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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (July 19, 1925)
Sriiunnsi Ford Entrance? trT Field - of K I i rht Machines Fills Great Need, Held i; CoU Per Mil for Transportation 1 Declared Murk lra& With 4 light rait jr'.r f t While ibe use of commercial rara continues to erow and while f uera irr morejand more turning to the lighter units as the most economical, a review of recent ad vance In this division or motor 'transportation reveals an Interest ing and significant development. IThls is the entrance of Ford as a commercial car body builder. Every one Is familiar wun ora ln the passenger car fields, where he has brought low cost transpor tation without, parallel any where. 'The gradual Introduction, of Ford built commercial cars .indicates that users in this particular field are to benefit now to a greater .extent than ever before. Pr f years "We Ford ton truck chais haa been the most popular of Hoe Hunter -truck units and at present approximately IS per cent of the one-ton. trucks in use in the United States, are Fords.? 'u Until little1 more than year ago; how ever, purchases of the Ford truck chassis had to secure bodies frcfin outside manufacturers. i The first appearance at Ford in r the commercial 'car ; body , field ranivith the .introduction of an all-steel "express type' bory, -with open cab. also of steel const nic- idritli " tltf It'll 1 S 4 Dr. R.F.CU at nay N. V, md km- Otd-ioMt Koiinir tm vfclcfc h b ' erom umtkitm tout, tftf kvfaf drtvf k quint of m mBXmm mMn m fc -f ' f . " -- . YOUNG N1MR0D CATCHES FISH FOR LARGE FAMILY ' p1 to lIve on p-"4 PflT'RTEEV YE.tR ! OLD I.AD FtltXISHKS MKAI8 FOR 1H foods "Our chemists." he added, "have become, becaune of this tendency. In a sense almost the greatest slayers of mankind. Responding Manv IJtnrf Yosemile Trout Are doubtless to a popular demand. of food preservatives and . these Victims of Youthful Klsher- 1 j man LiS have been bo largely used that. along with the results of cold stor YOSEMITE NATIONAL PARK, age. food became literally muiui- JnW i When 14 war old td-tfied. win Dentley.-young Glendale nlm rod, came to Yo&emite with bis mother and father and' brothers and sisters and other, relatives, he undertook one 'of i the 'biggest IKK3 "TEAM HAULS - LUMUER CORDOVA. Alaska A team a new st aS e boii j. wlslch not only meets many hauling ; 'needs, but haa a particular value to the farmer, for the. body -is easily 'adaptable to the use of cattle and grain sides giving the mon on 'the rarm a transportation unit to meetpracti cally all of his hauling require ments. ; t y - . : i A closed cab of steel also has been tintroduccd. It Is adaptable to any of the body types'-and be cause of the complete protection it if fords against the elements has grown rapidly in popularity. A feature of this cab is that" two panels I the back may be "removed to afford access to the truck body j. Ford also is providing 'a light pick-up body foi the Model T chassis, designed to care tor light delivery work? .This body, is also steel and Js mounted on the Ford tunabout which gives the driver a comfortable seafwith ample room for' another pa;enef. ... With all these combinations 1,1 I3 .timated that the Ford :., Motor fompany not only. produces bodies r for close "to 90 per cent of the commercial car requirements, but thioueh the economies of Quantity tiorr. The cab and body were bula.-produtton is ab,e l0 pr0vide thW bodies to' customers at , a, " low with a view of giving td the user .the greatest possible value in con struction and materia l and at th-J same, time a unit that was light and.darable. designed to meet; a variety of rcqulremenu. jj With this body on the nutrkPtj it wasn't long until the Ford Moior company provided screen sides and cr nbpy; top, thereby extending the truck' utility to , delivery and hauling services requiring" protec tion of merchandise from the et ineatsland from theft,, providing tt the name time loading p.n(?-.- While lhese body combinations met a large share of the require ments n the commercial knd agrW cultural field there' still remained a certaiu division that demanded Make '..od; platform; trucks, In order, to satisfy this demand price. J Because of this, the. busi ness man or firm seeking com mercial truck - equipment is now able to select any body combina tion of Ford build to meet hid par ticular, requirements . without the trouble of shopping 'around, " OREGON TO BE PtVOCAL POINT OF SALES PLANS j. (ColiMuud from is 1.) ; ' materially 'increased; Its standing In the general industry aud is 'a prominent third' with a strong bid in for second place among all manufacturers. . J ( Jis , the only iorgantzation which 'has h'ow'n steady gain in output since the first of tlie year. This ga.in has ! a.inM,. .rniiU IntrnHnail nnt vpt hpn orpat pnonpTi In .nrcv vent the oversold condition wh'ch had steadily existed since the first of the year. - ----- k -." "In percentage of gain ovet, the output of last year, Willys Over land leads all manufacturers. "On this fact, we have organ ized to wind, up the remainder of the year in whirlwind fashion." "The northwest has become a point of tremendous importance in the sale strategy of the company. The steadily. Increasing population of tais section' of the -country makes It a good barometer of gen eral sales conditions.1! "The buying public has accepted our products s representing a choice affording unusual satisfac tion to motor car owners, .. . "To capitalize on th!s general feeling, we are going 'ahead with an advertising program of great magnitude. All the better known newspapers in Oregon and Wash ington will be used ! to ..tell.