Sriiunnsi
Ford Entrance? trT Field - of
K I i rht Machines Fills
Great Need, Held i;
CoU Per Mil for Transportation
1 Declared Murk lra& With
4 light rait jr'.r f
t
While ibe use of commercial
rara continues to erow and while
f uera irr morejand more turning
to the lighter units as the most
economical, a review of recent ad
vance In this division or motor
'transportation reveals an Interest
ing and significant development.
IThls is the entrance of Ford as a
commercial car body builder.
Every one Is familiar wun ora
ln the passenger car fields, where
he has brought low cost transpor
tation without, parallel any where.
'The gradual Introduction, of Ford
built commercial cars .indicates
that users in this particular field
are to benefit now to a greater
.extent than ever before.
Pr f years "We Ford ton truck
chais haa been the most popular
of Hoe Hunter -truck units and at
present approximately IS per cent
of the one-ton. trucks in use in the
United States, are Fords.? 'u Until
little1 more than year ago; how
ever, purchases of the Ford truck
chassis had to secure bodies frcfin
outside manufacturers.
i The first appearance at Ford in
r the commercial 'car ; body , field
ranivith the .introduction of an
all-steel "express type' bory, -with
open cab. also of steel const nic-
idritli " tltf It'll
1 S 4 Dr. R.F.CU at nay N. V, md km- Otd-ioMt Koiinir tm vfclcfc h b
' erom umtkitm tout, tftf kvfaf drtvf k quint of m mBXmm mMn m fc
-f ' f . " -- .
YOUNG N1MR0D CATCHES
FISH FOR LARGE FAMILY ' p1 to lIve on p-"4
PflT'RTEEV YE.tR ! OLD I.AD
FtltXISHKS MKAI8 FOR 1H
foods
"Our chemists." he added, "have
become, becaune of this tendency.
In a sense almost the greatest
slayers of mankind. Responding
Manv IJtnrf Yosemile Trout Are doubtless to a popular demand.
of food preservatives and . these
Victims of Youthful Klsher-
1 j man LiS
have been bo largely used that.
along with the results of cold stor
YOSEMITE NATIONAL PARK, age. food became literally muiui-
JnW i When 14 war old td-tfied.
win Dentley.-young Glendale nlm
rod, came to Yo&emite with bis
mother and father and' brothers
and sisters and other, relatives, he
undertook one 'of i the 'biggest
IKK3 "TEAM HAULS - LUMUER
CORDOVA. Alaska
A team
a new st aS e boii j. wlslch not only
meets many hauling ; 'needs, but haa
a particular value to the farmer,
for the. body -is easily 'adaptable
to the use of cattle and grain sides
giving the mon on 'the rarm a
transportation unit to meetpracti
cally all of his hauling require
ments. ; t y - . : i
A closed cab of steel also has
been tintroduccd. It Is adaptable
to any of the body types'-and be
cause of the complete protection it
if fords against the elements has
grown rapidly in popularity. A
feature of this cab is that" two
panels I the back may be "removed
to afford access to the truck body
j. Ford also is providing 'a light
pick-up body foi the Model T
chassis, designed to care tor light
delivery work? .This body, is also
steel and Js mounted on the Ford
tunabout which gives the driver a
comfortable seafwith ample room
for' another pa;enef. ...
