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PAGE TEN
The OREGON STATESMAN. Saltzrf. Qrt cri. Tuesday Horning July 21, 1931
j I:
on
, TTCdE Lwi
Tread'
Breaker g .
PLl ES M 1
I IV til . i I Mill 14 t
; . i . .. - ..... ; . ! : : .
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rnv ii re.n q
VI! U lliaLaC'
It is NOT A VlYj it is a breaker strip!
The National Better Business Bureau
defines a "ply as follows
"A ply is one of a number of layers of
rubberized cotton fabric, either cord or
square woven, extending from bead to
" bead, and forming the body of the tire."
Four or six plies form the carcass or the
body of the tire. If the fabric does NOT
extend entirely around the tire from
BEAD TO BEAD, IT IS NOT A PLY.
The illustration points out the difference
between a ply and a breaker strip. It also
points out the "beads." .
Certain manufacturers and dealers, jealous of
Ward's commanding position In the tire industry,
have made misleading statements about Wird's
tires. They have published and displayed mis
leading charts they have shown sections of ob
solete tires they compare their "second line" tires
with bur "first line" tires and now in advertising
and selling talks, "breaker strips'9 are being called -"plys."
.These misleading statements, however,
are. cleverly worded and the breaker strip Is called '
a ply under the tread." No twisting of wordJ,
however, can turn a BREAKER STRIP into a
PLY. Every tire manufacturer and dealer knows
it, AND WE BELIEVE THE CUSTOMER, TOO,
IS ENTITLED TOKNOW THE FACTS.
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Gl(i3G3VGO :$fUBo
TOE flO Q3 flVS
Many readers are familiar with the recent Firestone ,
ads which compare Firestone tires with unidenti
fied mail order tires. Weight has been given prom .
inence as one of the items of comparison. Mont
gomery Ward l Co. maintains that weight is
t NOT AN INDICATION OF TIRE QUALITY.
: We recently purchased five Firestone Oldfield
tires and five Firestone High Speed tires theHigh
j Speed tire is more expensive than the Oldfield.
. These tires were carefully weighed by Dr.'EUery H.
Ji Harveandthe results are shown in the statement
at the right.
In the first place, note that there is a variation of
five ounces .between the heaviest and the lightest
i; Oldfield, and that there is a six-ounce variation
between the heaviest and the lightest Firestone
High Speed. MOST IMPORTANT OF ALL
NOTE THAT THE AVERAGE WEIGHT OF
THE OLDFIELD IS ONE POUND FIVE
OUNCES HEAVIER THAN THE AVERAGE
WEIGHT OF THE HIGH SPEED TIRES. If
j; weight denotes superiority, why is the cheaper Fife
stone tire heavier than the more expensive Fire
j stone tire? Sorely this should convince anynnbiased
; person how ridiculous it is to consider weight an
: indication of tire quality. Again we say, WE BE
LIEVE THE CUSTOMER IS ENTITLED TO
KNOW THE FACTS, r
1 . . '
LESS EXPENSIVE TIRE
Wciyfu More
Oa Jon 20, 1931,1 weighed five FIraroae Oldfield
tires on a tested Howe scale. Immediately after on
the same scale 1 weighed five Fircacone four ply High
Speed tires. All ten tires were size 4-50-21. They
weighed as follows: Yircston
Oldfield
; - 17 lbs. Hoc
17lb. 8
17 lbs. 9
17 lbs. 6
17 lbs. 7QK.S
" fiilbs. 9.
Arswt.pctir 17 lb. Sox.
Variation between
Bghtest and heaviest tire
Fere .
Highspeed
I6Ib2
! 16 lbs. 5.
16 lbs. 1 ox.
16Ibs.7oz.
' 16 lbs. 3 or.
J 6ilbs.l.
16 lbs. 3 oz.
6 ox.
' Watas
Snhscribed and rworn to before me this twenty sec
cmd day off Jnae wlnrtrm hundred thirty-one, at
CUcaco,UU S2y24' '
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i - - J i . . . . '. ,.' r . 1 . ! -
ITIf fe UG3H TTSOJIflj Afooofi W&tfifQ
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' nilliPIBkM ' "''''mm.' "' . '
no uivtLiizfiuiz. taour ursz quality tire, it is made
by one of the largest tire companies in the world. It is built to one of
the most stringent sets of specifications in the tire industry. It has
been sold by Ward's for 19 years. Millions are in use today. RlTcrsidef
are backed by a guarantee without limit as to time or mileage Other
famous nationally advertised tires that are equal to Riversides are
much higher priced than Riversides. '
The table at the right gives yoi the sizes for size price comparison.
Haying studied the price comparison with other makes, the only
question for you to ask is: "Are Riverside tires really as good as these
other tires with which they j are compared !" Well, Montgomery
Ward Gl Co. is one of the largest and oldest merchandise institutions
In the world. It Is the originator of the "Satisfaction Guaranteed or
lour Money Back" guarantee. It depends for its business not only
on tires but also on some 40,000 other items of merchandise which
it sells to you. Certainly it is reasonable to believe that Ward's is
mainraining ine tnita in making these itatementSs
Q T,CD:Q iIPXN Fig EE
29x4.4021
30x4021
28x4.7519
29x5X019
30x5.0020
28X&2518
31x5.2521
29x5019
30x5.5020
i5252ts
tWTt ' - BaNsHssiS)
c.co
O.C3
7.00
7.10
7.CO
0.C3
0.C0
o.oo
$7.05
7X5
85
9.15
9.40
10X5
11.40
12.00
12;50
tmsswes
N
70
o.co
i o.co
0.10
o.co
10.2G
10105
11. lO
;io.io
.10X0
. 11.15
s 125
.12.60
. 130
14.75
.16.20
.16.10
WASBS ff. i7 i i.r
treelStanr YsftlaiM
S4.G5 . $43
C.1G . 5.69
COG . 6.65
O.CO . 6X3
Isss wbeti bovght
In
FREE MOUNTINO SERVICE AT EVERY WARD STORE
T;o TRAIL DLAZEil Is our second quality tiro, itu
equaitoariyofthlsecoridUnetire 1
panles. As you no doubt know, dose to 90 of all newspaper adver
rirfng of the big tire companies is devoted to their "second line" tires 1
and it is these tires with!1 which Trail Blazers compare. However.Trail
Blazers SELL FOR LESS than other second line tires.
This combination of quality with lowest price which is offered by
Ward's seems to have made some of our competitors very envious, so
they are making and publishing misleading end incorrect statements
about mail order tires! But they do not compare their first quality
tires with our Riversides and their second quality tireswith our Trail
Blazers. They know to do 10 would immediately indicate how much
lower Ward's tires are priced. So they have cunningly priced their
"second line" tires at exactly our Riverside prices, and they print
comparison tables which are intended to make people believe that
their prices are the same as ours. Well they are not. The chart at
the left is a true comparison, quality for quality, and price for price.
IM m if (& M Jl vAva 1. Id) (C ,
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275 N. LIBERTY
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TELEPHONE 8774
SALEM, ORE.
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