- the story of Willys Overland achieve ment.. This Jis a section ( of the country where the newspaper is the big carrier 'of all Important messages. : .. , y- - "The b'g circulations; the big popular appeal of the papers and the interest of the buying public in the messages the papers have to carry, make them! our logical helpers in the work we have to do "Backing up the newspaper ad vertising will come .a measure of dealer support which will he. the most - helpful ever carried out arnon;' automobile dealers in this- section. The results of-th'.s heir cannot fail to" be of benefit to the motor car bnyer.--'. j ,'" "The stimulation of buying which can be the only natural se quence to an extended newspaper campaign, will help' business con ditions in all lines. "As more automobiles enable more people" to travel, -more miles to do- their buying, greater buying results and all markets broaden." tasks a feller has ever faced. lie of five Malamute dogs was u3ed successfully ia.ii wiuitfr iu naui said he'd keep the family of 18 members In all, who ar vacation ing . here, supplied with fine, fat Yosemite trout for breakfasts: than kept his word, for now. after almost two weeks, be has all the members of his family so tired of lumber from a mill on Grant lake. west of here, to the Alaska rail rpad, two miles distant, for trans portation to Seward and Anchor- Tbe shipment of 15,000 feet was made from the mill in loads trout that they can ; hardly look averaging three-quarters of a ton. ne of the ' speckled beauties in the face at meal times. Not content with little fellows. Edwin proceeded to catch one of I the biggest trout which has been pulled out right on the floor' of the valley thus far this season. .Edwin walked ; into the offices of the Yosemite Park and. Curry company-just' yesterday, with a proud and beaming uncle, carry ing a fine, fat trout which weighed 2H pounds and measured 224 inches.-, ''.; .. - - ' Y "Gotta feed 18," he grinned. Other folks along the river have been complaining that there are no hungry trout in the Merced. Here's how he did it: "Aw, all you have to do Is use worms,", , young Edwin explained tors. "We don't ever, let .the to the crowd of admiring specta- flsh see us, either. We just dan gle our lines In the river, with a nice juicy worm on the end, and then hide behind the. rocks till they blte.i. They won't bite if they see you. AUTO EDITORS PRAISE i WILLYS-KNIGHT CAR (ranllBHrd Iron I.) . 4 The double -ribbed Billimanite core is ex cluslvelyChampion. It is unbreakable in . use and its semi-; petticoat tip retards carbon formation. Champion X for Fords .. , U 6O cents. Blue Box for all other cars, 75 coos. 3 Herald Tribune wrote Mr. Willys' "and to express my wish for won- lerful sales success of your great - rod net. because If everyone could ret the demonstration . I did. you never- could , build ' enough" of them:" .!; . .Ys- , "The first Impression I received was the truth of . thestatenjept., hat 'Speed is in direct ratio to vl bration and noise.' ", writes R. C .arris of the -Uticav Dally "Press "rnd whle we were'going quietly 'long I bad the surprise of my lift hen I glanced at the fpeedomteT y''z md it read 47. , Tbe sensation ha v. ' nn . From. Boston to San Francisco lewspapermen are proclaiming the qualities of tho Willys-Knight lx, and telling of their uuusua. .xirertences at- tne- wheef or- Tbrs t- tew tlceve-valve six. .Their corn nent would complete a large sized yolume .if compiled), Champion Spark Plug Co. ToUdo. OKU Wladaar, Oat., LobJos, Pari mis ii7 - 1 1 . - I I : - Not "practically the same price G as an nncn car" Not at"almo6t open-car cost Not "about the same price as the open car"1- j But exactly the same price as the open carl And it's an Eigntinlinel A long, low-swung, rakish Eight in colorful two-tone combina tions. A big Eight with a 75 horsepower motor that will thrill you with its nashingspeed, power, and smooth perform- Moae iSE'otsgihiaE ac ojtD32u .cap 2 : ance. A roomy Eight with the ' cradled comfort of full-size bal loon tires, long springs, and snubbers all around. A safe . Eight with the finest enclosed 4-wheel brakes ever devised. fc A quality Eight for Gardner built it, and for fifty years . Gardner has always built welL See it! Ride in it! Drive it yourself! And remember that