicate how much lower Ward's tires are priced. So they have cunningly priced their "second line" tires at exactly our Riverside prices, and they print comparison tables which are intended to make people believe that their prices are the same as ours. Well they are not. The chart at the left is a true comparison, quality for quality, and price for price. IM m if (& M Jl vAva 1. Id) (C , ... - : , .' . . .. . . ..- " r 275 N. LIBERTY :. ' '.. TELEPHONE 8774 SALEM, ORE. i X - - -1 - i - V