With all these combinations 1,1 I3
.timated that the Ford :., Motor
fompany not only. produces bodies
r for close "to 90 per cent of the
commercial car requirements, but
thioueh the economies of Quantity
tiorr. The cab and body were bula.-produtton is ab,e l0 pr0vide thW
bodies to' customers at , a, " low
with a view of giving td the user
.the greatest possible value in con
struction and materia l and at th-J
same, time a unit that was light
and.darable. designed to meet; a
variety of rcqulremenu. jj
With this body on the nutrkPtj it
wasn't long until the Ford Moior
company provided screen sides and
cr nbpy; top, thereby extending the
truck' utility to , delivery and
hauling services requiring" protec
tion of merchandise from the et
ineatsland from theft,, providing
tt the name time loading p.n(?-.-
While lhese body combinations
met a large share of the require
ments n the commercial knd agrW
cultural field there' still remained
a certaiu division that demanded
Make '..od; platform; trucks,
In order, to satisfy this
demand
price. J Because of this, the. busi
ness man or firm seeking com
mercial truck - equipment is now
able to select any body combina
tion of Ford build to meet hid par
ticular, requirements . without the
trouble of shopping 'around, "
OREGON TO BE PtVOCAL
POINT OF SALES PLANS
j. (ColiMuud from is 1.) ; '
materially 'increased; Its standing
In the general industry aud is 'a
prominent third' with a strong bid
in for second place among all
manufacturers. . J ( Jis , the only
iorgantzation which 'has h'ow'n
steady gain in output since the
first of tlie year. This ga.in has
! a.inM,. .rniiU IntrnHnail nnt vpt hpn orpat pnonpTi In .nrcv
vent the oversold condition wh'ch
had steadily existed since the first
of the year. - ----- k -."
"In percentage of gain ovet, the
output of last year, Willys Over
land leads all manufacturers.
"On this fact, we have organ
ized to wind, up the remainder of
the year in whirlwind fashion."
"The northwest has become a
point of tremendous importance in
the sale strategy of the company.
The steadily. Increasing population
of tais section' of the -country
makes It a good barometer of gen
eral sales conditions.1!
"The buying public has accepted
our products s representing a
choice affording unusual satisfac
tion to motor car owners, .. .
"To capitalize on th!s general
feeling, we are going 'ahead with
an advertising program of great
magnitude. All the better known
newspapers in Oregon and Wash
ington will be used ! to ..tell.- the
story of Willys Overland achieve
ment.. This Jis a section ( of the
country where the newspaper is
the big carrier 'of all Important
messages. : .. , y- -
"The b'g circulations; the big
popular appeal of the papers and
the interest of the buying public
in the messages the papers have
to carry, make them! our logical
helpers in the work we have to do
"Backing up the newspaper ad
vertising will come .a measure of
dealer support which will he. the
most - helpful ever carried out
arnon;' automobile dealers in this-
section. The results of-th'.s heir
cannot fail to" be of benefit to the
motor car bnyer.--'. j ,'"
"The stimulation of buying
which can be the only natural se
quence to an extended newspaper
campaign, will help' business con
ditions in all lines.
"As more automobiles enable
more people" to travel, -more miles
to do- their buying, greater buying
results and all markets broaden."
tasks a feller has ever faced. lie of five Malamute dogs was u3ed
successfully ia.ii wiuitfr iu naui
said he'd keep the family of 18
members In all, who ar vacation
ing . here, supplied with fine, fat
Yosemite trout for breakfasts:
than kept his word, for now. after
almost two weeks, be has all the
members of his family so tired of
lumber from a mill on Grant lake.
west of here, to the Alaska rail
rpad, two miles distant, for trans
portation to Seward and Anchor-
Tbe shipment of 15,000 feet
was made from the mill in loads
trout that they can ; hardly look averaging three-quarters of a ton.
ne of the ' speckled beauties in
the face at meal times.
Not content with little fellows.
Edwin proceeded to catch one of I
the biggest trout which has been
pulled out right on the floor' of
the valley thus far this season.
.Edwin walked ; into the offices
of the Yosemite Park and. Curry
company-just' yesterday, with a
proud and beaming uncle, carry
ing a fine, fat trout which weighed
2H pounds and measured 224
inches.-, ''.; .. - - ' Y
"Gotta feed 18," he grinned.
Other folks along the river have
been complaining that there are
no hungry trout in the Merced.