you can buy this Brougham for $300 less than any other fine eight-cylinder closed car on the t . market today - ; -rr , Burdett-Albee Motor Co. j STATE 'DISTRIBUTORS 217 STATE STREET, CORNER FRONT PHONE 1413 StCvBajj Bir Styfa aoWTiirin. flMSi ij AMMwtcmr.O.B.S. Omt liberal momtkly poysmcstX pLm permits GARDNER PERFORMANCE AND DtTXABtXTTT HA.VR NEVER BETH . QUEITIONtO Mil H 0Q ITEne rUNDAMENTALS OF HEW ERA OF PROSPERITY SEEN Y 'Continued (rum pafo 1.)' I have, the money and' are willing iO spend It tor Ithose 4 aiTc.es which contribute their full share ' to human happiness. , Recently we "iound It necessary to Increase our production schedule for the Gard ner Eight-in-line to double that originally planned at the begin ning of the current year. We have also found It' necessary to treble I our production schedule on the new Gardner Six. I " - ,j : i ; .1 .' ! . The real , charm of touring lies in leaving the main-travelled highways and exploring the thou : sands' of alluring side-paths. These dirt roads and trails lead to spots of rare beauty unvisited by the throng where better camp-sites may be ; found finer fishing and lovelier scenery. . In p Ford car, you can "enjoy :the thrill of ex- ploration and discovery. 1 1 is the one satisfactory ; means of travel for these narrow, roads light yet so, powerful" that it will bring you through i" easy to handle sturdy and economical. It will; carry the whole: family and the saving in cost often pays for the entire vacation. A i Runabout - - $260 Coup - - 320 Tudor Sedan - $580 For dor Sedan - 660 On to cm 4mautMbU&twm mni trtr mrm tS5 wr. FU-U ImUooo tin t25 Mtra. AU prices .ckk Detroit. Trick on Russian People; : v.- Results in Jail Terms MINSK An amatins trial li: lustratlng the ignorance and su perstition of the Russian peasant ry was held In this district, in order to Increase the Income of the village priest and to strength en his authority; over the local peasantry group of village par ishioners resolved to frighten the peasantry with the pretna of a 'real" devil In the village, I A village boy was dressed nn to resemble a i devil. Durln th night he went to the village dwell ers to frighten them. He was in structed to carry out I secretly slight damage to peasants' proper ty. This went on for several I months, and the Ignorant neasant took It all in earnest, as a penalty for their sins. They flocked to the church. Induced the priest to hold special services and organ ised common prayers and religions processions. . ;t f -, tu A special commission had to he sent from the district town to In vestigate the peasanu troubles. which were brought to an end only by the arrest of the "devil." The priest and the local authorities were placed on trial and sentenced to many years Imprisonment. j Six-Cylinder Cech-BrougKam j EfTiin.n i . 1 1 - g i ir nuAMi RH5Ri V. V VW C-v KSSyjl ; fEfffl I ( ") j t j j s Ji XJ qj GJ ! yi "a f I . ) ' : f. o, b. factory, plus wa t &3 Touring Car TO IS Please tell me how I can secure a Ford car on easy payments: s t F. O. B Detroit JStat. SEE ANY AUTHORIZED , j Ha. this coupon to N It Chemists and Preserved Foods Slaying Man, Said MANCHESTER. Eng. The Bri tish nation Is the worst fed nation lln the world, and chemists have become . the greatest slayers of mankind. Sir William Milliean I M. D., declared In opening a food exhibition here. The British diet, on the .average was Insufficient, Ill-balanced and : monotonous, he said, cooking' left much to he. de sired and the quality of food sup plies was open to grave susolclon. ' Coaclhi IBFouiglhisiinni s You recall, of course, that Rickenbacker; first developed this type and introduced to the industry the 4-door' Coach Brougham. j This model was an instantaneous success. Buyers acclaimed it enthusiastically. - j Other makers immediately began to copy ' or imitate the Rickenbacker. j Demand has been . overwhelming fair beyond factory capacity. j; All Rickenbacker plants have been running extra forces and over-time, trying to catch up with orders. '! And now a new refined modelperfected at every point is announced and is ready for you. Rickenbacker always has led and is deter mined to retain leadership. 1 Cannot afford to let any w other offer as , fine a car or as great value for the price. Mounted on that same wonderful Rick enbacker Six Chassis with which -umnon Ball" Baker has smashed so vUr many cross-country speed and moun w tain records; ...... Dressed in this natty new body, it is just as snappy and distinctive in looks, as it is in action. - f V And "Cannon Ball, who has driven many great cars, says this Ricken backer "Is a performing fool". At iU price $1,595 f. o. b. Factory this Coach-Brougham is just as great a bargain as it is, in performance, in beauty and in luxurious riding qualities. I Drive this Rickenbacker Six yourself it .will be a revelation to you. F; W. PETTYJOHN CO. 365 N. Commercial St. : ; Telephone 1260 I 'Q m CAR. n - TIL WOR.THV OP ITS NAME 1 He attributed much of the dyspep.