Here's how he did it:
"Aw, all you have to do Is use
worms,", , young Edwin explained
tors. "We don't ever, let .the
to the crowd of admiring specta-
flsh see us, either. We just dan
gle our lines In the river, with a
nice juicy worm on the end, and
then hide behind the. rocks till
they blte.i. They won't bite if they
see you.
AUTO EDITORS PRAISE i
WILLYS-KNIGHT CAR
(ranllBHrd Iron I.) . 4
The double -ribbed
Billimanite core is ex
cluslvelyChampion. It is unbreakable in
. use and its semi-;
petticoat tip retards
carbon formation.
Champion X for Fords
.. , U 6O cents. Blue Box for
all other cars, 75 coos.
3
Herald Tribune wrote Mr. Willys'
"and to express my wish for won-
lerful sales success of your great
- rod net. because If everyone could
ret the demonstration . I did. you
never- could , build ' enough" of
them:" .!; . .Ys-
, "The first Impression I received
was the truth of . thestatenjept.,
hat 'Speed is in direct ratio to vl
bration and noise.' ", writes R. C
.arris of the -Uticav Dally "Press
"rnd whle we were'going quietly
'long I bad the surprise of my lift
hen I glanced at the fpeedomteT y''z
md it read 47. , Tbe sensation ha
v. ' nn .
From. Boston to San Francisco
lewspapermen are proclaiming
the qualities of tho Willys-Knight
lx, and telling of their uuusua.
.xirertences at- tne- wheef or- Tbrs t-
tew tlceve-valve six. .Their corn
nent would complete a large sized
yolume .if compiled),
Champion Spark Plug Co.
ToUdo. OKU
Wladaar, Oat., LobJos, Pari
mis ii7
- 1 1
. - I I : -
Not "practically the same price
G
as an nncn car"
Not at"almo6t open-car cost
Not "about the same price as
the open car"1- j
But exactly the same price as the
open carl
And it's an Eigntinlinel A
long, low-swung, rakish Eight
in colorful two-tone combina
tions. A big Eight with a 75
horsepower motor that will
thrill you with its nashingspeed,
power, and smooth perform-
Moae iSE'otsgihiaE
ac ojtD32u .cap 2
: ance. A roomy Eight with the
' cradled comfort of full-size bal
loon tires, long springs, and
snubbers all around. A safe
. Eight with the finest enclosed
4-wheel brakes ever devised.
fc A quality Eight for Gardner
built it, and for fifty years
. Gardner has always built welL
See it! Ride in it! Drive it
yourself! And remember that
you can buy this Brougham for
$300 less than any other fine
eight-cylinder closed car on the
t . market today - ; -rr ,
Burdett-Albee Motor Co.
j STATE 'DISTRIBUTORS
217 STATE STREET, CORNER FRONT
PHONE 1413
StCvBajj
Bir Styfa aoWTiirin. flMSi
ij AMMwtcmr.O.B.S.
Omt liberal momtkly poysmcstX pLm permits
GARDNER PERFORMANCE AND DtTXABtXTTT HA.VR NEVER BETH . QUEITIONtO
Mil
H
0Q ITEne
rUNDAMENTALS OF HEW
ERA OF PROSPERITY SEEN
Y 'Continued (rum pafo 1.)'
I have, the money and' are willing
iO spend It tor Ithose 4 aiTc.es
which contribute their full share
' to human happiness. , Recently we
"iound It necessary to Increase our
production schedule for the Gard
ner Eight-in-line to double that
originally planned at the begin
ning of the current year. We have
also found It' necessary to treble
I our production schedule on the
new Gardner Six. I " - ,j : i ;
.1 .'
! .
The real , charm of touring lies in leaving the
main-travelled highways and exploring the thou
: sands' of alluring side-paths. These dirt roads
and trails lead to spots of rare beauty unvisited
by the throng where better camp-sites may be ;
found finer fishing and lovelier scenery. .
In p Ford car, you can "enjoy :the thrill of ex-
ploration and discovery. 1 1 is the one satisfactory
; means of travel for these narrow, roads light
yet so, powerful" that it will bring you through i"
easy to handle sturdy and economical.
It will; carry the whole: family and the saving
in cost often pays for the entire vacation.
A i
Runabout - - $260
Coup - - 320
Tudor Sedan - $580
For dor Sedan - 660
On to cm 4mautMbU&twm mni trtr mrm tS5 wr.
FU-U ImUooo tin t25 Mtra. AU prices .ckk Detroit.
Trick on Russian People; :
v.- Results in Jail Terms
MINSK An amatins trial li:
lustratlng the ignorance and su
perstition of the Russian peasant
ry was held In this district, in
order to Increase the Income of
the village priest and to strength
en his authority; over the local
peasantry group of village par
ishioners resolved to frighten the
peasantry with the pretna of a
'real" devil In the village, I
A village boy was dressed nn to
resemble a i devil. Durln th
night he went to the village dwell
ers to frighten them. He was in
structed to carry out I secretly
slight damage to peasants' proper
ty. This went on for several
I months, and the Ignorant neasant
took It all in earnest, as a penalty
for their sins. They flocked to
the church. Induced the priest to
hold special services and organ
ised common prayers and religions
processions. . ;t f -, tu
A special commission had to he
sent from the district town to In
vestigate the peasanu troubles.
which were brought to an end only
by the arrest of the "devil." The
priest and the local authorities
were placed on trial and sentenced
to many years Imprisonment.
j Six-Cylinder Cech-BrougKam
j EfTiin.n i . 1 1 - g i ir nuAMi
RH5Ri V. V VW C-v KSSyjl ;
fEfffl I ( ") j t j j s Ji XJ qj GJ !
yi "a f I . ) ' : f. o, b. factory, plus wa t &3
Touring Car
TO IS
Please tell me how I can secure a
Ford car on easy payments:
s
t
F. O. B Detroit
JStat.
SEE ANY AUTHORIZED , j Ha. this coupon to
N It
Chemists and Preserved
Foods Slaying Man, Said
MANCHESTER. Eng. The Bri
tish nation Is the worst fed nation
lln the world, and chemists have
become . the greatest slayers of
mankind. Sir William Milliean
I M. D., declared In opening a food
exhibition here. The British diet,
on the .average was Insufficient,
Ill-balanced and : monotonous, he
said, cooking' left much to he. de
sired and the quality of food sup
plies was open to grave susolclon.
' Coaclhi IBFouiglhisiinni
s
You recall, of course, that Rickenbacker;
first developed this type and introduced
to the industry the 4-door' Coach
Brougham. j
This model was an instantaneous success.
Buyers acclaimed it enthusiastically. - j
Other makers immediately began to copy
' or imitate the Rickenbacker. j
Demand has been . overwhelming fair
beyond factory capacity. j;
All Rickenbacker plants have been
running extra forces and over-time,
trying to catch up with orders.
'!
And now a new refined modelperfected
at every point is announced and is
ready for you.
Rickenbacker always has led and is deter
mined to retain leadership.
1
Cannot afford to let any w other offer as ,
fine a car or as great value for the price.
Mounted on that same wonderful Rick
enbacker Six Chassis with which
-umnon Ball" Baker has smashed so
vUr many cross-country speed and moun
w tain records; ......
Dressed in this natty new body, it is just
as snappy and distinctive in looks, as
it is in action. - f
V And "Cannon Ball, who has driven
many great cars, says this Ricken
backer "Is a performing fool".
At iU price $1,595 f. o. b. Factory this
Coach-Brougham is just as great a
bargain as it is, in performance, in
beauty and in luxurious riding qualities.
I Drive this Rickenbacker Six yourself it
.will be a revelation to you.
F; W. PETTYJOHN CO.
365 N. Commercial St. : ; Telephone 1260
I 'Q m
CAR.
n -
TIL
WOR.THV OP
ITS NAME
1 He attributed much of the dyspep.